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The Integration of Offline and Online Marketing,[object Object],By:  Casey Bradley,[object Object]
Business marketing is one of the easiest and fastest ways for organizations to communicate their ideas.,[object Object],The business environment is constantly changing, needs to market their image must be applied innovatively and strategically for success.,[object Object],Why is Marketing So Important Today?,[object Object]
Enable business to be open 24 hours a day and 365 days a year.,[object Object],Marketing techniques:,[object Object],1.  Applying company website on business card,[object Object],2.  Outdoor signboards,[object Object],3.  Press release,[object Object],4.  Promotional clothing,[object Object],Offline Marketing,[object Object]
Increases customer relationship through additional visual opportunities.,[object Object],Marketing techniques:,[object Object],1.  Easy reading articles,[object Object],2.  Blogging,[object Object],3.  Online networking,[object Object],4.  Social sights, such as FaceBook,[object Object],Online Marketing,[object Object]
How to Compete in a Changing Environment?,[object Object]
Offline and online marketing techniques are each valuable in their own way, however if they are coordinated, effectiveness of each can maximize impact.,[object Object],Many people still want to touch and see products first hand, but also be able to research them on their own time.,[object Object],Successful multichannel marketing require integration to fully assess and target their audiences.,[object Object],Why is an Integrated Approach so Important?,[object Object]
Slice began as an urban street youth organization, worried that undersized content could not meet prospects for a web page.,[object Object],Slice wasn’t meeting their quarterly expectations.,[object Object],Slice attempted to attract media coverage, however efforts failed to maintain new members.,[object Object],                                      (Spinder, 2001),[object Object],Case Study:  Slice on Thin Ice,[object Object]
Slice posted their best material online -primarily pieces that were to be performed at future events.,[object Object],Slice cross-promoted through publicizing important dates, email flyers linked to website homepage, and they prominently established their website on Journals. ,[object Object],Case Study:  Slice Takes off,[object Object]
“ Promoted online, the Journal’s distribution and sales doubled in two seasons.  Soon, Slice performances were packed, since their supporters could always find out when and where they were” (Spinder, 2001),[object Object],Case Study:  Slice Success ,[object Object]
As we have seen, diversity, exposure and techniques are integral to an organizations success and creditability.,[object Object],Integration of offline and online marketing is critical to maximize success of a business.  Offline and online marketing is interwoven onto one cohesive experience, each touch point with a companies brand is an opportunity to understand their business ,[object Object],Conclusion,[object Object]

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Integration of Offline and Online Marketing

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