E-Commerce in Romania became popular and is growing day by day with 1.8 billion sales corresponds %30 more than made in 2016 and on average, Romanian people spend approximately 5M euros everyday. Also according to research by GPeC published on Ecommercenews, a Romanian online shopper made 8.4 purchases on average.
It is estimated that there are approximately 5,000 online shops active on the market. However, research shows that there are over 20,000 websites in Romania that have shopping flow and add-to-cart buttons active. The most popular product categories are still consumer electronics & IT, fashion & beauty, home & deco and baby & kids.