Color theory is a set of principles for using color in design. The color wheel represents the primary, secondary, and tertiary colors. Primary colors cannot be created by combining other colors, and include red, green, and blue in the RGB model. Understanding color theory allows designers to create eye-catching graphics using principles like complementary, analogous, and triadic color schemes. Proper use of color can influence viewers' perceptions and decisions.

1. Graphic Design
Color Theory In Graphic Design
hello@propelguru.com +1-604-256-0821

2. What Is Color Theory ?
Color theory is a collection of rules and
guidelines for designers to follow while create
an eye appealing graphics for their viewers.
The color wheel is the basic representation of
all colors.
hello@propelguru.com +1-604-256-0821

3. Your eyes see an object... transfer the data to your
brain. Your brain then analysis and informs the color
of the object. And that how you know what color is in
front of you.
A study shows consumers decide in the first
90 seconds whether or not to buy a product
after looking at it.
hello@propelguru.com +1-604-256-0821
Understanding Colors In Graphic Design

4. RGB: The Additive Color Mixing Model
The primary colors also known as pure colors are in graphic design are:
These primary colors cannot be formed by any combination of other colors.
hello@propelguru.com +1-604-256-0821
Red Green Blue

5. RGB colors are basically used for digital platforms and
give you soothing experience on your mobile phones
and laptops.
Combining primary colors, we get the secondary
ones, and the mix of the primary and secondary
colors gives us the tertiary colors
Why Should You Care ?
hello@propelguru.com +1-604-256-0821

6. Understanding Colors In Graphic Design
These colors have an absence of light, unlike RGB's.
CMYK would be an ideal choice to get the physical
print like posters, banner, or cards, for instance.
The primary difference between RGB and CMYK is
the presence and absence of light.
hello@propelguru.com +1-604-256-0821

7. The color wheel is composed of primary colors,
secondary colors, and the mix of those two
categories, the tertiary colors.
The color wheel gives you opportunities to create
brighter, lighter, softer, and darker colors by mixing
white, black, and gray with the original colors while
choosing colors for a color scheme.
The Color Wheel
hello@propelguru.com +1-604-256-0821

8. The wheel consists of three primary colors.
The first one is RGB, three secondary colors, the
colors created when primary colors are mixed, that is
green, orange, and purple.
Tertiary colors, colors made when primary and
secondary are combined like Blue-green or red-violet.
Color Wheel Basics
hello@propelguru.com +1-604-256-0821

9. Color Wheel Basics
Warm colors, you feel energized,
passionate, and enthusiastic.
Cool colors represents your calmness,
comfort, and professionalism.
Cool and warm colors are a part of our
color wheel when divided into 2
separate sections.
hello@propelguru.com +1-604-256-0821

10. Hue, Shade, Tint And Tone
Hue is the pure color, the colors that you see.
Shade are created by adding the black color in the Hue.
Tint are created by adding the white color in the Hue.
Tone are created by adding the Grey color in the Hue
hello@propelguru.com +1-604-256-0821

11. Color Schemes
With the help of color wheel, designers can develop a color scheme for marketing materials
Monochromatic: variations of shades, tints and tones of a single color
Analogous: a color and the shade right next to it on the wheel
Complementary: a color and its exact opposite on the wheel
Triadic: three colors equally spaced on the wheel
hello@propelguru.com +1-604-256-0821

12. When colors are used opposite to each other in
the wheel, they are complimentary. They are
generally used to provide a sharp contrast to
give bright effect to the image.
Complementary Colors
hello@propelguru.com +1-604-256-0821

13. Analogous colors are the ones that are next to each other.
One color is known to be dominating, and the rest of them support the flow in
analogous color.
Analogous Colors
hello@propelguru.com +1-604-256-0821

14. Triadic Colors
Triadic colors are evenly spaced colors in the
color wheel.
The combination of harmony and contrast is
Triadic, giving your image or picture a
(different) look.
hello@propelguru.com +1-604-256-0821

15. Importance Of Color Theory
Color choice can increase the effectiveness of a campaign.
Color contrast can persuade the viewers to make a decision or take an action.
Color choice can help you gain a positive reaction from your targeted audience.
hello@propelguru.com +1-604-256-0821

16. Thank
You
hello@propelguru.com +1-604-256-0821