DATA CARRIES INFORMATION TROVES IF STORED, MINED AND ANALYZED INTELLIGENTLY

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Chief Guest Chief Guest
contrary QlikView is a complete platform
that enables enterprises to rapidly deploy
robust dashboards and BI apps that can
bring together data from multiple sources
and enable business users to search, visual-ize
and explore information
QlikView is used by businesses of all
sizes and from across all sectors for
improving its decision-making with near
real time access to data and insights.
QlikView is already used by organizations
worldwide and in India, including Canon,
Mahindra and Mahindra, HDFC Life, SAB
Miller India, Flipkart, Sathya Retail,
Ramakrishna Forgings Ltd.,
ThangamayilJewellery Ltd., and hundreds
others. Today, we’ve over 32,000 cus-tomers
globally that cut across small,
medium and large enterprises.
Uniquely in the BI space, we pioneered
the in-memory model to offer an ‘associa-tive’
search engine, giving customers
access to explore data more intuitively to
discover answers and ask questions they’ve
never even thought of asking. QlikView is
both powerful and yet easy and intuitive to
use, so user adoption is widespread.
FOR ORGANIZATIONS LOOKING FOR BIG DATA ANALYTICS,
QLIKVIEW’S PATENTED IN-MEMORY DATA ENGINE COMPRESSES
TYPICAL DATA BY A FACTOR OF 10, MEANING A SINGLE 256GB RAM
SERVER CAN LOAD UPWARDS OF 2TB OF UNCOMPRESSED DATA.
THIS REPRESENTS BILLIONS OF ROWS WHILE OFFERING RESPONSE
RATES ONLY POSSIBLE WITH IN-MEMORY ARCHITECTURES.
Do you think the market of big data analyt-ics
is a challenging one? Do you think your
application can easily handle big data faster,
accurately and efficiently?
Big Data is a hot topic, but it can get com-plex
and difficult to leverage if companies
do not have the right approach or tool.
The ability to glean insights from data
coming from various sources, make sense
of it and understand its relevance, is key to
getting value out of Big Data. In particu-lar,
we believe in democratizing analytics
of big data so lots of decision makers can
get access to the data and cure the BI
myopia. For example, our customer King
analyses 100 million rows of Candy Crush
player data a day using QlikView, but it’s
not just data scientists that are doing so—
it’s game designers, financial analysts,
marketers, to help them make smarter
decisions, faster.
For organizations looking for big data
analytics, QlikView’s patented in-memory
data engine compresses typical data by a
factor of 10, meaning a single 256GB
RAM server can load upwards of 2TB of
uncompressed data. This represents bil-lions
of rows while offering response rates
only possible with in-memory architec-tures.
Other QlikView features such as
‘document chaining’ and ‘binary load’ fur-ther
accelerate the exploration of very
large data sets. This is the path chosen by
many QlikView customers to analyze ter-abytes
of data stored in data warehouses or
Hadoop clusters and similar repositories.
For companies that have invested in a
large data warehouse or other Big Data
infrastructure and don’t want to load all
data into the QlikView in-memory engine,
QlikView Direct Discovery is a hybrid
approach that leverages both in-memory
data and data that is dynamically queried
from an external source.
How big is the opportunity of mobile BI
solutions? Do you think the growing adop-tion
of tablets, and of course, smart phones,
has fueled the growth of overall mobile BI
market in India?
Over the last couple of years, use of BI has
seen a sea of change with the advent of
sophisticated smartphones and mobile
tools like tablets. This has led to a neces-sary
shift in the way BI is being leveraged
to gain business value. Mobility takes user-driven
BI (or what we call Business
Discovery) to the next level making it the
new normal. As corporations focus on
delivering real-time business data to the
mobile workforce in a device independent
environment, they will start embracing
mobile BI. Qlik ensures decision making is
not hampered by devices. Our solutions are
available across devices and can be used on
the go,whether on desktops, laptops,
mobile phones or tablets.
QlikView today is offered in the cloud.
What customers are looking for and buy-ing
are domain-and industry-specific apps
that run in the cloud. QlikView is the
leading platform for creating these analyt-ic
apps that are so easy to use and deploy
that our partner community is creating
hundreds of them to solve specific cus-tomer
challenges. These range from spe-cialized
areas of market research, to con-tact
centers, sports statistics, workforce
management solutions and a sales tracking
app specific to mutual fund companies.
These QlikView apps are deployed in the
cloud, via a SaaS (software-as-a-service)
model.
When it comes to enterprise BI
deployments, there’re still some challenges
to solve regarding what data customers are
willing to put in the cloud and how they
access that data. From a pure deployment
perspective, however, QlikView can easily
run on cloud infrastructure. For example
we run our demo site on Amazon AWS.
WE MAKE THE BEST BI TOOLS AND APPLICATIONS
FOR THE AGE OF BIG-DATA
Jaydeep Deshpande
Regional Marketing Manager
Qlik India
DATA CARRIES INFOR-MATION
TROVES IF
STORED, MINED AND
ANALYZED INTELLI-GENTLY.
YES, ONCE
THE BURDEN TO CIOS
AND IT ADMINISTRA-TORS,
DATA HAS
BECOME A GREAT
SOURCE OF INFOR-MATION
AND BUSI-NESS
FORECASTING.
AND THAT FIELD IS
ANALYTICS, MORE
PRECISELY BI (BUSI-NESS
INTELLIGENCE).
INDIA IS A FIT CASE
FOR THE ADOPTION
OF SUCH APPLICA-TIONS
WHERE
MOUNDS OF DATA
GET GENERATED BY
GOVERNMENTS AND
ENTERPRISES ON A
DAILY BASIS. IN AN
INTERACTION WITH
DIGITAL EDGE’S MD
QAISAR ALAM,
JAYDEEP DESHPANDE,
REGIONAL MARKET-ING
MANAGER, QLIK
INDIA, A LEADING BI
COMPANY, SPEAKS
ABOUT THE GROW-ING
MARKET OF BUSI-NESS
ANALYTICS AND
THE OPPORTUNITIES
IT BRINGS TO HIS
COMPANY. EXCERPTS!
Do you think the market for BI (business
intelligence) has seen rapid growth in India?
What are the reasons for the rapid growth
of this market segment?
In India we’ve been witnessing a substan-tial
increase in the demand for BI solutions
from verticals such as manufacturing,
BFSI, retail, telecom and FMCG.
Customers are increasingly deploying BI
to make their organizations more efficient
and productive. As a user-driven BI leader,
Qlik is seeing strong demand and opportu-nities
in the Indian market as more compa-nies
recognize the value of leveraging
user-driven data analytics to make better
and faster decisions. Around the world, we
work with over 32,000 customers and in
India, companies from across such as
Mahindra & Mahindra and HDFC Life are
using the QlikView Business Discovery
platform to transform data into an asset.
The reason for this rapid adoption is
because Indian organizations are not
bound by the traditions that hold back the
established markets and are therefore more
open to innovations. This is stemming
from the organizational realization that
information is changing the world and
every business user is contributing to that
transformation.
So far in 2014, we’ve seen continuing
momentum and are further expanding our
customer base, helping organizations to
empower users in easily discovering
insights, collaborating and making better
decisions, and doing what is necessary to
propel their businesses forward.
Where do you position Qlik vis-a-vis other BI
players such as SAP, IBM, Oracle, Microsoft,
SAS, Ramco, Microstrategy, and Tableau? Is
Qlik more suitable for small and medium
enterprises (SMEs)?
Qlik has always been at the forefront of
innovation. We continue to disrupt the
market with the QlikView Business
Discovery platform. Business Discovery, or
what Gartner refers to as Data Discovery,
has transformed the BI (business intelli-gence)
industry, and is regarded as the
mainstream architecture for BI today.
That’s also the reason why Qlik has been
ranked as a leader in the Gartner Magic
Quadrant for Business Intelligence and
Analytics Platforms for four consecutive
years, ahead of the traditional BI players.
QlikView Business Discovery is based on
the philosophy that decision-making is col-laborative,
associative, social and with
today’s pace of business it also needs to be
on the fly. QlikView Business Discovery is
easy to deploy, extremely user friendly and
simplified. This is the new normal that
other traditional BI players large and small
are trying to catch up with. There’re other
visualization tools which may not be a
strategic enterprise offering and have lim-ited
scalability, data federation, collabora-tion
and exploration capabilities. On the
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