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3 efficient steps in video email marketing bomb bomb basic how to

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In this module you will learn
1. Step by step process in adding a list and contact to BombBomb
2. How to create you drip campaign
3. Understanding analytics - open and view rate
4. Tips for video content - how to keep viewers engaged

We are compiling nifty tips for BombBomb users; plugins and other cool tricks coming soon!
Visit: http://www.realestateleadsprospector.com/

Need help is setting up your bombbomb account? Contact us today!
Email: Les@RealEstateLeadsProspector.com
Direct line: 407 401 9225

Publicado en: Marketing
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3 efficient steps in video email marketing bomb bomb basic how to

  1. 1. 3 EFFICIENT STEPS IN VIDEO EMAIL MARKETING REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM BASIC BOMBBOMB HOW TO
  2. 2. Adding a Contact to your list Creating Automations/Drip Campaigns Reading Analytics - know how your emails are doing if your leads are viewing your video Analytics - tracking video view rate BOMBBOMB - LIGHTWEIGHT EMAIL MARKETING APPLICATION In this module you will learn: REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  3. 3. Name the list > Click on create list > click the list name > on the List page click the “Add” button to add your contacts 1: ADDING CONTACTS TO YOUR LIST REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  4. 4. ADDING CONTACTS TO YOUR LIST 3 choices Add 1 person - prefered if you want to add 1 person to an existing list Add Many People - for multiple email addresses/recipients Upload a CSV - for an entire list saved in a .csv format. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  5. 5. Do create a group of contact list by type, location, status and even have one in general and also those contacts you are no longer in relation with. TIPS ON CREATING A CONTACT LIST New Leads Old Leads Buyer Leads in + location Seller Leads in + location Nurture Leads - clients for follow up All my contact list Drop contact list REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  6. 6. Go to Automations > New Automation > click “New Automation” 2: EMAIL DRIP CAMPAIGN HOW TO REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  7. 7. It will open another page where you can add an email to the campaign Click “Add Email” button then choose the email you wish to add REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  8. 8. When email is added you can see the schedule to edit click on the “edit”. Once done with the schedule click on “Add Email” REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  9. 9. Click the drop down arrow next to the “start” button to see your options. CHANGE THE NAME OF YOUR CAMPAIGN Other option definitions: Manage list - lets you add an existing list (given you have already saved the list beforehand) Completed Contacts - shows statistics of your contact list if they have received the email Duplicate - to duplicate the campaign Embed is to get the code to add to a landing page REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  10. 10. ADD TO AUTOMATION 1. If you want to send individual emails to certain recipients choose Individual Email Addresses and manually input the emails 2. If you have an existing list ready. Choose “An entire list” > select your list > select when to begin > and check the disclaimer button > click button “Send list through” to add your contact list to the campaign REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM Once done click on Start to begin the campaign
  11. 11. You have named your automation/campaign properly You have added the correct emails/videos to the campaign Your schedule is correct You Contact List is saved in the correct campaign CHECKLIST BEFORE YOU START A CAMPAIGN: REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM
  12. 12. SUGGESTED TOPICS FOR DRIP CAMPAIGNS: REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM Welcome video email - for new clients Welcome video email for New home owner Catching up video email - follow through on welcome email. Update on Homes available in the area Neighborhood/Community video email
  13. 13. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM 3: ANALYTICS - TRACKING YOUR VIDEO EMAILS Track Button - easy to see analytics per email.
  14. 14. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM Go to “Emails” tab > Choose the email you want to check > click the drop down arrow next to edit > click on track
  15. 15. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM Sent - emails delivered to your list Opens - opened email over sent Plays - statistics when the video is played over opened email Clicks - when someone clicks on an external link which you have added to your template.
  16. 16. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM UNDERSTANDING THE ICONS Clicking the “Sent” icon will show overall statistics Clicking the “Envelope/ Open” icon will show Open rate from date the email was delivered Clicking the “Play/s” icon will show View rate from date the email was delivered Clicking the “Click” icon will show Click rate of the link attached from date the email was delivered
  17. 17. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM 4. ANALYTICS - TRACKING VIDEO VIEW RATE Go to “Videos” Tab > click on the drop down arrow next to “Edit” of video you want to track > Click “Track”
  18. 18. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM UNDERSTANDING VIDEO ENGAGEMENT AND DEVICE VIEW You do want to track "Video engagement" as this will show viewers who dropped or stay tuned to your video per second
  19. 19. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM TIPS TO KEEP VIEWERS ENGAGED Put the highlights in the beginning - take note that you only have less than 3 seconds to convince viewers to watch to the video Target specific audience - organize your contact list Keep it personal - instead of talking about the product and service you offer ; highlight an awesome feature about the neighborhood for Real Estate or product/software review for business owners. A topic that the viewers can relate to. Be enthusiastic - smile and be lively during the video.
  20. 20. REAL ESTATE LEADS PROSPECTOR WWW.REALESTATELEADSPROSPECTOR.COM MORE BOMBBOMB ARTICLES HEADING YOUR WAY... We are compiling nifty tips for BombBomb users; plugins and other cool tricks coming soon! Visit: http://www.realestateleadsprospector.com/ Need help is setting up your bombbomb account? Contact us today! Email: Les@RealEstateLeadsProspector.com Direct line: 407 401 9225

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