We’re all familiar with feature-based roadmaps. The challenge with this method is that the how and what often obscures the why. When teams adopt a feature-factory mindset, they ship far faster than they learn and create value.
Join our expert panel as we discuss how product managers can use themes and a north star metric to ground their product roadmaps. We’ll share actionable ways to create (and maintain) a feature-less product roadmap that you can present with confidence at your next stakeholder meeting.
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The Feature-Less Roadmap: Using Themes and North Stars to Ground Your Product Roadmap
1. 1Page
Using Themes and North
Stars to Ground Your Product
Roadmap
The Feature-Less
Roadmap
2. 2Page
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Today’s Panel
Jim Semick
Co-founder and
Chief Strategist,
ProductPlan
Abbie Kouzmanoff
Product Manager,
Amplitude
John Cutler
Product Evangelist,
Amplitude
3. 3PageIMAGINE 2017.ALL RIGHTS
WWW.WEBSITE.COM
Agenda
● The problem with
feature-based roadmaps
● Themes and North Star
framework with examples
● Practical nudges and tips
● Live Q&A
Submit questions at any time
during the webinar!
6. 6Page
Premature convergence on
features is risky.
The Balancing Act
Stakeholders want
feature-based roadmaps.
A theme-based roadmap is
a new concept for many
people and feels
counterintuitive.
11. 11Page
Group Features Into Themes
Tenant leasing software—a case study
Our feature-based
roadmap…
1. Move in workflow
2. Lease info
3. Move-in checklist
4. Tenant screening
5. Online rental app
The problems: overly optimistic, not
highest customer value, hard to shift
priorities, presumed we knew all
answers
One possible theme...
12. 12Page
North Star Framework
Business impact the
CEO cares about
Customer value created
by the Product team
Product Analytics
Alerts
App Redesign
New User
Activation
Help Product
LaunchTrial
Conversion
Profile
UX
North
Star
13. 13Page
Request to improve existing
“bulk edit” feature
New “templating” feature
based on N*
Align Features with North Star
14. 14Page
What is your team’s biggest challenge
with adopting a theme-based mindset?
Poll