How to traditional Marketers differ to Digital Marketing, basics of Digital Marketing; Basics of Strategic digital marketing; how do plan campaigns in Social media
1. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 1
Workshop Session
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DIGITAL MARKETING
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STRATEGY & WORKPLAN
02 February 2016
2. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 2
BUSINESS STRATEGY WORKSHEET
Business Name
Mission
statement
Product Wise Product Wise Product Wise
Objectives PRODUCT A PRODUCT B PRODUCT C
Value
Proposition
Elevator Pitch Product brief 15- 20 second explaining Benefits
3. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 3
BUSINESS STRATEGY WORKSHEET
Business Name H+ Sports
Mission
Statement
Encourage active life style by Offering Ethically
sourced natural products
Target
Audience
24-35 Male
Interested in
Sports
24-35 Female
Interested in
Fitness
40-55 Male &
Female
Interested in
well-ness
Audience Goals Perform better See results
faster
Feel relaxed &
Feel energised
Audience
Technology
Facebook
Twitter
Sports Blogs
Pinterest
Facebook
Health blogs -
Search
Yahoo, Bingo,
Google
Word of Mouth
Email Connects
Elevator Pitch H+ Creates nutritional Products to Improve athletic
performance. H+ uses only purest ingredients.
Packed by scientific research.
4. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 4
BUSINESS STRATEGY WORKSHEET
Business Name H+ Sports
Target
Audience
24-35 Female Interested in Fitness
Business Goals Sell H+
Nutritional
Supplement
Research
Blog
Search
Gain Followers
in Fitness Blog
Shared Value Results will be
achieved faster
Product is Eco
friendly
Brand is
authentic and
owned by new
fitness experts
K P I # of
supplements
sold
# of Email ID
from Facebook
–through paid
Advt.
# Blog
performance
Target
audience
1000 Out of 3M Average 50
Email ID
received
through paid
advt
Average 500
visitors per day
5. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 5
BUSINESS STRATEGY WORKSHEET
Audience Goal
Audience
Channel A B C
PAID
EARNED
OWNED
6. Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 6
BUSINESS STRATEGY WORKSHEET
Goal Nutritional Supplement
Audience 18-35 female interested in Fitness
Channel Facebook Pinterest Blog
Paid Advt for
Nutritional
Supplement
Pictures Sponsored Blog
Visiting Web
browsers
Earned Create A viral
campaign
Owned Push 3x a week
a supplement
Create interest
fitness
campaigns
Create 2
articles in
general
websites per
week