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Audience First
A Case for Real-Time Social Journalism
Chris Shipley
RJI Fellow
@cshipley
#BREAKING
#ET702
Real-Time Social Journalism
Real-Time Social Journalism is . . .
• Molecular
• Unfolding and Time Released
• Iterative and Self-correcting
• Renegade and Disciplined
• Audience above Platform
Real-Time Social Journalism requires . . .
• Better Tools
• Best Practices
Why Now?
• Social technologies are profoundly
disrupting the business of news
• News organizations need to regain
audience trust
• Journalist must establish news
roles throughout the value chain of
news
Real-time Social Journalism

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Chris Shipley: Forget mobile first; audience first rules real-time journalism