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Jay Cooper 
Disruption, 
Collaboration & 
Love 
@jaycoopertweets 
@bloomworldwide
Introduction 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Love 
You know you're in love when 
you can't fall asleep because 
reality is finally better than 
your dreams – Dr. Seuss 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
www.bloomworldwide.com
Dis.rupt 
to destroy the normal 
continuance or unity of 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
What’s this image all about? 
It had better be relevant to 
your point! 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
“The rate of 
change in mobile 
in particular has 
just been so fast 
that opening a 
bank with bank 
branches would 
be like BT putting 
telephone kiosks 
back on the high 
street.” 
Founder, Anthony Thompson, Atom 
Bank (ex- Metro Bank) 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
big 
bang 
disruption 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
devastating innovation 
The Devastated 
The Devastators 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Social 
disrupts 
everywhere 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
kuh-lab 
uh.reyt 
to work, one with another 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Start-ups disrupting the status quo 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
collaborative economy 
sharing economy 
collaborative culture 
crowdsourcing 
crowdfunding 
co-create 
www.bloomworldwide.com 
@jaycoopertw 
eets 
@bloomworldwide
Let’s disrupt the status 
quo in the room right 
now and get ready to 
colaborate disrupting 
for the rest of the 
session! 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Introduction 
! Visual to introduce yourself 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
www.bloomworldwide.com
www.bloomworldwide.com
www.bloomworldwide.com
www.bloomworldwide.com
What can 
we do here 
today? 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
www.bloomworldwide.com
1 
2 
#ThumbsUpMPs 
www.bloomworldwide.com 
# 
3 
# 
4 
http://bit.ly/ThumbsUpMPs
www.bloomworldwide.com
www.bloomworldwide.com 
Bexhill & Battle 
Greg Barker 
Conservative 
@GregBarkerMP 
Brighton Kemptown 
Simon Kirby 
Conservative 
@SimonKirbyMP 
Brighton Pavilion 
Caroline Lucas 
Green Party 
@CarolineLucas 
Hastings and Rye 
Amber Rudd 
Conservative 
@AmberRuddMP 
Hove 
Mike Weatherley 
Conservative 
@mike_weatherley 
Arundel and South Downs 
Nick Herbert 
Conservative 
@nickherbertmp 
East Worthing and Shoreham 
Tim Loughton 
Conservative 
@timloughton 
Michael Crick 
Channel 4’s political correspondent 
Conservative 
@MichaelLCrick 
#ThumbsUpMPs
Final thoughts 
! Where you can disrupt? 
! Where can you collaborate with 
customers or your network? 
! Love what you do 
www.bloomworldwide.com
Final thoughts 
! Where you can disrupt? 
! Where can you collaborate with 
customers or your network? 
! Love what you do 
www.bloomworldwide.com
How to act like a disruptor 
! Consider starting an innovation lab as John Lewis did with its 
technology incubator, aimed at identifying and developing technology 
innovations in retail. 
! Exploit the power of word of mouth. This is a key growth tactic for 
peer-to-peer lending company Zopa as it builds awareness. 
! Offer consumers digital means to access and analyse their accounts. 
In the energy sector, research by the Bio Agency finds that over half of 
customers would switch providers if offered digital tools that enabled 
speedier and easier service. 
! Have an always-on approach to customer service, for example, Metro 
Bank stores are open seven days a week, and phone lines are open 24 
hours a day. 
! Shout about differentiation so consumers can distinguish between 
competitor brands. For example communications from Good Energy 
shows its electricity comes from local, natural sources such as wind 
farms. 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Final thoughts 
! Where you can disrupt? 
! Where can you collaborate with 
customers or your network? 
! Love what you do 
www.bloomworldwide.com
Collaborative economy 
Marketplace 
Products 
Service 
www.bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide
Collaborative economy 
Marketplace 
Products 
Service 
www.bloomworldwide.com 
Motivate a marketplace 
• Resell 
• Co-Op 
• Swap 
• Lend 
• Gift 
@jaycoopertweets 
@bloomworldwide
Collaborative economy 
Marketplace 
Products 
Service 
www.bloomworldwide.com 
Motivate a marketplace 
• Resell 
• Co-Op 
• Swap 
• Lend 
• Gift 
Company as a service 
• Rent 
• Subscribe 
@jaycoopertweets 
@bloomworldwide
Collaborative economy 
Marketplace 
Products 
Service 
www.bloomworldwide.com 
Motivate a marketplace 
• Resell 
• Co-Op 
• Swap 
• Lend 
• Gift 
Provide a platform 
• Co-ideate 
• Co-fund 
• Co-build 
• Co-distribute 
• Co-market 
• Co-sell 
• Co-revenue share 
Company as a service 
• Rent 
• Subscribe 
@jaycoopertweets 
@bloomworldwide
Final thoughts 
! Where you can disrupt? 
! Where can you collaborate with 
customers or your network? 
! Love what you do 
www.bloomworldwide.com
“Your work is going to fill a large part of 
your life, and the only way to be truly 
satisfied is to do what you believe is 
great work. 
And the only way to do great work is 
to love what you do.” 
www.bloomworldwide.com
That was fun! 
Now get your 
thumbs working! 
www.bloomworldwide.com 
@bloomworldwide 
+44 (0) 1273 732 626 
hello@bloomworldwide.com 
@jaycoopertweets 
@bloomworldwide

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Disruption, Collaboration & Love

  • 1. Jay Cooper Disruption, Collaboration & Love @jaycoopertweets @bloomworldwide
  • 3. Love You know you're in love when you can't fall asleep because reality is finally better than your dreams – Dr. Seuss www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 5. Dis.rupt to destroy the normal continuance or unity of www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 6. What’s this image all about? It had better be relevant to your point! www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 7. “The rate of change in mobile in particular has just been so fast that opening a bank with bank branches would be like BT putting telephone kiosks back on the high street.” Founder, Anthony Thompson, Atom Bank (ex- Metro Bank) www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 8. big bang disruption www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 9. devastating innovation The Devastated The Devastators www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 10. Social disrupts everywhere www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 11. kuh-lab uh.reyt to work, one with another www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 12. Start-ups disrupting the status quo www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 13. collaborative economy sharing economy collaborative culture crowdsourcing crowdfunding co-create www.bloomworldwide.com @jaycoopertw eets @bloomworldwide
  • 14. Let’s disrupt the status quo in the room right now and get ready to colaborate disrupting for the rest of the session! www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 15. Introduction ! Visual to introduce yourself www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 20. What can we do here today? www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 22. 1 2 #ThumbsUpMPs www.bloomworldwide.com # 3 # 4 http://bit.ly/ThumbsUpMPs
  • 24. www.bloomworldwide.com Bexhill & Battle Greg Barker Conservative @GregBarkerMP Brighton Kemptown Simon Kirby Conservative @SimonKirbyMP Brighton Pavilion Caroline Lucas Green Party @CarolineLucas Hastings and Rye Amber Rudd Conservative @AmberRuddMP Hove Mike Weatherley Conservative @mike_weatherley Arundel and South Downs Nick Herbert Conservative @nickherbertmp East Worthing and Shoreham Tim Loughton Conservative @timloughton Michael Crick Channel 4’s political correspondent Conservative @MichaelLCrick #ThumbsUpMPs
  • 25. Final thoughts ! Where you can disrupt? ! Where can you collaborate with customers or your network? ! Love what you do www.bloomworldwide.com
  • 26. Final thoughts ! Where you can disrupt? ! Where can you collaborate with customers or your network? ! Love what you do www.bloomworldwide.com
  • 27. How to act like a disruptor ! Consider starting an innovation lab as John Lewis did with its technology incubator, aimed at identifying and developing technology innovations in retail. ! Exploit the power of word of mouth. This is a key growth tactic for peer-to-peer lending company Zopa as it builds awareness. ! Offer consumers digital means to access and analyse their accounts. In the energy sector, research by the Bio Agency finds that over half of customers would switch providers if offered digital tools that enabled speedier and easier service. ! Have an always-on approach to customer service, for example, Metro Bank stores are open seven days a week, and phone lines are open 24 hours a day. ! Shout about differentiation so consumers can distinguish between competitor brands. For example communications from Good Energy shows its electricity comes from local, natural sources such as wind farms. www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 28. Final thoughts ! Where you can disrupt? ! Where can you collaborate with customers or your network? ! Love what you do www.bloomworldwide.com
  • 29. Collaborative economy Marketplace Products Service www.bloomworldwide.com @jaycoopertweets @bloomworldwide
  • 30. Collaborative economy Marketplace Products Service www.bloomworldwide.com Motivate a marketplace • Resell • Co-Op • Swap • Lend • Gift @jaycoopertweets @bloomworldwide
  • 31. Collaborative economy Marketplace Products Service www.bloomworldwide.com Motivate a marketplace • Resell • Co-Op • Swap • Lend • Gift Company as a service • Rent • Subscribe @jaycoopertweets @bloomworldwide
  • 32. Collaborative economy Marketplace Products Service www.bloomworldwide.com Motivate a marketplace • Resell • Co-Op • Swap • Lend • Gift Provide a platform • Co-ideate • Co-fund • Co-build • Co-distribute • Co-market • Co-sell • Co-revenue share Company as a service • Rent • Subscribe @jaycoopertweets @bloomworldwide
  • 33. Final thoughts ! Where you can disrupt? ! Where can you collaborate with customers or your network? ! Love what you do www.bloomworldwide.com
  • 34. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” www.bloomworldwide.com
  • 35. That was fun! Now get your thumbs working! www.bloomworldwide.com @bloomworldwide +44 (0) 1273 732 626 hello@bloomworldwide.com @jaycoopertweets @bloomworldwide