Your website represents you and your company. Make it count.
Customers search online to learn about your company.
They read your customers’ reviews.
Here are 4 Tips to strengthen your online presence and reputation.
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4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
1. w w w . P r o W e b 3 6 5 . c o m
4 Ways To Strengthen
Your Brand
and Web Presence
2. Your website represents you and your
company. Make it count.
Customers search online to learn about your
company.
They read your customers’ reviews.
Here are 4 Tips to strengthen your online
presence and reputation.
3. 0 24 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
TIP 1
Create interesting, meaningful web
content for your target audience.
Make a good impression.
Demonstrate the benefits of your
services and products.
Establish an online expertise with
viewers and search engines.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
4. 0 3
TIP 2
Find a provider specializing in CMS (content
management system) website design.
Make the moment count.
CMS design:
WordPress Drupal Magento
eCommerce
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
5. 0 44 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
Learn to make minor, routine changes
yourself…
No programming skills necessary.
It will keep your website up to date
and credible.
It will save you TIME and MONEY.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
6. 0 54 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
TIP 3
Insist on a user-friendly, responsive
website… that loads FAST!!
No one has patience for slow websites.
Mobile friendly means ease of use and
happy customers.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
7. 0 64 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
No one has patience for poor navigation.
A website that performs well, sells well.
Your website is your 24/7 sales force.
Let it draw the attention of your target
audience.
Let it answer their questions and provide
solutions.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
8. 0 74 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
TIP 4
Survey your customer satisfaction
statistics regularly.
Find ways to improve your ratings.
Deal with bad reviews quickly.
Respond and resolve issues promptly.
Be gracious. Be respectful. Be honest.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
9. 0 84 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
Listen to feedback from your
customers. Learn from them.
Expectations change. Meet them.
Reputation management is critical.
Embrace it.
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
10. BERKSHIRE UNIVERSITY | COLLEGE OF ARCHITECTURE
WEBSITE
ESSENTIALS:
1. Meaningful content
2. A good CMS website provider
3. A user-friendly mobile platform
4. Effective social media response
4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE 0 9
11. 1 04 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE
1. Trust
2. New business
3. Positive response from potential customers
4. Positive response from Google.com & Bing.com
YOU GAIN: