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PRODUCT TOUR
Introductions 
Company overview 
Qualtrics Vocalize 
Demo 
Q&A
Webinar Presenters 
Jamie Morningstar 
product management 
Aaron Robison 
sales 
Ryan Debenham 
engineering 
Ryan Nelsen 
product marketing
6.6K + 
99 
Brands & Organizations of the top 100 
business schools 
Users 1.8M + 
Used In 
Countries 75 + 
The World’s 
Leading 
Insight 
Platform 
PROVO / USA 
DUBLIN / IRL 
SYDNEY / AUS 
SEATTLE / USA
All Your Insights in One Place 
Customer Insights 
Voice of the Customer Programs 
Customer Satisfaction Surveys 
Net Promoter Systems 
Website Experience Feedback 
Employee Insights 
360-degree Employee Feedback 
Employee Engagement Surveys 
Employee Satisfaction Surveys 
Exit Interviews 
Market Insights 
Ad Testing 
Concept Testing 
Market Research 
Academic Studies
Customer 
Insights 
Focus 
Customer Satisfaction 58% 
Employee Insights 45% 
Market Research 42% 
Product Development 30% 
Educational Research 20% 
Administration 18%
What is 
Voice of the 
Customer 
(VoC)? 
o Satisfaction surveys 
o Customer experience 
o Enterprise feedback 
management 
o In-the-moment surveys 
o Close the loop 
o Omni channel 
o Customer satisfaction 
o Net Promoter Score® 
o Text analytics 
o Post-interaction surveys 
o Website feedback 
o Customer experience 
management
80% 
Companies who 
believe they provide a 
superior experience 
8% 
Companies whose 
customers agree 
Do You 
Know How 
Your 
Customers 
Really Feel? 
72% Delivery Gap 
Source: Bain & Company
Powerful survey engine 
Open architecture 
Secure & scalable delivery model 
Case 
management 
Role-based 
dashboards 
Multi-source 
& multi-channels 
Over 
40 languages 
Services 
& support 
expertise 
Collect. 
Analyze. 
Act.
Demo
Example: 
Manufacturin 
g 
Launching new 
Transactional 
VoC program 
Key needs 
Executive and factory-specific dashboards
Example: 
Multi- 
Location 
Accounting 
Firm 
Launching relational 
NPS® & closed loop 
system 
Key needs 
Ticketing system so managers can receive and 
resolve issues at their location
Example: 
International 
Airline 
VoC reporting 
scale and flexibility 
Key needs 
o Fast performance with millions of responses 
o Flexible date range filters 
o Mobile dashboards
Insights 
When 
You Want, 
Where 
You Want
Q&A

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Qualtrics Vocalize Product Tour: An Inside Look at the Future of Voice of the Customer (VoC)

  • 2. Introductions Company overview Qualtrics Vocalize Demo Q&A
  • 3. Webinar Presenters Jamie Morningstar product management Aaron Robison sales Ryan Debenham engineering Ryan Nelsen product marketing
  • 4. 6.6K + 99 Brands & Organizations of the top 100 business schools Users 1.8M + Used In Countries 75 + The World’s Leading Insight Platform PROVO / USA DUBLIN / IRL SYDNEY / AUS SEATTLE / USA
  • 5. All Your Insights in One Place Customer Insights Voice of the Customer Programs Customer Satisfaction Surveys Net Promoter Systems Website Experience Feedback Employee Insights 360-degree Employee Feedback Employee Engagement Surveys Employee Satisfaction Surveys Exit Interviews Market Insights Ad Testing Concept Testing Market Research Academic Studies
  • 6. Customer Insights Focus Customer Satisfaction 58% Employee Insights 45% Market Research 42% Product Development 30% Educational Research 20% Administration 18%
  • 7. What is Voice of the Customer (VoC)? o Satisfaction surveys o Customer experience o Enterprise feedback management o In-the-moment surveys o Close the loop o Omni channel o Customer satisfaction o Net Promoter Score® o Text analytics o Post-interaction surveys o Website feedback o Customer experience management
  • 8. 80% Companies who believe they provide a superior experience 8% Companies whose customers agree Do You Know How Your Customers Really Feel? 72% Delivery Gap Source: Bain & Company
  • 9.
  • 10. Powerful survey engine Open architecture Secure & scalable delivery model Case management Role-based dashboards Multi-source & multi-channels Over 40 languages Services & support expertise Collect. Analyze. Act.
  • 11.
  • 12.
  • 13. Demo
  • 14.
  • 15. Example: Manufacturin g Launching new Transactional VoC program Key needs Executive and factory-specific dashboards
  • 16.
  • 17. Example: Multi- Location Accounting Firm Launching relational NPS® & closed loop system Key needs Ticketing system so managers can receive and resolve issues at their location
  • 18.
  • 19.
  • 20. Example: International Airline VoC reporting scale and flexibility Key needs o Fast performance with millions of responses o Flexible date range filters o Mobile dashboards
  • 21.
  • 22. Insights When You Want, Where You Want
  • 23.
  • 24. Q&A