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Product management is inherently complex, as it spans skills across multiple domains and over the past few years, especially digital product development frameworks, job titles etc. have been in constant flux. When dealing with complex problems it sometimes helps to zoom out, to understand what remains constant when the world around us change.
This talk takes a meta view on leading product development and will focus on three ingredients that drive success and failure in most projects. Based on experience from many projects across different disciplines at ustwo, we want to share an approach that balances focus and flexibility to consistently deliver quality products.