Never hire a "Social Media Expert"

NEVER HIRE A “SOCIAL MEDIA EXPERT” 1

HOW TO CHOOSE YOUR FIRST/NEXT SOCIAL MEDIA EMPLOYEE ? 2

HERE ARE SOME TIPSTO FIND YOUR WAY 3

#1. THERE ARE NO “EXPERTS” IN SOCIAL MEDIA 4

#1. THERE ARE NO “EXPERTS” IN SOCIAL MEDIA Yeah, guys, you can cheese ! 5

#1. THERE ARE NO “EXPERTS” IN SOCIAL MEDIA Your social media employee is ALWAYS learning 6

#1. THERE ARE NO “EXPERTS” IN SOCIAL MEDIA and technology keeps on growing(really) quickly 7

#1. THERE ARE NO “EXPERTS” IN SOCIAL MEDIA So, no! You can’t be an expert! 8

#2. TWITTER FOLLOWERS AND FACEBOOK FANS ARE NOT A PROOF 9

#2. TWITTER FOLLOWERS AND FACEBOOK FANS ARE NOT A PROOF Follower/Fan count ≠ Influence 10

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF You don’t believe me? 11

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF You don’t believe me? Look… 12

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF 13

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF THIS 14

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF THIS 4000+ followers forfacts about Justin Bieber 15

#1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF Convinced? 16

#3. SOCIAL MEDIA IS NOTHING NEW 17

#3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA* DIDN’T START WITH OR * Social media is just a buzzword … today 18

#3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA DIDN’T START WITH OR BEFORE THAT THERE WERE “NEW MEDIA” 19

#3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA DIDN’T START WITH OR BEFORE THAT THERE WERE “NEW MEDIA” AND BEFORE THERE WERE BBSes, USENET AND CHATROOMS 20

#4. YOUR PERFECT MAN IS EVERYWHERE 21

#4. YOUR PERFECT MAN IS EVERYWHERE THERE IS MORE THAN FACEBOOK, TWITTER AND HIS BLOG 22

#4. YOUR PERFECT MAN IS EVERYWHERE  HE HAS TO BE ENGAGED IN SEVERAL PLACES (not all of them of course) 23

#5. BE ON THE LOOKOUT FOR “THE CONSTANT MARKETER” 24

#5. BE ON THE LOOKOUT FOR “THE CONSTANT MARKETER” GO. SEE HIM IN ACTION FOLLOW HIM (for example) 25

#5. BE ON THE LOOKOUT FOR “THE CONSTANT MARKETER” THEN IF YOU RECEIVED THIS : 26

#5. BE ON THE LOOKOUT FOR “THE CONSTANT MARKETER” OR THIS : RUN ! (or just delete his application) 27

#6. ASK HIM HOW HE MEASURE SOCIAL MEDIA SUCCESS 28

#6. ASK HIM HOW HE MEASURE SOCIAL MEDIA SUCCESS IF HE HAS THIS LOOK 29

#6. ASK HIM HOW HE MEASURE SOCIAL MEDIA SUCCESS 30

#6. ASK HIM HOW HE MEASURE SOCIAL MEDIA SUCCESS MOVE ON. YOU HAVETO MEASURE IT. 31

#7. “ WHAT’S YOUR FAVORITE CASE STUDIES ? ” 32

#7. “ WHAT’S YOUR FAVORITE CASE STUDIES ? ” MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS 33

#7. “ WHAT’S YOUR FAVORITE CASE STUDIES ? ” USED PHOTO TAGGING CREATED A PARTNERSHIP WITH …REMEMBER THERE IS NOT JUST 34

#7. “ WHAT’S YOUR FAVORITE CASE STUDIES ? ” HE HAS TO KNOW SOME OF THEM ! 35

NOW YOU CAN FIND YOUR TRUE “ROCK STAR” 36

NOW YOU CAN FIND YOUR TRUE “ROCK STAR” No it’s not a real rock star… 37

NOW YOU CAN FIND YOUR TRUE “ROCK STAR” No it’s not a real rock star… Find a real one ! 38

REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES 39

THANKS ! 40 THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ” BY QUENTIN CHARLIER @QUENTIN_BE [PS FOR BELGIANS: I’M LOOKING FOR A JOB] http://be.linkedin.com/in/charlierquentin

THANKS ! 41 TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST http://timbaker.info/never-hire-a-social-media-expert/ AND TO JESSE DESJARDINS FOR HIS ADVICES http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209 @IAmTimBaker @JESSEDEE

CREDITS http://www.flickr.com/photos/brunkfordbraun/408428562/ http://www.flickr.com/photos/paulm/1584418819/ http://www.flickr.com/photos/chris_gin/2570023520/ http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg http://www.flickr.com/photos/whatcouldgowrong/4608963722/ http://www.flickr.com/photos/quas/432512/ http://www.flickr.com/photos/raster/3380860520/ http://www.flickr.com/photos/glennji/3558118429/ http://www.flickr.com/photos/garlandcannon/4558340132/ http://www.flickr.com/photos/franciscoferreira/3982375940 http://www.flickr.com/photos/jamescridland/613445810/ http://www.flickr.com/photos/pedrosz/2243862024/ http://theconversationprism.com/ http://www.flickr.com/photos/supagroova/4826384370/ http://www.flickr.com/photos/nostri-imago/4439636726/ http://www.flickr.com/photos/85182154@N00/47990691/ http://www.flickr.com/photos/betobeto/2179931746/ http://www.flickr.com/photos/_sk/4682365343/in/photostream/ http://www.flickr.com/photos/28747587@N00/906102384/ http://www.flickr.com/photos/dave_apple/486188903/ http://www.flickr.com/photos/karamanis/1107230152/ 42

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