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1555 track1 alam
1.
Allstate Marketing Agile
Analytics
2.
2© Allstate Insurance
Company Proprietary and Confidential MARA Models Update THIS IS NOT AGILE • You have to go until phase 5 of the process to get to places • Its an incomplete product until stage 5 Picture source: https://pixabay.com/en/photos/einstein/
3.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 3 THIS IS AGILE vision of a genius…….. Group • Each and every product is a complete product that can be used • Speed to Market – business value earlier • Market testing can be done • Design improvement can take place • Fail Fast approach Picture source: https://pixabay.com/en/photos/einstein/
4.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 4 SPEED TO MARKET Potential Shippable Increments $$ Value Speed to market Test Feedback Change Include or drop variables Develop CI Feedback loop Deliver Potential Shipment Increments – or deliver models with data easily available Use techniques that produce a model within weeks rather than months Deliver the highest value models first Test the market with models, and bring them back to the lab after feedback/test results
5.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 5 HOW WE IMPLEMENTED AGILE AT ALLSTATE 1 2 3 Symbol Count Description Order of models Product Backlog 1 Task 1 1 Model 1 3 1 Model 3 2 1 Model 2 1 Idea 1 Time 1 Master.23 1 Master.26 1 Note Business Idea 4 Master.40 Validation Implementation Business Idea Product Backlog Sprint Backlog Time Boxed Sprints Sprint Review
6.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 6 CHALLENGES OF AGILE – HANDLED WITH AGILITY Management Data Scientists Non Agile Teams Global Operations • Research Mindset • Fear of failure • Business Results • Fail fast approach • Scope Creep • Business idea loosely defined • Prioritized Stories • Clearly defined acceptance criteria slides • Random ETAs of key dependencies • Standardized Delivery Dates • No oversight on process • Daily meetings and pictures of scrum boards
7.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 7 RESULTS AND USE CASES Use Cases October 2016 until June 2017 • 38 predictive models ready to go • 12 R&D Sprints • 18 Training Sprints • 3 model fails Digial Digital Marketing Direct Mail/Email Marketing R&D
8.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 8 Appendix
9.
MARA Models Update ©
Allstate Insurance Company Proprietary and Confidential 9 HOW TO RUN SPRINTS – SAMPLE BOARD • Sprint Planning meeting (half day) • Daily Stand up meeting 15 mins • Update Scrum boards at the daily meetings. • Sprint Review meeting to present acceptance criteria • Sprint Retrospective meeting at the conclusion of every sprint to improve process. Sprints Sample Scrum Board
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