Just at the beginning of this year we planed the analysis 100 PropTech Homepages in Switzerland. Unfortunately, we should have a break for a few weeks because of the extraordinary situation. It is very sadly to hear thousands of peoples are dying because of corona virus. Everyone lost their parents or family members. God bless us and we wish everyone patient and power. However, this situation showed us how important the digital transformation and technologies of platforms are. The agents and landlords should have to show the customers flats and houses with Virtual Reality tools or robo-visiting. Property managements companies and owners started to communicate with tenants with Video-Call or Chat-bots. Investment companies presented their projects at webinar (Video Conference). PropTech companies were not ready such a extraordinary situation and must have to create provisionally tools or applications. As we noticed, we have to digitize faster than before.

1. SOCIAL
MEDIA
PROPTECH 2020
HOMEPAGE ANALYSIS
101
PROPTECH
COMPANIES
1st Edition 2020
PropTech
Switzerland
SEO
30% 80% 60%

2. Foreword
Just at the beginning of this year we planed the analysis 100 PropTech
Homepages in Switzerland. Unfortunately, we should have a break a few weeks
because of the extraordinary situation. It is very sadly to hear thousands of
peoples are dying because of corona virus. Everyone lost their parents or family
members. God bless us and we wish everyone patient and power.
However, this situation showed us how important the digital transformation and
technologies of platforms are. The agents and landlords should have to show the
customers flats and houses with Virtual Reality tools or robo-visiting. Property
managements companies and owners started to communicate with tenants with
Video-Call or Chat-bots. Investment companies presented their projects at
webinar (Video Conference). PropTech companies were not ready such a
extraordinary situation and must have to create provisionally tools or
applications. As we noticed, we have to digitize faster than before.
The technologies of PropTech platforms are very important for players, who want
to develop new business models in real estate industry. PropTech Switzerland
Ecosystem has a more than 160 companies in nine categories. We could analyze
just 101 homepages. For the study were used to tools from woorank.com.
Naturally there are a lot of providers for SEO analyze or homepage analyze. We
tested five providers. The woorank was the best user friendly and correct
algorithm methods for analyzing of homepages.
The WooRank score, given to any website evaluated by a Review or Project, is a
snapshot analysis of the key factors that impact the search engine optimization
and usability of a particular website or webpage.
A website’s score is based on 3 main factors:
• Accessibility: Can search engines and humans visit your site and properly load
your pages?
• Readability: How easily can search engines properly interpret the content on
your pages, the context surrounding and its relevance to a particular topic?
• Quality: Does your website provide a good user experience for human visitors?
This analysis is presented on a 100-point scale (or letter grade if it's an internal
page Review).
The digital marketing world is constantly changing to keep up with advances to
technology, search engine algorithm updates and evolving SEO best practices.
Because of these and another reasons can scores change daily or after the
updates or new technologies. The evaluations of 101 homepages done between
1st March and 7th April 2020. The rating ad rankings are not definitive. Please
read this study as a research and develop your own platform better. Enjoy the
study and Please do not hesitate to provide us with feedback - we are
continually searching for new ways to simplify and improve your provider
experience.

3. PropTech Switzerland
The PropTech Switzerland is a research lab for innovation in the real estate
industry that links innovation, technology and sustainability impact. As unique
innovation space for the real estate community, the research center primary
objective is to create an intellectual community of multi-disciplinary researchers
for developing professional work on innovation that impacts the development of
the real estate industry.
Our pioneering research investigates the innovative solutions in real estate
industry from initial concept to market reality, providing breakthrough
knowledge to help organizations, companies and startups capitalize on today’s
dynamic markets and technologies.
PropTech Switzerland is uniquely positioned to help the industry increase its
efficiency, prosperity, and social responsibility. Through research and education
initiatives at the research center, PropTech Switzerland applies its tradition of
excellence in technology, knowledge transfer, and global reach to the real estate
industry, developing innovations to help practitioners build responsibly and
profitably.
A unique, interdisciplinary research platform linking technology with industry to
meet the need for more informed decision-making and the implementation of
best practices. A network of global outreach that links the real estate industry
with the digital transformation and with PropTech Switzerland leading-edge
research in science and technology. Envisioning the industry’s integrated
stewardship of its land and products, the PropTech Switzerland provides
tomorrow’s practitioners with the means to transform an ever more vital, global,
and complex market.
PropTech Switzerland is a non-profit organisation and is financed just with
membership-fees. That’s why we work neutrally and objective for PropTech
Ecosystem in Switzerland.
PropTech
Switzerland

4. Copyright
PropTech Homepage Analysis 2020
Copyright © 2020 by PropTech Switzerland
All rights reserved. No part of this publication may be reproduced, distributed,
or transmitted in any form or by any means, including photocopying, recording,
or other electronic or mechanical methods, without the prior written permission
of the PropTech Switzerland, except in the case of brief quotations embodied in
critical reviews and certain other noncommercial uses permitted by copyright
law. The report and any opinions expressed in this publication are the sole
responsibility of the authors. They do not purport to reflect the opinions or views
of PropTech Switzerland Members or the PropTech Switzerland management.
When content, such as an image, graphic, data, trademark, or logo, is attributed
to a third party, the user is solely responsible for clearing the rights with the right
holders.
For permission requests, write to the PropTech Switzerland, addressed
“Attention: Permissions Coordinator,” at the address below.
PropTech Switzerland
Solothurnstrasse 16
2543 Lengnau, Switzerland
www.proptechswitzerland.com
Ordering Information:
Quantity sales. Special discounts are available on quantity purchases by
corporations, associations, and others. For details, contact the publisher at the
address above.
Orders by PropTech Switzerland. Please contact: info@proptechswitzerland.com
or visit www.proptechswitzerland.com.
Suggested citation: Deniz Karahan and Tayland Karahan, PropTech Switzerland
Created in Bern, Switzerland, by PropTech Switzerland.
Cover design by Tayland Karahan

5. Contents
Marketplace Platforms 35
Flatfox AG 36
Venbona AG 43
Brixel AG 49
Kiiz SA 55
Casasoft AG 61
AgentSelly AG 67
PropTech Partners SA 73
Jarowa AG 79
Logicom Logistics & Communications AG 84
Workspace2go AG 90
Domuu GmbH 96
Simplehouse swiss AG 101
Smart Apartments AG 107
Vermando AG 113
Deal Estate AG 119
Coozzy AG 124
Investment Platforms 130
Crowdlitoken AG 131
Foxstone SA 137
Crowdhouse AG 143
Yeldo SA 149
Crowdli AG 155
ImmoYou AG 161
Token Factory Switzerland Ltd. 166
myBrick SA 172
SwissLending SA 178
Property Management Platforms 184
Locatee AG 185
homePad Solutions SA 191
BMT Business meets Technology AG 197
Houzy AG 202
eMonitor AG 208
GARAIO REM AG 214
Allthings Technologies AG 220
CROSSING-TECH SA 226
Oxygen at Work AG 231
streamnow AG 237
Immopac AG 242
Fairwalter AG 248
Eeproperty SA 254
Pom+ Consulting AG 260
aroov AG 265
wy.by AG 271
Tayo SA 277

6. Contents
Construction Platforms 283
Buildigo SA 284
BBC Systems AG 289
Amstein + Walthert AG 295
devis.ch SA 302
Buildup AG 308
Aestico 314
Archilyse AG 319
PlanXD GmbH Gebäudetechnik 325
Bauspektrum AG 330
Fenx AG 335
ATOME & CIE SA 340
BIM Facility AG 346
Bausoft Informatik AG 352
BuildingPoint Schweiz AG 358
Creoox AG 364
BAM Swiss AG 370
Parallel Digital SA 376
Able Sarl 382
Smart Buildings & IoT Platforms 387
SMART HOME SA 388
Droople SA 394
eSmart Technologies SA 400
DomoSafety SA 406
Thingdust AG 413
Akenza AG 418
E-NNO Switzerland SA 423
Signa-Terre SA 428
Smart PLACE AG 433
ROOMZ SA 439
Virtual Reality Platforms 445
YetiVisit SA 446
Hegias AG 452
XTEND interactive GmbH 457
MOBBOT SA 463
CREAL SA 469
Raumgleiter AG 475
Voliro AG 480
Nomoko AG 486
KickTheMap Sarl 492
Big Data Analytics Platforms 498
Dizmo AG 499
Senozon AG 505
Datahouse AG 511
Novalytica AG 517
Ascarix AG 523

7. Contents
Smart Visions GmbH 528
ImmoCompass AG 533
Quantworks AG 538
Incolab GmbH 544
Real Estate Valuation Platforms 549
IAZI, Informations- und Ausbildungszentrum für Immobilien AG 550
Wüest Partner AG 556
Fahrländer Partner Raumentwicklung AG 562
PriceHubble AG 568
Real Estate FinTech Platforms 573
MoneyPark AG 574
FinanceScout 24 Hypo AG 580
Bob Finance AG 585
swisspeers AG 592
Valuu 598
Cashare AG 604
e-Potek SA 610
Hyposcout AG 615
Kreditfabrik AG 620

8. The best
PropTech
Homepage
www.moneypark.ch
The best
Real Estate
FinTech
Homepage

9. www.flatfox.ch
The most visited
PropTech
Homepage
The best
Marketplace
Homepage

10. TOP 3
PROPTECH HOMEPAGES
78 points
73 Points
70 points

11. TOP 10
PROPTECH HOMEPAGES
1. 78 points 2. 73 points
3. 70 points 4. 69 points
5. 68 points 6. 67 points
7. 66 points 8. 65 points
9. 63 points 10. 62 points

12. The best
Marketplace
Homepage
www.flatfox.ch

13. The best
Real Estate
Investment
Homepage
www.crowdlitoken.com

14. The best
Property
Management
Homepage
www.locatee.ch

15. The best
Construction
Homepage
www.buildigo.ch

16. The best
Smart Buildings
& IoT
Homepage
www.smarthome.ch

17. The best
Virtual Reality
Homepage
www.yetivisit.com

18. The best
Big Data Analytics
Platform
www.dizmo.com

19. The best
Real Estate
Valuation
Homepage
www.iazicifi.ch

20. The best
Real Estate
FinTech
Homepage
www.moneypark.ch

21. Marketplace Platforms
1. 70 points 2. 69 points 3. 63 points
4. 62 points 5. 59 points 6. 57 points
7. 55 points 8. 55 points 9. 54 points
10. 53 points 11. 53 points 12. 48 points
13. 48 points 14. 42 points 15. 42 points
16. 41 points
Homepage
Analysis
Ranking

22. Investment Platforms
1. 72 points 2. 67 points 3. 65 points
4. 56 points 5. 52 points 6. 48 points
7. 46 points 8. 34 points 9. 34 points
Homepage
Analysis
Ranking

23. Property Management Platforms
1. 65 points 2. 63 points 3. 62 points
4. 62 points 5. 60 points 6. 57 points
7. 55 points 8. 55 points 9. 52 points
10. 52 points 11. 50 points 12. 50 points
13. 50 points 14. 49 points 15. 49 points
16. 41 points 17. 40 points
Homepage
Analysis
Ranking

24. Construction Platforms
1. 69 points 2. 65 points 3. 59 points
4. 58 points 5. 56 points 6. 56 points
7. 54 points 8. 54 points 9. 52 points
10. 50 points 11. 50 points 12. 49 points
13. 46 points 14. 43 points 15. 43 points
16. 42 points 17. 42 points 18. 42 points
Homepage
Analysis
Ranking

25. Smart Buildings & IoT Platforms
1. 58 points 2. 58 points 3. 52 points
4. 52 points 5. 48 points 6. 44 points
7. 43 points 8. 41 points 9. 40 points
10. 36 points
Homepage
Analysis
Ranking

26. Virtual Reality & 3D Platforms
1. 63 points 2. 61 points 3. 61 points
4. 57 points 5. 55 points 6. 48 points
7. 46 points 8. 44 points 9. 44 points
Homepage
Analysis
Ranking

27. Big Data Analytics Platforms
1. 68 points 2. 56 points 3. 53 points
4. 48 points 5. 44 points 6. 43 points
7. 40 points 8. 40 points 9. 34 points
Homepage
Analysis
Ranking

28. Valuation Platforms
1. 60 points 2. 52 points 3. 47 points
4. 42 points
Homepage
Analysis
Ranking

29. Real Estate FinTech Platforms
1. 78 points 2. 66 points 3. 61 points
4. 58 points 5. 56 points 6. 55 points
7. 51 points 8. 46 points 9. 41 points
Homepage
Analysis
Ranking

30. Evaluation of PropTech Sectors
56,8%
1 3
Real Estate FinTech
9 Companies
Virtual Reality & 3D
9 Companies
The average of PropTech Sectors according to companies evaluations
2
Marketplace
16 Companies
55%
53,2%
52,6% 52,2%
50,2%
47,2%47,3%
45,5%
4 6
Investment
9 Companies
Valuation Model
4 Companies5
Construction
18 Companies
7 9
Big Data Analytics
9 Companies
Property Management
17 Companies8
Smart Buildings & IoT
10 Companies

31. Top 3 PropTech Sectors
9
The Virtual
Reality and
3D
companies
should be
better
presented
16
Real Estate
FinTech
companies
use
technologies
efficiently
9
Marketplace
companies
need more
traffic and
should use
more
technologies
Marketplace
Real Estate
FinTech
Virtual
Reality & 3D
56,88% 53,22%55,66%

32. The most used Technologies
CMS
Programming language
Web Server
JavaScript library
Video player
Analytics
Tag manager
Font script
SEO

33. Criteria of the Homepage Analysis
Title Tag
Meta Description
Google Preview
Headings
Contents Analysis
Alt Attribute
In-Page Links
Language
1. Content
URL Resolve
Robots.txt
XML Sitemap
Sitemaps Validity
URL Parameters
Broken Links
Hreflang Tags
Underscores in the
URLs
2. Indexing
Mobile Friendliness
Mobile Rendering
Tap Targets
Plugins
Font Size Legibility
Mobile Viewport
Mobile Frameworks
AMP
3. Mobile
Schema.org
Open Graph Protocol
Microformats
4. Structured Data
Email Privacy
SSL Secure
5. Security
Asset Minification
Asset Compression
Asset Cacheability
6. Performance
Server IP
Technologies
Analytics
Doctype
Encoding
7. Technologies
URL
Favicon
Custom 404 Page
8. Branding
Backlinks Scores
Backlinks Counter
Referring Domains
Quality
9. Backlinks
Traffic Estimations
Mobile Visits
10. Traffic
Social Media
Engagement
Facebook Page
Twitter Account
Instagram Account
LinkedIn Account
11. Social Profiles

34. The Evaluation Methods and Scoring
“What the WooRank Score Is
The WooRank score, given to any website evaluated by a Review or Project, is a
snapshot analysis of the key factors that impact the search engine optimization
and usability of a particular website or webpage.
A website’s score is based on 3 main factors:
• Accessibility: Can search engines and humans visit your site and properly load
your pages?
• Readability: How easily can search engines properly interpret the content on
your pages, the context surrounding and its relevance to a particular topic?
• Quality: Does your website provide a good user experience for human visitors?
This analysis is presented on a 100-point scale (or letter grade if it's an internal
page Review).
A website’s score is a measure of how ready a website is to start promoting by a
digital marketing campaign. It’s also a measure of how readable, accessible
and/or usable a website is compared to another website.
How We Calculate a Website’s Score
As mentioned above, the 100-point WooRank score looks at factors that impact
a site’s SEO and user-friendliness. These factors include around 70 data points
we collect directly from the Reviewed website such as structure, content,
performance, metadata, mobile friendliness and others.
We also include data from search engines themselves, social media platforms
and other sites around the web.
We algorithmically assign point values to each data point, weighted according to
SEO and usability best practices. This algorithm assigns a score out of 100
points according to those best practices.
For internal page Reviews, we calculate a page’s score based on 30 criteria that
are specific to that page. Our algorithm then analyzes that page’s score and
assigns it a letter grade from A+ through E, with A+ being the best score a page
can get.
We use different scores for internal pages because we don’t look at the exact
same criteria for each. Some things — such as robots.txt, sitemaps or domain
registration and availability — work on a site-wide level. The data included in an
internal page Review is applicable only to that specific URL.
So since the data we analyze is different, we use a different scoring system.

35. How to Interpret or use a Website’s Score
While any website can always be improved, we generally consider websites with
a WooRank score of 70 or higher to be well optimized for both search engines
and users. This doesn’t mean your job is done, but rather a website is ready for a
marketing or other promotional campaign.
A website with a score of 40 or lower has lots of areas to improve before starting
any such campaign.
A website with a score between 41 and 69 has some opportunities to improve
that can help its marketing from good to great.
Using the WooRank score as a benchmark
The WooRank score is an effective tool to compare the quality of one website to
another. Adding competitors to a Review or Project gives users a side-by-side
comparison with up to 3 other websites. Comparing one website’s WooRank
score with another site’s score will give you a top-level look at how well each
stacks up against the other.
It’s worth noting that the WooRank score (or any third-party metric or score)
can’t be the last word when it comes to ranking a website — that’s always going
to be Google itself. A site with a lower WooRank score can rank higher than a
site with a higher score for a few reasons:
• Google sees the content on the lower-scored page as more relevant to the
user’s query.
• How important any individual factor is to a page’s ranking depends on the
query a person entered in Google. For one query, h1 content could matter more
while for another it might be backlinks.
Finally, Google does not rely on the WooRank score, or any other third-party
scoring system (like Moz’s Domain Authority or Ahref’s Domain Rating), in any
way to rank websites.
Improving a Website’s WooRank Score
If your website’s score isn’t quite what you wanted or you want to just improve it
in general, delving into the site’s Review or Project will show you how to go
about improving a website and, therefore, its WooRank score.

36. As explained above, the WooRank score is derived from the data collected in a
site’s Review or Project. We present this data in a way that will tell users what’s
impacting a website’s usability, readability and accessibility.
Each data point is color-coded to help users prioritize tasks:
• Green: This site is following best practice for this element. It could still be
optimized to improve rankings or user experience (test different keywords,
tweaking content, building new links, etc.), but it’s not taking away from your
marketing efforts.
• Orange: There’s nothing technically incorrect about this element but it could
be improved or better optimized to help a site rank better.
• Red: There’s a serious error with the site in regards to this data point.
Depending on what’s shown as red, it could mean that a site is inaccessible or
unreadable.
• Gray: This data is shown solely for the user’s information and does not impact
the site’s WooRank score.
Improve a site’s score by fixing issues marked in red or orange. Tooltips under
each data point will tell you how much impact fixing an error can have as well as
how easy they are to fix. Click the question mark next to the Review or Project
data to see an explanation of the data and some advice on improving your site:”
Data source: https://help.woorank.com/hc/en-us/articles/360000685389-
Everything-About-the-WooRank-Score

37. The important features for Websites
1. Your Brand
- a clear and easy to read headline
- a unique and recognizable logo design
- a memorable color scheme
- a set of fonts that represents your style
2. Your Image
- photo quality
3. Your Message
- a simple and descriptive slogan for your business
- a mission statement with your core values
- a video introduction
- friendly and inviting messages
4. Your Story
- a short video to introduce yourself
- a concise bio about your experience
- a set of well-written and informative blog articles
5. Your expertise
- a set of articles about the areas where you specialize
- a list of your success stories or client testimonials
- a directory of local resources
- a preview of your credentials and affiliations
6. Your Info
- a phone number and email address that’s one click away
- a list of your top areas of expertise
- a visual map or your location
- a full set of links to your social media pages
7. Your Domain
- a strategically chosen URL for your expertise and location
- a fully responsive website for viewing on mobile devices
- a security certificate for added protection
- a professionally branded email address
8. Your Connection
- a concise navigation menu to help your site visitors
- a call-to-action button on every page
- a chat plugin for real-time response
- a lead capture form or opt-in feature to get in touch

38. 101
Companies
in
9
Sectors