Learn how to balance emerging social networks and with your agents' existing marketing mix to effectively generate more leads and increase response rates. Derek Overbey sheds light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors. He will offer guidance on how to merge offline and online marketing elements together in order to gain the most momentum and traction in the marketplace.

1. Offline Meets OnlineIntegrating Social Media into the MixDerek Overbey, Roost.com

2. What Is Social Media Really?

3. What Is Social Media Really?

4. Where’s a good place to focus your energy?

6. Become a part of the conversation

7. It really is quality vs quantity

9. Compelling content is king

10. Involve your community

13. Blogs are powerful

14. Blogs allow many to tell a story

17. Video is powerful

18. Video lets others tell the story

21. What Can I Do To Get People To These Platforms?

23. Things To Think About

28. Thank You