"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016

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Product Management: Lessons worth sharing, Linat shared with us from her knowledge and experience and demonstrated how frameworks helped her in every new product challenge and still do

Leadership & Management

THE POWER OF
FRAMEWORK THINKING
Linat Wager @ , April 2016

HELLO!
I am Linat Wager
Director of Product Management @
WeWork
linat.wager@wework.com

▸ What problem are we solving?
▸ For whom are we solving this?
▸ Why are we doing this?
▸ How are we doing it?
▸ What do we want to achieve?
JOBS
TO
BE
DONE
THE 5 WHYS APPROACH:
FOCUS ON MOTIVATION & CONTEXT

LET’S
TALK
ABOUT
WHAT
COMES
FIRST
Effort / Time
to Market
Impact Success
Probability
Hard ranked
prioritization of the backlog

▸ Force dates
▸ Fast, small, simple
▸ Transparency
▸ Communications x3
▸ Data is king
▸ Loop closure
MBO
Management
By
Objectives

6 Months to build
4 Months after launch
22.8M Installed users
1.5M Daily active users
~1M Referrals per day

page views/user/year * average $/page *
average yahoo user duration
+
share/user * friends/user * FB feed CTR *
page views/user * average $/page *
average new social bar yahoo user duration
-
Average advertising expense per new user
CLV
Customer
Life-time
Value

Vanity Metrics
▸ 22.8M net installs
▸ 150K+ new users/day
▸ 1.5M DAU
▸ 2M read shares
published/day
▸ 900K clicks back to
Yahoo
▸ M/F roughly even.
Both M and F skews
younger (18-24)
▸ 10% Philippines
THE KPI
TRAP
Actionable Metrics
▸ % Existing Users: 90%
▸ % New users from Y!: 2%
▸ Social ON: 98%
▸ FB Feed CTR: 1.4%
▸ Referrals/DAU: .5
▸ Read Shares/User: 1.4
▸ Friends/User: 80% 10 or
less
▸ New User Virality: .02
▸ Re-engagement: .5
The
Product -
Market
fit

“A small, cross-functional, collaborative
(and ideally, co-located) team of empowered
and accountable people”
“Strong product team apply technology,
design, acquisition and monetization
strategies to address real customer needs
within real constraints”
Product teams by Marty Cagan

3 Years
x3 Engineers
x300 QPS
5M Daily impressions
200 Live campaigns
3 New products

Best framework for product innovation
get to product-market fit ASAP
▸ Will our users use it? (Market)
▸ Will our users buy it? (Business Model)
▸ Can we build it? (Product)
MVP is the primary tool
for product discovery
PRODUCT
DISCOVERY

"The power of Framework Thinking” - Linat Wager @ProductTank Tel Aviv April 2016

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