1. How can a drink build
a more sustainable tomorrow?
Corporate Responsibility
& Sustainability Report
2011/2012
2. About this report Contents
This is Coca-Cola Enterprises’ (CCE’s) seventh annual About this report Inside Front Cover
Corporate Responsibility and Sustainability (CRS) QA with John Brock and Hubert Patricot 02
Our business 04
Report. It replaces CCE’s 2010 CRS Report as the Our stakeholders 06
company’s most recent CRS disclosure and Innovation and collaboration 08
contains a full year of data from January 1, 2011 A low-carbon, zero-waste London 2012 Olympic
to December 31, 2011 for our business operations and Paralympic Games 09
covering seven European territories: Great Britain, Governance10
France and Monaco, Belgium, Luxembourg, the Energy and Climate Change 12
Netherlands, Norway and Sweden, and our offices Sustainable Packaging and Recycling 16
in the United States. It also includes some illustrative Water Stewardship 20
case studies and business activities from 2012. Product Portfolio 24
Community28
Active Healthy Living 30
For news on CCE’s sustainability initiatives and further Workplace32
resources, see our website:
www.ccesustainabilityplan.com Our targets 36
GRI Index and CEO Water Mandate Index 38
UN Global Compact Index and 2011 Awards 39
Assurance statement 40
Reporting boundaries Further detail of our emissions distributor of Coca-Cola products, CCE has www.ccesustainabilityplan.com
and standards by scope can be found online at developed a sustainability plan aligned
Our sustainability plan website provides
www.ccesustainabilityplan.com. with these seven focus areas. By delivering
further detail on our CRS commitments and
Unless otherwise indicated, the progress against the 37 targets in our plan,
The water use data in this report refers targets, a full GRI Index, progress updates
environmental and workplace data in this we support The Coca-Cola Company in
to production facilities, where we have and details of awards and events which
report covers all operations owned or attaining its own global goals and targets.
the greatest water use. All financial data have occurred since the plan’s launch.
controlled (production, sales/distribution, Each of our seven commitments is stated at
in this report is in US dollars, unless
combination sales/production facilities, the beginning of each chapter of this report Country reports: Each of CCE’s territories
administrative offices and fleet) by
Coca-Cola Enterprises (CCE). Our
otherwise stated.
This report has been verified by SGS (see
and a review of progress against each of
the 37 plan targets is on pages 36 and 37.
produces a Coca-Cola system report in
conjunction with The Coca-Cola
How can a drink build
workplace, community and carbon data
includes our offices in the United States.
page 40) and is aligned with the Global
Reporting Initiative (GRI), self-assessed
at level B+. The report also serves as our
Our sustainability plan was built during
2011 following significant consultation
Company, giving local examples of
how CCE’s CRS commitments are being
brought to life in our communities. These
a more sustainable tomorrow?
Our carbon footprint is calculated in with a wide range of stakeholders. This
Communication on Progress (COP) for the reports can be found online at each of
accordance with the WRI/WBCSD
Greenhouse Gas Protocol and we use an
United Nations Global Compact (UNGC)
and the Water Stewardship chapter
report has also been shaped by the input
we received – each chapter answers a
question posed by a third party at our
the following websites: By creating a sustainability plan
that will enable us to…
operational consolidation approach to Great Britain:
serves as our COP-Water, as part of
determine organizational boundaries. roundtable events – showing how we www.cokecorporateresponsibility.co.uk
our endorsement of the UNGC CEO
For example, our carbon and energy data are listening and responding. www.cokecce.co.uk
Water Mandate.
includes only the distribution impacts of
deliver, lead
France:
beverages that we distribute but do not
www.coca-cola-entreprise.fr
produce, such as Ocean Spray products. Material information –
Data is consolidated from a number of
Materiality
where to find it Belgium and Luxembourg:
sources, including our manufacturing www.cocacolabelgium.be
facilities, fuel use information, estimated Coca-Cola products are made by over
CCE’s CRS programs are communicated Netherlands:
cold drinks equipment energy use, and is 300 bottling companies worldwide on
in a variety of publications:
and innovate.
analyzed centrally. Our baseline year is behalf of The Coca-Cola Company, www.coca-colanederland.nl
2007 and our emissions are independent which creates and markets brands and This report Norway:
of any greenhouse gas trades. trademarks, and manufactures syrups Provides an overview of CCE’s progress www.coca-cola.no
and concentrates. Coca-Cola Enterprises against our commitments in 2011 and our
Under the Protocol, we measure our is one of the licensed, independent bottling ambitions for the future. It includes Sweden:
emissions in three ‘scopes’: companies which purchases these items information on our business, our www.coca-cola.se
and produces and packages beverages governance and management of CRS, our
• Scope 1 The Coca-Cola Company
to sell and distribute to retail and wholesale stakeholders and the work we are doing
The fuel we use for manufacturing, our Provides many sources of Coca-Cola
customers. Our relationship with The in each focus area. It contains a summary
own fleet of trucks, vans and cars, and system sustainability information.
Coca-Cola Company influences the way GRI Index and indices showing our
our process and fugitive emissions In particular, its website, www.
we work, our spheres of responsibility and compliance with the UN Global Compact
• Scope 2 how we determine our material issues. thecoca-colacompany.com, contains
and its CEO Water Mandate.
The electricity we use at all our sites corporate codes and policies which
The Coca-Cola system has determined Online inform CCE’s own approach to CRS.
• Scope 3 seven material sustainability focus www.cokecce.com Its 2010/2011 Sustainability Report,
The electricity used by our coolers and areas, which make up its Live Positively www.thecoca-colacompany.com/
vending machines at our customers’ framework. These are a result of work and Our corporate website provides further sustainabilityreport/index.html, contains
premises, our business travel by rail and consultation over many years. Each has a detail on some of our initiatives, our a summary of the global Coca-Cola
air, and the fuel used by our third-party set of global measurable targets. As the governance structure and corporate system sustainability work.
distributors. Western European manufacturer and CRS policies.
www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 01
3. QA with John Brock and Hubert Patricot
What does our new sustainability plan
mean for CCE?
The plan sets out our new sustainability vision, QA with John Brock
and Hubert Patricot
Q/ What is new in the
sustainability plan?
we want to lead our industry in
the two focus areas where we
Q/ How have you ‘delivered
for today’ in 2011?
Q/ So how will a drink build
a sustainable tomorrow?
commitments and targets. It demonstrates how John Brock (Chairman A/ John Brock: We’ve defined,
believe we can make the biggest
difference – Energy and Climate A/ Hubert Patricot: We reduced A/ John Brock: We’re learning
we’ll grow our business while we build a more and CEO) and Hubert Patricot,
(Executive Vice President
for the first time, our vision for
CRS at CCE. We want to build
Change and Sustainable
Packaging and Recycling.
the carbon footprint of our
business operations by around
that the answer is a journey not
a destination. We’ll continue to
sustainable tomorrow. and President, European a sustainable tomorrow – and 70,000 tonnes CO2e (8.4 percent) embed CRS into our organization,
Group) discuss our 2011 to do so we have set seven Q/ How will you innovate from 2010, while growing our in everything we do. We’ll follow
CRS achievements, future commitments and 37 challenging for the future? volume by 3.5 percent. This is part our plan to meet the goals we’ve
plans and challenges. and measurable targets which of an overall 10 percent decrease set and we’ll work with others to
we aim to achieve by 2020. A/ Hubert Patricot: Our plan in emissions from our 2007 innovate when we don’t know all
Q/ What was your greatest We have developed three opens new opportunities for us baseline. We are also working the answers. In this, our first CRS
Corporate Responsibility and strategic priorities around three to work with a wide range of hard to drive down the amount Report since its launch, we hope
Our strategic priorities Sustainability (CRS) achievement themes which are core to making stakeholders, building on strong, of water we use to make our to show you how we are already
in 2011? our vision reality – Deliver, Lead existing partnerships with the products. We used an average delivering for today and inspiring
and Innovate. UN Global Compact and its CEO of 1.43 liters of water to produce for tomorrow.
Deliver for today A/ John Brock: In September Water Mandate, and generating one liter of product, down from
On our commitments and targets 2011, we produced a new A/ Hubert Patricot: We’ve also new alliances to create innovative 1.48 liters/liter in 2010.
sustainability plan – ‘Deliver set stretching, value chain-based solutions and drive thought
for Today, Inspire for Tomorrow’, goals which address some of leadership. We want to harness John Brock: We have also started
the next milestone on our CRS the bigger issues that society as the power of our own employees to address impacts related to the
Our sustainability vision
Lead the industry journey. Over the last two a whole faces. And we’ve said to generate new ideas and we raw materials we purchase. In a
In Energy and Climate Change and years, we have examined how are already working with our joint venture with ECO Plastics, we
Sustainable Packaging and Recycling leading companies should suppliers to encourage them to have built a new recycling facility,
We will deliver for today, growing engage on societal issues reduce carbon and launched a ‘Continuum’. This is one of the
a low-carbon, zero-waste business, and the ways in which we can ‘Carbon Challenge’ in 2011. biggest plastics reprocessing
and inspire and lead change for a Innovate for the future
continue to embed sustainability facilities in Western Europe. It will
more sustainable tomorrow. in everything we do. This A/ John Brock: Innovation and recycle the packaging from every
Opportunities for innovation, collaboration plan is our new roadmap to partnership will become even Coca-Cola product consumed
and partnership becoming an increasingly more important over time, at the London 2012 Games later
sustainable company. particularly in the context of the this year.
macroeconomic challenges we
Q/ How did you build the plan? continue to face in our operating Q/ What is in store for 2012?
environment. On issues such as
A/ Hubert Patricot: The strength public health and climate change A/ Hubert Patricot: Our stretching
of the plan is in the stakeholder we are determined to be part environmental goals mean that
input we sought every step of of the solution. we must better understand and
the way. While we have a strong measure the impacts of our value
CRS foundation, after becoming chain. We’ll be working hard with
a wholly European business, our suppliers to identify and
we wanted to listen again to the reduce these impacts, focusing
expectations of our stakeholders first on carbon.
to understand how we can lead
in sustainability. They told us to A/ John Brock: We’ll also be
embed CRS deeper into the heart looking for ways to innovate
of our business, to take further for the future, and are looking
responsibility for impacts which forward to showcasing how we
extend into our value chain, ‘deliver for today’ on a world stage
and to be more visionary and at the London 2012 Olympic and
innovative. The plan sets out a Paralympic Games. We’ll be
framework in which we can do a key part of the most sustainable
all this – and more. Games in history, using
environmental technologies such
as biogas trucks, encouraging
consumers to recycle and offering
John Brock Hubert Patricot unique opportunities for
(left) (right) representatives from our
Chairman and CEO Executive Vice President communities to be part of
Coca-Cola Enterprises, Inc. (CCE) and President, European Group this amazing event.
Coca-Cola Enterprises, Inc. (CCE)
02 www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 03
4. Our business
Where we operate Our manufacturing and distribution process
1.43ltr
Average amount of
water used to make
1 liter of product.
Serving 170 million people Our business has environmental
FIGURE 1 — Territories of operation FIGURE 3 — Our manufacturing and distribution process
across seven countries in Key and social impacts across the
Western Europe, Coca-Cola life cycle of our products, from Percentage
Enterprises (CCE) is one of the CCE European the sourcing and use of raw emissions
world’s largest independent Headquarters materials and ingredients, Value chain process (estimated)1 Impact
bottlers of Coca-Cola beverages. Country head offices to the manufacturing of our
13,250
Bottling plants Our supply chain
We operate in Great Britain, products and their disposal.
France, Monaco, Belgium, Ingredients: Ninety-five percent of our products are made
Luxembourg, the Netherlands, The goals we have set in our from concentrates supplied by our brand owners. The rest
Norway and Sweden. Number of employees. sustainability plan focus on are finished products that we distribute. We purchase sugar 17%
reducing our impacts at each directly; our low-calorie sweeteners are already contained
Our business stage of our value chain and in the concentrates we buy. We also purchase juices, mineral
waters and carbon dioxide to make our products, and are Ingredients
Our operations have making a positive difference to
working with our suppliers to reduce the carbon and water
achieved growth in volume and the communities in which we
impacts of these raw materials.
operating income for the last six operate. Figure 3 shows the
consecutive years. In 2011, we sold different impacts of our business Packaging: Our packaging materials – aluminum, steel, PET
approximately 12 billion bottles at each stage of the value chain, plastic (virgin, recycled and plant-based), cardboard and shrink 47%
and cans (or 620 million physical and identifies where, in the wrap – come from a range of approved suppliers. We are
cases) across our territories, remainder of this report, you can working with these suppliers and innovating within our own
and generated approximately read about how we are seeking business to reduce the impacts of the packaging materials we Packaging
$8.3 billion in revenues and to reduce them. We have directly put onto the marketplace.
7
$1.1 billion of operating income. focused on measuring and
reducing our operational impacts
We remain a public company, and the impacts we can control, Our business
incorporated and headquartered such as emissions from our Manufacturing: We use water and energy (gas and electricity)
in the United States and publicly
traded on the New York Stock
cold drinks equipment. Our
sustainability plan will require
in our manufacturing sites to produce our beverages. We 8%
are focused on increasing our operational efficiencies and
Exchange under the symbol CCE. Number of countries innovation, collaboration and minimizing our waste. Additionally, as an employer of Manufacturing
In May 2011, we announced CCE’s of operation. partnership with suppliers and approximately 13,250 people, we provide jobs and pay taxes
secondary listing on the NYSE customers to identify ways to in the countries and communities in which we operate.
Euronext in Paris. reduce impacts across our
Distribution: The distribution of our products uses fuel, so we
8%
17
value chain.
are looking for new, low-carbon ways to get our products to
Our products
market. We are investigating new low-carbon fuels and ways
CCE manufactures and distributes to optimize our distribution network and are working with Distribution
some of the most popular third-party hauliers to reduce our impacts.
beverage brands in the world.
Cooling and selling our products: Our wide range of
The foundation of our business products reflects the changing needs and demands of our
is the world’s most recognized
brand, Coca-Cola, alongside
consumers across our territories. Refrigerating our products
uses energy, so we are increasing the efficiency of our coolers 21%
Diet Coke, Coca-Cola light, Number of on our customers’ premises.
Coke Zero, Fanta and Sprite, as manufacturing sites.
well as a growing range of water, Refrigeration
juices and juice drinks, sports
drinks, energy drinks and FIGURE 2 — Coca-Cola Enterprises: Key Statistics The marketplace
ready-to-drink teas. One of our
strategic business priorities is to Manufacturing Carbon footprint Water use ratio Key — our areas of impact Product Portfolio: Our wide range of products reflects the
be number one or a strong Territory Employees sites (‘000s metric tonnes CO2e) (liters to make 1 liter product) changing needs and demands of our consumers across
number two in each of these our territories.
Belgium Luxembourg Energy and Climate Change
categories. The Coca-Cola 2,500 3 92 1.65
Company is our primary strategic Sustainable Packaging Recycling: Our empty packaging becomes waste unless it is
France 2,970 5 115 1.32 collected for recycling, so we are working to increase recycling Included in
partner. While beverages owned and Recycling
Great Britain rates across our territories, which in turn will help us to packaging2
4,580 6 4151 1.31
by The Coca-Cola Company and Water Stewardship generate more material which we can turn into new bottles.
its affiliates represent more than Netherlands 830 1 107 1.42
Recycling
90 percent of our volume, we Norway Product Portfolio Community: Coca-Cola is a local product, made by local
1,380 1 20 2.232
distribute several brands for people and we have strong links with our communities. We
Sweden 830 1 15 1.89 Community
other franchise partners, such aim to make a positive difference wherever we manufacture
as Capri Sun and Ocean Spray. USA and sell our products.
160 0 6 n/a Active Healthy Living
TOTAL 13,250 17 769 3 1.43 Workplace
1. Great Britain is our largest market and has carbon-intense electricity. 1. We have modeled emissions for ingredients and packaging using industry average conversion factors linked to our own
2. N orway’s water use ratio is higher as we use water to wash our refillable plastic bottles. procurement data for each raw material. This value chain footprint has not been audited by third party independent verifiers.
04 3. Column does not add to 769,000 tonnes CO2e as a result of rounding. www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 2. A s a result of packaging carbon footprint methodologies. 05
5. Our stakeholders
Q/ “Will CCE deliver the sustainability plan alone or We then convened a group of Continuing engagement and
Key 2011 Partnerships
$3.6bn spent with over 16,000
will you seek partnerships?” 25 key stakeholders from across partnership with thought leaders,
suppliers in 20111.
our countries of operation to NGOs, suppliers, customers and
Stefan Crets advise us how to develop our many others will be fundamental While all our stakeholder
Executive Director, CSR Europe goals and programs further to to achieving the stretching goals groups are important, we have
ensure leadership. Their counsel, we have set and in helping us focused our CRS engagement
A/ “Listening to and working with a wide range of along with benchmarking studies innovate for the future.” on our employees and on
stakeholders was key to the development of our
sustainability plan in 2011. Once we had stated our
ambition – to be the leader in Corporate Responsibility
and advice from regular advisors
and internal experts, pushed us
to develop the vision, plan and
framework as well as the
Laura Brightwell
Senior Vice President,
Public Affairs and
subject matter experts who
have been able to provide
valuable insight into how we
can improve our efforts.
#1
ranking in Advantage
and Sustainability within the food and beverage commitments and targets which Communications, CCE Group customer
satisfaction survey in
industry – we drafted new commitments and targets. now guide CRS at CCE.
Great Britain, France,
Belgium and the
Netherlands in 2011.
FIGURE 4 — Working with Stakeholders to shape our Sustainability Plan Awards Recognition Academics and Investors, shareowners Media and social media Suppliers
thought leaders and analysts
What they said… Characteristics of leading What we did… In 2011, CCE was ranked #1 in the We have provided input into a number of In addition to announcing a secondary We have enhanced the use of our social We spent more than $3.6 billion with over
sustainability companies food and beverage industry for the academic studies. We have shared our listing on the NYSE Euronext in Paris, media pages to tell our CRS story, and 16,000 suppliers in 2011. Of this, 74 percent
third consecutive year in experiences on embedding sustainability we completed our sixth submission carried out a virtual sustainability panel was spent in our countries of operation
Set new goals focusing on the seven most material issues
A holistic approach, taking Newsweek’s Green Rankings, and
into our company with Ashridge Business to the Carbon Disclosure Project and discussion to launch our sustainability and 86 percent within the EU. We expect
for our business and reaching into our value chain School. We have also explained the ways our third application to the Dow Jones plan. This was a discussion about building all our suppliers to adhere to our Supplier
broad responsibility
also ranked higher than any other we use communication to collaborate Sustainability Index. We continue to sustainable value chains and was Guiding Principles (SGPs), a set of
US consumer goods company. This with supply chain stakeholders on be a member of the FTSE4Good Index. broadcast online so that our stakeholders standards that includes health and safety,
Developed a new vision for CRS at our company – “We will deliver
Having a compelling vision year we also became the first soft sustainability initiatives with researchers CRS also forms a regular part of each could engage in dialogue with our human rights, labor, environment and
for today, growing a low-carbon, zero-waste business, and at Brunel University. presentation we make to financial leaders in real time. At the same time, we business integrity. We also incorporate
for sustainability drinks company to receive the
inspire and lead change for a more sustainable tomorrow.” analysts. launched a new website – environmental criteria into our Supplier
Carbon Trust Standard award www.ccesustainabilityplan.com – which Relationship Management process, which
Renewed commitment from our Chairman and CEO to focus (see page 15). provides all the details of our sustainability covered 80 percent of our 2011 spend with
Strong leadership
on sustainability leadership that ensures we meet external plan, and will aim to seek dialogue with suppliers. We held our second Supplier
expectations and drive CRS throughout our business stakeholders using social media. Sustainability Summit for our top 60
suppliers to investigate ways to work
Included ‘Innovate for the future’ in our framework as a strategic FTSE4Good
Development of innovative solutions together to encourage innovation
priority for CRS at CCE throughout our value chain.
Set commitments and targets which require us to measure
Leading-edge aspirations sUPPLIER CARBON
and reduce impacts outside the scope of our own operations
CHALLENGE 2011
Encouraged ongoing stakeholder input during the development
Transparency
of our sustainability plan, which was launched to a wide variety
of stakeholders
Designated two ‘leadership’ focus areas for our business on
Focusing on material issues
which we will aim to lead the industry: Energy and Climate
Change and Sustainable Packaging and Recycling
Challenged ourselves to build an ‘Innovate for the future’ platform
Collaborating and networking Leadership networks Employees Customers Non-governmental
through collaboration and partnership
As part of our commitment to organizations
reduce our carbon footprint
We have been invited to join the EU In 2011, we continued our partnership We have over one million customers, We are a signatory to the UN Global
across the value chain, we Corporate Leaders Group on Climate with the University of Cambridge ranging from small independent retailers Compact and its CEO Water Mandate,
Launching our
launched a ‘Carbon Challenge’ Change to communicate the support of Sustainability Leadership Programme to large international chains. Our strategic and work closely with the International
sustainability plan
for 129 of our suppliers at our business for the European Union to and conducted two additional courses for business priority is to be their most valued Business Leaders Forum (IBLF). In 2011,
move to a low-carbon society. In 2012, more than 50 members of CCE’s senior supplier, so we are constantly examining our Chairman and CEO, John Brock,
Supplier Sustainability Summit in
Our sustainability plan was we will join SustainAbility’s Engaging management. In 2012, we will continue and improving our distribution methods, engaged with the IBLF to inform its work
2011. Suppliers were surveyed Stakeholders network of peer our partnership, focusing on embedding our customer service processes and our on embedding sustainability leadership.
launched to a wide range
about their carbon emissions companies dedicated to advancing CRS into our commercial decision-making. internal operating systems to ensure we We have also entered into a water
of stakeholders through a
attributable to their supply to transparency and accountability. We also held our fourth ‘CRS in Action are meeting their needs. We set annual replenishment partnership with the
virtual panel discussion in Week’, engaging in community and targets for customer satisfaction and World Wildlife Fund (see page 23)
CCE and their responses
September 20111. environmentally focused activities measure our performance using surveys and we maintain a wide range of
have allowed us to evaluate from sporting challenges to clean-up such as those by the Advantage Group, relationships with national NGOs such
their carbon impact and events across all our countries (see pages which assess suppliers on factors as those involved in packaging recovery
carbon performance. Over 28 and 31). We are planning another week including category development, customer (see page 19).
of action in 2012. service, innovation and logistics. In 2011, we
the coming months, we’ll be
were rated the leading consumer goods
using these results to work company in Great Britain, France, Belgium
with our suppliers and identify and the Netherlands. This was the first time
areas of best practice and in which our French business unit achieved
this #1 ranking.
methods for reducing the total
carbon emissions.
06 1. Watch our launch video at www.ccesustainabilityplan.com www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 1. Excluding concentrate spend. 07