10 Commandments for a Realtor

Notas del editor

1. Using the Lead Management system (LMS) add all your contacts and circle of sphere, family, friends, customers, clients, prospects, associations vendors etc.- LMS should be regularly and constantly updated- Use LMS as your follow-up system, so that you be on top of the mind of your contactsKeep in touch through indirect approach – like events, greetings, just a hello, e-newsletters etc.Offer something that they would want to knowMay be want to know their property value or worth (not necessarily to sell, just for info)A report of your business progressStudy and farm an area and occasionally make report to send them, like – properties available, market trend, type of investment in that area, return on which property would be beneficial etc.
2. You are a real estate mechanic, so must always carry your tools- Real estate tools, like – business cards, phone, camera, measuring tape, contract forms, handy diary, presentation, profile , pen etc.Your tools must be in good working condition which creates a professional imageAvoid embarrassing scenario by carrying low result instruments.
3. Hold a professional look in your businessYour attire should be approachable and presentableIt builds your image to the people who see you and work with you and your customersEspecially when your working market is not too good, you need to be perfect and tip-top in your approach
4. You have a website, make it more better profiled by building you profile details thereToday majority of the business happens through online and e-commerceYour profile shall have – about you, about market you work on and updates on regular basisIf your website looks perfect and professional, there is no tough job in generating lead just through that.Promote on business card, fliers, brochures, banners, yard signs, email signatures, social sites, facebook etc…
5. Business card with picture looks professionalStand out from the crowd by making your card a professional toolPerfect picture in professional attirePicture on business card helps your customers/ prospects/ clients remember you betterEnsure also that the quality of the card is on top standardsBad card will live a bad impression about you.
6. - This is important, as you at times take your customers to show houses or plots- If your vehicle, car or bike is not in good condition and breaks down in between, may lower your professional imageAlso ensure vehicle is clean and tidy, so that it does not look shabby, or stink or give bad smell when you take your customer in that.- Anything you use in your business shall create value to you
7. Headphone helps you to do your calls while you are waiting during your travel in – traffic signal, filling petrol etc.It comes in use during idle hours too while you do some other writing work
8. The day you start your business, the business plan should be filledIt should be regularly look upon – weekly/ monthly etcIt is important to write your business plan, else you will not reach your goal… Example: you are in a middle of the ocean without a compassA good business plan comprises of goals and activities to reach the goalIt should be for a calendar year although, but don’t worry if you join even in mid year as you still have 6 months.
9. If you want to excel in this business you have to train hard to winExample a athlete works hard for 4 years for winning in the Olympics to get the Gold medal even actors, singers practice hard to be perfect in their real take/ shotYou too should practice – do role plays or mock calls with your team, staff, other associates in officeYou should not practice with your customer, otherwise you may loose the customerMake praqctice a regular habit
10. Your support system is your family, friends, RE/MAX familyAlso learn to mange your time in balanceTime is the only richness, the only precious resource. If we waste it, we waste our potential time.Sometimes you have to say NO to manage time effectively.Do a time management course. You should learn to manage your time and not vice versa.