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Speciale Bellezza Over Fifties 2

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Publicado el

lo Speciale Bellezza di 50&+ per il 2009

Publicado en: Empresariales, Tecnología
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Speciale Bellezza Over Fifties 2

  1. 1. Dossier Bellezza Over Fifties 50&Più Maggio + Settembre 2009
  2. 2. Le dimensioni del mercato dei 50&Più per la cosmetica <ul><li>In Italia su 59 milioni di abitanti, 20 milioni hanno 50&Più… </li></ul><ul><li>L’età media oggi si è allungata, la vita è migliorata, il benessere è diffuso anche grazie ai cosmetici… </li></ul><ul><li>Su 9 milioni di € di spesa in cosmetici in Italia, 2,2 milioni di € sono acquistati da consumatori 50&Più… e la crescita media annua (+4% nel 2007) è la più dinamica negli ultimi dieci anni… a conferma di un target di mercato sempre più importante ed in espansione (fonte Unipro) </li></ul><ul><li>In altre parole… quelli dei 50&Più è un mercato in costante evoluzione, che vale il 25% del totale benessere per una stima di spesa in cosmetica, a persona, di 110 euro all’anno (fonte Unipro) </li></ul>
  3. 3. Il Dossier <ul><li>Il primo mensile in Italia per storia (1977) e diffusione ( 355.820 copie ) </li></ul><ul><li>Dedica al tema della cosmetica due appuntamenti editoriali pensati e realizzati per il target </li></ul><ul><ul><li>In un contesto editoriale che gode di una peculiare credibilità e di un’attenzione difficilmente riscontrabile altrove, diamo la possibilità di promuovere la vostra comunicazione </li></ul></ul><ul><ul><li>Approfondimenti dedicati alle seguenti aree </li></ul></ul><ul><ul><ul><li>Prodotti cura viso </li></ul></ul></ul><ul><ul><ul><li>Linee cosmetiche cura viso donna </li></ul></ul></ul><ul><ul><ul><li>Prodotti trattamento corpo donna </li></ul></ul></ul><ul><ul><ul><li>Prodotti contro impurità della pelle </li></ul></ul></ul>
  4. 4. Focus di Maggio <ul><li>Preparazione e idratazione delle pelli mature in vista della stagione estiva </li></ul><ul><li>Cosmetici che sono in grado di favorire la rigenerazione cellulare (Anti-Age) </li></ul><ul><li>Cosmetici sull’azione preventiva relativa all’insorgenza delle macchie </li></ul><ul><li>Focus di Settembre </li></ul><ul><li>Come rimediare alla disidratazione della pelle al rientro dalle vacanze </li></ul><ul><li>Trattamento capelli per ridare lucentezza e volume </li></ul>
  5. 5. Cosa abbiamo già fatto <ul><li>Speciale Settembre 2008 </li></ul><ul><li>Speciale Aprile 2008 </li></ul>
  6. 6. I Leader lo sanno …
  7. 7. I Leader lo sanno …
  8. 8. Clienti settore cosmetica <ul><li>Pianificazioni sulla concorrenza </li></ul><ul><li>( Club 3 – Famiglia Cristiana) </li></ul><ul><li>Weleda </li></ul><ul><li>Ciccarelli </li></ul><ul><li>Collistar </li></ul><ul><li>Vichy </li></ul><ul><li>Giuliani </li></ul><ul><li>Clinians </li></ul><ul><li>Atkinsons </li></ul><ul><li>Unilever </li></ul><ul><li>Afom Medical </li></ul><ul><li>Pianificazioni su </li></ul><ul><li>50&Più </li></ul><ul><li>Lierac </li></ul><ul><li>Collistar </li></ul><ul><li>Vichy </li></ul><ul><li>Unilever </li></ul><ul><li>F.lli Carli </li></ul><ul><li>Saipo Oreal </li></ul>
  9. 9. LA PROPOSTA COMMERCIALE 2009 <ul><li>PAGINA TABELLARE </li></ul><ul><li>euro 2.000,00 </li></ul><ul><li>DOPPIA PAGINA </li></ul><ul><li>euro 3.000,00 </li></ul><ul><li>POSIZIONI DI RIGORE </li></ul><ul><li>2^ copertina – euro 2.500,00 </li></ul><ul><li>4^ copertina – euro 3.500,00 </li></ul><ul><li>2^copertina + 1^romana - euro 5.000,00 </li></ul><ul><li>Sconto 15% acquistando spazi su entrambi gli speciali </li></ul><ul><li>Vi diamo l’opportunità di citare all’interno dello speciale nella pagina “Vetrina” </li></ul><ul><li>foto + mini - descrizione di un prodotto a vs. scelta </li></ul>
  10. 10. Altre opportunità di vendita… <ul><li>Sponsorizzazione </li></ul><ul><li>Manchettes </li></ul><ul><li>Sampling </li></ul><ul><li>Inserti </li></ul><ul><li>Strillo in copertina </li></ul><ul><li>Quotazioni a richiesta </li></ul>
  11. 11. Dati tecnici 50&Più <ul><li>Distribuzione </li></ul><ul><li>95% in abbonamento </li></ul><ul><li>5% in edicola </li></ul><ul><li>Tiratura </li></ul><ul><li>360.000 copie (fonte editore) </li></ul><ul><li>Diffusione </li></ul><ul><li>355.820 copie (fonte editore) </li></ul><ul><li>Lettori </li></ul><ul><li>996.000 (stima editore) </li></ul><ul><li>Formati </li></ul><ul><li>Pagina : mm 202 x 265 + 5 mm di abbondanza per lato </li></ul><ul><li>Doppia pagina : mm 404 x 265 +5 mm di abbondanza per lato </li></ul><ul><li>Materiale </li></ul><ul><li>File in pdf massima risoluzione ( 300 dpi ) </li></ul><ul><li>Da inviare all’indirizzo mail: delia.radu@promedia2000.com </li></ul>
  12. 12. Deadline <ul><li>Maggio </li></ul><ul><li>Prenotazione : entro il 30/03 </li></ul><ul><li>Materiale stampa : entro l’8/04 </li></ul><ul><li>Settembre </li></ul><ul><li>Prenotazione : entro il 10/07 </li></ul><ul><li>Materiale stampa : entro 31/07 </li></ul>

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