Just asking “and” seems like such a small thing. You deliver PDF, they say “and…” to which you need to reply “HTML5, Apps, eBook, etc”. You offer a User Guide, they say “and…” so you include Admin Guide, Reference Guide, Tutorials, and Support Docs. Push back Deliver more, and do more, regardless of tools or tech Show that you add value to sales, support, marketing, IT, and every department in the organization Leverage that to ask for (and get) more. Conferences, resources, vacation time, and influence Deliver more: Forget tools, use best practices. Do more: Create content that is more powerful and effective, and do it faster. Ask for more: Show value to the business, track metrics, and use them to ask for more for yourself and your team.

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