Presented by Chanakarn Saelim

1. CHANAKARN SAELIM
2B5209
Social Media in
Business World

2. Outstanding Social Media
Campaigns in Thailand

3. Starbuck Coffee
(Sip Sip Go)
1) Go to Starbuck website
2) Vote 1 kind of drink
3) Starbuck announced the most
voted drink
4) Starbuck draw the customers’
name who voted for that drink
5) Announced the winner name
using Facebook.

4. PTT Public Company Limited
(Long rest, Long happiness)
1) Like the PTT company’s
facebook page
2) Post the photo and
comment about ‘what’s the
most in your life?’
3) Hashtag #PTTBlueCard
4) Share the company’s
activity post
5) (Random for Go Pro
camera)

5. Eazy FM
(Running of the Brides)
1) Post your couple photo in
EazyFm.com (or) Instagram
2) Write some caption about
the photo
3) Hashtag #EazyFM
4) The most impressed 40
posts will be picked up
5) The 40 winner couples run
a race.
6) The winner gets almost 2
million baht(5.5 million yen)
wedding package.

6. Lactasoy Soymilk
(Soy Law Young)
1) Download ‘Lactasoy’ app using
mobile phone
2) Login with Facebook account
3) Play the game
4) ‘Invite friends’ to get more chances
to play the game several times
5) Most highest score get the rewards

7. Singha Beer
(Singha Samran)
1) Download ‘Singha Samran’
app using mobile phone
2) Check in at any pub or
restaurant where Singha beer
is available.
3) Collect the points
4) Get the discount from
many other brands

8. SPORTS BRANDS
on Social Media

9. FACEBOOK
Brand pages Many Many Many
Page categorized
by
Country and Product Country and Product Country and Product
Most popular page Adidas Original Nike Football Main page
Post type Photo and Video Photo and Video Photo and Video
Most content Product advertising Product and Lifestyle Product and Lifestyle
Frequency Uncertain Daily Daily
Interaction with
followers
Barely Barely Sometimes
Followers 26,156,523 people 42,077,485 people 1,061,701 people

10. INSTAGRAM
Brand account Many Many Many
Account categorized
by
Country and Product Country and Product Country and Product
Most popular account Adidas Original Main account Main account
Post type Photo and Video Photo and Video Photo and Video
Most content Product advertising Lifestyle and irrevalant
post
Product and Lifestyle
Frequency Daily Weekly Daily
Interaction with
followers
Barely Barely Sometimes
Followers 8.3m people 27.6m people 1.2m people

11. YOUTUBE
Brand channels 16 channels 14 channels 4 channels
Channel
categorized by
Product Product Product
Most popular
channel
Adidas Football Nike Football Main channel
Most content Famous football
players
Football skills Broadly(sports)
Frequency Daily Twice a week Twice a week
Interaction with
subscribers
Barely Barely Barely
Subscribers 796,297 people 2,299,122 people 15,563 people

12. THANK YOU 