1. PRIYANSHI KULSHRESTHA
CAREER OBJECTIVE
Self- reliantand hard- working individual with drive to meetthe challenging requirements ofan organization
PROFILE EXPERIENCE
A competent professional with nearly1 year of cross-functional experience covering the entire spectrum ofsocial media
platforms,online marketing,paid marketing and Google Ad campaign.
SKILL SET
Online Marketing
 Executing online SMS campaigns
 Executing online Campaigns to build right audience.
 Structuring the Online Marketing Plans for building audience
Social Media Marketing
 Handling Social Media platforms such as Facebook, Twitter, Google + and Instagram
 Structuring and executing shopping contest on social media platforms.
 Structuring and executing Facebook Ad Campaigns.
Marketing Analyst
 Conducting market surveys on offline marketing activities.
 Creating demand for product for all types of customers.
 Structuring and executing plans for marketing activities both online and offline marketing.
EMPLOYMENT DETAILS
Since July 14’ associated with Zopper.com as Social Media Analyst.
 Managing work & procedure related to Social Media and Media Analyst.
 Awarded for executing successful Facebook campaign on Shopping.
 Desgining the creatives for various platforms of Social Media sites using Adobe Photoshop.
 Structuring the Online Marketing plans for building audience.
 Exceuting campaigns on shopping for building audience and to increase engagement.
 Handling market surveys on offline marketing activities
 Preparing MIS report to provide feedback to the top management and business thus support the
development of business strategy.
PREVIOUS WORK EXPERIENCE
July 15 2014 till date working as Social Media Analyst at Zopper.com
SUMMER INTERNSHIP
Pursued project at News Nation Network Pvt. Ltd, Noida(U.P.)
 Managed National Television (NT)Awards entries 2014 and prepared write-up for the awards.
 Press release on the launch of new channel NN Uttar Pradesh and Uttarakhand.
 Press release on News Nation Network Pvt. Ltd celebrates its 1stanniversary.
 EDM on news nation channel celebrates a year of success.
 Editing of promo campaign ofNews Nation channel.
 Media monitoring ofAaj Tak, India News,News 24,News Nation.
 Presentation and triviaon Lok Sabha elections 2014
 Prepared Hindi Speaking Market (HSM) for Hindi news channel
 Presentation on reach,TRP of the channel according to Total Audience Measurement(TAM) source
 Interview of Mr. Shailesh Kumar (ceo and editor- in chiefof the channel) on the 1styear of success.
Cell: +91 9958980730
Email: priyanshi.kul12@gmail.com

2. ACADEMIC DETAILS
 Masters in Journalism & Mass Communication formerly Amity University( Major in Marketing & PR and
Minor in Advertising). Attained a cumulative Garde Point Average (CGPA) of 8.26 in 2014
 B.COM (Commerce) from Lucknow University with 65.04%
IT SKILLS
 Proficiency in MS Office and Web
 Proficiency in Adobe Photoshop.
PROJECTS IN AMITY UNIVERSITY
 Daily life and Street life Photography
 Desgined a magzine cover for Lifestyle and Fashion Magzine
 Constructed a media plan for Godrej Refrigerators.
 Survey on the marketconditions during RakshaBandhan.
 Video essayon Corporate Social ResponsibilityActivities of Hindustan Unilever Limited.
 Desgined a tabloid.
 Short film on Social Networking Sites.
 Radio Ad on fairness cream for girls.
 PSA on domestic violence.
 Summer Projecton Wedding Planning.
 Launched a hypothetical Brand Fashion World and created the branding strategyfor the same.
 SAP for teaching slum kids in Sarthak Foundation
 Devising Public Relation strategyto control, prevent & awareness ofHIV/AIDS in Uttar Pradesh state
ACADEMIC HIGHLIGHTS
 Awarded for successfullyexecuting Facebook Camapign
 Awarded in excellence in Moral Character and Moral Qulaity at Amity University
 Awarded in bestleadership qualities atAmity University
 Stood in 1st in a State Level Debate competition Conducted byIMRT Business School,Lucknow.
 Participated in debates and extempore at school level.
 Participated in Inter-collegiate cultural events.
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STRENGHTS AND PERSONAL QUALITIES
Five ways to make people like me are:
 I become genuinelyinterested in other people
 I always try to smile.
 I remember thata person’s name is to that person the sweetestand mostimportantsound in anylanguage.
 I am a good listener and encourage people to talk aboutthemselves.
 If I am wrong,I’ll admitit quickly and emphatically.
 In our group assignments or teamwork I’ve always emerged as a responsible leader who has boosted the morale
of the members ofthe team and encouraged them to do their best.I believe that when the team and team
members include all the interacting groups in their progress,the progress becomes overall growth and
enrichment.
PERSONAL DETAILS
Date of Birth: 30 July 1991
Address: Sector 41, C block, House no.25, Noida- 201301