Web Workers; Blogs; Conversations

Matthew J. Kushin, Ph.D.
Matthew J. Kushin, Ph.D.Department of Communication, Shepherd University: Professor, Scholar, Consultant
••
Social Media CourseDr. Matthew J. Kushin,[object Object],Assistant Professor,[object Object],Department of Communication,[object Object],Utah Valley University,[object Object],profkushin.wordpress.com,[object Object],mkushin@uvu.edu,[object Object],@mjkushin,[object Object]
Web Workers; Blogs; Conversations,[object Object],Dr. Matthew J. Kushin,[object Object],Course: profkushinsocial.wordpress.com,[object Object]
You know… Skills,[object Object]
Web Workers,[object Object],Your textbook, Journalism Next states:,[object Object],“We’re all web workers now”,[object Object]
Web Worker Must-Have Skills,[object Object],Content creation,[object Object],Audio, visual, online publishing,[object Object],Content-management,[object Object],Social Media savvy,[object Object],Web media literacy,[object Object],Social Data Analysis,[object Object],Optimization,[object Object],Photo: jason a samfield,[object Object]
Beginning somewhere…,[object Object],We’ll establish basic must have skills,[object Object],Online publishing, content creation,[object Object],& build on these towards more in depth,[object Object]
The impact of Blogs,[object Object]
What is a web log?,[object Object],Blog,[object Object],Updated regularly,[object Object],Displayed in reverse chronological order,[object Object],Can be tracked with RSS,[object Object],Contain:,[object Object],Headline,[object Object],Body,[object Object],Can contain links, images, video, etc.,[object Object],Promote interaction,[object Object],Comments, links to other blogs, etc.,[object Object]
What Blogs Wrought,[object Object],Placed media production & exchange in the hands of everyday individuals,[object Object],Opened doors for many social media platforms today,[object Object],Photo: Wesley Fryer,[object Object]
Shift,[object Object],Shifts person/media relationship ,[object Object],From media dissemination by Media Corps,[object Object],To media interaction among individuals,[object Object],Graphic: Mike Licht,[object Object]
Challenges,[object Object],Challenge journalists’ ability to break news,[object Object],Challenge media control,[object Object],(see next slide),[object Object],Graphic: Mike Licht,[object Object]
Control,[object Object],Media Control,[object Object],Traditional News Org,[object Object],A few “gatekeepers” decide what is news,[object Object],Blogosphere,[object Object],Readers decide what is news:,[object Object],linking, commenting, social bookmarking, etc,[object Object],Graphic: agahran,[object Object]
Role Reversal,[object Object],Media turn to blogs & microblogs,[object Object],To inform their reporting: ,[object Object],gauge public opinion & popular discussion,[object Object],Blogs reported as sources,[object Object],Journalists often cite blogs as fact/info sources,[object Object]
Blogs: A Frontier No More,[object Object],Began as amateur expression,[object Object],Ability for amateur to produce influential blog declining,[object Object],Now a standard format for mainstream media,[object Object],New media elites rival mainstream outlets and receive millions of viewers a year,[object Object]
Lasting Impact,[object Object],Introduced change to our orientation to news,[object Object],Changes that followed stem from blog revolution,[object Object],More options,[object Object],Niche news,[object Object],News media as an “information hub”,[object Object],**Will discuss later in semester when talk about journalism,[object Object]
Blogs & you,[object Object],Blogs have much to offer if done strategically,[object Object]
Blog Advantage,[object Object]
“Today, if you aren’t on the web, you aren’t anywhere.”,[object Object]
Social Media is about…,[object Object],Conversations,[object Object],Photo: search engine people blog,[object Object]
And…,[object Object],Conversations are built on relationships,[object Object],So, simply put, social media are tools for,[object Object],Building relationships through conversations,[object Object],Photo: search engine people blog,[object Object]
What a social media convo looks like…,[object Object],Conversations,[object Object],Are exchanges of ideas, thoughts, opinions, etc.,[object Object],Social media conversations take place via multimedia,[object Object],Videos,[object Object],Tweets,[object Object],Images,[object Object],Text,[object Object],sound,[object Object]
Blogging,[object Object],Blogging is a great way to get into the conversation…,[object Object],p.s. so is micro-blogging, but 1 step at a time!,[object Object]
Why Online Self-Publishing Matters,[object Object],Central space to ,[object Object],display & share your work,[object Object],Improve writing skills,[object Object],Express your knowledge & enthusiasm,[object Object],Establish yourself as a thought leader,[object Object],Show your social media savvy,[object Object],Network & communicate with like-minded,[object Object]
Content-Management,[object Object],Many blogs rely on “content management systems”,[object Object],“point and click” online publishing systems,[object Object],No need to be an HTML expert!,[object Object]
How will we use blogs in this class?,[object Object]
Strategy,[object Object],“A blog for the sake of blogging is a wasted blog.”,[object Object]
Your team’s Wordpress blog,[object Object],Collaborative blogging,[object Object],Central location to display your team’s work publically,[object Object]
The How ,[object Object],We will not blog just to blog,[object Object],We will publish our work which will be professional content quality,[object Object],This content may be used for your personal portfolios,[object Object],We will seek to establish ourselves as experts,[object Object],We will seek to drive traffic to our site using social media strategy,[object Object]
In other words…,[object Object],You are engaging in online self publishing,[object Object],Your Wordpress is your Team’s (e.g., your pseudo media company’s) home on the web,[object Object],Grpachi: etringita,[object Object]
I thought it was all about conversations?,[object Object],Your blog is your conversation piece,[object Object],Its where people to go find your content,[object Object],Its what people know you by,[object Object],Its your credibility,[object Object],It’s only the beginning…,[object Object]
What will we focus on?,[object Object],Throughout the semester your team will work on a number of projects,[object Object],E.g.,,[object Object],Live coverage of event,[object Object],Podcast and podcast promotion,[object Object],These projects will be promoted via your blog,[object Object]
#Utalk integration,[object Object],url = http://utalk.posterous.com/,[object Object],#Utalk = a weekly Twitter chat,[object Object],Your content on #Utalk,[object Object],Top quality work in this class will be solicited for publication on #Utalk’s blog,[object Object]
1 de 32

Web Workers; Blogs; Conversations

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EducaciónTecnologíaEmpresariales

These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

Matthew J. Kushin, Ph.D.
Matthew J. Kushin, Ph.D.Department of Communication, Shepherd University: Professor, Scholar, Consultant

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Web Workers; Blogs; Conversations

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Notas del editor

  1. Blogs represent a simple & cheap way for people to produce & exchangemediaHow many of you have blogs? What are they about? What have you found them to be useful for? Likes, dislikes?How many of you read blogs? What blogs do you read?
  2. You have the traditional news dissemination
  3. Context & relevance will be key factors.You’ll be able to put your #Utalk stuff on your resume/CV.