2. a person who assumes and bears
all types of
risks involved in an enterprise,
who organizes the various
inputs or factors of production
and who innovates news
ideas, concepts, strategies and
methodology in business from
time to time is known as
3. Women’s equality is defined by women’s economic empowerment.
And the ultimate empowerment is through entrepreneurship.
Women-owned businesses are the fastest growing
force in the world’s economy.
6. Any understanding of Indian women, of their identity,
and especially of their role taking & breaking new paths,
will be incomplete without a walk down the corridors of
Indian history where women have paused, lived &
internalized various role models.
Some have taken entrepreneurship roles where
some have opted for employments,
some in entertainment field & some for
leadership roles while millions of others have
taken the role of ideal stereotyped social roles.
7. Motivation is a close cousin to
The entrepreneurial spirit is
commonly about overcoming
Women’s stories are especially
intriguing because the
obstacles can be many &
Women entrepreneurs often
lack capital, procurement
mentors, & respect. What they
don’t lack is will.
8. In some countries, women are less welcome in social networks which excludes
them from opportunities which limits their access to often critical information.
As, a result, social structures & the way that women socialize influence the
human & social capital endowments with which they start their businesses.
Despite these & countless other barriers, women are starting businesses world
wide in record numbers. They are improving their lives, those of their families,
and the conditions of their communities.
Recognizing their primary motivations for starting businesses allows us to better
understand the global rise of female entrepreneurs .
Clearly, no single factor motivates a woman to build her own company. Her
reasons depend upon several personal and external circumstances, both positive
9. The educated women
do not want to limit
their lives in the four
walls of the house.
They demand equal
respect from the
women have to go a
long way to achieve
equal rights and
traditions are deep
rooted in Indian
Despite all the social
women have become
successful in their
women have made
name & wealth for
themselves with their
hard work, diligence,
competence and will
10. INDRA NOOYI
born October 28, 1955
Chairperson and CEO of PepsiCo, one of the worldʹs leading food
and beverage companies.
she has directed the companyʹs global strategy for more than
decade and led PepsiCoʹs restructuring.
she also took the lead in the acquisition of Tropicana in 1998, and
merger with Quaker Oats Company, which also brought Gatorade
In 2007 she became the fifth CEO in PepsiCoʹs 44‐year history.
Nooyi was named on Wall Street Journalʹs list of 50 women to
watch in 2007 and 2008, and was listed among Timeʹs 100 Most
Influential People in The World in 2007 and 2008.
11. EKTA KAPOOR
creative head of Balajji Telefilms.
She has been synonymous with the rage of soap operas
on Indian TV, after her most famous venture ʹKyunki
Saas Bhi Kabhi Bahu Thiʹ,
dominates Indian television, producing more than eight
At the 6th Indian Telly Awards 2006, she bagged the
Hall of Fame award for her contributions. Most of her
creations begin with the letterʹKʹ due to her
superstition that it brings her good luck.
She is `a smart woman with a definite agenda` and has
appropriately termed as Asia`s most powerful
communicator and the lady no.1 in Hindi serials and
12. SIMONE TATA
With her visions, she changed a small unknown
cosmetics company, one of the subsidiaries of Tata
Oil Mills, into one of the leading cosmetic
companies of India.
Lakme changed the face of Indian fashion and
cosmetics forever. For her success, Simone N. Tata
is also known as Cosmetic Czarina of India.
Simone joined Lakme in 1961 and became
Chairperson in 1982.
Eyeing growth in the retails sector,in 1996 Tata
sold off Lakmé to Hindustan Lever Limited.
13. The majority of employed women are
engaged in agricultural work
Type of worker
Occupational Distribution (%)
Professional 7 7
Sales 4 14
Service 7 5
Production 22 37
Agricultural 59 33
Other 2 4
14. Holistic approach to Empowerment
Water & San.
India is brimming with the success stories of
women. They stand tall from the rest of the
crowd and are applauded for their
achievements in their respective field.
These women leaders are assertive, persuasive
and willing to take risks. They managed to
survive and succeed in this cut throat
competition with their hard work, diligence and
Ability to learn quickly from her abilities, her
persuasiveness, open style of problem solving,
willingness to take risks and chances, ability to
motivate people, knowing how to win and lose
gracefully are the of the Indian women
16. In a recent survey it is
revealed that the female
entrepreneurs from India
are generating more wealth
than the women in any part
of the world
The basic qualities required
for entrepreneurs and the
basic characters of Indian
women, reveal that, much
potential is available among
the Indian women on their
This potential is to be
recognized, brought out
and exposed for utilization
in productive and service
sectors for the
development of the nation.
17. Knowing how to
win and lose
gracefully are the
of the Indian
It can be said
that today we
are in a better
the field of
18. • Here’s a lovely quote from Marianne Williamson, author
of A Woman’s Worth. Read it a few times to truly
appreciate all that she says.
• “Our deepest fear is not that we are inadequate. Our
deepest fear is that we are powerful beyond measure. It
is our light, not our darkness that most frightens us. We
ask ourselves, Who am I to be brilliant, gorgeous,
talented, fabulous? Actually, who are you not to be? You
are a child of God. Your playing small does not serve the
world. There is nothing enlightened about shrinking so
that other people won’t feel insecure around you. We
are all meant to shine, as children do. We were born to
make manifest the glory of God that is within us. It’s not
just in some of us; it’s in everyone. And as we let our
own light shine, we unconsciously give other people
permission to do the same. As we are liberated from our
own fear, our presence automatically liberates others.”