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Phil Ollila - A Changing Retail Marketplace

Book retailing is in a dynamic period where sales are moving from brick stores to online channels. That's partly driven by the switch of immersive reading to digital; it's also driven by the reduction of shelf space. There is anecdotal evidence suggesting that stores are shifting their attention to books that need to be seen and touched to be purchased: adult illustrated books and children's books. And those books are the very books that have not benefited proportionately from the growth of digital book consumption. In this presentation, Ingram Book Company will share data about recent shifts in online and print sales and insight into how retail outlets are shifting their stock and trade.

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Phil Ollila - A Changing Retail Marketplace

  1. 1. A Changing RetailMarketplacePhil Ollila | Chief Content Officer
  2. 2. What does Ingram’s data tell us about the future of the publishing industry? Ingram Everyone else
  3. 3. There are more retailopportunities for publishers today than ever before.
  4. 4. 40% Since 2007Gift and Ingram has added 13,000 new accountsInternetAccounts
  5. 5. 40%Gift and Since 2007InternetAccounts
  6. 6. A sample independent store stocks: 14% of the top 10,000 titlesTop 700 independents collectively stock: 95% of the top 10,000 titles 2011
  7. 7. How do you raise awareness of what40% sells in a way that leads to stocking decisions?Gift andInternet ANSWERAccounts DATA
  8. 8. 68%FICTION Merchandising32% Mix Today—Still Focused on FictionNONFICTION
  9. 9. Why?40%FictionSalesGift and Natural competitors Ease of use and penetration of e-booksInternet Sales concentrated in low number of titles andAccounts few publishers
  10. 10. Fiction and Nonfiction* 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 2009 2010 2011 2012 Fiction Non-Fiction*As a Percent of Sales to Independents.
  11. 11. E-reader Growth = Category Shifts Bibles Design Photography Antiques & Art Collectibles House Architecture Study & Home Aids Reference Fiction Political Business & Science Self- Economics Help Increase DecreaseChart based on dollar sales.
  12. 12. Challenges?40%NonfictionOpportunitiesGift and More titles More diverseInternet marketplaceAccounts More potential sales outlets
  13. 13. What hashappened tobookstoreslocated in thesame ZIPcode as aformerBorders?
  14. 14. More than one quarter increased sales with us last year75% are up YTD vs. LYTD40% experienced growth of 50%+Almost three-quarters experienced growth of 20%+ The stores that grew had a 30% increase in nonfiction The stores with no growth increased only 5% in nonfiction
  15. 15. 2010 Top 700 independent bookstores vs purchased more individual EANs2011 in several nonfiction categories
  16. 16. 23% 22% 14%20% 12% 14% Increase in categories in merchandising mix.
  17. 17. Fiction will not save the independent bookstore.Bookstores will not just be places for literary discoveries— rather for book sales and discovery overall.What can publishers do to compete for shelf space at these stores?
  18. 18. 1DISTRIBUTION is ubiquitous.Because discovery is consumer-driven, havingbooks in the most channels is key to success.2 Help bookstores DISCOVER what sells in their market.
  19. 19. A Changing RetailMarketplacePhil Ollila | Chief Content Officer