Chirdeep shares his expert opinion on what reader revenue strategies can publishers experiment with this year.

1. Strategies for
Reader Revenue
Chirdeep Shetty
CEO, Quintype

2. If you are not paying for
the product, then you are
the product !
—— Andrew Lewis

3. Rise of subscriptions
Over half of the
publishers expect
subscriptions and
memberships to be the
MAIN revenue focus in
2019

4. Subscription plans
• Several subscriptions plans
• Magazine subscriptions
• Varying access levels
• Across differing time durations

5. Subscription Options

6. Metered Paywall
• ‘X’ number of articles for free
• Free across day, week, month or
forever
• Ability to change the number of
articles and duration
• Incognito browsing !

7. Micropayments
• Pay per article
• Support for wallets and pay later
options
• Differential pricing based on
article attributes

8. Memberships

9. Donations
More than a million
people have contributed
to the Guardian in the
last 3 years

10. Ad free experience
Advantage of an ad free
site is the significant
increase in page speeds

11. Fundraiser Campaign

12. The devil is in the details

13. Subscriptions on AMP and IA
• Hard paywalls
• Metered paywalls
• Micro-payments

14. Retention &
Acquisition

15. Invoices, taxes & reports

16. Automated emails
• Subscription invoice
• Subscription expiry reminder
• Discount offers
• Retargeting

17. Failed payments
Credit card transactions
online have ~20% failure
rate!

18. Developer friendly
• Extensive product documentation
• Easy to use APIs
• accesstype.js encapsulates all the
features to be used by clients

19. Thank You
Chirdeep Shetty
chirdeep@quintype.com