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1Page
Using Themes and North
Stars to Ground Your Product
Roadmap
The Feature-Less
Roadmap
2Page
Heading Two Heading FiveHeading FourHeading TheeHeading One
Today’s Panel
Jim Semick
Co-founder and
Chief Strategist,
ProductPlan
Abbie Kouzmanoff
Product Manager,
Amplitude
John Cutler
Product Evangelist,
Amplitude
3PageIMAGINE 2017.ALL RIGHTS
WWW.WEBSITE.COM
Agenda
● The problem with
feature-based roadmaps
● Themes and North Star
framework with examples
● Practical nudges and tips
● Live Q&A
Submit questions at any time
during the webinar!
4Page
What’s your role
in the roadmap process?
Poll
5Page
6Page
Premature convergence on
features is risky.
The Balancing Act
Stakeholders want
feature-based roadmaps.
A theme-based roadmap is
a new concept for many
people and feels
counterintuitive.
7Page
The problem with
feature-based roadmaps
7Page
8Page
When do you commit
to a specific feature?
Poll
9Page
10Page
A Theme-Based Roadmap
11Page
Group Features Into Themes
Tenant leasing software—a case study
Our feature-based
roadmap…
1. Move in workflow
2. Lease info
3. Move-in checklist
4. Tenant screening
5. Online rental app
The problems: overly optimistic, not
highest customer value, hard to shift
priorities, presumed we knew all
answers
One possible theme...
12Page
North Star Framework
Business impact the
CEO cares about
Customer value created
by the Product team
Product Analytics
Alerts
App Redesign
New User
Activation
Help Product
LaunchTrial
Conversion
Profile
UX
North
Star
13Page
Request to improve existing
“bulk edit” feature
New “templating” feature
based on N*
Align Features with North Star
14Page
What is your team’s biggest challenge
with adopting a theme-based mindset?
Poll
15Page
16Page
Promoting Organizational Change
16Page
17Page
Live Q & A
18Page
Thank You.
& Get a product demo
or check out our great content.
www.productplan.com
www.amplitude.com

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The Feature-Less Roadmap: Using Themes and North Stars to Ground Your Product Roadmap