10. #2. TWITTER FOLLOWERS AND FACEBOOK FANS ARE NOT A PROOF Follower/Fan count ≠ Influence 10
11. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF You don’t believe me? 11
12. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF You don’t believe me? Look… 12
13. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF 13
14. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF THIS 14
15. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF THIS 4000+ followers forfacts about Justin Bieber 15
16. #1. TWITTER FOLLOWERS #2. TWITTER FOLLOWERS AND FACEBOOK FANS AND FACEBOOK FANS ARE NOT A PROOF ARE NOT A PROOF Convinced? 16
18. #3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA* DIDN’T START WITH OR * Social media is just a buzzword … today 18
19. #3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA DIDN’T START WITH OR BEFORE THAT THERE WERE “NEW MEDIA” 19
20. #3. SOCIAL MEDIA IS NOTHING NEW SOCIAL MEDIA DIDN’T START WITH OR BEFORE THAT THERE WERE “NEW MEDIA” AND BEFORE THERE WERE BBSes, USENET AND CHATROOMS 20
37. NOW YOU CAN FIND YOUR TRUE “ROCK STAR” No it’s not a real rock star… 37
38. NOW YOU CAN FIND YOUR TRUE “ROCK STAR” No it’s not a real rock star… Find a real one ! 38
39. REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES 39
40. THANKS ! 40 THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ” BY QUENTIN CHARLIER @QUENTIN_BE [PS FOR BELGIANS: I’M LOOKING FOR A JOB] http://be.linkedin.com/in/charlierquentin
41. THANKS ! 41 TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST http://timbaker.info/never-hire-a-social-media-expert/ AND TO JESSE DESJARDINS FOR HIS ADVICES http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209 @IAmTimBaker @JESSEDEE