Product camp sydney keynote 2013 by Paul Gray
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A product manager in start-up land. Paul takes us through the journey of creating a Starttup using the Brainmates product management methodology. He then provides 5 important lessons for any product manager in start-up land.
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Product camp sydney keynote 2013 by Paul Gray
- 1. A product manager in start-up land Paul Gray CMO | Community @BGIStudio @paulalexgray
- 2. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray About Me CMO | Community Director @BGIStudio Storyteller / Cool Daddy O / Status-Quo Burninator / X & Y / MBA / Wannabe Screenwriter / Startups / Anything is possible!
- 3. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Bubble Gum’s Excellent Adventure
- 4. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray A product manager in start-up land
- 5. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Business Canvas Source: Business Model Generation
- 6. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray brainmates product delivery cycle
- 7. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version “Man I hate <<insert dumb thing>>” “We could totally do that!”
- 8. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version Here’s 8 bullet points about why we should do this (Actually, just 5, I got distracted coz the servers went down”
- 9. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version I’ve tested the shit out of those 4 other products. Here’s how they’re good and how they suck. I totally know what the market is missing! Check out the 2 pager brief me and Bob wrote up”
- 10. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version “Hey, I already sent you that”
- 11. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version “YEAH! Let’s do this! Team meeting!” 2 minute meeting “YEAH! Let’s do this!”
- 12. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version <<code>>, <<build>> <<make>>
- 13. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray startup version Commence the Blitz! ($0 Marketing budget)
- 14. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Product Manger vs ‘Growth Hacker’
- 15. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Start-up lessons for product managers
- 16. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Startup lessons for product managers If you fail, everything fails • YOU are responsible for the product’s destiny • Create a sense of urgency • Don’t hesitate to freak out • Explain why things matter to all those who work with you 1
- 17. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Startup lessons for product managers Get your hands dirty • Write wireframes, make mocks, cut code (maybe) • Badger your way into technical discussions • Bring context – don’t be something you’re not 2
- 18. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Startup lessons for product managers Get involved outside your space • Understand operations • Learn the financials • Customer service – talk to customers EVERY DAY (7 days) • Get in on biz-dev 3
- 19. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Startup lessons for product managers Less scoping, more making • Startups move at light speed • Business case? Pish Posh • Shorter requirements • Scope and Refine AS YOU GO 4
- 20. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Startup lessons for product managers Go rogue • Expedite insight (surveys, instant landing pages, A/B tests) • Talk to everybody • Tear down rival products 5
- 21. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Product management lessons for startup
- 22. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Prodmgmt lessons for startups 1 Transform vision into strategy and tactics • Articulate product champion vision • Help set focus • Help lead teams to deliver • Manage politics to ensure vision goals met
- 23. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Prodmgmt lessons for startups 2 Keep the focus on the problem(s) • Help to define, quantify and prioritise opportunities • Educate team members • Provide tools and techniques for planning
- 24. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Prodmgmt lessons for startups 3 Establish roles and responsibilities • Optimise outputs • Reduce inefficiency and re- work • Improve team morale and job satisfaction
- 25. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Prodmgmt lessons for startups 4 Create long-term product management (not just launch) • Establish frameworks for growth and management • Maintain focus as products mature
- 26. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgray Prodmgmt lessons for startups 5 Don’t drink the kool aid • Articulate vision into concrete goals • Give measureable, understandable, communicatable milestones • Balance overconfidence
- 27. THANKS! Have a great day at Product Camp Sydney!