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Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 1
Workshop Session
------------------------------------
DIGITAL MARKETING
------------------------------------
STRATEGY & WORKPLAN
02 February 2016
Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 2
BUSINESS STRATEGY WORKSHEET
Business Name
Mission
statement
Product Wise Product Wise Product Wise
Objectives PRODUCT A PRODUCT B PRODUCT C
Value
Proposition
Elevator Pitch Product brief 15- 20 second explaining Benefits
Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 3
BUSINESS STRATEGY WORKSHEET
Business Name H+ Sports
Mission
Statement
Encourage active life style by Offering Ethically
sourced natural products
Target
Audience
24-35 Male
Interested in
Sports
24-35 Female
Interested in
Fitness
40-55 Male &
Female
Interested in
well-ness
Audience Goals Perform better See results
faster
Feel relaxed &
Feel energised
Audience
Technology
Facebook
Twitter
Sports Blogs
Pinterest
Facebook
Health blogs -
Search
Yahoo, Bingo,
Google
Word of Mouth
Email Connects
Elevator Pitch H+ Creates nutritional Products to Improve athletic
performance. H+ uses only purest ingredients.
Packed by scientific research.
Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 4
BUSINESS STRATEGY WORKSHEET
Business Name H+ Sports
Target
Audience
24-35 Female Interested in Fitness
Business Goals Sell H+
Nutritional
Supplement
Research
Blog
Search
Gain Followers
in Fitness Blog
Shared Value Results will be
achieved faster
Product is Eco
friendly
Brand is
authentic and
owned by new
fitness experts
K P I # of
supplements
sold
# of Email ID
from Facebook
–through paid
Advt.
# Blog
performance
Target
audience
1000 Out of 3M Average 50
Email ID
received
through paid
advt
Average 500
visitors per day
Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 5
BUSINESS STRATEGY WORKSHEET
Audience Goal
Audience
Channel A B C
PAID
EARNED
OWNED
Designed and Conducted by Gobburu Venkata
FOR PEARL ACADEMY - For MA Fashion Marketing 6
BUSINESS STRATEGY WORKSHEET
Goal Nutritional Supplement
Audience 18-35 female interested in Fitness
Channel Facebook Pinterest Blog
Paid Advt for
Nutritional
Supplement
Pictures Sponsored Blog
Visiting Web
browsers
Earned Create A viral
campaign
Owned Push 3x a week
a supplement
Create interest
fitness
campaigns
Create 2
articles in
general
websites per
week

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Digital Marketing strategy workshop student doc

  • 1. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 1 Workshop Session ------------------------------------ DIGITAL MARKETING ------------------------------------ STRATEGY & WORKPLAN 02 February 2016
  • 2. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 2 BUSINESS STRATEGY WORKSHEET Business Name Mission statement Product Wise Product Wise Product Wise Objectives PRODUCT A PRODUCT B PRODUCT C Value Proposition Elevator Pitch Product brief 15- 20 second explaining Benefits
  • 3. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 3 BUSINESS STRATEGY WORKSHEET Business Name H+ Sports Mission Statement Encourage active life style by Offering Ethically sourced natural products Target Audience 24-35 Male Interested in Sports 24-35 Female Interested in Fitness 40-55 Male & Female Interested in well-ness Audience Goals Perform better See results faster Feel relaxed & Feel energised Audience Technology Facebook Twitter Sports Blogs Pinterest Facebook Health blogs - Search Yahoo, Bingo, Google Word of Mouth Email Connects Elevator Pitch H+ Creates nutritional Products to Improve athletic performance. H+ uses only purest ingredients. Packed by scientific research.
  • 4. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 4 BUSINESS STRATEGY WORKSHEET Business Name H+ Sports Target Audience 24-35 Female Interested in Fitness Business Goals Sell H+ Nutritional Supplement Research Blog Search Gain Followers in Fitness Blog Shared Value Results will be achieved faster Product is Eco friendly Brand is authentic and owned by new fitness experts K P I # of supplements sold # of Email ID from Facebook –through paid Advt. # Blog performance Target audience 1000 Out of 3M Average 50 Email ID received through paid advt Average 500 visitors per day
  • 5. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 5 BUSINESS STRATEGY WORKSHEET Audience Goal Audience Channel A B C PAID EARNED OWNED
  • 6. Designed and Conducted by Gobburu Venkata FOR PEARL ACADEMY - For MA Fashion Marketing 6 BUSINESS STRATEGY WORKSHEET Goal Nutritional Supplement Audience 18-35 female interested in Fitness Channel Facebook Pinterest Blog Paid Advt for Nutritional Supplement Pictures Sponsored Blog Visiting Web browsers Earned Create A viral campaign Owned Push 3x a week a supplement Create interest fitness campaigns Create 2 articles in general websites per week