Project report done under the title 'Study of Recruitment & Selection in Firstcry.com'

1. Study of Recruitment & Selection Process in
FirstCry.com
PRESENTED BY:
PRIYANKA MONDAL
DM16D28

2. Retail Sector
 Accounts for over 10% of the country’s (GDP) and around 8% of the employment
 India is the world’s fifth-largest global destination in the retail space
 India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in
2015
 Expected to grow to US$ 1.3 trillion by 2020, registering a (CAGR) of 16.7 per cent over 2015-20
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Source: ibef.org

3. E-commerce Sector
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Source: https://yourstory.com/2016/06/e-commerce-iamai-211005cr-2016-study/

4. Baby Products Market
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0
10
20
30
40
50
60
70
2011 2012 2017
44.7 47.7
66.8
BillionUSdollars

5. FirstCry.com
 Asia's Largest Online Portal for Baby and Kids Products
 Over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands
 Not only online, they have their offline stores as well
 In-house brand- ‘BabyHug’
 Warehouses located in Pune, Delhi and Bangalore
 Success is largely due to obsession with providing customers a memorable online shopping
experience
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6. Products
 Diapers
 Baby food
 Infant accessories
 Gears
 Nursery furniture
 Clothes
 Footwear
 Toys
 School products
 Maternity products
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7. Mission & Vision
Mission
“Provide huge range of products at lowest prices
with a prompt customer service”
Vision
 Grow more than 100% every year
 Scale up the offline store from 100 stores to 400 stores by 2017
 Be the only Market Leaders for baby products market in India
 Constant efforts to innovate, improve and value add to leverage Customer Experience
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8. Business Process Flow
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9. Business Models
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10. B2B Model
 FirstCry.com works on a hybrid business model. So, apart from the online presence, it also
has over 300 franchise stores across India
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11. B2H Model
 FirstCry runs a unique programme wherein the brand reaches over 70,000 unique parents
each month by giving out a FirstCry Box
 The box contains the basic necessities like diaper, lotion, oil, etc. from leading global brands
like Mamy Poko and Libero
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12. B2D Model
Stockist Business
Stockist appointed who invest and stock
these products at their hub.
35 Stockist operational in different cities.
Distribution Business
Firstcry has launched in-house Private Label
in different categories- “Babyhug”
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13. FirstCry Culture
 Managers are ‘mentors & communicators’- not bosses
 Provide a sense of family & belonging
 Make work fun, motivate, keep people focused and attain clear targets
They believe and practice –
“ Hire the attitude, train the skill “
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14. HR Department
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Payroll & Grievances
Admin & Facility
Recruitment & EE
VP HR

15. Project Overview
 The internship was based into the study of
and various process associated with it.
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16. Key Highlights
 Search for candidates on search engine (Naukri.com)
 Optimum utilization of web/ reference, job posting, networking site, and sending bulk mail on
jobsite
 Screening and shortlisting resumes for required profile
 Communicating with shortlisted candidates through phone and evaluating their competence and
experience
 Explaining the process and procedures of interview
 Following up with prospective candidate until they complete all the rounds of interview
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17. Key Highlights(contd.)
 Follow up with candidates to get their documents
 Maintain healthy relation between company and candidate
 Follow negotiation process by negotiation of salary, roles and responsibilities, joining time etc.
 Prepared job description
 Did reference check of candidate
 Conduct walk-in drives
 Maintaining database of candidates, daily reports
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18. Preparing JD
 Job title
 Job location
 Experience
 Salary(optional)
 Skill set required
 Job roles and responsibilities
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Sample jd

19. Documents
 10th marksheet
 12th marksheet
 Graduation marksheet & higher degree(if any)
 Driving license
 PAN card
 UAN no
 Voter ID/ any address proof
 Passport (if available)
 Last 3 salary slips.
 Offer/ relieving letter.
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20. Reference Check
 Punctuality
 Behavior
 Target
 Team player
 Re-hire
 Current working relationship
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21. Employee Engagement
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22. Work Summary
Position Turn up Status
Acc mgr Kochi 4 selected
Acc mgr Pune 5 not selected
Purchase Exc. 15 selected
Operations Exc. 12 selected
HR Recruiter Pune 5 not selected
HR Mgr Blore 13 profiles shared 3 shortlisted, on hold
Graphic Designer 44 profiles shared 9 shortlisted, on hold
Photographer 7 profiles shared on hold
DevOps Engg. 7 2 shortlisted
Android Dev. 16 on hold
Ios Dev. 6 1 shortlisted
Moderator 5 not selected
MIS Exc. 5 not selected
CCE 6 selected
PHP Dev. 12 not selected
Acc mgr Solapur 7 profiles shared on hold
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23. Challenges
 Turn-up ratio is quite low
 Inappropriate candidates through job postings
 People not responding to the mails
 Candidates responded late to the walk-in drives
 Turnover rate was high
 Dissatisfied with salary
 Unavailability of the senior managers
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24. Recommendations & Solutions
 More number of calls to be made
 Employee retention programs
 More job portals should be used
 Review the salary according to the current market
 References from candidates & employees
 Senior managers should allocate certain time span
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25. Learnings
 Use of search engine
 Management Skills
 Time management
 Workload management
 Interpersonal skills
 How to pitch in for the job opening
 Negotiation of salary & DOJ
 Corporate behavior
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26. Thank You !
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