2. INTERACT WITH US TODAY!
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3. YOUR PRESENTERS
CHRIS TAFT
Account Director
Chris.Taft@pursuant.com
Yvonne Carlson
Director of Client Relationships
Yvonne.Carlson@pursuant.com
5. Giving Days…
ü Help you acquire new donors
ü Provide a springboard for
future fundraising activities
ü Create excitement about
your organization
6. Promote A Culture of Philanthropy
• It is a rallying cry for your community
• Instills behaviors that are important to establishing a
philanthropic culture
• It sets philanthropy as a priority for your organization
• Establishes a peer network that is important to creating a
culture of philanthropy
• Instills a culture and identity…that part of being a donor,
alumni, volunteer is being a part of a group that is responsible
for the organization and its long term success
7. Giving Day campaigns engage the
University community bringing an increase
in awareness and understanding of the role
of a donor in supporting University priorities,
goals, and funding needs.
A Culture of Philanthropy in Higher Eds
9. FACTS ABOUT GIVING DAYS:
60% of people who donate on
Giving Days are new donors.
Since #GivingTuesday launched in
2012, there has been a 470%
increase in online donations on the
Tuesday after Thanksgiving.
10. Example: North Texas Giving Day 2014
WWW.NORTHTEXASGIVINGDAY.ORG
ü 26% of donations were first-time givers to the nonprofit
ü Donations from all 50 US States, 6 territories, and 28
countries
ü Donors made gifts at a rate of 18 gifts per second
throughout the day
11. Giving Days Achieve Big Results!
Campaign Duration Donors Dollars
#ElonDay 2015 27 hrs 2,703 $702,000
Notre Dame Day 2014 24 hrs 4,049 $918,518
Umass Amherst’s UmassGives 2013 36 hrs 1,588 $84,000
Washington and Lee’s Give Day 2014 24 hrs 4,300 $1,400,000
UT Austin 40 for Forty 2015 40 hrs 2,000 $367,690
Boston University Giving Day 2014 24 hrs 2,872 $1,110,000
Arizona State University 2014 36 hrs 908 $3,059,000
Colgate’s WCRU Radio Campaign 2013 24 hrs 5,683 $5,100,000
Columbia University’s Giving Day 2013 24 hrs 9,700 $7,800,000
12. Giving Days Build Year to Year
Campaign Year 1 Results Year 2 Results
#ElonDay $100,000 $702,000
Notre Dame Day $918,518 $1.6 Million
Umass Amherst’s UmassGives $84,000 $112,000
UT Austin 40 for Forty $125,000 $367,690
Columbia University’s Giving Day $7.8 Million $11 Million
17. Analyze your current donor database to
discover new opportunities and develop
the best approach.
ü Establish your overall fundraising goal based on insights from your data.
ü Determine the number of new donors and total participants you want to reach.
ü Set segmented participation goals (young alumni, local donors, etc.).
ü Determine in advance how you are going to measure your goals.
18. What Is Achievable?
50 Social Ambassadors X 10 donors each = 500 donors
16 Alumni Chapter Leaders X 10 donors each = 160 donors
20 Student Volunteers X 10 donors each = 200 donors
10 Faculty & Staff X 10 donors each = 100 donors
8 Email Sends to 15,000 Recipients @ .05% Response = 60 donors
Total Donors = 1,020
Total Revenue = $117,300*
* $115 average gift assumed, does not include matching gifts
Plus additional giving from: Faculty Giving, Matching Gifts, Phone Calling Program
Goal Setting Example: Higher Ed
19. #2 PICK A DATE
If you are not partnering with a regional giving day, pick
a day that is significant to your organization that will not
compete with another significant event.
Or look for opportunities to drive revenue in lower
performing months.
20. #3 PICK A THEME
Your giving day should be centered
around the core mission and values of
your organization. Let your vision drive
the campaign.
21. #4 BUILD INTERNAL CONSENSUS AND
IDENTIFY YOUR INFLUENCERS
• Building internal consensus is extremely important
especially if your organization is large and complex.
• The more buy-in you can get from all levels the more
successful your campaign will be.
22. #4 BUILD INTERNAL CONSENSUS AND
IDENTIFY YOUR INFLUENCERS
• Which individuals have the most influence at your
organization? If you’re not sure, see who has a robust
social media following.
• Do you have media relationships you can leverage?
23. #5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
• Start looking for stories that would drive your case for
support.
• Use compelling mediums like images and video to tell
stories that make an impact.
25. • Consider tying your campaign to a matching gift or
specific program.
#5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
27. • Create an omni-channel experience.
• Be sure to coordinate your communication efforts across
every channel, including mobile.
#5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
28. • Be intentional with your email strategy.
• Start early.
• Don’t be afraid to send multiple emails the day of the
campaign.
#5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
30. • Segment donors and tailor messages to reach them.
• Target donors with relevant content and contextualized
asks.
#5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
31. • Personalize your communications. People give to people.
• Create a personal experience that resonates with each
individual donor.
#5 DEVELOP A COMPELLING EXPERIENCE
FOR DONORS:
CASE FOR SUPPORT
32. Let your donors share their experience. Encourage them
to share the campaign by asking engaging questions
that tie to your mission.
#6 LEVERAGE THE POWER OF
“VIRAL FUNDRAISING”
34. Equip social ambassadors with social content and images
for your campaign.
#6 LEVERAGE THE POWER OF
“VIRAL FUNDRAISING”
36. Create templated emails for your key influencers and board
members to share.
#6 LEVERAGE THE POWER OF
“VIRAL FUNDRAISING”
38. #7 LEVERAGE TECHNOLOGY TO WORK
SMARTER, NOT HARDER
Questions to ask - How will you…:
• Deliver and personalize your communications?
• Track engagement with campaign assets?
• Cultivate relationships prior to the giving day?
• Accept, process, and track payments in real time during
the giving day?
39. #8 BE INTENTIONAL WITH YOUR
FOLLOW-UP
Have a plan for how you will steward gifts at every level
the day of and following the giving day.
• Staff
• Personalized thank-you’s
• Receipts
• Thank-you video
40. How We Can Help
• Strategic planning
• Goal setting
• Building consensus
• Case and story development
• Online / offline communications
• Social media strategy and execution
• Landing pages
• Technology infrastructure
• Video production
• Follow up stewardship communications
• And much more