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Best practices for blog publishing in 2017 - by Sujan Patel

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Inspired by our Twitter chat on 'Where and how to publish your blog' with co-host Ashley Faulkes, Sujan Patel breaks down the best practices for blog publishing in 2017.

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Best practices for blog publishing in 2017 - by Sujan Patel

  1. 1. Best practices for blog publishing in 2017 Quuu.co Featuring Sujan Patel and Ashley Faulkes 
  2. 2. Quuu.co In February, we hosted a Twitter chat on 'Where and how to publish your blog' with SEO & Content expert, Ashley Faulkes. Inspired by the #Qchat, growth & content marketing guru Sujan Patel breaks down the best practices for blog publishing in 2017. 
  3. 3. Quuu.co Sujan Patel @sujanpatel  Ashley Faulkes @madlemmingz
  4. 4. Why should you use blogging in your marketing strategy? Quuu.co
  5. 5. Quuu.co Sujan: "Blogging has so many advantages that it deserves a place in every marketer’s toolbox." 
  6. 6. Quuu.co
  7. 7. Quuu.co Thestats:  Websites with a blog tend to have 434% more indexed pages.  B2B marketers who publish blogs get 67% more leads than those who don’t.  47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  8. 8. Is it better to blog natively on your website, or to use platforms like Medium for blog publishing? Quuu.co
  9. 9. Quuu.co Sujan: "I’m in favour of using both – of creating content for your own web properties and publishing on external sites that can build your audience and expand your reach."
  10. 10. Quuu.co
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  12. 12. What do you find the most difficult about SEO? Quuu.co
  13. 13. Quuu.co Sujan: "There are some suggestions that content – especially high-value content, deployed strategically – may improve SEO performance."
  14. 14. Quuu.co
  15. 15. Quuu.co Brian Dean of Backlinko found that the average first page result on Google contains 1,890 words. Moz and Buzzfeed analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content.  The stats: 
  16. 16.  What are your top tips for the design and layout of a blog? Quuu.co
  17. 17. Quuu.co Sujan: "This is a subject that I feel doesn’t always get the attention it deserves. Content creators like me spend so much time talking about the “hows” and “whys” of writing great content that we don’t always emphasise how important it is for that content to look good."
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  19. 19. Quuu.co The stats: Studies show that new visitors develop an opinion of your website within 50 milliseconds.  Blog articles with images get 94% more views.  According to studies cited by usability.gov, having a credible- looking website scored a 4 out of 5 on the relative importance scale. 
  20. 20. Quuu.co Conclusion  Sujan: "Ultimately, when it comes to blog publishing – whether that’s the way your blog looks, where you should publish or what kind of content you should create – focus on the needs of your users. Think about what they need to know and what kind of content will delight them.
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  21. 21. Quuu.co You can read the full blog post by Sujan here: http://blog.quuu.co/blog-publishing-2017/ And see a roundup of the #Qchat with Ashley here: https://twitter.com/i/moments/836880585163423745
  22. 22. Quuu.co ThanQuuu for reading :-) 

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