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www.naba.it Academic
catalogue
postgraduate
programs
A.Y. 2013/14
The programs indicated in this brochure can undergo variations due to academic or ministerial reasons.
2
introduction
3
Postgraduate Educational Offer
4
MA in Communication Design
Introduction
Program Curriculum
Courses I Year
Courses II Year
10
master in creative advertising
Introduction
Program Curriculum
12
MA in Design-Product Design
Introduction
Program Curriculum
Courses I Year
Courses II Year
17
MA in Design-Interior Design
Introduction
Program Curriculum
Courses I Year
Courses II Year
23
MA in Fashion and Textile Design
Introduction
Program Curriculum
Courses I Year
Courses II Year
30
in Visual Arts
and Curatorial Studies
Introduction
Program Curriculum
Courses I Year
Courses II Year
36
master in photography and visual
design
Introduction
Program Curriculum
Courses I Year
38
Student Services
42
International Exchange
Agreements
44
Naba Educational offer
46
LIU NETWORK: LAUREATE
INTERNATIONAL UNIVERSITIES
NABA, Nuova Accademia di Belle Arti Milano, is the
largest private Academy in Italy, and since 1980 it is
legally recognized. It belongs to the Alta Formazione
Artistica e Musicale (Higher Education in Art and
Music) (AFAM), part of the Italian University system
regulated by the Ministry of Education, University
and Research (MIUR).
NABA was the first academy to launch accredited
Programs in fashion, graphics, and design, and
currently offers first and second level educational
paths (Three-year BA Programs, Two-year MA
Programs and One-year Master Programs) in Visual
Arts, Theatre and Exhibit Design, Graphics and
Multimedia Arts, Fashion Design and Design. At
the end of the Programs, students obtain academic
diplomas equivalent to university degrees and gain
the necessary credits (CFA) to continue their studies
either within Academies or Universities in Italy and
abroad.
The programs at NABA are open to students
interested in the design culture and artistic
experimentation: they come from many different
Italian regions, and almost 60 foreign countries, and
have the most diverse high-school background.
NABA’s interdisciplinary didactic methodology is
the result of a strong inclination towards innovation
and a dynamic interaction with the artistic and
professional context.
In fact, design methods are at the core of the didactic
activities, allowing an idea to relate with a real social
and market context, and to become an actual product
that can be shared.
All this is made possible also thanks to the
continuously updated expertise of the faculty,
including professional practitioners and artists.
The constant relationship with companies and
external institutions, and the teamwork projects
developed by students with different educational and
professional backgrounds, represent a further push
and allow professional dynamics to be simulated.
A strong historical/critical knowledge, technical
skills shown in materials expertise, and techniques
and processes that allow students to develop original
thoughts and creativity are combined with a strong
self-promotion and teamwork ability at the same
time. This gained know-how will accompany students
in any educational or professional path.
Academic Catalogue A.Y. 2013/20142 3
visualArts
FashionDesign
Communication Design
Two-year Master of Arts
Credits: 120
Creative Advertising
Academic Master
Credits: 60
Design-Product Design
Two-year Master of Arts
Credits: 120
Design-Interior Design
Two-year Master of Arts
Credits: 120
Fashion and Textile Design
Two-year Master of Arts
Credits: 120
Visual Arts and Curatorial Studies
Visual Arts and Performing Studies - Painting/Visual
Arts and Curatorial Studies
Two-year Master of Arts
Credits: 120
Photography and Visual Design
Academic Master
Credits: 60
cOMMUNICATIONANDgraphic
design
cOMMUNICATIONANDgraphic
design
Design
Design
Postgraduate EDUCATIONAL OFFER
visualArts
didajbgaoejngànaàk
The MA program synthesizes the typical
economic dimensions of business with artistic
expressive dimensions as they apply to the
context of use of new technologies. It’s a path
designed to help students develop a solid
background in the field of marketing and
integrated communications, gaining a rich
variety of expressive skills through the use of real
design production tools.
Learning Objectives
The program provides students with the tools
they need to consciously and independently
undertake all phases of complex communication
projects, while alerting them to the implications
of their work.
Career opportunities
Students can employ the theoretical and
technical knowledge gained during the program
in a wide variety of communication contexts,
especially those characterized by complex
design problems. Graduates of this program may
find employment as:
›› Communication designers
›› Marketing professionals within studios,
communication agencies, and multimedia
production agencies
Two-year Master of Arts in
communication
Design
advisory leader: Angelo Colella
course leader: Alessandro Montel
DURATION: 2 years
LANGUAGE: Italian
TITLE: Academic Diploma Level II
CREDITS: 120 CFA
MA in Communication Design students, COME
magazine - How to Design a Magazine in
NABA. Project Editor Eugenio Alberti Schatz,
Project Art Directors Roberto Maria Clemente
with Federico Gozzi, Cover Pictures Giorgia
Mannavola, Editor at Large Alessandro G.
Montel.
Academic Catalogue A.Y. 2013/2014Communication and Graphic Design4 5
CFA Additional training activities
12
Erasmus, Cross-disciplinary seminars,
conferences, extra-curricular projects,
internship, academic internship, work
experience, Thesis, Portfolio
120 TOTal CREDITS MA
Year I
AF CFA Course
B 6
Project Management I
Marketing
Economics
B 6
Computer Graphics
Lettering
Indesign
Illustrator
Photoshop
Visualizzare
Workshop Typography
B 6 Project Methodology
B 6 DESIGN MANAGEMENT
C 8
Integrated Marketing
Communication
C 4 Ethics of Communication
A 6
Graphic Design
History of Graphic
Basic Design
Visual Design
A 6
Photography
Curatorial Studies
Photografic Design
A 6 WEB DESIGN
54 TOTal CREDITs Year I
Year II
AF CFA Course
B 6
Project Management II
Business Modeling
Project work
C 10
BRAND DESIGN
Brand Design
Set
Presentation Skill
Lab. Arch.
C 10
ART DIRECTION
Magazine Design
Contest OneShow
Contest D&AD
C 4
Advertising
Media Planning
History of Advertising
C 6 Sociology of Communication
C 6
Fundamentals of Journalism
Storytelling
Journalism
A 6 DIGITAL VIDEO
A 6
Integrated New Media
Data Visualization
Social Media Strategy
54 TOTal CREDITs Year II
Courses
Year I
Project Management I
Expanding on the acquisition of the
fundamentals of strategic and organisational
analysis, of monetary assessment and of
suitable marketing planning, this course
aims at providing students with the tools to
realistically and accurately diagnose income,
assets and finances, permitting them to take
decisions by evaluating consistency between
business objectives and obtained results for the
purposes of creating value within the company
itself.
Computer Graphics
The course, which introduces basic typographic
rules, develops around the analysis of various
digital communication languages, providing
a theoretical and practical basis to effectively
represent complex digital design projects
using specific software, such as Adobe
Illustrator, Adobe Photoshop and Adobe
Indesign. Students will be provided with the
opportunity to apply the skills acquired by
collaborating with real customers, participating
in competitions and by creating their own
personal portfolio.
Project Methodology
The course aims at providing students with
both solid design expertise in the management
of communication design project images and
thorough visual proficiency. The processes
leading to the creation of communicative
output will be expanded on from both a
theoretical and practical point of view, through
collaboration with real or simulated customers.
Design Management
The course will provide the students with
methodologies and tools needed to manage
highly complex projects or design jobs, which
will involve professionals from a diverse range
of backgrounds. Students are asked to directly
test the organization of a communication
project through team assignments.
Integrated marketing
communication
The necessary techniques to properly manage
the tools of business communication will be
analyzed and learnt in the course. These are
crucial in order to manage emotions, needs and
rational expectations of the several stakeholders
with which the companies build their relations.
Ethics of communication
Given the increasing incidence of communication
processes on the community and its everyday
life, professionals must acquire new tools in
order to estimate if their communication policy
is ethically addressed. The course aims at
developing this awareness by analyzing concrete
situations and testimonials.
Graphic Design
Through face-to-face lectures and design
workshops, the course will address the
fundamental themes of graphic design, as an
introduction to creating suitable visual designs
and the educational training of modern visual
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Academic Catalogue A.Y. 2013/2014Communication and Graphic Design6 7
Year II
designers. Elements of perceptology, graphical
shape dynamics, culture and balance of visual
space, lettering, Gestalt and colour theory, will
be compared with the generation of graphical
artefacts and media which are useful for layouts
and creative interpretation.
Photography
Throughout the course, the students, helped by
their professors and visiting professors, work at
the set up of a real exhibition event, producing
the photography material and developing all
phases of the project, from concept generation
to the actual exhibition set up.
Web design
The course wants to offer the necessary
knowledge and tools to manage the different
phases of web design – both web sites and web
services. It aims at preparing students to use
at their best the several possibilities available
to web designers thanks to the application of
ergonomics and design techniques.
Project Management II
The course introduces students to the prospect
of establishing a new entrepreneurial initiative
from an original idea. It focuses on the process
of creating a new company, "breaking down" a
complex process into "basic" components: the
market, the company, customers and actions.
Students will complete a final practical project,
enabling them to test their project and to
assess the validity of the initial idea through its
marketing and consequent success or failure.
Brand Design
The course covers the fundamental themes
relating to the analysis and creation of a brand's
visual identity. The expression of a brand's visual
identity is considered by examining emblematic
and distinctive visual elements, as well as
by exploring the system of signs and values
expressed by contemporary brands.
At the same time, a highly complex project will
be developed, enabling students to undertake
trend research and to design a space of
communication.
Art Direction
Students, co-ordinated by established
creative directors, will participate in two of
the most important international Art Direction
competitions: the D&AD Student Awards,
organised by the English Art Directors Club, and
The One Show College Competition, organised
by the Art Directors Club of New York.
During the second part of the course, students
will also be given the opportunity to collaborate
in the designing of a magazine from scratch. The
magazine will then be produced and distributed
by NABA. Students will work in the classroom on
all the steps necessary to get from an idea to a
finished product.
Advertising
Starting from theoretical marketing
fundamentals, especially geared towards
branding and brand identity definition, the
course takes students through the theoretical
and practical steps needed to create an
advertising campaign, from the identification of
communication models to result control systems.
Sociology of communication
The course analyzes the role of communication
within new globalization scenarios, and examines
transformations of large media communication
structures: advertising, television, press, cinema
and new languages and behaviors derived from
their hybridization. Furthermore, the role of
brands and brand communication products
in the creation of new imaginaries and in the
definition of new models of consumers will be
investigated.
Digital video
The course wants to provide the basic tools
to manage and create an audiovisual project:
students analyze, from a theoretical point of
view, the audiovisual grammar and syntax and
film narration. Then, they will practically apply
those notions thanks to basic filming, direction,
and editing techniques.
Integrated New Media
The aim of the seminar is to introduce students
to the world of Social Media and Web 2.0,
examining underlying cultural changes, the
business models generated by the phenomenon,
and the possible ways of approaching the same.
During a week of intensive workshops, students
will be provided with the opportunity to
experience first-hand what they learnt in the
classroom, by defining a social media campaign
to launch a product or service.
In the second part of the course, students will
be asked to examine in detail the theme of
information visualisation by analysing examples
of infographics, animated infovisualisation,
interactive infovisualisation and dynamic data
visualization, paying particular attention to
instances in which graphics constitute a primary
element.
Academic Catalogue A.Y. 2013/2014Communication and Graphic Design8 9
Based in Milan, the Master in Creative
Advertising is a joint initiative between NABA
and Media Design School in Auckland, New
Zealand. Students in this one-year master’s
program will develop core skills in copywriting,
storytelling, and art direction so they can create
advertising campaigns across various types of
media. In addition to a Master Diploma awarded
by Media Design School, eligible graduates will
receive an Academic Master Degree awarded by
NABA and recognized by the Italian Ministry of
Education, Universities and Research (MIUR).
Learning Objectives
This master’s program kicks off with an
introduction to the basics of creative advertising,
from terminology to best practices.
Students will be challenged by leading
companies and experts with creative briefs
designed to give them a working knowledge
of advertising processes. In the last month of
the course, students will work on a major final
project that culminates in an open presentation
delivered to all course faculty members,
external examiners, and invited critics. During
the program, students also have the chance to
participate in an internship.
Career opportunities
Graduates will have the skills to launch careers
in art direction and copywriting in creative
agencies worldwide as:
›› Creative directors
›› Brand consultants
›› Media planners
›› Copywriters
›› Art directors
Master in
creative advertising
advisory leader: Angelo Colella
course leader: Alessandro Baici
DURATION: 1 year
LANGUAGE: English
TITLE: Academic Master Level I
CREDITS: 60 CFA
CFA Additional training activities
26
Erasmus, Cross-disciplinary seminars,
conferences, extra-curricular projects,
internship, academic internship, work
experience, Thesis, Portfolio
60 TOTal CREDITS Master
Year I
CFA Course
2 ADVERTISING
2
SOCIOLOGY OF CULTURAL
PROCESS
2 TECHNICAL DRAWING AND DESIGN
7 ART DIRECTION
7
AUDIOVISUAL DOCUMENTATION
TECHNIQUES
7
DIGITAL TECHNOLOGIES AND
APPLICATIONS
7 INTEGRATED NEW MEDIA
34 TOTal CREDITs
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Communication and Graphic Design10 11
The modern world’s transition from a “society of
goods” to a “society of services” gives today’s
designers the opportunity to more deeply
explore the ethics of design. Post-industrial
human beings are discovering the limits of
progress and working to establish a sustainable
relationship with nature and the environment.
Clearly, many design projects today add a
dimension of socially responsible production.
In the two-year MA in Design-Product Design,
students prepare to become professionals
by analyzing scenarios and designing or re-
designing objects through developing an
experiential and physical relationship with them.
Thanks to their continuous interaction with
lecturers and professionals, students become
wellrounded designers, able to direct all stages
of product development, including the initial
idea, design strategy, materials research, and
actual production.
Learning Objectives
During the two-year MA in Design-Product
Design students will have the opportunity to:
›› Learn a contemporary approach to design
founded on the Italian design culture
›› Investigate and design new relationships
between people, environment, and objects
›› Decipher and analyze new reference scenarios
Two-year Master of Arts in
design-product design
Advisory Leader And Course Leader:
Dante Donegani
DURATION: 2 years
LANGUAGE: English
TITLE: Academic Diploma Level II
CREDITS: 120 CFA
›› Design through fostering an experiential and
physical relationship with objects
›› Develop projects on innovative topics
›› Explore the various ideas and strategies of
professional designers in order to develop a
personal design identity
Career opportunities
MA in Design-Product Design graduates find
employment in all areas of professional activities
and businesses operating in the field of design
in its broadest sense, from consumer goods to
furniture, from service systems to interactive
products. Professional studios and companies
employ graduates as:
›› Design managers
›› Product design consultants
›› Project coordinators
›› Product development managers
Elvin Akkan, MA
in Design-Product
Design student, for
the project Cià ch’el
Fèm, Works of Heart
made by Hands, in
collaboration with
Bosch and Zanotta
Design12 13Academic Catalogue A.Y. 2013/2014
CFA Additional training activities
12
Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic
internship, work experience, Thesis, Portfolio
120 TOTal CREDITs MA
Year I
AF CFA Course
B 10 Project Methodology
C 6 RENDERING 3D
B 8 New Materials Technology
A 6 Integrated New Media
B 6 History of Design
C 10 PRODUCT DESIGN I
C 6 PROJECT CULTURE
C 6
LIGHT DESIGN
Theory
Workshop
58 TOTal CREDITs Year I
Year II
AF CFA Course
B 6 DESIGN MANAGEMENT
C 10 BRAND DESIGN
A 6 MULTIMEDIA DESIGN
C 10 PRODUCT DESIGN II
A 6 INTERACTION DESIGN
A 6 exhibition DESIGN
A 6 DecoraTion
50 TOTal CREDITs Year II
Project Methodology
The purpose of the course is to expose the
students to different design challenges, in order
to develop their capacity to adapt to different
design tasks and to acquire a wide range of
cultural, theorical, technical tools. In particular,
starting from the analysis of a conceptual
research topic, the course is dedicated to the
development of an interior design project
according to a peculiar methodological
procedure, which is rooted in the typical project
culture of italian design.
Rendering 3D
Aim of the program is to make students able
to handle any kind of bi- and tri- dimensional
shapes, by a correct use of modeling and
rendering techniques.
New Materials Technology
The aim of the course is twofold: to learn about
new materials and technologies in design; to
learn innovative ways of using materials and
technologies by making scale prototypes of
design solutions.
Integrated New Media
The purpose of the course is to lead an
innovative research and design project, where
the most recent technological achievements
in the field of interaction design and social
media can find a possible integration with the
traditional approach to the design of interior
spaces.
History of Design
The course aims at providing a deep insight in
the history of italian design. It is intended as a
mainly visual and relational tool for students
to understand untangible values expressed in
design’s history and present by avant-garde
groups and individuals.
Product Design I
The aim of the course is to develop a project
for complete and detailed industrial product.
The workshop will bring students to train their
capacity in the fields of concept development,
preliminary project, mock-up modeling, graphic
design of the presentations.
Project Culture
The purpose of the course is to expose students
to a design experience aimed at developing a
very personal and subjective approach to the
project. This operation is framed into the rich
context of cultural and theorical references
provided by the contemporary italian design
culture.
Light Design
The aim of the course is to provide the cultural
and technical fundamentals of the discipline of
lighting design, that would allow the students
to acquire the capacity to define the lighting
atmosphere of an interior space through the
choice and the deployment of lightsources.
Courses
Year I
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Academic Catalogue A.Y. 2013/2014Design14 15
Year II
Design Management
The learning goals of the course are to provide
an overview of the different operational
strategies involved in a design project according
to various cases (individual and/or collective
structures) and to provide the fundamental tools
to understand a market-driven approach for the
design of products, services, spaces.
Brand Design
The topic of course is the contemporary culture
of concept stores and retail strategies connected
to the imagery of fashion brands. The course
aims at developing an interior design project in
the field of retail space, based on the analysis of
specific brand identities.
Multimedia Design
The course aims at providing the technical and
theorical tools to develop project presentations
based on multimedial formats and high degree
of communicative impact, through the use of
digital softwares dedicated to post-production
and video editing.
Product Design II
The aim of the course is to improve the capacity
to elaborate a design project, starting from
reflections and considerations on concepts,
values and current topics of contemporary
culture, translating them into implementation
strategies and manufacturing processes. The
course pursues the development of all the
necessary competences to review, interpret
and critically analyze existing knowledge and
information, to identify appropriate research
methods and evaluate results, to apply these
principles to design, to understand functional,
ergonomic and manufacturing issues.
Interaction Design
Aim of the program is to introduce students to
the world of interaction design by the ideation,
design and implementation of an interactive
installation. By learning the use of a visual digital
tool, students will be able to transform design
concepts into projects.
Exhibition Design
The course aims at developing a design project
for the temporary setting of interior and/or
exterior public spaces, dedicated to the topic
of display design, both in the field of cultural
events (exhibition, museum, etc.) or in the field
of community design and services provided to
local citizenships.
Decoration
The course aims at leading a research and design
project across the boundary between the field of
design and the field of art. This approach brings
the focus on the connection between real spaces
and mental spaces, between objects and spaces,
between the individual and the collectivity. The
project also includes the acquisition of skills
and competences with regard to the practise of
storytelling and online network communication.
Throughout recent decades, interior spaces 
have
played an increasingly important role in 
our
individual and collective environments. The
interior space is built substance, and entering
into it does not mean entering an empty space
but becoming part of a complex body. Interior
design gives meaning and value to interior
spaces: defines the physical and mental spaces
of personal intimacy, animates and enlivens the
relational places of small and large communities,
activates the public spaces and complex
buildings which represent the "interior" of the
contemporary city.
The program is characterized by its Project
Workshops, in which students face very
challenging design tasks that are developed from
an interdisciplinary perspective. Through other
design courses, the program develops specific
technical and methodological approaches to
the design of interior spaces. Its theoretical
courses explore the historical and contemporary
landscape of Italian design, with an overview of
the international scene
of art, architecture, and
design. Finally, the creative workshops, in which
students engage in practical design projects, are
led by outstanding personalities in the fields of
interaction design, communication design, and
exhibition design.
Two-year Master of Arts in
design-Interior design
Advisory Leader: Dante Donegani
Course Leader: Luca Poncellini
DURATION: 2 years
LANGUAGE: English
TITLE: Academic Diploma Level II
CREDITS: 120 CFA
Learning Objectives
During the two-year MA in Design-Interior
Design, students have the opportunity to:
›› Explore the limits and constraints of the world
of interior design, widening their knowledge,
critical awareness, and creative thinking skills
›› Develop highly experimental methods through
an interdisciplinary design approach, while
striving for theoretical and practical innovation
›› Design how humans live, work, and
communicate through interior spaces, over
two years of intense interior space exploration,
in the exceptionally stimulating and creative
environment of the city of Milan in the lead-up
to the World Expo 2015
Career opportunities
Design studios and companies employ MA in
Design-Interior Design graduates to manage
the design of spaces in home environments,
commercial settings, manufacturing sites, and
cultural venues, including museum, trade fair,
and retail spaces. They may also design public
spaces for important functions (such as offices,
hospitals, schools, and universities), in addition
to hotel spaces in an era of mass tourism.
Academic Catalogue A.Y. 2013/2014Design16 17
Nina Miklavic, MA in Design-Interior Design
student, concert hall with integrated spa
centre, Research of spaces, 2013
Year I
AF CFA Course
B 10 Project Methodology
C 6 RENDERING 3D
B 8 New Materials Technology
A 6 Integrated New Media
B 6 History of Design
C 10 INTERIOR DESIGN I
C 6 PROJECT CULTURE
C 6
LIGHT DESIGN
Theory
Workshop
58 TOTal CREDITs Year I
Year II
AF CFA Course
B 6 DESIGN MANAGEMENT
C 10 BRAND DESIGN
A 6 MULTIMEDIA DESIGN
C 10 INTERIOR DESIGN II
A 6 INTERACTION DESIGN
A 6 exhibition DESIGN
A 6 DecoraTion
50 TOTal CREDITs Year II
CFA Additional training activities
12
Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic
internship, work experience, Thesis, Portfolio
120 TOTal CREDITs MA
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Academic Catalogue A.Y. 2013/2014Design18 19
Project Methodology
The purpose of the course is to expose the
students to different design challenges, in order
to develop their capacity to adapt to different
design tasks and to acquire a wide range of
cultural, theorical, technical tools. In particular,
starting from the analysis of a conceptual
research topic, the course is dedicated to the
development of an interior design project
according to a peculiar methodological
procedure, which is rooted in the typical project
culture of italian design.
Rendering 3D
Aim of the program is to make students able
to handle any kind of bi- and tri- dimensional
shapes, by a correct use of modeling and
rendering techniques.
New Materials Technology
The aim of the course is twofold: to learn about
new materials and technologies in design; to
learn innovative ways of using materials and
technologies by making scale prototypes of
design solutions.
Integrated New Media
The purpose of the course is to lead an
innovative research and design project, where
the most recent technological achievements
in the field of interaction design and social
media can find a possible integration with the
traditional approach to the design of interior
spaces.
History of Design
The course aims at providing a deep insight in
the history of italian design. It is intended as a
mainly visual and relational tool for students
to understand untangible values expressed in
design’s history and present by avant-garde
groups and individuals.
Interior Design I
The aim of the course is to develop an interior
design project for complex public spaces. The
workshop will bring students to train their
capacity in the fields of concept development,
preliminary project, mock-up modeling, graphic
design of the presentations.
Project Culture
The purpose of the course is to expose students
to a design experience aimed at developing a
very personal and subjective approach to the
project. This operation is framed into the rich
context of cultural and theorical references
provided by the contemporary italian design
culture.
Light Design
The aim of the course is to provide the cultural
and technical fundamentals of the discipline of
lighting design, that would allow the students
to acquire the capacity to define the linghing
atmosphere of an interior space through the
choice and the deployment of lightsources.
Courses
Year I
Year II
Design Management
The learning goals of the course are to provide
an overview of the different operational
strategies involved in a design project according
to various cases (individual and/or collective
structures) and to provide the fundamental tools
to understand a market-driven approach for the
design of products, services, spaces.
Brand Design
The topic of the course is the contemporary
culture of concept stores and retail strategies
connected to the imagery of fashion brands.
The course aims at developing an interior design
project in the field of retail space, based on the
analysis of specific brand identities.
Multimedia Design
The course aims at providing the technical and
theorical tools to develop project presentations
based on multimedial formats and high degree
of communicative impact, through the use of
digital softwares dedicated to post-production
and video editing.
Interior Design II
The aim of the course is to improve the capacity
to elaborate a design project, starting from
reflections and considerations on concepts,
values and current topics of contemporary
culture, translating them into implementation
strategies and manufacturing processes. The
course pursues the development of all the
necessary competences to review, interpret
and critically analyze existing knowledge and
information, to identify appropriate research
methods and evaluate results, to apply these
principles to design, to understand functional,
ergonomic and manufacturing issues.
Interaction Design
Aim of the program is to introduce students to
the world of interaction design by the ideation,
design and implementation of an interactive
installation. By learning the use of a visual digital
tool, students will be able to transform design
concepts into projects.
Exhibition Design
The course aims at developing a design project
for the temporary setting of interior and/or
exterior public spaces, dedicated to the topic
of display design, both in the field of cultural
events (exhibition, museum, etc.) or in the field
of community design and services provided to
local citizenships.
Decoration
The course aims at leading a research and design
project across the boundary between the field of
design and the field of art. This approach brings
the focus on the connection between real spaces
and mental spaces, between objects and spaces,
between the individual and the collectivity. The
project also includes the acquisition of skills
and competences with regard to the practise of
storytelling and online network communication.
Academic Catalogue A.Y. 2013/2014Design20 21
Advisory Leader: Nicoletta Morozzi
Course Leader: Aldo Lanzini
DURATION: 2 years
LANGUAGE: English
TITLE: Academic Diploma Level II
CREDITS: 120 CFA
The MA in Fashion and Textile Design offers
students deep and wide educational experience
that helps prepare them for the career of their
choice. The program’s main courses, taught
by leading fashion professionals, rely heavily
on lab experience. While in most schools,
industry professionals have the role of visiting
professors, in this program they lead a full design
mentorship experience, monitoring and guiding
the development of each student’s individual
skills.
Collaborative projects with companies are
distributed along the two-year experience,
with the participation of small, select groups of
students for each project.
Learning Objectives
During the two-year MA in Fashion and Textile
Design, students will have the opportunity to:
›› Develop awareness of their own skills
›› Hone the ability to analyze and critique at a
high level
›› Focus on their own style
›› Learn innovative processes in the fashion
system
›› Explore the capacity to translate ideas into
their own fashion language
Career Opportunities
MA in Fashion and Textile Design graduates find
employment as:
›› Fashion designers
›› Textile designers
›› Journalists/fashion critics (for both on line and
off line media)
›› Art directors
›› Creative consultants for companies
›› Entrepreneurs with their own fashion company
Two-year Master of Arts in
FASHION and
textile design
Andrea Melucci, MA
in Fashion and Textile
Design student,
Midsummer NABA
Tale, please come
and listen to fashion
languages, narrated
by Romeo Gigli,
Fashion Show, 2012.
Photo by G. Giannini
fashion Design22 23Academic Catalogue A.Y. 2013/2014
CFA Additional training activities
12
Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic
internship, work experience, Thesis, Portfolio
120 TOTal CREDITs MA
Year I
AF CFA Course
B 6
COMPUTER GRAPHIC
Photography
Graphic Design
B 6 Materials Culture
B 6 Project Methodology
B 6 VISUAL DESIGN
C 6
History of Applied Arts
History of Applied Arts I
History of Applied Arts II
C 8 Textile Design I
A 10 FASHION DESIGN I
A 6 ART DIRECTION
A 6 ACCESSORY
60 TOTal CREDITS Year I
Year II
AF CFA Course
C 10 FASHION DESIGN II
C 8 Textile Design II
C 8
Textile and New Materials
Technology
A 4 CONCEPT PLANNING
A 6 DECORATION
A 6 Fashion Setting
A 6
PROJECT MANAGEMENT
Communication and Organization
Project
48 TOTal CREDITs Year II
Courses
Year I
COMPUTER GRAPHIC
Photography
The aim of the course is to use photography
as a tool for creative projects, while improving
the communication skills of Fashion and Textile
Designer. Students will be able to shoot and
communicate the quality of their own design
projects using the images correctly. Classes
will be held in the photographic studio and will
enable the participants to acquire the skills to
manage the photographic medium. Lessons will
be practical ones, with some elements of theory.
Graphic Design
The aim of the course is to train the students to
see a simple manual stroke as a graphic sign.
Students will learn the fundamentals of Adobe
programs in order to create digital and graphic
patterns.
Starting from the graphic stroke that
represents an emotion they are going to create
an emotional graphic print understanding the
importance of the graphic sign in the world of
fashion and communication.
MATERIALS CULTURE
The course aims at providing each student with
the basic knowledge on the pattern-making
and packaging to transform the designs into
real garments. The course will be introductory
to the "Know-How" and provides the practical
realization/production of individual pieces during
the program; acquiring in proportion a level
of ownership, using the many technical skills
and manuals language related to modeling and
assembly base. The course is strongly connected
to the Fashion Design I course of Romeo Gigli
as a support for the realization of the students
personal projects.
PROJECT METHODOLOGY
The course aims at improving the design skills of
the students, both theoretical and applied. The
personal projects will be carried out by hand,
taking into account the performance possibilities
of the laboratory. Each student shall master a
personal method aimed to express a narration
using fashion tools.
VISUAL DESIGN
The course develops around considerations and
reflections on the process of seeing; revisiting
and gathering objects, architectures and work
of art. The course will consider the techniques
of hand made drawing, illustration, scale models,
aim at exploring and concur possible definition
of spaces and the narration of tales. The
students will work in team in order to achieve a
collective aim. Team of 3/5 students will work on
a project for different Maison chosen between
Chanel, Moschino, Hermes, Missoni.
HISTORY OF APPLIED ARTS
History of Applied Arts I
During the course students are introduced to
the works of some of the most innovative and
iconic artists of the XX and XXI Century. They
will also have the opportunity to learn about the
work of living artists and talk with them through
videoconference as well as to visit a some artist
studios touching and breathing the atmosphere
of a real working space.
History of Applied Arts II
Other faces of beauty, elegance and glamour,
of physical perfection, exuberance, integrity,
the decaying, decomposed, dismembered
bodies, the aged and worn out, tattered and
patched clothes, the deep and open wounds,
the pulled out eyes, the ghosts, the vampires
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Academic Catalogue A.Y. 2013/2014fashion Design24 25
or the zombies, the horror, pulp and splatter
imaginaries seem to exorcise our time, its fears,
its disquieting range. The course aims at reading
up the contemporary world analyzing visual arts,
cinema, comics and fashion.
Students will be guided by the Vogue Italia Art
Consultant Mariuccia Casadio.
TEXTILE DESIGN I
The course aims at building an awareness of
technical and industrial textile optimization as a
method and as a subject, as well as enhancing
individual creativity so that the student can be
directed toward a professional qualification.
Lessons are held in an open space atelier “The
Factory” a playground for ideas, a “permanent
textile workshop", located in Como, where the
students work with cutting-edge technological
equipment and with traditional "craft hands on
methodology" regarding textile researches.
At the Factory students draw by hand, print with
Plange (pads and traditional printing screens),
weaves, knits and have fun with felting and many
handmade textile techniques. Here the Textile
tradition approaches the Textile industry: from
digital drawing to the improved machinery of
all industrial partners from digital processing to
final optimization.
FASHION DESIGN I
Drawing inspiration from the creative path of
Romeo Gigli, the course aims at guiding the
students through a personal journey to enhance
their creativity. Based on the analysis of the
space that will host the final presentation, each
student will build hisher own imaginary, colors,
material and silhouettes. At the end of the
course the student will be able to independently
design a collection in all its aspects, creating one
or more outfits representative of the project.
ART DIRECTION
The course will explore and focus on the possible
answers on the needs of communication relative
to the fashion world in “easy sharing era”.
The shift from paper magazine to the web
is the key that opened the way to the "easy
sharing era", students will be guided to express
themselves in this scenario developing their
skills and defining the tools to capture the
interest of their audience. The video will be
the tool to approach and express issues and
topics.
Students will be involved in creating
their own "video narrative", developing the
construction of video as a communicator of their
own style, their creative contents, and of their
own brand's imagery. The development of their
“video language” will be built with thematics
projects, and topics combining video, video art,
styling, photography, art direction, and aesthetic
narrative codes.
ACCESSORY
The creative path of the course is the creation
of costumes stylistically inspired by the
experimentation of the innovative film maker
George Méliès, universally recognized as the
father of special effects. The students will be
addressed to create costumes able to transform,
to create optical illusions and to become
“Magical”.
FASHION DESIGN II
In this course the students are approached as
fashion designer able to face the working reality
of an atelier concerning the timing of a fashion
calendar. At the end of the course the students
will be able to work as assistant to a senior
fashion designer from research to inspiration
to input to paper book to the final collection.
Each student will also acquire the tools to fully
develop their personal fashion collection.
TEXTILE DESIGN II
The course aims at building an awareness of
technical and industrial textile optimization as a
method and as a subject, as well as enhancing
individual creativity so that the student can be
directed toward a professional qualification.
Lessons are held in an open space atelier “The
Factory” a playground for ideas, a “permanent
textile workshop", located in Como, where the
students work with cutting-edge technological
equipment and with traditional "craft hands on
methodology" regarding textile researches.
At the Factory students draw by hand, print with
Plange (pads and traditional printing screens),
weaves, knits and have fun with felting and many
handmade textile techniques. Here the Textile
tradition approaches the Textile industry: from
digital drawing to the improved machinery of
all industrial partners from digital processing to
final optimization.
TEXTILE AND NEW MATERIALS
TECHNOLOGY
The aim of the course is to learn the ability to
use the pattern-making and the relative problem
solving. The students will be able to complete a
process from an idea to a prototype. The Course
is divided into 2 parts: the first part is dedicated
to explore different kind of fashion techniques
through the development of tasks assigned by
the tutor (cutting, flat pattern making, drafting,
assembling, transformational reconstruction,
pattern alteration...). The second part of the
program is dedicated to the realization of
individual project for the Fashion Design II
course of Angela Missoni.
CONCEPT PLANNING
The course is focused on the individual needs
of each student about their thesis theme. During
the course each student will learn how to use
critical, cultural, visual tools in order to create a
complete thesis project.
DECORATION
“Many hands make light work” (John Heywood,
1546).
It's very common that great design projects
are made thanks to the collaboration between
designers and artisans. During this course the
students will improve their technical vocabulary
in order to understand the technical and creative
options in order to support them during their
studies. Students will learn to communicate with
professional skilled artisans in order to transform
their ideas into tangible objects.
FASHION SETTING
"Art vs Fashion" is a creative project of design
including apparel accessories but focuses on
hats. The course begins with a search on the
world of art and its influence on contemporary
fashion-street and luxury. Students analyze
designers and fashion brands that have
introduced art as a design language. The second
part of the course will be the realization of the
"mood", drawings of a collection of fashion/
accessories and the construction of the hats
drawn.
PROJECT MANAGEMENT
The course consists of an experimental project
of fashion production in collaboration with a
start-up lab in Cameroon. The students, lead by
Francesca Versace and Nicoletta Morozzi will
design a capsule collection that will be realized
in Cameroon, where a NABA alumna, Sister
Clementina Mendana, is directing a lab/factory,
with local women.
The students will work also
on the brand identity of the lab, focusing on the
cultural mix beetwen Africa and Europe.
Year II
Academic Catalogue A.Y. 2013/2014fashion Design26 27
Andrea Melucci and Ladina Steinneger,
MA in Fashion and Textile Design students,
Midsummer NABA Tale, please come and
listen to fashion languages, narrated by
Romeo Gigli, 2012. Photo by G. Giannini.
28 29Academic Catalogue A.Y. 2013/2014fashion Design
The two-year MA in Visual Arts and Curatorial
Studies is the only program in Europe that
unites a solid education in the field of visual arts
production with a highly specialized curatorial
program.
Students explore visual culture, visual arts and
performance, curatorial studies, exhibition design,
contemporary art management, art criticism,
writing and communication.
They also participate in a wide range of laboratory
projects that allow them to engage directly with
artists and professionals of international standing.
Additionally, a series of interdisciplinary activities
are conducted through lectures, workshops,
seminars, and exhibitions aimed at producing new
operative and educational models in the field of
contemporary art.
Learning Objectives
During the two-year MA in Visual Arts and
Curatorial Studies, students have the opportunity
to:
›› Produce and display professional artistic works
and curatorial projects
Two-year Master of Arts in
Visual Arts and
Curatorial Studies
visual arts and Performing studies
painting /visual arts and curatorial studies
Advisory Leader AND VISUAL ARTS
DEPARTMENT DIRECTOR: Marco Scotini
Course Leader: Marco Scotini
DURATION: 2 years
Language: Italian
TITLE: Academic Diploma Level II
CREDITS: 120 CFA
›› Become professional operators within the Italian
and international art system
›› Learn to use a visual and aesthetic vocabulary to
work with images
›› Gain knowledge of the main research and
theoretical methodologies of contemporary art
›› Develop professional skills in communication and
the organization of various cultural activities
›› Develop advanced skills in painting, drawing,
graphic design, video, photography, sound
design, and other media
›› Advance their knowledge of art history, the art
economy, and the contemporary art system
Career opportunitIES
Graduates find employment as:
›› Artists, Curators, Editors of specialized
magazines and books, Art critics and
journalists, Exhibition designers, Gallery and
museum directors, Consultants at auction
houses, Art dealers, Directors of public
institutions
MA in Visual Arts and Curatorial Studies students, We have a business
proposal of…2012, at Raucci/ Santamaria Gallery, Napoli
Visual Arts30 31Academic Catalogue A.Y. 2013/2014
Year I
AF CFA Course
B 10 Visual Arts I
B 10 Curatorial Studies I
C 8 Exhibition Design I
C 8 Publishing I
C 8 Photography I
C 6
Phenomenology of
Contemporary Art
C 6
Theory and Methodology of
Mass Media
A 4 History of Exhibition
60 TOTal CREDITs year I
Year II
AF CFA Course
B 10 Visual Arts II
B 10
Curatorial Studies II
Critical Writing
Two courses to be chosen among:
C 8+8
Publishing II*
Exhibition Design II*
Photography II*
Semiotics of the body*
C 6
History of Contemporary
Art
C 6 Visual Anthropology
A 4 Economy of Art
52 TOTal CREDITS Year II
COURSES
Visual arts I AND II
The course aims at exploring contemporary
artistic practices, intended as the result of
individual as well as collective work. Through a
series of design workshops and meetings with
artists, students investigate their individual
expressivity, and experiment teamwork
throughout the research and production of
interdisciplinary art projects, exploring the
opportunities offered by a wide range of media.
Curatorial Studies I AND II
Artistic spaces are shared amongst artists and
curators, who interact and redefine respective
roles in different circumstances. The course
introduces participants to curatorial and critical
practices, while investigating topics related to
the production of exhibition models.
It offers the students the opportunity for a
hands-on experience, leading them to realize a
curatorial project and involving them in editorial
activities linked to exhibitions. Lectures provide
the students with the awareness of spaces and
institutional stakeholders who have an influence
on contemporary exhibition formats.
The course comprises a module focusing
on History of exhibitions, based on the
acknowledgement of the strong influence of
the exhibition system (museums, ateliers, art
galleries, private collectors, schools...) and
its history on artistic and curatorial practices.
Lectures focus on the analysis of specific case
studies who had a strong impact on traditional
exhibition formats.
Exhibition design I AND II
The course aims at introducing the students to
the politics of display, and provide practical and
conceptual tools to address working with space
towards exhibition making.
Publishing I AND II
Throughout the course, students acquire
basic computer graphics techniques
(photo retouching, vector graphics, editing
fundamentals) and apply them in producing
experimental digital layouts. The gained skills
may be used to create a professional portfolio
or support collective projects, such as exhibition
set-ups or editorial projects.
Photography I AND II
The course focuses on the analysis of
photography as a privileged expressive tool
to understand contemporary imagery and to
carry out anthropological and social researches.
Students are asked to complete personal or
team projects, and experiment photographic and
video techniques.
Phenomenology of contemporary
art
The course analyzes contemporary artistic
expression from a phenomenological point of
view, highlighting the specificities of the artistic
creation process within current art practices,
taking into consideration the recent changes in
the use of knowledge.
CFA Additional training activities
8
Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic
internship, work experience, Thesis, Portfolio
120 TOTal CREDITs MA
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Year I
Academic Catalogue A.Y. 2013/2014Visual Arts32 33
Theory and methodology of mass
media
Starting from the idea of medium as an
extension of the human body and mind, the
course investigates the current digital revolution
at a philosophical, anthropological and social
level, analyzing its influence on contemporary
artistic experimentation (tech art, media art,
digital art).
History of exhibition
Starting from the analysis of the origin and
evolution of museums in the Western world,
the course focuses on the current unhinging of
the traditional museum system in favour of new
contemporary exhibition spaces.
Semiotics of the boby
The course builds a platform where, thanks to
digital media, human bodies can interact with
images in motion, sounds and languages as
in a sort of theatre. Lectures develop a new
relationship between body, memory and history
thanks to the experience of a new way of
performing.
History of contemporary art
The course explores the connections amongst
the different cultural movements and contexts in
the XX Century, and it offers a series of original
visions on contemporary art.
Visual anthropology
Visual anthropology investigates the influence
between human beings and images in the
contemporary system. Lectures focus on
the state of the art of the “image” today and
investigate its role and function in the current
daily reality.
Economy of art
The course analyzes the economy of art starting
from two different perspectives: the first one
considers the relations between art and market
and the dynamics that influence the value of an
artwork; the second one explores the economic
dimension of art through the analysis of Italian
and foreign public policies, developed in order
to increase the value of the connection between
culture and social cohesion.
The one-year Master’s Program in Photography
and Visual Design, developed in collaboration with
Fondazione FORMA per la Fotografia, integrates
theoretical study with laboratories and project
workshops. Coursework is enriched by guided
visits to research centers and performance spaces,
audiovisual production facilities, publishing
houses, theatres, artists’ studios, museums, and
contemporary art galleries. Workshops simulating
real assignments in real technologically-equipped
studios are conducted in collaboration with a
network of partner companies and institutions
and focus on various project areas from
photography exhibitions to magazines, photo/
video interactions, and corporate projects. The
second part of the program is dedicated to
a period of internship at selected companies
or institutions such as publishing companies,
editorial offices, photo agencies, photo archives,
museums, galleries, or photo studios that facilitate
their entry into the job market. The combination
of all these different aspects and approaches
represents the tools through which this program
prepares groundbreaking professionals to enter
the world of photography, arts and national and
International communication.
Learning Objectives
During the one-year Master’s Program in
Photography and Visual Design, students have the
Master in
photography and
visual design
Advisory Leader: Marco Scotini
Course Leader: Francesco Zanot
DURATION: 1 year
LANGUAGE: Italian
TITLE: Academic Master Level I
CREDITS: 60 CFA
opportunity to:
›› Acquire a solid base of historical and cultural
knowledge
›› Develop the technical and practical skills
necessary for success in national and
international markets
›› Learn a number of professional methods and
presentation techniques that will be useful in the
working environment
Career opportunitIES
This program is focused on training a wide
variety of professionals who are involved in
the production, management, and distribution
of photographic images for both commercial
objectives and artistic goals:
›› Photographers in a variety of fields, including
advertising, fashion, architecture, and the arts
›› Curators and cultural operators, events managers
for photographic exhibitions, festivals, fairs, and
other cultural venues
›› Photo editors and image consultants for
companies and publishing houses
›› Photo research specialists and archivists for
image banks and stock photography agencies
›› Managers for cultural industries who are
involved in the production and management of
photographic materialsMirko Smerdel, MA in Visual Arts and Curatorial Studies graduate, Nessun’isola è un’isola
Year II
Academic Catalogue A.Y. 2013/2014Visual Arts34 35
Courses
Project and set design (EXHIBITION)
In this course, students will design and implement
a real exhibition event through the analysis
and development of the different steps of its
preparation, from concept generation to the
actual set up and its communication. Starting from
the acquired theoretical and historical notions,
students are asked to produce both photographic
and exhibition materials.
Photography (MAGAZINE)
During this design workshop students work
on a brief given by the professor, and develop
a personal photographic project supported
by dedicated texts. The best projects are then
selected and prepared to be published on a self-
produced magazine, distributed in the main Italian
contemporary art museums and institutions.
Photoediting
The course investigates and experiments the
different opportunities and modalities to use
photographic images in the publishing sector. In
particular, the dynamics of production, selection
and photography sequence are analyzed and
applied in order to observe and define the identity
of a publication from the photography point of
view.
History of photography
The course focuses on the techniques, poetics,
and aesthetics of the main protagonists and
movements of the history of photography since its
early age. All the topics are investigated through
the analysis of the artists’ work, with a special
attention to the period from the second postwar
to present days.
Theory of image
The course analyzes the current state of the
art of photographic images, starting from the
examination of communication and information
concepts, and their evolution in contemporary
mass media communication tools.
Photo Documentation
(PHOTOGRAPHY SYSTEM - AGENCIES,
COLLECTING, MARKETS)
The module wants to analyze and investigate the
role played by the different actors that are part
of the system of photography, and the dynamics
that characterize the related market, with a special
focus on the rights connected to the sale and
circulation of photos in corporate, advertising and
publishing.
Computer graphics
The course allows students to develop advanced
skills to correctly represent and realize a digital
photographic project, through the use of Adobe
Photoshop and specific plug-ins to digitally edit
photographic images.
Photography techniques
The module wants to develop and investigate
the main characteristics of how analogical and
digital photography equipment works: starting
from basic techniques (exposure, camera stop
opening, use of the light meter), different kind of
equipment (from small cameras to view cameras),
darkrooms and photography studio will be
specifically analyzed.
YEAR I
AF CFA Course
C 6
Project and Set Design
(Exhibition)
B 8 Photography (Magazine)
C 6 PHOTOEDITING
C 6 History of Photography
C 2 Theory of Image
C 8
Photo Documentation
(photography system -
agencies, collecting, markets)
A 4 COMPUTER GRAPHICS
A 6 Photography Techniques
46 TOTal CREDITS
CFA Additional training activities
4 PORTFOLIO
10 STAGE
60 TOTal CREDITS master
Simone Santilli, MA in Photography and Visual Design student,
Negatives, 2011
AF Attività Formative - Educational activities: types of courses according
to the MIUR (Ministry of Education University and Research) classification
CFA Crediti Formativi Accademici - Credits: equivalent to University
Credits (Crediti Formativi Universitari CFU)
B Basic Course (di Base)
C Program Specific Course (Caratterizzanti)
A Program Related Course (Affini)
Academic Catalogue A.Y. 2013/2014Visual Arts36 37
studentsservices Career Services
The NABA Internship and Job Placement Office helps students and graduates
identify and apply for internships and staff positions with prospective employers. It
also offers students advice and assistance in drafting their résumés, writing cover
letters, and organizing their professional portfolios. NABA has placed students
and graduates in leading companies in the fields of art, design, fashion, graphics,
communication, editing, and media.
And as is so often the case with NABA students, their internships turn into
permanent placements at leading companies, such as:
Armando Testa • Atelier Mendini • BMW • Condé Nast • Diesel - 55DSL • Dolce
& Gabbana • Costume National • Emergency • Versace • Giorgio Armani •
Giugiaro Architettura • Gucci • IKEA • J. Walter Thompson • Jil Sander • Kenzo
• La Triennale di Milano • Leo Burnett • Luceplan • Luxottica • Magnum Photos
• McCann Erickson • Moschino • Ogilvy • Piccolo Teatro di Milano • Pininfarina •
Pirelli • Saatchi & Saatchi • Siemens • Sotheby’s • The Swatch Group • Teatro alla
Scala • Trussardi • Zanotta
NABA developed Darwinsquare (www.darwinsquare.com), an online platform
where students, alumni, and professors share their CVs and showcase images
from their creative and professional portfolios. It’s a forum where companies can
publish job postings, start ad hoc projects, promote competitions, and establish a
fruitful dialogue with an interesting and inspiring community. NABA’s placement
rate one year after graduation (data by delos 2012): 82%.
Alumni
Our graduates leave with the rich, relevant experiences and the advanced portfolios
they need to launch their careers in the design and art fields of their choice.
Today, former NABA students are collaborating in some of the leading companies
and institutions in Italy and abroad: Alcantara, Armani, Costume National, Jil Sander,
Marni, Miroglio Fashion, Pirelli (PZero), The Swatch Group and Trussardi.
They are setting new trends as innovators in product, fashion, interior, landscape,
and graphic design. They’re working as advertising and communications creative
directors, art directors, and filmmakers. They’re pushing the limits of interactive and
new media design. They’re producing, writing, and directing throughout the TV and
film production industries. And they’re creating groundbreaking visual and theatre
arts throughout Europe and the world. The first association of former NABA students
was established in 2012 to help NABA alumni develop their professional careers while
stimulating exchange and discussion areas for them to stay in contact, widen their
network of contacts, and share their personal achievements.
Academic Catalogue A.Y. 2013/201438 39
Fashion Styling Summer Course 2012
International opportunities
NABA’s International Office is committed to
providing students with unique study abroad
opportunities, including those related to
student exchange programs, with destinations
at prestigious partner universities all over the
world, both within and outside the Laureate
network. Thanks to a large network of
international connections, students can benefit
from international study experiences that
enhance their international awareness and
strengthen their curriculum of study. More than
70 partnership agreements with European
academies and universities through the EU’s
Lifelong Learning Programme/Erasmus
Programme, as well as several universities
outside Europe are available.
The International Office promotes quality student
and faculty exchange programs with selected art
and design universities worldwide.
NABA’s international academic connections
include the Central Saint Martins College of Art
and Design and London College of Fashion in
the UK; BTK in Germany; UEM in Spain; Bilgi
University in Turkey; Pratt Institute, San Francisco
State University, West Virginia University, Santa
Fe University of Art and Design and NewSchool
of Architecture and Design in the USA; Pearl
Academy of Fashion in India; Kyoto University
of Art & Design and Nagoya University of Arts in
Japan; UVM in Mexico; Universidad de Los Andes
in Colombia; UNAB and Universidad UNIACC in
Chile; Bezalel Academy of Arts & Design in Israel;
RMIT in Australia; and Media Design School in
New Zealand.
Housing Services
NABA helps international students find
accommodation in Milan, providing at least
three housing alternatives (students’ residence,
accommodation managed by the school, and
privately owned apartments) that satisfy their
preferences and budget. It also assists students
with directions, contacting landlords, and help
in understanding their rental contracts.
Social, sport and cultural
activities, extra curricula
services
NABA’s Student Services office serves the
non-academic needs of students and organizes
activities to help them settle in Milan and
become actively involved in university life.
This includes welcoming and orientation for
new students, such as guided tours to discover
Milan, weekend trips and excursions outside
the city, and artistic and musical events on
campus. The office helps students with practical
and bureaucratic issues such as visas and bank
accounts. Students receive on-campus medical
consultations for paperwork purposes.
Students can engage in sports and recreational
activities on and off campus, such as football/
soccer, tennis, ping-pong, and yoga classes.
They can also benefit from the school’s special
agreements with local sporting shops and gyms.
mynaba
The MyNABA area of the school’s website is
reserved for internal NABA communications. It’s
the place where students and teachers can find
information about academic careers, educational
activities, and campus services and laboratories.
Students can access the MyNABA area through
the homepage of the NABA website, www.naba.it
NABA Sound
NABA Sound is an educational project within the
sound production field: Djing e VJing, Electronic
Music Production, Sound Art, Sound Design e
Sound Branding.
NABA Sound is a label supporting young
talents through publication on the NABA Sound
Magazine (CD) and exhibition in the Temporary
NABA SOUND Events area. NABA Sound has a
fully equipped lab.
LANGUAGE CENTRE
The Language Centre at NABA has been opened
to help students to improve their knowledge of
English in order to obtain their language credits
as part of their study plan. NABA is part of
Laureate International Universities and therefore
share the partnership with Cambridge University
Press and Cambridge Language Assessment.
In order to support students in their learning
process, the Language Centre organizes
English courses, which are free of charge, at
different levels which run either over a term or
as intensive 4-week courses. It also organizes
remedial courses for those students who want to
attend the English programs but don’t have the
necessary English level at the time of enrollment.
NABA runs English tests either to assess
students who need to get their credits or for
those students who can’t produce a recognized
certificate before joining one of the English
programs. The academy wants to stress the
importance of English nowadays and therefore
has made it part of the students’ curriculum
in order to guarantee that students leaving
the academy after their bachelor degree will
all have a B1 level of English. The presence of
the Language Centre at NABA also facilitates
the exchanges that can take place between
the academy and the other universities of the
Laureate network.
Academic Catalogue A.Y. 2013/201440 41
INTERNATIONAL
EXCHANGEAGREEMENTS
Erasmus Program
AUSTRIA
›› Kunstuniversität Linz (Linz)
BELGIUM
›› La Cambre Ecole National Superieure des Arts Visuels (Bruxelles)
›› ERG Ecole Superieure des Arts (Bruxelles)
›› Thomas More (Mechelen)
CZECH REPUBLIC
›› Filmova a Televizni Fakulta AMU - Academy of Film and Video
(Praha)
FINLAND
›› Helsinki Metropolia University of Applied Sciences (Helsinki)
›› Aalto University School of Art and Design (Helsinki)
FRANCE
›› Ecole Régionale des Beaux Arts de Nantes (Nantes)
›› Ecole Supérieure d’Arts Appliqués Boulle (Paris)
›› Ecole Superieure des Arts Appliqués Duperre (Paris)
›› Ecole Superieure Estienne (Paris)
›› ESAM Design School of Modern Arts (Paris)
GERMANY
›› BTK University of Art and Design (Berlin)
›› FHTW Fachhochschule fur Technik und Wirtschaft (Berlin)
›› Kunsthochschule Berlin Weissensee (Berlin)
›› Fachhochschule Dortmund (Dortmund)
›› Fachhochschule Mainz (Mainz)
›› Akademie der Bildenden Künste (München)
GREAT BRITAIN
›› Bath Spa University (Bath)
›› Coventry University (Coventry)
›› University of Dundee (Dundee)
›› University College Falmouth (Falmouth)
›› Havering College of Further and Higher Education (Horchurch)
›› London College of Fashion (London)
›› University of Northampton (Northampton)
›› University of Plymouth (Plymouth)
›› University College for the Creative Arts (Farnham, Maidstone,
Rochester, Epson and Canterbury)
›› Winchester School of Art (Winchester)
IRELAND
›› Limerick Institute of Technology (Limerick)
COLOMBIA
›› Universidad de Los Andes (Bogota)
INDIA
›› National Institute of Fashion Technology (New
Delhi)
ISRAEL
›› Bezalel Academy of Arts and Design
(Jerusalem)
›› Shenkar College of Engineering & Design
(Ramat Gan)
JAPAN
›› Kyoto University of Art and Design (Kyoto)
›› Nagoya University of Arts (Nagoya)
UNITED STATES
›› Cornell University (Ithaca)
›› Pratt Institute (Brooklyn - New York)
›› San Francisco State University (San Francisco)
Other Partnerships
CHINA
›› Tsinghua University (Pechino)
›› Shanghai Institute of Visual Art (Shanghai)
›› Shanghai University of Engineering Science
(Shanghai)
›› Hunan International Economics University
(Changsha)
KOREA
›› Keimyung University (Daegu)
NEW ZEALAND
›› Media Design School (Auckland)
UNITED STATES
›› New School of Art and Design (San Diego)
›› Santa Fe University of Art and Design (Santa Fe)
PORTUGAL
›› Faculdade de Belas Artes da Universidade de
Lisboa (Lisboa)
›› IADE Instituto de Artes Visuais, Design e
Marketing (Lisboa)
›› ISLA Universidade Europeia (Lisboa)
SPAIN
›› BAU Escola de Disseny (Barcelona)
›› DEIA Escola d’Art Superior de Disseny
(Barcelona)
›› ELISAVA Escola Superior de Disseny
(Barcelona)
›› Escuela de Arte 10 (Madrid)
›› Real Escuela Superior de Arte Dramatico
(Madrid)
›› Universidad Europea de Madrid (Madrid)
›› Universidad Politécnica de Madrid (Madrid)
›› Universidad de Salamanca (Salamanca)
THE NETHERLANDS
›› Hogeschool Zuyd fac. ABK (Maastricht)
›› Willem de Koonig Academy - Hogeschool
(Rotterdam)
TURKEY
›› Istanbul Bilgi University (Istanbul)
›› ITU Istanbul Technical University (Istanbul)
›› Marmara Universitesi Güzel Sanatlar Fakültesi
(Istanbul)
›› Mimar Sinan Fine Arts University (Istanbul)
›› Yeditepe University (Istanbul)
›› Sabanci University (Istanbul)
Bilateral Agreements
AUSTRALIA
›› RMIT University (Brunswick)
BRAZIL
›› UniRitter (Porto Alegre)
CHILE
›› Diego Portales University (Santiago de Chile)
›› Universidad de Finis Terrae (Santiago de Chile)
›› Universidad UNIACC (Santiago de Chile)
Academic Catalogue A.Y. 2013/201442 43
undergraduate
programs
postgraduate
programs
Fashion and
Textile Design**
Fashion Design*
FashionDesign
Two-year Master of Arts
Degree (MA)
Credits: 120
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
One-year Master
Program
Credits: 60
Creative
Advertising**
Communication
Design
Graphic
Design and Art
Direction*
Communication
andgraphicdesign
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
Two-year Master of Arts
Degree (MA)
Credits: 120
Design*
Design-Product
Design**
Design-Interior
Design**
Design
Two-year Master of Arts
Degree (MA)
Credits: 120
Two-year Master of Arts
Degree (MA)
Credits: 120
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
academic offerings NABA offers a wide range of programs to prepare students for international careers in art and design.
Thanks to NABA recognition by the Italian Ministry of Education, Universities and Research (MIUR), all
NABA undergraduate and postgraduate degrees are internationally accepted.
Our diplomas are equivalent to first- and second-level university degrees and comply with the Bologna
Agreement. Two departments (the Visual Arts Department and the Design and Applied Arts Department)
include six main thematic areas: Communication and Graphic Design, Design, Fashion Design,
Multimedia Arts, Theatre and Exhibit Design, Visual Arts.
One-year Master
Program
Credits: 60
Visual Arts
and Curatorial
Studies
Visual Arts and
Performing Studies -
Painting/Visual Arts and
Curatorial Studies
Photography
and Visual
Design
Painting and
Visual Arts
VisualArts
Two-year Master of Arts
Degree (MA)
Credits: 120
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
Specialprograms
Theatre and
Exhibit Design
theatreand
exhibitDesign
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
Media Design
and Multimedia
Arts
Multimediaarts
Three-year Bachelor of
Arts Degree (BA)
Credits: 180
Diploma
Programs*
Certificate
Programs*
Preparatory
Semester in
Design**
Summer
Courses**
Semester Abroad
Programs**
* Programs delivered
in Italian and English
** Programs delivered
in English
All other programs
without* are delivered
in Italian
Academic Catalogue A.Y. 2013/201444 45
NABA joined the Laureate International
Universities network in 2009. Laureate
International Universities is a trusted global
leader in providing access to high-quality,
innovative institutions of higher education.
The Laureate International Universities network
includes 75 accredited campus-based and online
universities. Our more than 800,000 students
are part of an academic community that spans
more than 30 countries throughout North
America, Latin America, Europe, North Africa,
Asia, and the Middle East.
Laureate universities offer hundreds of
undergraduate, master’s, and doctoral degree
programs in fields including architecture, art,
business, culinary arts, design, education,
engineering, health sciences, hospitality
management, information technology, law, and
medicine.
President William J. Clinton, 42nd President
of the United States, serves as the Honorary
Chancellor of the Laureate International
Universities network, offering advice on social
responsibility, youth leadership, and increasing
access to higher education.
For more information, visit www.laureate.net
LIU Network:
Laureate International Universities
46

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NABA Academic Catalogue

  • 2. The programs indicated in this brochure can undergo variations due to academic or ministerial reasons.
  • 3. 2 introduction 3 Postgraduate Educational Offer 4 MA in Communication Design Introduction Program Curriculum Courses I Year Courses II Year 10 master in creative advertising Introduction Program Curriculum 12 MA in Design-Product Design Introduction Program Curriculum Courses I Year Courses II Year 17 MA in Design-Interior Design Introduction Program Curriculum Courses I Year Courses II Year 23 MA in Fashion and Textile Design Introduction Program Curriculum Courses I Year Courses II Year 30 in Visual Arts and Curatorial Studies Introduction Program Curriculum Courses I Year Courses II Year 36 master in photography and visual design Introduction Program Curriculum Courses I Year 38 Student Services 42 International Exchange Agreements 44 Naba Educational offer 46 LIU NETWORK: LAUREATE INTERNATIONAL UNIVERSITIES
  • 4. NABA, Nuova Accademia di Belle Arti Milano, is the largest private Academy in Italy, and since 1980 it is legally recognized. It belongs to the Alta Formazione Artistica e Musicale (Higher Education in Art and Music) (AFAM), part of the Italian University system regulated by the Ministry of Education, University and Research (MIUR). NABA was the first academy to launch accredited Programs in fashion, graphics, and design, and currently offers first and second level educational paths (Three-year BA Programs, Two-year MA Programs and One-year Master Programs) in Visual Arts, Theatre and Exhibit Design, Graphics and Multimedia Arts, Fashion Design and Design. At the end of the Programs, students obtain academic diplomas equivalent to university degrees and gain the necessary credits (CFA) to continue their studies either within Academies or Universities in Italy and abroad. The programs at NABA are open to students interested in the design culture and artistic experimentation: they come from many different Italian regions, and almost 60 foreign countries, and have the most diverse high-school background. NABA’s interdisciplinary didactic methodology is the result of a strong inclination towards innovation and a dynamic interaction with the artistic and professional context. In fact, design methods are at the core of the didactic activities, allowing an idea to relate with a real social and market context, and to become an actual product that can be shared. All this is made possible also thanks to the continuously updated expertise of the faculty, including professional practitioners and artists. The constant relationship with companies and external institutions, and the teamwork projects developed by students with different educational and professional backgrounds, represent a further push and allow professional dynamics to be simulated. A strong historical/critical knowledge, technical skills shown in materials expertise, and techniques and processes that allow students to develop original thoughts and creativity are combined with a strong self-promotion and teamwork ability at the same time. This gained know-how will accompany students in any educational or professional path. Academic Catalogue A.Y. 2013/20142 3 visualArts FashionDesign Communication Design Two-year Master of Arts Credits: 120 Creative Advertising Academic Master Credits: 60 Design-Product Design Two-year Master of Arts Credits: 120 Design-Interior Design Two-year Master of Arts Credits: 120 Fashion and Textile Design Two-year Master of Arts Credits: 120 Visual Arts and Curatorial Studies Visual Arts and Performing Studies - Painting/Visual Arts and Curatorial Studies Two-year Master of Arts Credits: 120 Photography and Visual Design Academic Master Credits: 60 cOMMUNICATIONANDgraphic design cOMMUNICATIONANDgraphic design Design Design Postgraduate EDUCATIONAL OFFER visualArts
  • 5. didajbgaoejngànaàk The MA program synthesizes the typical economic dimensions of business with artistic expressive dimensions as they apply to the context of use of new technologies. It’s a path designed to help students develop a solid background in the field of marketing and integrated communications, gaining a rich variety of expressive skills through the use of real design production tools. Learning Objectives The program provides students with the tools they need to consciously and independently undertake all phases of complex communication projects, while alerting them to the implications of their work. Career opportunities Students can employ the theoretical and technical knowledge gained during the program in a wide variety of communication contexts, especially those characterized by complex design problems. Graduates of this program may find employment as: ›› Communication designers ›› Marketing professionals within studios, communication agencies, and multimedia production agencies Two-year Master of Arts in communication Design advisory leader: Angelo Colella course leader: Alessandro Montel DURATION: 2 years LANGUAGE: Italian TITLE: Academic Diploma Level II CREDITS: 120 CFA MA in Communication Design students, COME magazine - How to Design a Magazine in NABA. Project Editor Eugenio Alberti Schatz, Project Art Directors Roberto Maria Clemente with Federico Gozzi, Cover Pictures Giorgia Mannavola, Editor at Large Alessandro G. Montel. Academic Catalogue A.Y. 2013/2014Communication and Graphic Design4 5
  • 6. CFA Additional training activities 12 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 120 TOTal CREDITS MA Year I AF CFA Course B 6 Project Management I Marketing Economics B 6 Computer Graphics Lettering Indesign Illustrator Photoshop Visualizzare Workshop Typography B 6 Project Methodology B 6 DESIGN MANAGEMENT C 8 Integrated Marketing Communication C 4 Ethics of Communication A 6 Graphic Design History of Graphic Basic Design Visual Design A 6 Photography Curatorial Studies Photografic Design A 6 WEB DESIGN 54 TOTal CREDITs Year I Year II AF CFA Course B 6 Project Management II Business Modeling Project work C 10 BRAND DESIGN Brand Design Set Presentation Skill Lab. Arch. C 10 ART DIRECTION Magazine Design Contest OneShow Contest D&AD C 4 Advertising Media Planning History of Advertising C 6 Sociology of Communication C 6 Fundamentals of Journalism Storytelling Journalism A 6 DIGITAL VIDEO A 6 Integrated New Media Data Visualization Social Media Strategy 54 TOTal CREDITs Year II Courses Year I Project Management I Expanding on the acquisition of the fundamentals of strategic and organisational analysis, of monetary assessment and of suitable marketing planning, this course aims at providing students with the tools to realistically and accurately diagnose income, assets and finances, permitting them to take decisions by evaluating consistency between business objectives and obtained results for the purposes of creating value within the company itself. Computer Graphics The course, which introduces basic typographic rules, develops around the analysis of various digital communication languages, providing a theoretical and practical basis to effectively represent complex digital design projects using specific software, such as Adobe Illustrator, Adobe Photoshop and Adobe Indesign. Students will be provided with the opportunity to apply the skills acquired by collaborating with real customers, participating in competitions and by creating their own personal portfolio. Project Methodology The course aims at providing students with both solid design expertise in the management of communication design project images and thorough visual proficiency. The processes leading to the creation of communicative output will be expanded on from both a theoretical and practical point of view, through collaboration with real or simulated customers. Design Management The course will provide the students with methodologies and tools needed to manage highly complex projects or design jobs, which will involve professionals from a diverse range of backgrounds. Students are asked to directly test the organization of a communication project through team assignments. Integrated marketing communication The necessary techniques to properly manage the tools of business communication will be analyzed and learnt in the course. These are crucial in order to manage emotions, needs and rational expectations of the several stakeholders with which the companies build their relations. Ethics of communication Given the increasing incidence of communication processes on the community and its everyday life, professionals must acquire new tools in order to estimate if their communication policy is ethically addressed. The course aims at developing this awareness by analyzing concrete situations and testimonials. Graphic Design Through face-to-face lectures and design workshops, the course will address the fundamental themes of graphic design, as an introduction to creating suitable visual designs and the educational training of modern visual AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Academic Catalogue A.Y. 2013/2014Communication and Graphic Design6 7
  • 7. Year II designers. Elements of perceptology, graphical shape dynamics, culture and balance of visual space, lettering, Gestalt and colour theory, will be compared with the generation of graphical artefacts and media which are useful for layouts and creative interpretation. Photography Throughout the course, the students, helped by their professors and visiting professors, work at the set up of a real exhibition event, producing the photography material and developing all phases of the project, from concept generation to the actual exhibition set up. Web design The course wants to offer the necessary knowledge and tools to manage the different phases of web design – both web sites and web services. It aims at preparing students to use at their best the several possibilities available to web designers thanks to the application of ergonomics and design techniques. Project Management II The course introduces students to the prospect of establishing a new entrepreneurial initiative from an original idea. It focuses on the process of creating a new company, "breaking down" a complex process into "basic" components: the market, the company, customers and actions. Students will complete a final practical project, enabling them to test their project and to assess the validity of the initial idea through its marketing and consequent success or failure. Brand Design The course covers the fundamental themes relating to the analysis and creation of a brand's visual identity. The expression of a brand's visual identity is considered by examining emblematic and distinctive visual elements, as well as by exploring the system of signs and values expressed by contemporary brands. At the same time, a highly complex project will be developed, enabling students to undertake trend research and to design a space of communication. Art Direction Students, co-ordinated by established creative directors, will participate in two of the most important international Art Direction competitions: the D&AD Student Awards, organised by the English Art Directors Club, and The One Show College Competition, organised by the Art Directors Club of New York. During the second part of the course, students will also be given the opportunity to collaborate in the designing of a magazine from scratch. The magazine will then be produced and distributed by NABA. Students will work in the classroom on all the steps necessary to get from an idea to a finished product. Advertising Starting from theoretical marketing fundamentals, especially geared towards branding and brand identity definition, the course takes students through the theoretical and practical steps needed to create an advertising campaign, from the identification of communication models to result control systems. Sociology of communication The course analyzes the role of communication within new globalization scenarios, and examines transformations of large media communication structures: advertising, television, press, cinema and new languages and behaviors derived from their hybridization. Furthermore, the role of brands and brand communication products in the creation of new imaginaries and in the definition of new models of consumers will be investigated. Digital video The course wants to provide the basic tools to manage and create an audiovisual project: students analyze, from a theoretical point of view, the audiovisual grammar and syntax and film narration. Then, they will practically apply those notions thanks to basic filming, direction, and editing techniques. Integrated New Media The aim of the seminar is to introduce students to the world of Social Media and Web 2.0, examining underlying cultural changes, the business models generated by the phenomenon, and the possible ways of approaching the same. During a week of intensive workshops, students will be provided with the opportunity to experience first-hand what they learnt in the classroom, by defining a social media campaign to launch a product or service. In the second part of the course, students will be asked to examine in detail the theme of information visualisation by analysing examples of infographics, animated infovisualisation, interactive infovisualisation and dynamic data visualization, paying particular attention to instances in which graphics constitute a primary element. Academic Catalogue A.Y. 2013/2014Communication and Graphic Design8 9
  • 8. Based in Milan, the Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. Students in this one-year master’s program will develop core skills in copywriting, storytelling, and art direction so they can create advertising campaigns across various types of media. In addition to a Master Diploma awarded by Media Design School, eligible graduates will receive an Academic Master Degree awarded by NABA and recognized by the Italian Ministry of Education, Universities and Research (MIUR). Learning Objectives This master’s program kicks off with an introduction to the basics of creative advertising, from terminology to best practices. Students will be challenged by leading companies and experts with creative briefs designed to give them a working knowledge of advertising processes. In the last month of the course, students will work on a major final project that culminates in an open presentation delivered to all course faculty members, external examiners, and invited critics. During the program, students also have the chance to participate in an internship. Career opportunities Graduates will have the skills to launch careers in art direction and copywriting in creative agencies worldwide as: ›› Creative directors ›› Brand consultants ›› Media planners ›› Copywriters ›› Art directors Master in creative advertising advisory leader: Angelo Colella course leader: Alessandro Baici DURATION: 1 year LANGUAGE: English TITLE: Academic Master Level I CREDITS: 60 CFA CFA Additional training activities 26 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 60 TOTal CREDITS Master Year I CFA Course 2 ADVERTISING 2 SOCIOLOGY OF CULTURAL PROCESS 2 TECHNICAL DRAWING AND DESIGN 7 ART DIRECTION 7 AUDIOVISUAL DOCUMENTATION TECHNIQUES 7 DIGITAL TECHNOLOGIES AND APPLICATIONS 7 INTEGRATED NEW MEDIA 34 TOTal CREDITs AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Communication and Graphic Design10 11
  • 9. The modern world’s transition from a “society of goods” to a “society of services” gives today’s designers the opportunity to more deeply explore the ethics of design. Post-industrial human beings are discovering the limits of progress and working to establish a sustainable relationship with nature and the environment. Clearly, many design projects today add a dimension of socially responsible production. In the two-year MA in Design-Product Design, students prepare to become professionals by analyzing scenarios and designing or re- designing objects through developing an experiential and physical relationship with them. Thanks to their continuous interaction with lecturers and professionals, students become wellrounded designers, able to direct all stages of product development, including the initial idea, design strategy, materials research, and actual production. Learning Objectives During the two-year MA in Design-Product Design students will have the opportunity to: ›› Learn a contemporary approach to design founded on the Italian design culture ›› Investigate and design new relationships between people, environment, and objects ›› Decipher and analyze new reference scenarios Two-year Master of Arts in design-product design Advisory Leader And Course Leader: Dante Donegani DURATION: 2 years LANGUAGE: English TITLE: Academic Diploma Level II CREDITS: 120 CFA ›› Design through fostering an experiential and physical relationship with objects ›› Develop projects on innovative topics ›› Explore the various ideas and strategies of professional designers in order to develop a personal design identity Career opportunities MA in Design-Product Design graduates find employment in all areas of professional activities and businesses operating in the field of design in its broadest sense, from consumer goods to furniture, from service systems to interactive products. Professional studios and companies employ graduates as: ›› Design managers ›› Product design consultants ›› Project coordinators ›› Product development managers Elvin Akkan, MA in Design-Product Design student, for the project Cià ch’el Fèm, Works of Heart made by Hands, in collaboration with Bosch and Zanotta Design12 13Academic Catalogue A.Y. 2013/2014
  • 10. CFA Additional training activities 12 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 120 TOTal CREDITs MA Year I AF CFA Course B 10 Project Methodology C 6 RENDERING 3D B 8 New Materials Technology A 6 Integrated New Media B 6 History of Design C 10 PRODUCT DESIGN I C 6 PROJECT CULTURE C 6 LIGHT DESIGN Theory Workshop 58 TOTal CREDITs Year I Year II AF CFA Course B 6 DESIGN MANAGEMENT C 10 BRAND DESIGN A 6 MULTIMEDIA DESIGN C 10 PRODUCT DESIGN II A 6 INTERACTION DESIGN A 6 exhibition DESIGN A 6 DecoraTion 50 TOTal CREDITs Year II Project Methodology The purpose of the course is to expose the students to different design challenges, in order to develop their capacity to adapt to different design tasks and to acquire a wide range of cultural, theorical, technical tools. In particular, starting from the analysis of a conceptual research topic, the course is dedicated to the development of an interior design project according to a peculiar methodological procedure, which is rooted in the typical project culture of italian design. Rendering 3D Aim of the program is to make students able to handle any kind of bi- and tri- dimensional shapes, by a correct use of modeling and rendering techniques. New Materials Technology The aim of the course is twofold: to learn about new materials and technologies in design; to learn innovative ways of using materials and technologies by making scale prototypes of design solutions. Integrated New Media The purpose of the course is to lead an innovative research and design project, where the most recent technological achievements in the field of interaction design and social media can find a possible integration with the traditional approach to the design of interior spaces. History of Design The course aims at providing a deep insight in the history of italian design. It is intended as a mainly visual and relational tool for students to understand untangible values expressed in design’s history and present by avant-garde groups and individuals. Product Design I The aim of the course is to develop a project for complete and detailed industrial product. The workshop will bring students to train their capacity in the fields of concept development, preliminary project, mock-up modeling, graphic design of the presentations. Project Culture The purpose of the course is to expose students to a design experience aimed at developing a very personal and subjective approach to the project. This operation is framed into the rich context of cultural and theorical references provided by the contemporary italian design culture. Light Design The aim of the course is to provide the cultural and technical fundamentals of the discipline of lighting design, that would allow the students to acquire the capacity to define the lighting atmosphere of an interior space through the choice and the deployment of lightsources. Courses Year I AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Academic Catalogue A.Y. 2013/2014Design14 15
  • 11. Year II Design Management The learning goals of the course are to provide an overview of the different operational strategies involved in a design project according to various cases (individual and/or collective structures) and to provide the fundamental tools to understand a market-driven approach for the design of products, services, spaces. Brand Design The topic of course is the contemporary culture of concept stores and retail strategies connected to the imagery of fashion brands. The course aims at developing an interior design project in the field of retail space, based on the analysis of specific brand identities. Multimedia Design The course aims at providing the technical and theorical tools to develop project presentations based on multimedial formats and high degree of communicative impact, through the use of digital softwares dedicated to post-production and video editing. Product Design II The aim of the course is to improve the capacity to elaborate a design project, starting from reflections and considerations on concepts, values and current topics of contemporary culture, translating them into implementation strategies and manufacturing processes. The course pursues the development of all the necessary competences to review, interpret and critically analyze existing knowledge and information, to identify appropriate research methods and evaluate results, to apply these principles to design, to understand functional, ergonomic and manufacturing issues. Interaction Design Aim of the program is to introduce students to the world of interaction design by the ideation, design and implementation of an interactive installation. By learning the use of a visual digital tool, students will be able to transform design concepts into projects. Exhibition Design The course aims at developing a design project for the temporary setting of interior and/or exterior public spaces, dedicated to the topic of display design, both in the field of cultural events (exhibition, museum, etc.) or in the field of community design and services provided to local citizenships. Decoration The course aims at leading a research and design project across the boundary between the field of design and the field of art. This approach brings the focus on the connection between real spaces and mental spaces, between objects and spaces, between the individual and the collectivity. The project also includes the acquisition of skills and competences with regard to the practise of storytelling and online network communication. Throughout recent decades, interior spaces 
have played an increasingly important role in 
our individual and collective environments. The interior space is built substance, and entering into it does not mean entering an empty space but becoming part of a complex body. Interior design gives meaning and value to interior spaces: defines the physical and mental spaces of personal intimacy, animates and enlivens the relational places of small and large communities, activates the public spaces and complex buildings which represent the "interior" of the contemporary city. The program is characterized by its Project Workshops, in which students face very challenging design tasks that are developed from an interdisciplinary perspective. Through other design courses, the program develops specific technical and methodological approaches to the design of interior spaces. Its theoretical courses explore the historical and contemporary landscape of Italian design, with an overview of the international scene
of art, architecture, and design. Finally, the creative workshops, in which students engage in practical design projects, are led by outstanding personalities in the fields of interaction design, communication design, and exhibition design. Two-year Master of Arts in design-Interior design Advisory Leader: Dante Donegani Course Leader: Luca Poncellini DURATION: 2 years LANGUAGE: English TITLE: Academic Diploma Level II CREDITS: 120 CFA Learning Objectives During the two-year MA in Design-Interior Design, students have the opportunity to: ›› Explore the limits and constraints of the world of interior design, widening their knowledge, critical awareness, and creative thinking skills ›› Develop highly experimental methods through an interdisciplinary design approach, while striving for theoretical and practical innovation ›› Design how humans live, work, and communicate through interior spaces, over two years of intense interior space exploration, in the exceptionally stimulating and creative environment of the city of Milan in the lead-up to the World Expo 2015 Career opportunities Design studios and companies employ MA in Design-Interior Design graduates to manage the design of spaces in home environments, commercial settings, manufacturing sites, and cultural venues, including museum, trade fair, and retail spaces. They may also design public spaces for important functions (such as offices, hospitals, schools, and universities), in addition to hotel spaces in an era of mass tourism. Academic Catalogue A.Y. 2013/2014Design16 17
  • 12. Nina Miklavic, MA in Design-Interior Design student, concert hall with integrated spa centre, Research of spaces, 2013 Year I AF CFA Course B 10 Project Methodology C 6 RENDERING 3D B 8 New Materials Technology A 6 Integrated New Media B 6 History of Design C 10 INTERIOR DESIGN I C 6 PROJECT CULTURE C 6 LIGHT DESIGN Theory Workshop 58 TOTal CREDITs Year I Year II AF CFA Course B 6 DESIGN MANAGEMENT C 10 BRAND DESIGN A 6 MULTIMEDIA DESIGN C 10 INTERIOR DESIGN II A 6 INTERACTION DESIGN A 6 exhibition DESIGN A 6 DecoraTion 50 TOTal CREDITs Year II CFA Additional training activities 12 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 120 TOTal CREDITs MA AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Academic Catalogue A.Y. 2013/2014Design18 19
  • 13. Project Methodology The purpose of the course is to expose the students to different design challenges, in order to develop their capacity to adapt to different design tasks and to acquire a wide range of cultural, theorical, technical tools. In particular, starting from the analysis of a conceptual research topic, the course is dedicated to the development of an interior design project according to a peculiar methodological procedure, which is rooted in the typical project culture of italian design. Rendering 3D Aim of the program is to make students able to handle any kind of bi- and tri- dimensional shapes, by a correct use of modeling and rendering techniques. New Materials Technology The aim of the course is twofold: to learn about new materials and technologies in design; to learn innovative ways of using materials and technologies by making scale prototypes of design solutions. Integrated New Media The purpose of the course is to lead an innovative research and design project, where the most recent technological achievements in the field of interaction design and social media can find a possible integration with the traditional approach to the design of interior spaces. History of Design The course aims at providing a deep insight in the history of italian design. It is intended as a mainly visual and relational tool for students to understand untangible values expressed in design’s history and present by avant-garde groups and individuals. Interior Design I The aim of the course is to develop an interior design project for complex public spaces. The workshop will bring students to train their capacity in the fields of concept development, preliminary project, mock-up modeling, graphic design of the presentations. Project Culture The purpose of the course is to expose students to a design experience aimed at developing a very personal and subjective approach to the project. This operation is framed into the rich context of cultural and theorical references provided by the contemporary italian design culture. Light Design The aim of the course is to provide the cultural and technical fundamentals of the discipline of lighting design, that would allow the students to acquire the capacity to define the linghing atmosphere of an interior space through the choice and the deployment of lightsources. Courses Year I Year II Design Management The learning goals of the course are to provide an overview of the different operational strategies involved in a design project according to various cases (individual and/or collective structures) and to provide the fundamental tools to understand a market-driven approach for the design of products, services, spaces. Brand Design The topic of the course is the contemporary culture of concept stores and retail strategies connected to the imagery of fashion brands. The course aims at developing an interior design project in the field of retail space, based on the analysis of specific brand identities. Multimedia Design The course aims at providing the technical and theorical tools to develop project presentations based on multimedial formats and high degree of communicative impact, through the use of digital softwares dedicated to post-production and video editing. Interior Design II The aim of the course is to improve the capacity to elaborate a design project, starting from reflections and considerations on concepts, values and current topics of contemporary culture, translating them into implementation strategies and manufacturing processes. The course pursues the development of all the necessary competences to review, interpret and critically analyze existing knowledge and information, to identify appropriate research methods and evaluate results, to apply these principles to design, to understand functional, ergonomic and manufacturing issues. Interaction Design Aim of the program is to introduce students to the world of interaction design by the ideation, design and implementation of an interactive installation. By learning the use of a visual digital tool, students will be able to transform design concepts into projects. Exhibition Design The course aims at developing a design project for the temporary setting of interior and/or exterior public spaces, dedicated to the topic of display design, both in the field of cultural events (exhibition, museum, etc.) or in the field of community design and services provided to local citizenships. Decoration The course aims at leading a research and design project across the boundary between the field of design and the field of art. This approach brings the focus on the connection between real spaces and mental spaces, between objects and spaces, between the individual and the collectivity. The project also includes the acquisition of skills and competences with regard to the practise of storytelling and online network communication. Academic Catalogue A.Y. 2013/2014Design20 21
  • 14. Advisory Leader: Nicoletta Morozzi Course Leader: Aldo Lanzini DURATION: 2 years LANGUAGE: English TITLE: Academic Diploma Level II CREDITS: 120 CFA The MA in Fashion and Textile Design offers students deep and wide educational experience that helps prepare them for the career of their choice. The program’s main courses, taught by leading fashion professionals, rely heavily on lab experience. While in most schools, industry professionals have the role of visiting professors, in this program they lead a full design mentorship experience, monitoring and guiding the development of each student’s individual skills. Collaborative projects with companies are distributed along the two-year experience, with the participation of small, select groups of students for each project. Learning Objectives During the two-year MA in Fashion and Textile Design, students will have the opportunity to: ›› Develop awareness of their own skills ›› Hone the ability to analyze and critique at a high level ›› Focus on their own style ›› Learn innovative processes in the fashion system ›› Explore the capacity to translate ideas into their own fashion language Career Opportunities MA in Fashion and Textile Design graduates find employment as: ›› Fashion designers ›› Textile designers ›› Journalists/fashion critics (for both on line and off line media) ›› Art directors ›› Creative consultants for companies ›› Entrepreneurs with their own fashion company Two-year Master of Arts in FASHION and textile design Andrea Melucci, MA in Fashion and Textile Design student, Midsummer NABA Tale, please come and listen to fashion languages, narrated by Romeo Gigli, Fashion Show, 2012. Photo by G. Giannini fashion Design22 23Academic Catalogue A.Y. 2013/2014
  • 15. CFA Additional training activities 12 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 120 TOTal CREDITs MA Year I AF CFA Course B 6 COMPUTER GRAPHIC Photography Graphic Design B 6 Materials Culture B 6 Project Methodology B 6 VISUAL DESIGN C 6 History of Applied Arts History of Applied Arts I History of Applied Arts II C 8 Textile Design I A 10 FASHION DESIGN I A 6 ART DIRECTION A 6 ACCESSORY 60 TOTal CREDITS Year I Year II AF CFA Course C 10 FASHION DESIGN II C 8 Textile Design II C 8 Textile and New Materials Technology A 4 CONCEPT PLANNING A 6 DECORATION A 6 Fashion Setting A 6 PROJECT MANAGEMENT Communication and Organization Project 48 TOTal CREDITs Year II Courses Year I COMPUTER GRAPHIC Photography The aim of the course is to use photography as a tool for creative projects, while improving the communication skills of Fashion and Textile Designer. Students will be able to shoot and communicate the quality of their own design projects using the images correctly. Classes will be held in the photographic studio and will enable the participants to acquire the skills to manage the photographic medium. Lessons will be practical ones, with some elements of theory. Graphic Design The aim of the course is to train the students to see a simple manual stroke as a graphic sign. Students will learn the fundamentals of Adobe programs in order to create digital and graphic patterns.
Starting from the graphic stroke that represents an emotion they are going to create an emotional graphic print understanding the importance of the graphic sign in the world of fashion and communication. MATERIALS CULTURE The course aims at providing each student with the basic knowledge on the pattern-making and packaging to transform the designs into real garments. The course will be introductory to the "Know-How" and provides the practical realization/production of individual pieces during the program; acquiring in proportion a level of ownership, using the many technical skills and manuals language related to modeling and assembly base. The course is strongly connected to the Fashion Design I course of Romeo Gigli as a support for the realization of the students personal projects. PROJECT METHODOLOGY The course aims at improving the design skills of the students, both theoretical and applied. The personal projects will be carried out by hand, taking into account the performance possibilities of the laboratory. Each student shall master a personal method aimed to express a narration using fashion tools. VISUAL DESIGN The course develops around considerations and reflections on the process of seeing; revisiting and gathering objects, architectures and work of art. The course will consider the techniques of hand made drawing, illustration, scale models, aim at exploring and concur possible definition of spaces and the narration of tales. The students will work in team in order to achieve a collective aim. Team of 3/5 students will work on a project for different Maison chosen between Chanel, Moschino, Hermes, Missoni. HISTORY OF APPLIED ARTS History of Applied Arts I During the course students are introduced to the works of some of the most innovative and iconic artists of the XX and XXI Century. They will also have the opportunity to learn about the work of living artists and talk with them through videoconference as well as to visit a some artist studios touching and breathing the atmosphere of a real working space. History of Applied Arts II Other faces of beauty, elegance and glamour, of physical perfection, exuberance, integrity, the decaying, decomposed, dismembered bodies, the aged and worn out, tattered and patched clothes, the deep and open wounds, the pulled out eyes, the ghosts, the vampires AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Academic Catalogue A.Y. 2013/2014fashion Design24 25
  • 16. or the zombies, the horror, pulp and splatter imaginaries seem to exorcise our time, its fears, its disquieting range. The course aims at reading up the contemporary world analyzing visual arts, cinema, comics and fashion. Students will be guided by the Vogue Italia Art Consultant Mariuccia Casadio. TEXTILE DESIGN I The course aims at building an awareness of technical and industrial textile optimization as a method and as a subject, as well as enhancing individual creativity so that the student can be directed toward a professional qualification. Lessons are held in an open space atelier “The Factory” a playground for ideas, a “permanent textile workshop", located in Como, where the students work with cutting-edge technological equipment and with traditional "craft hands on methodology" regarding textile researches. At the Factory students draw by hand, print with Plange (pads and traditional printing screens), weaves, knits and have fun with felting and many handmade textile techniques. Here the Textile tradition approaches the Textile industry: from digital drawing to the improved machinery of all industrial partners from digital processing to final optimization. FASHION DESIGN I Drawing inspiration from the creative path of Romeo Gigli, the course aims at guiding the students through a personal journey to enhance their creativity. Based on the analysis of the space that will host the final presentation, each student will build hisher own imaginary, colors, material and silhouettes. At the end of the course the student will be able to independently design a collection in all its aspects, creating one or more outfits representative of the project. ART DIRECTION The course will explore and focus on the possible answers on the needs of communication relative to the fashion world in “easy sharing era”. The shift from paper magazine to the web is the key that opened the way to the "easy sharing era", students will be guided to express themselves in this scenario developing their skills and defining the tools to capture the interest of their audience. The video will be the tool to approach and express issues and topics.
Students will be involved in creating their own "video narrative", developing the construction of video as a communicator of their own style, their creative contents, and of their own brand's imagery. The development of their “video language” will be built with thematics projects, and topics combining video, video art, styling, photography, art direction, and aesthetic narrative codes. ACCESSORY The creative path of the course is the creation of costumes stylistically inspired by the experimentation of the innovative film maker George Méliès, universally recognized as the father of special effects. The students will be addressed to create costumes able to transform, to create optical illusions and to become “Magical”. FASHION DESIGN II In this course the students are approached as fashion designer able to face the working reality of an atelier concerning the timing of a fashion calendar. At the end of the course the students will be able to work as assistant to a senior fashion designer from research to inspiration to input to paper book to the final collection. Each student will also acquire the tools to fully develop their personal fashion collection. TEXTILE DESIGN II The course aims at building an awareness of technical and industrial textile optimization as a method and as a subject, as well as enhancing individual creativity so that the student can be directed toward a professional qualification. Lessons are held in an open space atelier “The Factory” a playground for ideas, a “permanent textile workshop", located in Como, where the students work with cutting-edge technological equipment and with traditional "craft hands on methodology" regarding textile researches. At the Factory students draw by hand, print with Plange (pads and traditional printing screens), weaves, knits and have fun with felting and many handmade textile techniques. Here the Textile tradition approaches the Textile industry: from digital drawing to the improved machinery of all industrial partners from digital processing to final optimization. TEXTILE AND NEW MATERIALS TECHNOLOGY The aim of the course is to learn the ability to use the pattern-making and the relative problem solving. The students will be able to complete a process from an idea to a prototype. The Course is divided into 2 parts: the first part is dedicated to explore different kind of fashion techniques through the development of tasks assigned by the tutor (cutting, flat pattern making, drafting, assembling, transformational reconstruction, pattern alteration...). The second part of the program is dedicated to the realization of individual project for the Fashion Design II course of Angela Missoni. CONCEPT PLANNING The course is focused on the individual needs of each student about their thesis theme. During the course each student will learn how to use critical, cultural, visual tools in order to create a complete thesis project. DECORATION “Many hands make light work” (John Heywood, 1546). It's very common that great design projects are made thanks to the collaboration between designers and artisans. During this course the students will improve their technical vocabulary in order to understand the technical and creative options in order to support them during their studies. Students will learn to communicate with professional skilled artisans in order to transform their ideas into tangible objects. FASHION SETTING "Art vs Fashion" is a creative project of design including apparel accessories but focuses on hats. The course begins with a search on the world of art and its influence on contemporary fashion-street and luxury. Students analyze designers and fashion brands that have introduced art as a design language. The second part of the course will be the realization of the "mood", drawings of a collection of fashion/ accessories and the construction of the hats drawn. PROJECT MANAGEMENT The course consists of an experimental project of fashion production in collaboration with a start-up lab in Cameroon. The students, lead by Francesca Versace and Nicoletta Morozzi will design a capsule collection that will be realized in Cameroon, where a NABA alumna, Sister Clementina Mendana, is directing a lab/factory, with local women.
The students will work also on the brand identity of the lab, focusing on the cultural mix beetwen Africa and Europe. Year II Academic Catalogue A.Y. 2013/2014fashion Design26 27
  • 17. Andrea Melucci and Ladina Steinneger, MA in Fashion and Textile Design students, Midsummer NABA Tale, please come and listen to fashion languages, narrated by Romeo Gigli, 2012. Photo by G. Giannini. 28 29Academic Catalogue A.Y. 2013/2014fashion Design
  • 18. The two-year MA in Visual Arts and Curatorial Studies is the only program in Europe that unites a solid education in the field of visual arts production with a highly specialized curatorial program. Students explore visual culture, visual arts and performance, curatorial studies, exhibition design, contemporary art management, art criticism, writing and communication. They also participate in a wide range of laboratory projects that allow them to engage directly with artists and professionals of international standing. Additionally, a series of interdisciplinary activities are conducted through lectures, workshops, seminars, and exhibitions aimed at producing new operative and educational models in the field of contemporary art. Learning Objectives During the two-year MA in Visual Arts and Curatorial Studies, students have the opportunity to: ›› Produce and display professional artistic works and curatorial projects Two-year Master of Arts in Visual Arts and Curatorial Studies visual arts and Performing studies painting /visual arts and curatorial studies Advisory Leader AND VISUAL ARTS DEPARTMENT DIRECTOR: Marco Scotini Course Leader: Marco Scotini DURATION: 2 years Language: Italian TITLE: Academic Diploma Level II CREDITS: 120 CFA ›› Become professional operators within the Italian and international art system ›› Learn to use a visual and aesthetic vocabulary to work with images ›› Gain knowledge of the main research and theoretical methodologies of contemporary art ›› Develop professional skills in communication and the organization of various cultural activities ›› Develop advanced skills in painting, drawing, graphic design, video, photography, sound design, and other media ›› Advance their knowledge of art history, the art economy, and the contemporary art system Career opportunitIES Graduates find employment as: ›› Artists, Curators, Editors of specialized magazines and books, Art critics and journalists, Exhibition designers, Gallery and museum directors, Consultants at auction houses, Art dealers, Directors of public institutions MA in Visual Arts and Curatorial Studies students, We have a business proposal of…2012, at Raucci/ Santamaria Gallery, Napoli Visual Arts30 31Academic Catalogue A.Y. 2013/2014
  • 19. Year I AF CFA Course B 10 Visual Arts I B 10 Curatorial Studies I C 8 Exhibition Design I C 8 Publishing I C 8 Photography I C 6 Phenomenology of Contemporary Art C 6 Theory and Methodology of Mass Media A 4 History of Exhibition 60 TOTal CREDITs year I Year II AF CFA Course B 10 Visual Arts II B 10 Curatorial Studies II Critical Writing Two courses to be chosen among: C 8+8 Publishing II* Exhibition Design II* Photography II* Semiotics of the body* C 6 History of Contemporary Art C 6 Visual Anthropology A 4 Economy of Art 52 TOTal CREDITS Year II COURSES Visual arts I AND II The course aims at exploring contemporary artistic practices, intended as the result of individual as well as collective work. Through a series of design workshops and meetings with artists, students investigate their individual expressivity, and experiment teamwork throughout the research and production of interdisciplinary art projects, exploring the opportunities offered by a wide range of media. Curatorial Studies I AND II Artistic spaces are shared amongst artists and curators, who interact and redefine respective roles in different circumstances. The course introduces participants to curatorial and critical practices, while investigating topics related to the production of exhibition models. It offers the students the opportunity for a hands-on experience, leading them to realize a curatorial project and involving them in editorial activities linked to exhibitions. Lectures provide the students with the awareness of spaces and institutional stakeholders who have an influence on contemporary exhibition formats. The course comprises a module focusing on History of exhibitions, based on the acknowledgement of the strong influence of the exhibition system (museums, ateliers, art galleries, private collectors, schools...) and its history on artistic and curatorial practices. Lectures focus on the analysis of specific case studies who had a strong impact on traditional exhibition formats. Exhibition design I AND II The course aims at introducing the students to the politics of display, and provide practical and conceptual tools to address working with space towards exhibition making. Publishing I AND II Throughout the course, students acquire basic computer graphics techniques (photo retouching, vector graphics, editing fundamentals) and apply them in producing experimental digital layouts. The gained skills may be used to create a professional portfolio or support collective projects, such as exhibition set-ups or editorial projects. Photography I AND II The course focuses on the analysis of photography as a privileged expressive tool to understand contemporary imagery and to carry out anthropological and social researches. Students are asked to complete personal or team projects, and experiment photographic and video techniques. Phenomenology of contemporary art The course analyzes contemporary artistic expression from a phenomenological point of view, highlighting the specificities of the artistic creation process within current art practices, taking into consideration the recent changes in the use of knowledge. CFA Additional training activities 8 Erasmus, Cross-disciplinary seminars, conferences, extra-curricular projects, internship, academic internship, work experience, Thesis, Portfolio 120 TOTal CREDITs MA AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Year I Academic Catalogue A.Y. 2013/2014Visual Arts32 33
  • 20. Theory and methodology of mass media Starting from the idea of medium as an extension of the human body and mind, the course investigates the current digital revolution at a philosophical, anthropological and social level, analyzing its influence on contemporary artistic experimentation (tech art, media art, digital art). History of exhibition Starting from the analysis of the origin and evolution of museums in the Western world, the course focuses on the current unhinging of the traditional museum system in favour of new contemporary exhibition spaces. Semiotics of the boby The course builds a platform where, thanks to digital media, human bodies can interact with images in motion, sounds and languages as in a sort of theatre. Lectures develop a new relationship between body, memory and history thanks to the experience of a new way of performing. History of contemporary art The course explores the connections amongst the different cultural movements and contexts in the XX Century, and it offers a series of original visions on contemporary art. Visual anthropology Visual anthropology investigates the influence between human beings and images in the contemporary system. Lectures focus on the state of the art of the “image” today and investigate its role and function in the current daily reality. Economy of art The course analyzes the economy of art starting from two different perspectives: the first one considers the relations between art and market and the dynamics that influence the value of an artwork; the second one explores the economic dimension of art through the analysis of Italian and foreign public policies, developed in order to increase the value of the connection between culture and social cohesion. The one-year Master’s Program in Photography and Visual Design, developed in collaboration with Fondazione FORMA per la Fotografia, integrates theoretical study with laboratories and project workshops. Coursework is enriched by guided visits to research centers and performance spaces, audiovisual production facilities, publishing houses, theatres, artists’ studios, museums, and contemporary art galleries. Workshops simulating real assignments in real technologically-equipped studios are conducted in collaboration with a network of partner companies and institutions and focus on various project areas from photography exhibitions to magazines, photo/ video interactions, and corporate projects. The second part of the program is dedicated to a period of internship at selected companies or institutions such as publishing companies, editorial offices, photo agencies, photo archives, museums, galleries, or photo studios that facilitate their entry into the job market. The combination of all these different aspects and approaches represents the tools through which this program prepares groundbreaking professionals to enter the world of photography, arts and national and International communication. Learning Objectives During the one-year Master’s Program in Photography and Visual Design, students have the Master in photography and visual design Advisory Leader: Marco Scotini Course Leader: Francesco Zanot DURATION: 1 year LANGUAGE: Italian TITLE: Academic Master Level I CREDITS: 60 CFA opportunity to: ›› Acquire a solid base of historical and cultural knowledge ›› Develop the technical and practical skills necessary for success in national and international markets ›› Learn a number of professional methods and presentation techniques that will be useful in the working environment Career opportunitIES This program is focused on training a wide variety of professionals who are involved in the production, management, and distribution of photographic images for both commercial objectives and artistic goals: ›› Photographers in a variety of fields, including advertising, fashion, architecture, and the arts ›› Curators and cultural operators, events managers for photographic exhibitions, festivals, fairs, and other cultural venues ›› Photo editors and image consultants for companies and publishing houses ›› Photo research specialists and archivists for image banks and stock photography agencies ›› Managers for cultural industries who are involved in the production and management of photographic materialsMirko Smerdel, MA in Visual Arts and Curatorial Studies graduate, Nessun’isola è un’isola Year II Academic Catalogue A.Y. 2013/2014Visual Arts34 35
  • 21. Courses Project and set design (EXHIBITION) In this course, students will design and implement a real exhibition event through the analysis and development of the different steps of its preparation, from concept generation to the actual set up and its communication. Starting from the acquired theoretical and historical notions, students are asked to produce both photographic and exhibition materials. Photography (MAGAZINE) During this design workshop students work on a brief given by the professor, and develop a personal photographic project supported by dedicated texts. The best projects are then selected and prepared to be published on a self- produced magazine, distributed in the main Italian contemporary art museums and institutions. Photoediting The course investigates and experiments the different opportunities and modalities to use photographic images in the publishing sector. In particular, the dynamics of production, selection and photography sequence are analyzed and applied in order to observe and define the identity of a publication from the photography point of view. History of photography The course focuses on the techniques, poetics, and aesthetics of the main protagonists and movements of the history of photography since its early age. All the topics are investigated through the analysis of the artists’ work, with a special attention to the period from the second postwar to present days. Theory of image The course analyzes the current state of the art of photographic images, starting from the examination of communication and information concepts, and their evolution in contemporary mass media communication tools. Photo Documentation (PHOTOGRAPHY SYSTEM - AGENCIES, COLLECTING, MARKETS) The module wants to analyze and investigate the role played by the different actors that are part of the system of photography, and the dynamics that characterize the related market, with a special focus on the rights connected to the sale and circulation of photos in corporate, advertising and publishing. Computer graphics The course allows students to develop advanced skills to correctly represent and realize a digital photographic project, through the use of Adobe Photoshop and specific plug-ins to digitally edit photographic images. Photography techniques The module wants to develop and investigate the main characteristics of how analogical and digital photography equipment works: starting from basic techniques (exposure, camera stop opening, use of the light meter), different kind of equipment (from small cameras to view cameras), darkrooms and photography studio will be specifically analyzed. YEAR I AF CFA Course C 6 Project and Set Design (Exhibition) B 8 Photography (Magazine) C 6 PHOTOEDITING C 6 History of Photography C 2 Theory of Image C 8 Photo Documentation (photography system - agencies, collecting, markets) A 4 COMPUTER GRAPHICS A 6 Photography Techniques 46 TOTal CREDITS CFA Additional training activities 4 PORTFOLIO 10 STAGE 60 TOTal CREDITS master Simone Santilli, MA in Photography and Visual Design student, Negatives, 2011 AF Attività Formative - Educational activities: types of courses according to the MIUR (Ministry of Education University and Research) classification CFA Crediti Formativi Accademici - Credits: equivalent to University Credits (Crediti Formativi Universitari CFU) B Basic Course (di Base) C Program Specific Course (Caratterizzanti) A Program Related Course (Affini) Academic Catalogue A.Y. 2013/2014Visual Arts36 37
  • 22. studentsservices Career Services The NABA Internship and Job Placement Office helps students and graduates identify and apply for internships and staff positions with prospective employers. It also offers students advice and assistance in drafting their résumés, writing cover letters, and organizing their professional portfolios. NABA has placed students and graduates in leading companies in the fields of art, design, fashion, graphics, communication, editing, and media. And as is so often the case with NABA students, their internships turn into permanent placements at leading companies, such as: Armando Testa • Atelier Mendini • BMW • Condé Nast • Diesel - 55DSL • Dolce & Gabbana • Costume National • Emergency • Versace • Giorgio Armani • Giugiaro Architettura • Gucci • IKEA • J. Walter Thompson • Jil Sander • Kenzo • La Triennale di Milano • Leo Burnett • Luceplan • Luxottica • Magnum Photos • McCann Erickson • Moschino • Ogilvy • Piccolo Teatro di Milano • Pininfarina • Pirelli • Saatchi & Saatchi • Siemens • Sotheby’s • The Swatch Group • Teatro alla Scala • Trussardi • Zanotta NABA developed Darwinsquare (www.darwinsquare.com), an online platform where students, alumni, and professors share their CVs and showcase images from their creative and professional portfolios. It’s a forum where companies can publish job postings, start ad hoc projects, promote competitions, and establish a fruitful dialogue with an interesting and inspiring community. NABA’s placement rate one year after graduation (data by delos 2012): 82%. Alumni Our graduates leave with the rich, relevant experiences and the advanced portfolios they need to launch their careers in the design and art fields of their choice. Today, former NABA students are collaborating in some of the leading companies and institutions in Italy and abroad: Alcantara, Armani, Costume National, Jil Sander, Marni, Miroglio Fashion, Pirelli (PZero), The Swatch Group and Trussardi. They are setting new trends as innovators in product, fashion, interior, landscape, and graphic design. They’re working as advertising and communications creative directors, art directors, and filmmakers. They’re pushing the limits of interactive and new media design. They’re producing, writing, and directing throughout the TV and film production industries. And they’re creating groundbreaking visual and theatre arts throughout Europe and the world. The first association of former NABA students was established in 2012 to help NABA alumni develop their professional careers while stimulating exchange and discussion areas for them to stay in contact, widen their network of contacts, and share their personal achievements. Academic Catalogue A.Y. 2013/201438 39
  • 23. Fashion Styling Summer Course 2012 International opportunities NABA’s International Office is committed to providing students with unique study abroad opportunities, including those related to student exchange programs, with destinations at prestigious partner universities all over the world, both within and outside the Laureate network. Thanks to a large network of international connections, students can benefit from international study experiences that enhance their international awareness and strengthen their curriculum of study. More than 70 partnership agreements with European academies and universities through the EU’s Lifelong Learning Programme/Erasmus Programme, as well as several universities outside Europe are available. The International Office promotes quality student and faculty exchange programs with selected art and design universities worldwide. NABA’s international academic connections include the Central Saint Martins College of Art and Design and London College of Fashion in the UK; BTK in Germany; UEM in Spain; Bilgi University in Turkey; Pratt Institute, San Francisco State University, West Virginia University, Santa Fe University of Art and Design and NewSchool of Architecture and Design in the USA; Pearl Academy of Fashion in India; Kyoto University of Art & Design and Nagoya University of Arts in Japan; UVM in Mexico; Universidad de Los Andes in Colombia; UNAB and Universidad UNIACC in Chile; Bezalel Academy of Arts & Design in Israel; RMIT in Australia; and Media Design School in New Zealand. Housing Services NABA helps international students find accommodation in Milan, providing at least three housing alternatives (students’ residence, accommodation managed by the school, and privately owned apartments) that satisfy their preferences and budget. It also assists students with directions, contacting landlords, and help in understanding their rental contracts. Social, sport and cultural activities, extra curricula services NABA’s Student Services office serves the non-academic needs of students and organizes activities to help them settle in Milan and become actively involved in university life. This includes welcoming and orientation for new students, such as guided tours to discover Milan, weekend trips and excursions outside the city, and artistic and musical events on campus. The office helps students with practical and bureaucratic issues such as visas and bank accounts. Students receive on-campus medical consultations for paperwork purposes. Students can engage in sports and recreational activities on and off campus, such as football/ soccer, tennis, ping-pong, and yoga classes. They can also benefit from the school’s special agreements with local sporting shops and gyms. mynaba The MyNABA area of the school’s website is reserved for internal NABA communications. It’s the place where students and teachers can find information about academic careers, educational activities, and campus services and laboratories. Students can access the MyNABA area through the homepage of the NABA website, www.naba.it NABA Sound NABA Sound is an educational project within the sound production field: Djing e VJing, Electronic Music Production, Sound Art, Sound Design e Sound Branding. NABA Sound is a label supporting young talents through publication on the NABA Sound Magazine (CD) and exhibition in the Temporary NABA SOUND Events area. NABA Sound has a fully equipped lab. LANGUAGE CENTRE The Language Centre at NABA has been opened to help students to improve their knowledge of English in order to obtain their language credits as part of their study plan. NABA is part of Laureate International Universities and therefore share the partnership with Cambridge University Press and Cambridge Language Assessment. In order to support students in their learning process, the Language Centre organizes English courses, which are free of charge, at different levels which run either over a term or as intensive 4-week courses. It also organizes remedial courses for those students who want to attend the English programs but don’t have the necessary English level at the time of enrollment. NABA runs English tests either to assess students who need to get their credits or for those students who can’t produce a recognized certificate before joining one of the English programs. The academy wants to stress the importance of English nowadays and therefore has made it part of the students’ curriculum in order to guarantee that students leaving the academy after their bachelor degree will all have a B1 level of English. The presence of the Language Centre at NABA also facilitates the exchanges that can take place between the academy and the other universities of the Laureate network. Academic Catalogue A.Y. 2013/201440 41
  • 24. INTERNATIONAL EXCHANGEAGREEMENTS Erasmus Program AUSTRIA ›› Kunstuniversität Linz (Linz) BELGIUM ›› La Cambre Ecole National Superieure des Arts Visuels (Bruxelles) ›› ERG Ecole Superieure des Arts (Bruxelles) ›› Thomas More (Mechelen) CZECH REPUBLIC ›› Filmova a Televizni Fakulta AMU - Academy of Film and Video (Praha) FINLAND ›› Helsinki Metropolia University of Applied Sciences (Helsinki) ›› Aalto University School of Art and Design (Helsinki) FRANCE ›› Ecole Régionale des Beaux Arts de Nantes (Nantes) ›› Ecole Supérieure d’Arts Appliqués Boulle (Paris) ›› Ecole Superieure des Arts Appliqués Duperre (Paris) ›› Ecole Superieure Estienne (Paris) ›› ESAM Design School of Modern Arts (Paris) GERMANY ›› BTK University of Art and Design (Berlin) ›› FHTW Fachhochschule fur Technik und Wirtschaft (Berlin) ›› Kunsthochschule Berlin Weissensee (Berlin) ›› Fachhochschule Dortmund (Dortmund) ›› Fachhochschule Mainz (Mainz) ›› Akademie der Bildenden Künste (München) GREAT BRITAIN ›› Bath Spa University (Bath) ›› Coventry University (Coventry) ›› University of Dundee (Dundee) ›› University College Falmouth (Falmouth) ›› Havering College of Further and Higher Education (Horchurch) ›› London College of Fashion (London) ›› University of Northampton (Northampton) ›› University of Plymouth (Plymouth) ›› University College for the Creative Arts (Farnham, Maidstone, Rochester, Epson and Canterbury) ›› Winchester School of Art (Winchester) IRELAND ›› Limerick Institute of Technology (Limerick) COLOMBIA ›› Universidad de Los Andes (Bogota) INDIA ›› National Institute of Fashion Technology (New Delhi) ISRAEL ›› Bezalel Academy of Arts and Design (Jerusalem) ›› Shenkar College of Engineering & Design (Ramat Gan) JAPAN ›› Kyoto University of Art and Design (Kyoto) ›› Nagoya University of Arts (Nagoya) UNITED STATES ›› Cornell University (Ithaca) ›› Pratt Institute (Brooklyn - New York) ›› San Francisco State University (San Francisco) Other Partnerships CHINA ›› Tsinghua University (Pechino) ›› Shanghai Institute of Visual Art (Shanghai) ›› Shanghai University of Engineering Science (Shanghai) ›› Hunan International Economics University (Changsha) KOREA ›› Keimyung University (Daegu) NEW ZEALAND ›› Media Design School (Auckland) UNITED STATES ›› New School of Art and Design (San Diego) ›› Santa Fe University of Art and Design (Santa Fe) PORTUGAL ›› Faculdade de Belas Artes da Universidade de Lisboa (Lisboa) ›› IADE Instituto de Artes Visuais, Design e Marketing (Lisboa) ›› ISLA Universidade Europeia (Lisboa) SPAIN ›› BAU Escola de Disseny (Barcelona) ›› DEIA Escola d’Art Superior de Disseny (Barcelona) ›› ELISAVA Escola Superior de Disseny (Barcelona) ›› Escuela de Arte 10 (Madrid) ›› Real Escuela Superior de Arte Dramatico (Madrid) ›› Universidad Europea de Madrid (Madrid) ›› Universidad Politécnica de Madrid (Madrid) ›› Universidad de Salamanca (Salamanca) THE NETHERLANDS ›› Hogeschool Zuyd fac. ABK (Maastricht) ›› Willem de Koonig Academy - Hogeschool (Rotterdam) TURKEY ›› Istanbul Bilgi University (Istanbul) ›› ITU Istanbul Technical University (Istanbul) ›› Marmara Universitesi Güzel Sanatlar Fakültesi (Istanbul) ›› Mimar Sinan Fine Arts University (Istanbul) ›› Yeditepe University (Istanbul) ›› Sabanci University (Istanbul) Bilateral Agreements AUSTRALIA ›› RMIT University (Brunswick) BRAZIL ›› UniRitter (Porto Alegre) CHILE ›› Diego Portales University (Santiago de Chile) ›› Universidad de Finis Terrae (Santiago de Chile) ›› Universidad UNIACC (Santiago de Chile) Academic Catalogue A.Y. 2013/201442 43
  • 25. undergraduate programs postgraduate programs Fashion and Textile Design** Fashion Design* FashionDesign Two-year Master of Arts Degree (MA) Credits: 120 Three-year Bachelor of Arts Degree (BA) Credits: 180 One-year Master Program Credits: 60 Creative Advertising** Communication Design Graphic Design and Art Direction* Communication andgraphicdesign Three-year Bachelor of Arts Degree (BA) Credits: 180 Two-year Master of Arts Degree (MA) Credits: 120 Design* Design-Product Design** Design-Interior Design** Design Two-year Master of Arts Degree (MA) Credits: 120 Two-year Master of Arts Degree (MA) Credits: 120 Three-year Bachelor of Arts Degree (BA) Credits: 180 academic offerings NABA offers a wide range of programs to prepare students for international careers in art and design. Thanks to NABA recognition by the Italian Ministry of Education, Universities and Research (MIUR), all NABA undergraduate and postgraduate degrees are internationally accepted. Our diplomas are equivalent to first- and second-level university degrees and comply with the Bologna Agreement. Two departments (the Visual Arts Department and the Design and Applied Arts Department) include six main thematic areas: Communication and Graphic Design, Design, Fashion Design, Multimedia Arts, Theatre and Exhibit Design, Visual Arts. One-year Master Program Credits: 60 Visual Arts and Curatorial Studies Visual Arts and Performing Studies - Painting/Visual Arts and Curatorial Studies Photography and Visual Design Painting and Visual Arts VisualArts Two-year Master of Arts Degree (MA) Credits: 120 Three-year Bachelor of Arts Degree (BA) Credits: 180 Specialprograms Theatre and Exhibit Design theatreand exhibitDesign Three-year Bachelor of Arts Degree (BA) Credits: 180 Media Design and Multimedia Arts Multimediaarts Three-year Bachelor of Arts Degree (BA) Credits: 180 Diploma Programs* Certificate Programs* Preparatory Semester in Design** Summer Courses** Semester Abroad Programs** * Programs delivered in Italian and English ** Programs delivered in English All other programs without* are delivered in Italian Academic Catalogue A.Y. 2013/201444 45
  • 26. NABA joined the Laureate International Universities network in 2009. Laureate International Universities is a trusted global leader in providing access to high-quality, innovative institutions of higher education. The Laureate International Universities network includes 75 accredited campus-based and online universities. Our more than 800,000 students are part of an academic community that spans more than 30 countries throughout North America, Latin America, Europe, North Africa, Asia, and the Middle East. Laureate universities offer hundreds of undergraduate, master’s, and doctoral degree programs in fields including architecture, art, business, culinary arts, design, education, engineering, health sciences, hospitality management, information technology, law, and medicine. President William J. Clinton, 42nd President of the United States, serves as the Honorary Chancellor of the Laureate International Universities network, offering advice on social responsibility, youth leadership, and increasing access to higher education. For more information, visit www.laureate.net LIU Network: Laureate International Universities 46