My ppc approach

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Quentin Sabanowski

What I learned so far about PPC with Google Adwords

Marketing

www.omawo.com
I decided to pass the Google exam.

www.omawo.com
My plan for a successful Pay Per Click
campaign

www.omawo.com
3. Geographic targeting
Some clients come to me for SEO claiming PPC did not work but did they
choose the right location?

www.omawo.com
4. Language targeting
Consider also local minorities. There is an estimated 100,000 French people in
London.

www.omawo.com
5. Mobile bid
This is vital especially if the mobile version is bringing more value to your site.

www.omawo.com
6. Ad scheduling
Why display ads geared to generate phone calls when your staff can not answer
them?

www.omawo.com
7. Ad rotation & delivery
With accelerated delivery, ramp up early and handle your leads before going
home.

www.omawo.com
8. Ad copy
Test ads, retest and create
variation of working ads & test
them again.

www.omawo.com
9. Tracking URL parameters
Use the Google tracking parameter to understand what happens “post-click”

www.omawo.com
10. Landing pages
A/B tests the landing pages especially if you have the resources to do it.

www.omawo.com
11. Negative list
Common: DIY, Free
Specific: look at your competitor bad ads

www.omawo.com
12. Search Partners
If turned on, monitor it

www.omawo.com
13. Display Partners
Lock down the display partners with manage placement or re-marketing
Choose your placement carefully
Make sure you leave your cookie
for re-marketing

www.omawo.com
14. Audience list
Create lists with associated ads for those who purchased or didn't check out

www.omawo.com
15. Ad extension
Take advantage of all kinds of new features

www.omawo.com
16. Product listing ads
You need to make sure everything is in sync (price) & start slow

www.omawo.com
Questions
QUENTIN SABANOWSKI
quentin@omawo.com
twitter/qu3nt1n

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Reduce unnecessary spending on your pay-per-click ads. Learn some of the most effective ways to optimize and improve PPC campaigns here now! Slide #1: 7 Effective Ways to Improve PPC Campaigns Slide #2: Pay-Per-Click or PPC Advertisements are helpful. So, you need to optimize your campaigns. Slide #3: Effective Ways to Improve PPC Campaign Performance: Slide #4: ONE: Think about your Location. Slide #5: Check your potential customers’ geographical locations: states, regions, and even postal codes! Slide #6: The places you’ve discovered are the ones where your products or services are desired most. Slide #7: Once you’ve narrowed down the locations, you can better optimize your PPC campaigns! Slide #8: TWO: What are their Devices? Slide #9: Also, you need to check their favored devices. After all, User behavior can boost conversions. Slide #10: One type of device tends to perform better than the other. Of course, this helps find the best screen resolutions for your ads. Slide #11: Also, you can investigate why they prefer a particular device over the other. Slide #12: THREE: Look at the Networks you’re on. Slide #13: Next up, you need to check out the networks where you publish your PPC Campaigns. Slide #14: PPC Campaigns are usually targeted via Google Search, Google Display, and varied Google Search Partners like YouTube. Slide #15: Display ads can disrupt User Experience, so take care that your PPC Campaigns don’t do it. Slide #16: FOUR: What about your Audience? Slide #17: Of course, information on your audience helps you adjust and optimize your campaigns. Slide #18: Also, don’t forget that customer needs can change over time! Slide #19: Plus, you can even add bids to your ads. Also, you’re capable of segmenting your audiences to target them better! Slide #20: FIVE: Avoid Negative Matches Slide #21: Keywords are vital to Pay-Per-Click Campaigns. So, you should avoid Negative Matches or unwanted search queries. Slide #22: So you might want to use keyword suggestion tools. Alternatively, you can spy on competitors. Slide #23: Using relevant keywords ensures that potential customers see your PPC Campaigns. Slide #24: SIX: Track your Conversions Slide #25: Take time to keep track of conversions, as they measure the performance of your PPC Campaigns. Slide #26: Consider setting conversion goals! They’re instrumental if you’re using bid strategies like the Target CPA or the Target ROAS. Slide #27: Lastly, you may use custom columns to see conversion metrics relevant to your campaigns. Slide #28: SEVEN: Use Landing Pages Slide #29: Your customer might get redirected to your landing page after clicking your PPC ad. Slide #30: So, it’s essential to have well-designed Landing Pages that are optimized and up-to-date. Slide #31: Otherwise, potential customers will leave your site and thus negatively impact your sales, SEO, and ROI. Slide #32: These are the top seven ways to boost your PPC ads’ effectiveness.

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My ppc approach

1. My PPC approach

2. www.omawo.com What have I learnt during my 7 years in online marketing? Between 70 to 90% of Google revenue is coming from PPC

3. www.omawo.com I decided to pass the Google exam.

4. www.omawo.com My plan for a successful Pay Per Click campaign

5. www.omawo.com 1. Determine your goals and budget • Whether you want to increase sales or brand awareness, they are not the same I am here to score goals I am a brand

6. www.omawo.com 2. Make a list of keywords Before Phrase + Keyword + Brand + After Phrase = 32% increase in CTR for my customer! Keyword lists are built with Ubersuggest, Adwords tool & local knowledge

7. www.omawo.com 3. Geographic targeting Some clients come to me for SEO claiming PPC did not work but did they choose the right location?

8. www.omawo.com 4. Language targeting Consider also local minorities. There is an estimated 100,000 French people in London.

9. www.omawo.com 5. Mobile bid This is vital especially if the mobile version is bringing more value to your site.

10. www.omawo.com 6. Ad scheduling Why display ads geared to generate phone calls when your staff can not answer them?

11. www.omawo.com 7. Ad rotation & delivery With accelerated delivery, ramp up early and handle your leads before going home.

12. www.omawo.com 8. Ad copy Test ads, retest and create variation of working ads & test them again.

13. www.omawo.com 9. Tracking URL parameters Use the Google tracking parameter to understand what happens “post-click”

14. www.omawo.com 10. Landing pages A/B tests the landing pages especially if you have the resources to do it.

15. www.omawo.com 11. Negative list Common: DIY, Free Specific: look at your competitor bad ads

16. www.omawo.com 12. Search Partners If turned on, monitor it

17. www.omawo.com 13. Display Partners Lock down the display partners with manage placement or re-marketing Choose your placement carefully Make sure you leave your cookie for re-marketing

18. www.omawo.com 14. Audience list Create lists with associated ads for those who purchased or didn't check out

19. www.omawo.com 15. Ad extension Take advantage of all kinds of new features

20. www.omawo.com 16. Product listing ads You need to make sure everything is in sync (price) & start slow

21. www.omawo.com Questions QUENTIN SABANOWSKI quentin@omawo.com twitter/qu3nt1n

My ppc approach

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