SlideShare a Scribd company logo
1 of 5
Download to read offline
Presented by
  ProPrinters
1 877 614 7746
Results: Mailed to 80,000 of which
40,000 were potential candidates.
12,000 signed up for online
services. Savings of over $600,000
to Bremer plus customer retention
 is statistically higher
The promotion received a 16% response in the first couple weeks.
Over 3000 people signed up.
This is a savings to the bank of at least $150,000
plus all the other benefits that online banking provides to the bank
and bank customers.
Circulation: 150,000 (100,000 Direct Mail/ 50,000 Branch Handout)
Response Rate
        Freestanding
        Goal 6,800
        Actual 14,012 (28%)
        Brokerage Group
        Goal 15,000
        Actual 38,152 (42%)
Turn Internet Clicks into Leads/Sales

 Once the consumer has completed   The participant positions the
 their registration detail, the    VirtualDecoderTM card over the
 VirtualDecoderTM Game piece is    hidden message to reveal their
 delivered on-screen.              prize award or value offer.

More Related Content

Similar to Bank Ideas

Retail Banks and Credit Union promotions designed to drive traffic
Retail Banks and Credit Union promotions designed to drive trafficRetail Banks and Credit Union promotions designed to drive traffic
Retail Banks and Credit Union promotions designed to drive trafficDerek Miller
 
Credit Card Sector Deck (Private Life of Mail)
Credit Card Sector Deck (Private Life of Mail)Credit Card Sector Deck (Private Life of Mail)
Credit Card Sector Deck (Private Life of Mail)Royal Mail MarketReach
 
Advertising within Social & Games - Virtual Currency Opportunities for Market...
Advertising within Social & Games - Virtual Currency Opportunities for Market...Advertising within Social & Games - Virtual Currency Opportunities for Market...
Advertising within Social & Games - Virtual Currency Opportunities for Market...auexpo Conference
 
Introducing SyntraPointAlertsApp
Introducing SyntraPointAlertsAppIntroducing SyntraPointAlertsApp
Introducing SyntraPointAlertsAppJohn Cahill
 
Chow Hound Traffic Ticket Promotion
Chow Hound Traffic Ticket PromotionChow Hound Traffic Ticket Promotion
Chow Hound Traffic Ticket PromotionClear Thinking LLC
 
Tangerine concepts
Tangerine conceptsTangerine concepts
Tangerine conceptscconery
 
Referral Partner Program
Referral Partner ProgramReferral Partner Program
Referral Partner ProgramVincent_Mills
 
Meridian Media Traffic Ticket Presentation
Meridian Media Traffic Ticket PresentationMeridian Media Traffic Ticket Presentation
Meridian Media Traffic Ticket Presentationheidifenskejohnson
 
Payscape Advisors: Partner
Payscape Advisors: PartnerPayscape Advisors: Partner
Payscape Advisors: PartnerDeej0905
 
04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdfTomKos3
 
Ecommerce and Brick and Mortar Retail in Canada
Ecommerce and Brick and Mortar Retail in CanadaEcommerce and Brick and Mortar Retail in Canada
Ecommerce and Brick and Mortar Retail in CanadaFabiana Pereira
 
About.callbox.2010 (2 no-vid)
About.callbox.2010 (2 no-vid)About.callbox.2010 (2 no-vid)
About.callbox.2010 (2 no-vid)charmaineee
 
Wells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket PromotionWells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket PromotionClear Thinking LLC
 
Net squared manchester 28th june 2011
Net squared manchester   28th june 2011Net squared manchester   28th june 2011
Net squared manchester 28th june 2011richcraig
 
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET Philip Simmonds
 
DineroProntoPresentationV9
DineroProntoPresentationV9DineroProntoPresentationV9
DineroProntoPresentationV9Eric Bryning
 
Nominum N2 Reach: Send the Right Message to the Right Person at the Right Time
Nominum N2 Reach: Send the Right Message to the Right Person at the Right TimeNominum N2 Reach: Send the Right Message to the Right Person at the Right Time
Nominum N2 Reach: Send the Right Message to the Right Person at the Right TimeNominum
 
Get More Out of Your ATM Network
Get More Out of Your ATM NetworkGet More Out of Your ATM Network
Get More Out of Your ATM NetworkRebecca Hellmann
 
Alpen bank in Romania Credit Card Case analysis
Alpen bank in Romania Credit Card Case analysisAlpen bank in Romania Credit Card Case analysis
Alpen bank in Romania Credit Card Case analysisMurtaz Putkaradze
 

Similar to Bank Ideas (20)

Retail Banks and Credit Union promotions designed to drive traffic
Retail Banks and Credit Union promotions designed to drive trafficRetail Banks and Credit Union promotions designed to drive traffic
Retail Banks and Credit Union promotions designed to drive traffic
 
Credit Card Sector Deck (Private Life of Mail)
Credit Card Sector Deck (Private Life of Mail)Credit Card Sector Deck (Private Life of Mail)
Credit Card Sector Deck (Private Life of Mail)
 
Advertising within Social & Games - Virtual Currency Opportunities for Market...
Advertising within Social & Games - Virtual Currency Opportunities for Market...Advertising within Social & Games - Virtual Currency Opportunities for Market...
Advertising within Social & Games - Virtual Currency Opportunities for Market...
 
Introducing SyntraPointAlertsApp
Introducing SyntraPointAlertsAppIntroducing SyntraPointAlertsApp
Introducing SyntraPointAlertsApp
 
Chow Hound Traffic Ticket Promotion
Chow Hound Traffic Ticket PromotionChow Hound Traffic Ticket Promotion
Chow Hound Traffic Ticket Promotion
 
Tangerine concepts
Tangerine conceptsTangerine concepts
Tangerine concepts
 
Referral Partner Program
Referral Partner ProgramReferral Partner Program
Referral Partner Program
 
Meridian Media Traffic Ticket Presentation
Meridian Media Traffic Ticket PresentationMeridian Media Traffic Ticket Presentation
Meridian Media Traffic Ticket Presentation
 
Rooms To Go Promotion
Rooms To Go PromotionRooms To Go Promotion
Rooms To Go Promotion
 
Payscape Advisors: Partner
Payscape Advisors: PartnerPayscape Advisors: Partner
Payscape Advisors: Partner
 
04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf04-Twisto deck 2019 .pdf
04-Twisto deck 2019 .pdf
 
Ecommerce and Brick and Mortar Retail in Canada
Ecommerce and Brick and Mortar Retail in CanadaEcommerce and Brick and Mortar Retail in Canada
Ecommerce and Brick and Mortar Retail in Canada
 
About.callbox.2010 (2 no-vid)
About.callbox.2010 (2 no-vid)About.callbox.2010 (2 no-vid)
About.callbox.2010 (2 no-vid)
 
Wells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket PromotionWells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket Promotion
 
Net squared manchester 28th june 2011
Net squared manchester   28th june 2011Net squared manchester   28th june 2011
Net squared manchester 28th june 2011
 
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET
Is Direct Marketing Really Dead? Channel Marketing Case Study: AVNET
 
DineroProntoPresentationV9
DineroProntoPresentationV9DineroProntoPresentationV9
DineroProntoPresentationV9
 
Nominum N2 Reach: Send the Right Message to the Right Person at the Right Time
Nominum N2 Reach: Send the Right Message to the Right Person at the Right TimeNominum N2 Reach: Send the Right Message to the Right Person at the Right Time
Nominum N2 Reach: Send the Right Message to the Right Person at the Right Time
 
Get More Out of Your ATM Network
Get More Out of Your ATM NetworkGet More Out of Your ATM Network
Get More Out of Your ATM Network
 
Alpen bank in Romania Credit Card Case analysis
Alpen bank in Romania Credit Card Case analysisAlpen bank in Romania Credit Card Case analysis
Alpen bank in Romania Credit Card Case analysis
 

More from Derek Miller

Automated referral program presentation
Automated referral program presentationAutomated referral program presentation
Automated referral program presentationDerek Miller
 
B2B Dimensional Mail
B2B Dimensional MailB2B Dimensional Mail
B2B Dimensional MailDerek Miller
 
Manufactureranddistributorloyalty
ManufactureranddistributorloyaltyManufactureranddistributorloyalty
ManufactureranddistributorloyaltyDerek Miller
 
Sales Incentive program examples
Sales Incentive program examplesSales Incentive program examples
Sales Incentive program examplesDerek Miller
 
Our Community Marketing Program Ppt 10 7 11
Our Community Marketing Program   Ppt 10 7 11Our Community Marketing Program   Ppt 10 7 11
Our Community Marketing Program Ppt 10 7 11Derek Miller
 
Grow your business with referrals
Grow your business with referralsGrow your business with referrals
Grow your business with referralsDerek Miller
 
Purl Powerpoint Proprinters
Purl Powerpoint ProprintersPurl Powerpoint Proprinters
Purl Powerpoint ProprintersDerek Miller
 
Clientversionvariableratio
ClientversionvariableratioClientversionvariableratio
ClientversionvariableratioDerek Miller
 

More from Derek Miller (10)

Automated referral program presentation
Automated referral program presentationAutomated referral program presentation
Automated referral program presentation
 
B2B Dimensional Mail
B2B Dimensional MailB2B Dimensional Mail
B2B Dimensional Mail
 
Manufactureranddistributorloyalty
ManufactureranddistributorloyaltyManufactureranddistributorloyalty
Manufactureranddistributorloyalty
 
Sales Incentive program examples
Sales Incentive program examplesSales Incentive program examples
Sales Incentive program examples
 
Our Community Marketing Program Ppt 10 7 11
Our Community Marketing Program   Ppt 10 7 11Our Community Marketing Program   Ppt 10 7 11
Our Community Marketing Program Ppt 10 7 11
 
Grow your business with referrals
Grow your business with referralsGrow your business with referrals
Grow your business with referrals
 
Salons Tanning
Salons TanningSalons Tanning
Salons Tanning
 
Retailpromotions
RetailpromotionsRetailpromotions
Retailpromotions
 
Purl Powerpoint Proprinters
Purl Powerpoint ProprintersPurl Powerpoint Proprinters
Purl Powerpoint Proprinters
 
Clientversionvariableratio
ClientversionvariableratioClientversionvariableratio
Clientversionvariableratio
 

Bank Ideas

  • 1. Presented by ProPrinters 1 877 614 7746
  • 2. Results: Mailed to 80,000 of which 40,000 were potential candidates. 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher
  • 3. The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and bank customers.
  • 4. Circulation: 150,000 (100,000 Direct Mail/ 50,000 Branch Handout) Response Rate Freestanding Goal 6,800 Actual 14,012 (28%) Brokerage Group Goal 15,000 Actual 38,152 (42%)
  • 5. Turn Internet Clicks into Leads/Sales Once the consumer has completed The participant positions the their registration detail, the VirtualDecoderTM card over the VirtualDecoderTM Game piece is hidden message to reveal their delivered on-screen. prize award or value offer.