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Top 10 Excuses for Not Marketing

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Employee benefits advisors need to invest time and money into marketing activities so they can be found by their buyers.

Publicado en: Empresariales
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Top 10 Excuses for Not Marketing

  1. 1. Top 10 Excuses For Not Marketing And by “top”, we mean LAME
  2. 2. You can have RESULTS -or- EXCUSES not both
  3. 3. Our market is different, marketing doesn’t work here 10
  4. 4. Our market is different, marketing doesn’t work here 10 Um, no it’s not and yes it does
  5. 5. Our prospects don’t use social media 9
  6. 6. Our prospects don’t use social media 9 Wouldn’t you have to show up to know?
  7. 7. This is a relationship business- nobody looks for a broker online 8
  8. 8. This is a relationship business- nobody looks for a broker online 8 But, they definitely search for help they aren’t currently getting
  9. 9. AnswerThePublic
  10. 10. I’m just not creative enough 7
  11. 11. I’m just not creative enough 7 That is one creatively lame excuse
  12. 12. What if a prospect doesn’t like what I say and it turns them away? 6
  13. 13. What if a prospect doesn’t like what I say and it turns them away? 6 What if you didn’t share and they became a (misaligned) client?
  14. 14. We’ve tried marketing 3 different times for a month each - nothing 5
  15. 15. We’ve tried marketing 3 different times for a month each - nothing 5 If you’re tired of starting over, stop giving up
  16. 16. We don’t want our competitors to know our “secret sauce” (sshh, it’s our service) 4
  17. 17. We don’t want our competitors to know our “secret sauce” 4 There are no secrets. Besides, the more you give, the more you get
  18. 18. I just don’t have enough time 3
  19. 19. I just don’t have enough time 3 Of course you do!! You’re just choosing to spend it elsewhere
  20. 20. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it 2
  21. 21. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it Let’s read that again
  22. 22. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it 2 You can’t afford NOT to!! Marketing = 1st step of sales process
  23. 23. Prospects will NEVER contact a seller 1
  24. 24. Prospects will NEVER contact a seller 1 How many of you contacted us because of our content?

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