View this presentation made at India's largest Business Discovery World Tour. It talks about how QlikView Business Discovery - user driven BI is different from traditional BI applications. Customers are loving this user-driven BI and are actively embracing it suffice to say there are over 26000 customers worldwide who are already using QlikView.

1. What Is QlikView and What Makes It Unique
Henry Seddon
Vice President
QlikTech Inc.

2. Messaging Summary
What Is QlikView?
• QlikView is a Business Discovery platform – User-driven BI
supporting the creation and consumption of dynamic apps
for analyzing information
• QlikView apps allow non-technical users to explore visual
views of information and ask streams of questions, through
simple interactions such as clicks and taps
• QlikView’s patented software engine dynamically calculates
new views of information, instantly, based on user
selections

3. Messaging Summary
What Makes QlikView Unique?
• It’s about enabling users to ask and answer the next question
• Why does this matter?
− Reports and visualizations lead to follow-up questions
− The more users, the more questions, the more reports
− Fewer apps supporting more questions drives economies of scale
• How does QlikView enable this?
− Core patented technology – dynamic calculation engine
− The associative experience
− Collaboration and mobility

4. What Is QlikView?
• A Business Discovery platform
– User-driven BI
– Supports creation and consumption of dynamic apps
for analyzing information

5. QlikView’s Dominance in the Data Discovery Market
“QlikTech benefits from being the dominant vendor with the
highest brand recognition in the hot data discovery segment.”
SWOT: QlikTech, Business Intelligence and Analytics, Worldwide – December 26, 2012, Gartner Research

6. The QlikView Business Discovery Platform

7. What Users Do with QlikView
• Explore visual views of information through simple
interactions such as clicks and taps
• Start anywhere and go anywhere
– Make selections in any chart or object
– Evaluate results across entire app
– Ask any number of follow-up questions based
on what they have learned

8. Users Ask and Answer Streams of Questions
“What do my “It looks like “Ok, it seems “Wow, it looks “Let’s expand
margins look one of my that bicycles like 20-40 year the view to see
like for the last regions has are not selling olds are not all products
three quarters been under well in this buying many bought by 20-
broken down goal, I wonder region, is there bicycles at all, 40 year olds. It
by region?” if there’s a a particular specifically looks like
specific product product or mountain hiking gear is
that’s driving customer bikes.” more popular
this?” segment that’s with this group,
the issue?” which is good
because it’s
less costly to
stock…”

9. How QlikView Enables This
• The heart of QlikView – a patented software engine that
generates new views of information on-the-fly
• Each time a user clicks, the QlikView engine instantly responds
by updating every object in the app with a newly calculated set
of data and visualizations, specific to the user’s selections
• QlikView…
– Offers access to a full set of record-level data
– Manages all associations in the data automatically
– Fully leverages the power of available hardware and memory
Dynamic calculation is the major innovation in the
QlikView engine

10. What Makes QlikView Unique?
It’s About Asking and Answering The Next Question

11. Reports and Visualizations Lead to Follow-up Questions
• Standalone visualizations provide a single view
• Reports provide a static view
• How do you best support follow-up questions?
With QlikView apps, the
Ask users to build Require experts
answers are already
new analysis to build more
there, available through
themselves reports for them
simple clicks or taps
Impractical Not Sustainable
Scalable and effective

12. The More Users, the More Questions
Reports and Visualizations QlikView
• The more users, the more requests • The more users, the more clicks,
for new reports the same apps
• New reports are built by IT or • Users simply click to refine views
business lines to serve requests and answer questions
• The number of reports spins out • Apps deliver new views of information
of control dynamically
• Users get instant feedback

13. More Reports for More Questions = Backlog and Cost

14. Fewer Apps For More Questions = Economies of Scale

15. The “100,000 Questions” Jam
• With one QlikView app, users can ask
and answer their own questions
• Experiment: 17 people
for 20 minutes with
1 QlikView app yielded
>170 answerable
questions
See the QlikView blog post, “100,000 Questions”
http://bit.ly/SDuCEV

16. How Does QlikView Enable This?
Patented Core The Associative Collaboration and
Technology Experience Mobility

17. QlikView’s Patented Core Technology
• The basics
– Holds data in memory
– Compresses data to as little as 10%
of original size
– Fully utilizes CPU and memory
– Offers enterprise-class capabilities
for Business Discovery

18. QlikView’s Patented Core Technology
• The “secret sauce”
– Dynamic calculation
 Generates new views of information
on-the-fly, as the user clicks or taps
 Instantly responds by updating every
object in the app with a newly
calculated set of data and
visualizations
 Offers access to full set of record-
level data and manages associations
in the data automatically

19. The Associative Experience
Reports and Visualizations QlikView Apps
Region
Region
State
Sales
State Person
Product
Sales
Person Product
• Linear, pre-defined paths • User decides where to
• Insights missed with limited start and end
next steps • All data is always there
• Developer-centric • Insight driven
• Data warehouse / appliance • In-memory and big-data

20. The Associative Experience with Green, White, and Gray

21. QlikView Users Can Ask Questions in Many Ways
http://youtu.be/wQ5-EMSBS5w

22. Collaboration and Mobility

23. Customer Story: Swedbank
• Sought to empower 5000+ users across 300+
branches to better target and service customers
• Previous solution required branches to request reports
from regional specialists or build on their own
“QlikView is an immensely
• Lack of agility at branch level meant lost opportunities powerful Business Discovery
platform. The solution gives
– long delays in generating call lists and executing
users the power to gain access
• Considered MSTR, Cognos, BO, and SAS, but chose to and freely analyze data. It
makes it possible for them to
QlikView due to “free analysis” vs. fixed reporting
climb the knowledge ladder from
• Solution Benefits: raw data to refined information
to analysis and conclusions
– Improved cross-selling in branches increased mortgage resulting in relevant action.”
renewals and transfers to higher value products
– More effective price optimization and product – Anki Ahrnell, Head of
promotion design at corporate level Marketing and Online Banking,
– Solution serves individual advisors, salespeople, Swedbank
branch managers, and global corporate users
http://www.qlikview.com/us/explore/customers/cust
– Includes 250 million rows of customer data with omer-listing/s/swedbank
high dimensionality
– 5000+ users live in six months

24. Customer Story: Genzyme
• Started ‘Power of Intelligence’ initiative to drive value
from traditionally ‘locked in’ data across the company
• No comprehensive view of productivity, efficiencies,
or revenue, inaccurate performance measurement
“QlikView has connected our
• Medical information personnel spent hours manually organization from grass roots
right up to the top of the tree
compiling reports to answer customer inquiries
with true business discovery and
• Existing investments in Cognos and Business accurate intelligence for the
entire business and in real time.
Objects were not meeting SLA’s with business units
In turn, this allows Genzyme to
• Solution Benefits: deliver against our core
objectives of being efficient,
– Employees now able to gather insight into customer effective and exceptional.”
inquiries nearly as fast as they are being asked
– Sales and CRM apps, delivered in just days, powered – James Sharp, Regional IT
sales teams to exceed targets Manager, Genzyme
– Apps serve executive users, finance, HR, IT, Therapeutics Ltd
Marketing, Operations, Sales, and Service & Support
http://www.qlikview.com/us/explore/customers/cust
– Significant reporting and analysis cost saves omer-listing/g/genzyme
across company