Design on a Dime PowerPoint Presentation

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Neal Roberts

Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.

Design

Plan the foundation Business positioning Strategy and creative brief for branding Why? Because the outcome of these exercises should drive EVERYTHING you create and your customers are exposed to.

Positioning A Positioning Strategy Must Answer This Question: Why would I buy from you? By John Jantsch Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me” http://www.ducttapemarketing.com/positioning_strategy.htm

Positioning Positioning: the battle for your mind By Al Ries, Jack Trout It’s 1984 and you’ve invented a new computer. You don’t even try to knock IBM from its position as a leader in computers for business people. Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting. In contrast, you position your invention as an easy-to-use computer for people who want to have fun. Say hello to Macintosh.

Positioning becomes branding National example TACO BELL Think outside the bun. Local example 2 BY 2012 Live and let ride.

Define and produce collateral Identity packages Marketing components and sales collateral (how will you market and sell?) www.crowdspring.com www.99lines.com http://www.guru.com/

Define and produce collateral www.moo.com www.vistaprint.com www.psprint.com www.48hourprint.com

Build a web presence Know what’s out there Search Google Domains (Domai.nr) Usernames (KnowEm.com)

Master your domain Website/Blog Easy to find Easy to navigate Easy to maintain Tools CMS: Drupal, Joomla, WordPress (All free) Hosting: Rackspace, GoDaddy

Get listed Directories Google, Bing, Yahoo! www.yelp.com Local listings: Dispatch BizList www.getlisted.org Local social networks: Foursquare.com

Leverage social media Start by listening www.google.com/alerts search.twitter.com Check Facebook Find your audience www.flowtown.com Gmail

Leverage social media Build a presence Facebook, LinkedIn, Twitter (if relevant) Use multimedia Photos: Flickr.com, Picasa.com Video: YouTube, Vimeo (Try Pixability) Stay on top of the conversation Postling.com, HootSuite.com, Tweetdeck

“80% of success is showing up.” picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

Just dive in. picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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Design on a Dime PowerPoint Presentation

1. Design on a dime How to get a solid brand with limited cash

2. Plan the foundation Business positioning Strategy and creative brief for branding Why? Because the outcome of these exercises should drive EVERYTHING you create and your customers are exposed to.

3. Positioning A Positioning Strategy Must Answer This Question: Why would I buy from you? By John Jantsch Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me” http://www.ducttapemarketing.com/positioning_strategy.htm

4. Positioning Positioning: the battle for your mind By Al Ries, Jack Trout It’s 1984 and you’ve invented a new computer. You don’t even try to knock IBM from its position as a leader in computers for business people. Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting. In contrast, you position your invention as an easy-to-use computer for people who want to have fun. Say hello to Macintosh.

5. Positioning

6. Positioning becomes branding National example TACO BELL Think outside the bun. Local example 2 BY 2012 Live and let ride.

7. Creative brief and brand strategy The creative brief – begin with the end in mind http://www.fireinspiration.com/portfolio/success/logo-creative-brief/

8. Get a good logo www.logoworks.com www.logodesignguru.com www.logomojo.com www.99designs.com

9. Good design and common pitfalls Make my logo bigger I love gradients: print vs. web applications Arial (this is not a print font) Resist the Frankenstein approach to revisions

10. Define and produce collateral Identity packages Marketing components and sales collateral (how will you market and sell?) www.crowdspring.com www.99lines.com http://www.guru.com/

11. Define and produce collateral www.moo.com www.vistaprint.com www.psprint.com www.48hourprint.com

12. Build a web presence Know what’s out there Search Google Domains (Domai.nr) Usernames (KnowEm.com)

13. Master your domain Website/Blog Easy to find Easy to navigate Easy to maintain Tools CMS: Drupal, Joomla, WordPress (All free) Hosting: Rackspace, GoDaddy

14. Get listed Directories Google, Bing, Yahoo! www.yelp.com Local listings: Dispatch BizList www.getlisted.org Local social networks: Foursquare.com

15. Leverage social media Start by listening www.google.com/alerts search.twitter.com Check Facebook Find your audience www.flowtown.com Gmail

16. Be worth talking about.

17. Leverage social media Build a presence Facebook, LinkedIn, Twitter (if relevant) Use multimedia Photos: Flickr.com, Picasa.com Video: YouTube, Vimeo (Try Pixability) Stay on top of the conversation Postling.com, HootSuite.com, Tweetdeck

18. “80% of success is showing up.” picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

19. Just dive in. picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

20. Text my30to 88000.

Editor's Notes

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