3. Weekly show
• One hangout a week
• Interviews or presentations
with online marketing
experts
• Around 1 hour each
• It’s free
• Between 20 to 70 viewers
4. Why?
• I establish myself as the go-to place to find
solid online marketing advice
• I collect lots of e-mails
• My guests do a lot of the promotion
• The YouTube videos bring in a lot of traffic
• I get potential buyers for my own online
marketing services
• I learn af lot!
5. Before the hangout
• I have designed templates for pretty much
everything in order to save time and keep
branding consistent (favorite tool: Canva.com)
• I plan the interviews 1-2 months in advance
• I have started getting e-mails from folks who
would like to be on the show
• Prepare your guests for the show (run tests)
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10. Filling up the hangouts
• E-mails
• Facebook events
• Google+ events
• Twitter, LinkedIn, Instagram
• List of hangouts on website
• Let your guests promote the event too
11. During the hangout
• Log on ½ hour before start
• Speak with guest to make them feel
comfortable
• Tjek that their presentation shows up right
• Write welcome and chat with viewers – make
them comfortable with writing to you
• Go on-line 5-10 minutes before start and get
the conversation going
12. After the hangout
• Trim the YouTube recording
• Upload Custom thumbnail – write description
with keywords
• Create visuals for the blogpost
• Embed on the website and add links, etc
• Promote the video – same channels as before
• Send thank you and update to the guest and ask
them to promote the recording
• Remember to add the new e-mails to your list
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17. Important learnings
• It’s not self-explanatory how to log on for my
guests
• You need to remember to tell your viewers
that they might run into problems with
Internet Explorer and occ. Safari
• Relax and have fun – your audience loves it
• Just get started – as one of my guests on the
show puts it: Perfect is the enemy of done
18. Can I help you?
• www.lisehalskov.com
• Google+
• LinkedIn
• contact@lisehalskov.com
