Gamooga's Campaign Management for Insurance Companies

1. Product Features
Gamooga Softtech Pvt. Ltd.
http://www.gsecondscreen.com/

2. GAMOOGA – PRODUCT FEATURES
Introduction
Gamooga is the market leader in providing real-time intelligent digital engagement
solutions to its customers. We help brands understand their visitors' intent and value,
enabling them to meaningfully connect through personalized messaging across all
channels and devices and improve digital customer journey and increase brand value.
From the largest enterprises to one-person businesses, our customers trust us to
deliver increased sales conversions, higher order values and lower support costs.
Whatever your business or organization, large or small, Gamooga online engagement
solutions have been developed to foster productive interaction with your customers,
and achieve and exceed your objectives.
Whether your goal is to attract and convert visitors, increase
customer acquisition, boost average order, lower your costs,
improve customer engagement — or to achieve a combination
of these results and more — we stand ready to help.
Major USPs of Gamooga:
•Realtime marketing automation – Deliver multi-channel realtime customer
experiences in a consistent and personalized way across customer touch points
throughout the journey of the customer.
1.End-to-end solution for marketing automation, adhoc and scheduled campaigns and
last mile delivery over multiple customer touch points along with measuring the
performance of the campaigns.
2.Preferred channel detection – channel of
communication and manage all the future interactions for that user over this channel.
Our automation engine tunes itself very aggressively to the user preferences just with
in a campaign or two based on his responses to the campaigns and further
communicates over the preferred channel.
3.Big Data based high speed realtime analytics with custom processing – Our analytics
cluster is based on best of the breed and high speed big data technologies like
ElasticSearch and Apache Spark. ElasticSearch is an always ready analytics engine to
deliver you the required analysis in realtime. Using Apache Spark you can run custom
SQL queries on your data and get detailed analytics over and above what is offered by
Gamooga out-of-box.
•Machine learning and statistical analysis ready – We provide a highly intuitive and
plug-n-play interface to the machine learning and statistical libraries available in the
Spark cluster. You can just setup your models and data and start the processing using
various off-the-shelf algorithms from world class MLlib libraries to generate deepest
possible insights on your customer data and predict their future behavior.
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3. 6. Data Visualization – Our analytics interface has built-in visualization so
you donot require any third party visualization tools to be integrated with
our analytics.
Technology & Products:
Gamooga comprises of:
1. Marketing Suite
2. Analytics Suite
3. Support Suite
1. Marketing Suite: Gamooga marketing automation suite offers a real-time data-
driven targeting solution that delivers personalized digital user experiences across
multiple touch points like Email, SMS, Whatsapp, Mobile Push Notifications,
Web/in-app notifications, Social and Display Ads. Using the realtime intelligence
from the analytics suite, you can create impactful action plans on how and when to
engage visitors at different stages in their life cycle through multiple touch points
both when they are on and off the website. Marketing suite is highly useful to
increase conversion rates, target lurking visitors, increase repurchase rate of
visitors, conduct highly personalized up sell/cross sell campaigns, reduce
acquisition costs and boost revenues.
Gamooga marketing automation module helps you track and record performance of
your marketing investments while keeping a track of potential opportunities that
could have been lost due to inability to identify and service the orphaned
customers. Using Gamooga you can devise campaigns to consolidate your
customer
MPP Realtime In-memory Analytics
engine
Realtime Targeting
Engine
Marketing suite
(Realtime triggers)
SMS Email Mobile Push
Web/in-app
Notifications
Support suite
Live chat WhatsApp
Adhoc
Engine
Reports
Scheduled
campaigns
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4. base and come up with new opportunities you can use for up-sell/cross-sell, while
simplifying decision making.
Realtime Campaign Management
In strong contrast to solutions like IBM Unica, our marketing automation lets you
setup trigger based campaigns that deliver content in realtime to your users
based on their actions. Whereas the solutions mentioned above let you setup
only batch processing campaigns/adhoc campaigns which have to be run in a
scheduled manner.
With our solution, you can model the complete journey of your users end to end
and show them personalized content automatically as and when they satisfy a
specific set of conditions. The interface of journey builder is highly intuitive and
you can simply drag and drop various elements to setup your campaigns. Please
refer to the screenshot below:
Similar to above you can run an automated retargeting campaign to all the users who
have come to your website from an ad-campaign and have gotten quote but have
dropped off while filling the forms by sending them an email listing the USPs of the
policy along with any customer service numbers or live chat link. And as all these
actions are happening in realtime, your marketing team does not have to: setup
segments, pull out data on weekly/monthly basis and schedule campaigns at those
specific set of visitors by pushing them into your campaign systems. This considerably
eases out the pain of your marketing teams struggling with last mile delivery.
On the customer touch points, we are not confined to email, web, mobile, social and
display but can also integrate with your internal subsystems right into your current
process flows, so as soon as a trigger fires instead of acting through the default touch
points you can act at the customer using your own internal engagement touch points
like Kiosks, call center etc.
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5. improve the effectiveness of your marketing
efforts.© 2015 Gamooga.Strictly confidential. All rights reserved.
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More examples of realtime automated
campaigns:• Cross-sell/Up-sell Campaign: Segment high annual income customers who
have purchased a term policy and send out automated messages via
email/sms/Whatsapp to prompt them to invest in Return on Investment
policies.
• Cross-sell/Up-sell Campaign: Identify customers who have invested in term
policy and have shown significant amount of interest in ULIPs during one of
their sessions on your site and send out regular automated emails on ULIPs
fund performance.
• Customer acquisition campaign: Send out automated personalized emails
suggesting various insurance products based on various parameters like
purchase value,
purchase history etc.
• Feedback campaign: Define a campaign targeting customers with a claim
settled within the last month, and send a customer satisfaction questionnaire.
Use the response data to plan further campaigns.
• Cross-sell/Up-sell campaign: Identify customers who have not added any riders
while purchasing the policy and send messages to up-sell/cross-sell riders
during the policy mid-term.
• Renewal/Policy maturity campaign: Send automated reminders about
payment due date every month or every 15 days starting two months before
due date.
• New customer acquisition campaign: Send an online notification when a new
car is purchased at the dealer, which then could start the execution of
campaign email to the new customers.
• Birthday campaign: Send automated greetings to customers based on their
birthdays.
• Claims campaign: Implement menu based servicing system using Whatsapp as
channel (like IVRs in phone calls) and start sending out automated messages
For example: if a customer has met with
an accident and wants to make a claim, he can simply do a Whatsapp on your
claim assistance number and start receiving a menu of options about the
documents required, nominee details etc.
• Social campaign: Based on the behavior in social media like
comments, likes, tweets, you can send out automated communications,
respond to this comments/tweets or incorporate this behavior in broader
retargeting/up-sell/cross-sell campaigns that takes behavior cues from various
sources like website, app including social media.
Why real-time personalization is important?
Customers have grown increasingly overwhelmed with your outbound marketing
offers and consequently the effectiveness of traditional outbound marketing
campaigns has significantly declined. The ability to connect to customers and show
them the content he/she is looking for, right when they are engaging with your brand
can dramatically

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Zero involvement of marketing personnel to download your data in batches and run
the system
conditions are satisfied your marketing messages are automatically delivered to them
in realtime.
The following are a few benefits our customers have experienced through real-time
personalization:
• 4x response rate from website offers selected in real time
• 500% increase in click-through rate
• 400% increase in revenue per impression from web transactional email
personalization
• An increased cross-sell success rate from under 10% to more than 40% in call
centers and retail shops
• 200% increase in sales attributed to offers printed on receipts at point of sale
• More personalized offers delivered in a week during inbound interactions than
previously in a year with only outbound campaigns, with higher response rates
• 67% increased customer satisfaction and experience and 60 percent increased
customer retention
• Real-time marketing provides a dramatic lift to consumer sentiment (16% lift),
purchase intent (14% lift), interest (18% lift), likelihood to recommend (18%
lift), and seriously consider any proposed offer (18% lift)
Scheduled/batch processed campaigns
Gamooga is not just confined to realtime/trigger based campaigns, you can also run
scheduled campaigns similar to IBM Unica using our Analytics suite. In short, we are an
end to end solution for all your marketing automation needs.
You can setup various customer segments and download/view the list of users
belonging to that segment and schedule a targeted outbound campaign at them in a
matter of seconds by feeding this data into our marketing automation system at the
click of a button.
Advantages of Gamooga over competitors for running scheduled/batch processed
campaigns:
•No need of complex ETL process. Data can be easily imported from your data
warehouse/SQL databases or other data sources.
•Does not take hours/days to process campaigns. Setting up flow chart, running it to
fetch the data and pushing an outbound campaign, everything happens in matter of
minutes.
•Campaign execution speed does not go down when you are handling large number of
customer events/segments in a campaign. Other competing products

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in this space require handling huge SQL tables and joins drastically reducing
processing efficiency.
•Also, since Gamooga entirely revolves around customer events, actions
(email, sms, call) at your customers can be triggered even before they have
successfully submitted your policy form. For example; say a customer has
started filling form and has experienced errors at step2 and has left your site
without completing the form, Gamooga can immediately trigger a personalized
email to that user providing him a one-click link to resume the form. So
Gamooga gets all the customer data (email, phone) within the form as soon as
the customer hits the to next and even before the form
is successfully submitted. Whereas customer data goes into your database only
if the form is successfully submitted and hence in other solutions you can start
your campaigns only when the customer has successfully submitted the form
and will not be able to engage with the customers who have shown genuine
interest to purchase your policy but has dropped off in between.
•Ease of implementation: With Gamooga, product managers/business teams
can design their own flow charts/campaigns. No need to send the business
requirements to campaign management team to develop the required flow
charts for the campaign. In essence setting up campaigns with Gamooga does
not require technical knowledge at all.
•Unlike other solutions, there is no need to refresh pre-created segments to
import the new customer data. Customer segments are automatically updated
in realtime as and when new data is being added.
•Gamooga does not have any last mile delivery issues. Wherever possible it
directly delivers campaigns right at the user to the end-point on its own,
wherever not possible, it maintains tight integrations with end-points. Also,
Gamooga tracks campaign responses very effectively and accurately, hence
there is no further need to push the response data back into the campaign
system.
•Campaign foresight and planning: Simulate campaign on your previous
customer data and understand the effectiveness of the campaign prior to
launching it.
•Campaign performance MIS: Gamooga helps you measure campaign
performance by aggregating the number of users reached, how may
engagements have resulted, how many users have come back to your
website/app/product, how many resulted in sale conversions etc. Gamooga
also helps you measure various metrics like how many campaigns has each
user received, products marketed, what has he showed interest in etc all at a
user level.
•Realtime reporting of campaign performance: Gamooga tracks the
performance of your campaigns and alerts the campaign managers in realtime
when any of the performance metrics have dropped below an acceptable level.
2. Analytics Suite: Gather meaningful insights into user data through our
powerful realtime analytics.

8. • Analyze the effectiveness of your online strategies and performance of
your marketing campaigns in realtime
• Get information on your KPIs like site traffic, traffic sources, bounce rates,
conversion rates, promotional click-through rates, purchase metrics,
customer loyalty etc
• Highly fluidic interface to instantly create and customize reports
• Hosted, realtime, distributed, massively parallel processing cluster that can
handle billions of visitor behavioral events to generate insights for ad-hoc
queries in sub-second durations.
• Do time series aggregations, complete funnel analysis and deep cohort
analysis across various visitor segments
• Download the list of users belonging to a particular segment and run
scheduled campaigns at them
Main features of our
analytics:
• Adhoc aggregations: Aggregations help businesses analyse various visitor
behavioural properties across different visitor segments at a very granular
level. Understand high performing campaigns, visitor segments with higher
drop off rates, category of products with highest conversion rates etc in
realtime to get actionable insights.
Perform aggregations like sum, average, count, max, min over huge amounts of
visitor behaviour data with deep filtration using segments, micro conditions
and group-by to gain the required insight into right set of performance metrics
and KPIs.
• Adhoc funnels: Funnel is the path that users are most likely to follow to
achieve the conversion of a goal. It shows you where the visitors enter, where
they get stuck, and where they leave. You'll see the strengths and weaknesses
in your site navigation, difficulties in purchase paths, where the visitors are
navigating away etc.
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9. You can also filter these funnels based on different visitor segments to
understand how each segment is converting and try and understand
the inefficiencies with in low performing segments.
• Adhoc cohorts: Cohorts let you understand the repeat nature of your visitors
of a specific action or the progression from one event to another over a period
of time. They can help you understand the rate of repeat site visits of visitors
acquired through a specific campaign or the landing to purchase ratio of
visitors from a specific landing page across time etc.
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10. • Visitor list: Gamooga is not only adept at macro analytics but can also provide
you with the complete list of actual visitors who belong to a segment, who
have dropped off a funnel or belong to a cohort along with more details like
their contact nos, email ids or any other property that is available in the
system. You can push this data into other processing systems that you have
already deployed or target them with our adhoc compaigns.
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11. 3. Support Suite:
engagements between businesses and their consumers.
1. Live Chat: Gamooga chat creates real-time connections for businesses to
connect with consumers through Websites and mobile devices;
1. Proactive Chats: Proactively invite prospects for chat when they show
signs of purchase or abandonment behavior.
2. Critical Activity Alarms: Alert your support agents when critical
activities occur on your website while consumer browses the website.
3. Screen Mirror: View the screen of the visitors while offering support.
Watch every mouse click, page scroll, mouse movement, page navigation in realtime.
3. Co-browse: Your agents can also co-browse with visitors to provide
quicker assistance. Two or more people that join a co-browse session
can click, scroll, type and browse at the same time. Co-browse does
not
require any downloads or plugins to work.
3. WhatsApp Chat: Allows your customers to chats with your support agents right
through their WhatsApp.
4. Call Center Bridge: Provides businesses an ability to talk to their
consumers/prospects through voice channel, when critical events that are
important to their business occur on their website.
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12. © 2015 Gamooga.Strictly confidential. All rights reserved.
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o Insert the contact number of the visitor into the dial out list of your
dialer as soon as a possible abandoning cause is detected at a high
intent visitor.
o Significantly effective in increasing conversions than manual
outbound calling because of attending to the visitor before a context
switch happens in his mind.
Industries &Clientele
Gamooga is a world class, very innovative and a first of its kind solution. It has received
great traction and pull from the Indian enterprise market and currently is proud to
serve more than 9 industry verticals with 200+ businesses as its clients and tracking
1.4+ billion unique visitors. Following is the list of verticals and prominent clients in
each of the verticals currently using Gamooga:
1. BFSI:
a. Reliance General Insurance
https://www.reliancegeneral.co.in/ - please click on chat button
available on the right hand side of the screen. You can also do a
WhatsApp on +917666725324
•Aegon Religare Life Insurance
https://buynow.aegonreligare.com/iterm/term-insurance-online.aspx
- chat widget on the right bottom corner of the website. You can also
do a WhatsApp on +919920215415
•SBI General Insurance
•Edelweiss Tokio Life Insurance
•Bharti AXA General Insurance
•Bharti AXA Life Insurance
•Tata AIG General Insurance
•Future Generali General Insurance
•Reliance Securities
•SBI Capsec etc
2. Customers from other
verticals:
a. Bharatmatrimony
b. Indiaproperty
c. 99acres
d. Flipkart
e. Healthkart
f. Babyoye
g. Magicbricks
h. Yellowfashion
i. Bedbathmore
j. Outdoortravelgear
k. Faballey
l. Fabhres
m. Sulekha
n. Jazzmyride etc