Introduction to Pronto Marketing

Introducing the Pronto Way
The service designed from the ground up with you in mind.

“I've never really put much store in the website in the past.
It was there as more of a virtual card, nothing more. You
already proved me wrong and I haven't even progressed
with the newsletter and other content yet. This past week
I've had two website driven enquiries. The first I've met
and am sending contracts to. They've said they will sign.
The second I meet tomorrow.
If both of these go through then the extra revenue
generated will likely pay for your services for the first year.
And presumably this is just the start.
If I was wearing a hat I'd eat it I think I'd be reaching for
the salt and pepper.”
Stuart Sanders
Managing Director
Business Information Technology Solutions

August 15, 2010 © Pronto Marketing 2010 Page 1

Meet Pronto Back when I was responsible for Windows SBS at Microsoft I
thought a lot about the challenges our smaller partners had
with marketing. When, after 12+ years, I left Microsoft I
founded Pronto Marketing with the sole focus to help small
and mid-sized IT service providers get their marketing in
gear.

For these I know your To Do list is long, clients come first
while updating your website or putting together a newsletter
is always something you’ll do “next week”. What Pronto
provides is a service to proactively take care of this and
more. You might think of us as Managed Services for
Marketing. You outsource to us and we do the execution.

We are on a journey to create a unique business, that in this
industry hasn’t existed before. What Seth Godin calls a
“Purple Cow”. Something truly remarkable. Each and every
day we listen to our clients, peers, colleagues and mentors
and set out to deliver a one-of-a-kind experience for our
clients.

Derek Brown


Website & Content
Why our service matters and why you need it more than ever…


Small Businesses increasingly use search to
find professional services; your Website is key
to moving past consideration.
The majority of searchers narrow their consideration sets of
possible businesses sharply based on their experience with
the search result websites.

• When people seek out services companies with whom they have
had no prior interaction, a positive online recommendation or a
negative review can a crucial deciding factor for a potential client.

• 44% of online adults have searched online for information about
someone whose services or advice they seek in a professional
capacity, like a doctor, lawyer or plumber.”

• Most respondents considered 1-5 companies in their research
• However 51% only contact one company based on their research
experience.

“Online reputation matters: 44% of online
adults have searched for information
about someone whose services or advice
they seek in a professional capacity.”

http://pewinternet.org/Reports/2010/Reputation-Management/Part-3/Searching-for-others.aspx?r=1 TMP Directional Marketing & comScore Local Search Study, Q1 2007

The web – site, newsletters, content,
is key in shaping opinions
• Of businesses looking for professional services, 41%
indicated the company website as likely to influence
their opinion – second only after personal contact
with a firm.

• 21% indicated that finding a company in search
results influenced their opinion.

• 39% indicated white papers and case studies and
13% indicated online webinars as important.

• E-mail and Newsletters are the preferred method for
ongoing communication.

• Overall, online and digital content is the preferred
media for communication

Online was key both as a driver of opinion and as
a delivery method for the broadest range of
content sources.

Engaging professional services firms
© The Economist Intelligence Unit Limited 2008

In a nutshell, it’s vital to your business. However,
chances are you have neither the time, resources, or
inclination to create, manage and maintain an effective
online presence – much less a marketing machine.


How we help companies just like yours
By providing the time, expertise and execution you’re lacking.


“Derek has a deep understanding of managed
service providers and the challenges they face in
marketing their services. Derek is able to
produce excellent results for us with our
website, whitepapers, newsletter and SEO
because of his knowledge of our industry. One
of the things I admire about Derek is his ability
to develop a systematic process for everything
his company does, this ensures consistency and
reliability in their service delivery. I'm usually
waiting for my vendors to catch up with me, so
it's rare to find a partner like Derek and Pronto
who turns things around so fast that they are
usually waiting for me!”
Sam Gridley
President
Integrated Technologies

When we set to work with Sam at Intech we didn’t talk
about page limits – we talked about Sam’s idea for
“Problems we Fix”.

For the banners we had over five rounds to get the
right casual Hawaii feel to the photos.

http://www.intech-hawaii.com/


“Pronto Marketing has made the process of
having a professional actively maintained
website simple and affordable.”
Curtis R. Hicks, II
President and CEO
Center for Computer Resources

For Curt at CCR we have two websites,
his main corporate site as well as a mini-
site focused on the healthcare vertical.
Ranked #1 in Google search results for
“EMR Michigan”.
http://ccr1.com
http://www.emrmichigan.com


“Derek's group Pronto Marketing has really done
a fantastic job with our website development.
Derek took a complicated process of building a
site and made it an easy to work with system,
building for us a site to our design
specifications. More importantly, he has taken
ongoing responsibility for content updates,
keeping the site fresh and new. He's engaging,
personable, and knowledgeable, and leads a
highly engaged team. I highly recommend his
work.”
Dave Sobel
CEO
Evolve Technologies

Dave had a very specific brand image we worked with.
We migrated his existing blog content and dozens of
pages of press releases, news articles, videos and more.

Ranked #1 in Google search results for “Washington DC
computer network support”
http://www.evolvetech.com


“EGiS Technologies is now getting qualified sales
leads from our web site which Derek and the
Pronto team created and now manage for us!”
July 25, 2010
Top qualities: Great Results, Expert, Good Value”
Monte Monteleagre
President
Egis Technologies

We’ve worked hard with Monte and his team to build
unique banners based on his support cars – giving a
personal brand touch to the site and his service.
Ranked #1 in Google search results for “business IT
support Omaha”.
http://www.egistech.com


“Derek and his team were hired by me to refresh
Evolve IT's online presence and marketing
strategies. His marketing expertise was evident
from the outset given the fact I was compelled
to find out more after receiving an EDM piece
from him. Derek is committed to working with
his customers in partnership rather than simply
being a supplier of services. He encourages
feedback and is not satisfied until his customer
is. Derek operates in a niche market, offering a
unique service which adds great value to our
company and no doubt to any company like
ours.”
Clayton Moulynox
Business Development Manager
Evolve IT

It took a few months working closely with Clayton at
Evolve IT to get the site he wanted. In the middle he
got busy collecting their SBSC Partner of the Year
award in the US. Meanwhile we ran with his “Set You
Free” idea.
http://www.evolveit.com.au


“We’re very excited about this new development.
Having a website of our own is a big milestone,
and we hope that this new site will help our
company grow.

We’ve made the website for both existing clients
and for people and groups who are interested to
know more about what we do here at InSwift,”
Ryan Foster
President
InSwift

To announce the new site we developed
a press release and placed it on ten
distribution websites. A $99 add-on
service available to all Pronto clients.
http://www.inswift.com


And there’s more
Online isn’t a website, it’s a system we manage for you.


Monthly Newsletter
Included with Pronto’s Service
• Mailing list management
• Monthly newsletter production
• Content development and customization with news
and offers for each participating client
• Email service provider account costs included
• Differentiated content so that clients in similar
locations have different content and mailing
schedules.


We win with Local SEO
Smart Strategy + Tactical Execution
We take the time to understand your market and get a strategy to
win. For instance a common mistake is to only optimize for the a
major city where the search marketing is very competitive.

In the case of Bits we made sure we knew where his customers and
prospects really are. While winning for Hong Kong may be a long-
term goal in the meantime he’s top ranked for all key business
areas in Hong Kong – and getting business as a result.

“I've never really put much store in the website in
the past. It was there as more of a virtual card,
nothing more. You already proved me wrong and I
haven't even progressed with the newsletter and
other content yet.
This past week I've had two website driven
enquiries. The first I've met and am sending
contracts to. They've said they will sign. The
second I meet tomorrow.
If both of these go through then the extra revenue
generated will likely pay for your services for the
first year. And presumably this is just the start.
If I was wearing a hat I'd eat it I think I'd be
reaching for the salt and pepper.”
Stuart Sanders
Managing Director
Business Information Technology Solutions

Data from https://raven-seo-tools.com tracking service

November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential Page 16

Pronto SEO Kicks-In
Methodical Process = Results
For every new client as soon as they sign-up we get a
snap-shot of their SEO and SERPs (Search Engine Results
Pages).
In the case of Intelligent Technical Solutions they were
not Google ranked for most terms. Their website went
live June 11 and quickly climbed in the SERPs.
We use the Woorank benchmark report
which provides an analysis of over 20
factors in SEO. It is very rare for an IT
services site to rate over-50. Most Pronto
sites get into the mid-to high 40’s. Most
come to us with an existing site in the 20-
30’s range.

Live


Campaign Landing Pages
Landing Pages when you need them
The best page on your website for someone to land isn’t
always the home page. When you have an event,
promotion or other marketing activity we help you get an
effective page for conversion.
• Full goal tracking analytics with targeted URLs
• On page lead capture


Pay-per-Click Campaigns
Search Marketing Lead Generation
Is there a better time to capture a lead than when that
person is in the process of searching for someone like
you? As more and more of your prospects use search to
look for IT services don’t you want to be there to find?
• Fully managed campaigns – end-to-end
• Ad copy, bidding, analytics, landing pages -
everything

“Thought I’d shoot you a quick email
about the AdWords campaign.
It’s working very well, and we’ve already
closed two new accounts, and another 2
in the works. I don’t think it’s even been
active for a month yet!
Thanks for doing a great job, and you’re
whole team over there is just stellar! It’s
been a joy working with you guys, and
I’m a very happy customer.”
Andrew Lawrence
President
Transparent Solutions


Web, SEO and Email Analytics
Set-up and Managed for you
 Google Analytics set up for every site with Goal
and Conversion Tracking

 Detailed Email Newsletter analytics
 SEOmoz Pro Tools and Raven for SEO analysis

Detailed Web Stats


SEO Case Study: Pronto and Kutenda
Results are not an accident
when you have a service
versus a tool.
Pronto Site Kutenda Site
Same market, same company, same keywords
– very different results.

This is not unusual that clients come to us
with website that don’t even rank in Google
because they have been set-up wrong.
Rank
At Pronto we work from the very beginning to
No Rank ensure your SEO is set up correctly and have
the tools to measure progress and improve
search engine rankings.

Live
Live


Client Portal & Support Desk
Full service web and marketing
support - just an email away…
It doesn’t matter if your request is big or small, you
just send it in to the support desk and our team
takes care of it from beginning to end. And it’s all
included in your one low monthly subscription.

• Full tracking of all support requests
• Support and FAQ guides
• Communication & Discussion
• http://support.promarketing.com


Feeling Special?
We understand you have unique needs and requirements.


Integrated ConnectWise, soon Autotask
We have launched ConnectWise integration for
Pronto clients, with Autotask coming soon.

Today Pronto clients can have contact and
service ticket forms update their ConnectWise
system automatically.


Bringing the brand experience to Zendesk
Paul Koop, PK Consulting ask for some help with
customization to their Zendesk-based help desk.
We helped them get a well branded, seamless
experience for their clients.


Integrated logon to ConnectWise and NTR
Jamison West, JWCS, wanted the link to launch
their ConnectWise portal as well as connect up
their chat and message application. Done!


Interactive Collateral with Issuu
Steve Shaheen, Add-On Data, had a series of PDF
based brochures and other collateral they
wanted on their website in a form other than
downloads. We found a solution from Issuu for a
fully interactive brochure that let’s their users
flip through page, email, print and more.


Connecting: Microsoft, Twitter and RSS
Kelvin Kirby, Technology Associates
International, had a number of third party and
social networking widgets they needed
integrated on their hole page. We pulled the
pieces together and made it work for them.


Ecommerce and CRM with InfusionSoft
Craig Petronella, Petronella Computer
Consultants, wanted ecommerce and CRM
functions of InfusionSoft integrated with their
website and make smooth user transition to the
shopping cart – Pronto got the job done.


Live Customer Support with LiveZilla
Scott Tyson, Entelitech wanted link a link to
their ROI calculator which we did in a nicely
integrated page. And when they wanted the
LiveZilla help app – we said “sure”.


Live Customer Support with WhosOn
Trent Peters, Umbrella Medial Systems, wanted
users to be able to use the WhosOn live chat as
well as download their support application with
the click of a button. We set it up and got it
working.


LinkedIn, Twitter and Facebook
Chris Timm, TCG Computer Services, keeps his
Twitter, LinkedIn and Facebook pages up to date
with help from his website blog – automatically
feeding into his social networks.


Custom Flash and Live Chat with WebAlive
Kent Schumann, SlingStone IT, uses the
WebAlive web chat and we got that set-up and
ready to go. They also had a custom Flash
banner that rotates through several messages –
and we made it happen.


RSS Subscriptions and Blog Feeds
Dave Sobel, Evolve Technologies, is an active
blogger, supplementing the Pronto provide
weekly blogs. He teamed up with fellow blogger
Ben Pakonin to share his blog and right away we
set up that blog feed to come direct into Evolve
Technologies blog.


Embedded Video with YouTube
Michael Cocanower, itSynergy, has an EMR
focused mini-site that we embedded a YouTube
video on the home page banner.


Unique Client Assets – Photo Libraries
Jon Lawrence, Data Balance, had a unique set of
photo images they have licenses. We worked
with the brand colors and images to give his site
a one-of-a-kind design.

Chris Carter, Stealth Managed Services Ltd, had John Rauch, Axonus Technology Group, had a
recently moved into a architecturally interesting fantastic set of professional photographs of
and well designed space. With a set of professional their team and facilities. We leveraged to bring
images we showcased his facility and team. their unique image and personality to life.


What Clients Say about the Pronto Way
Our Focus is our Client
Visit our LinkedIn profile or website testimonials to
learn what Pronto Clients are saying about this
exceptional service and impact on their businesses.


That’s the Pronto way
Delivered with dedication and a relentless focus to make it great for you.


What are you waiting for?
Email or schedule a call today.
derek@prontomarketing.com
tungle.me/derekbrown


We focus 100% on helping MSPs and IT Service Providers get
About Pronto their online marketing in gear. From concept to execution to
maintenance – we do it all for a low monthly subscription.
Founded by Derek Brown, a leader in IT services and digital
marketing, and backed by a talented team of marketing and
web professionals.
Derek’s 20+ years of technology marketing and sales
experience includes over 12 years at Microsoft during which
time he was in varied roles from Director of Windows SBS
Product Management, Director of Worldwide Marketing
Mobile Devices Division and BMO Director Microsoft
Thailand. In addition, Derek has extensive channel
experience at companies such as TechData and with a
number of technology start-ups. Derek has also been an
Adjunct Professor on Digital Marketing & Business Strategy
at American International College in Bangkok.
Based in Bangkok, Thailand with a team of fourteen and an
extended team of freelance editors and writers around the
world, we have a rich talent pool of designers, developers,
communications and marketing professionals provide world-
class talent while bringing “flat world” economics to our
small business clients.

Contact Us:
derek@prontomarketing.com
http://www.prontomarketing.com


“Pronto Marketing seems like my own marketing
department. The one-on-one attention I received while
setting up my site was outstanding. They went out of their
way to ensure that I was happy and the site was set up the
way I wanted it.
I expected a cookie-cutter approach but found it to be quite
the opposite…a very customized and personalized
solution. The value received for the monthly fee is an
exceptional bargain…a no-brainer.”
Tim Freeze
President & CEO
UniComData, Inc.


Introduction to Pronto Marketing

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