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How can a drink build
a more sustainable tomorrow?



Corporate Responsibility
& Sustainability Report
2011/2012
About this report                                                                                                                                                                                                                                         Contents



This is Coca-Cola Enterprises’ (CCE’s) seventh annual                                                                                                                                                                                                     About this report                       Inside Front Cover
Corporate Responsibility and Sustainability (CRS)                                                                                                                                                                                                         QA with John Brock and Hubert Patricot                02
                                                                                                                                                                                                                                                          Our business                                           04
Report. It replaces CCE’s 2010 CRS Report as the                                                                                                                                                                                                          Our stakeholders                                       06
company’s most recent CRS disclosure and                                                                                                                                                                                                                  Innovation and collaboration                           08
contains a full year of data from January 1, 2011                                                                                                                                                                                                         A low-carbon, zero-waste London 2012 Olympic
to December 31, 2011 for our business operations                                                                                                                                                                                                          and Paralympic Games                                   09
covering seven European territories: Great Britain,                                                                                                                                                                                                       Governance10
France and Monaco, Belgium, Luxembourg, the                                                                                                                                                                                                               Energy and Climate Change           12
Netherlands, Norway and Sweden, and our offices                                                                                                                                                                                                           Sustainable Packaging and Recycling 16
in the United States. It also includes some illustrative                                                                                                                                                                                                  Water Stewardship                   20
case studies and business activities from 2012.                                                                                                                                                                                                           Product Portfolio                   24
                                                                                                                                                                                                                                                          Community28
                                                                                                                                                                                                                                                          Active Healthy Living               30
For news on CCE’s sustainability initiatives and further                                                                                                                                                                                                  Workplace32
resources, see our website:
www.ccesustainabilityplan.com                                                                                                                                                                                                                             Our targets                                            36
                                                                                                                                                                                                                                                          GRI Index and CEO Water Mandate Index                  38
                                                                                                                                                                                                                                                          UN Global Compact Index and 2011 Awards                39
                                                                                                                                                                                                                                                          Assurance statement                                    40
Reporting boundaries                           Further detail of our emissions                  distributor of Coca-Cola products, CCE has     www.ccesustainabilityplan.com
and standards                                  by scope can be found online at                  developed a sustainability plan aligned
                                                                                                                                               Our sustainability plan website provides
                                               www.ccesustainabilityplan.com.                   with these seven focus areas. By delivering
                                                                                                                                               further detail on our CRS commitments and
Unless otherwise indicated, the                                                                 progress against the 37 targets in our plan,
                                               The water use data in this report refers                                                        targets, a full GRI Index, progress updates
environmental and workplace data in this                                                        we support The Coca-Cola Company in
                                               to production facilities, where we have                                                         and details of awards and events which
report covers all operations owned or                                                           attaining its own global goals and targets.
                                               the greatest water use. All financial data                                                      have occurred since the plan’s launch.
controlled (production, sales/distribution,                                                     Each of our seven commitments is stated at
                                               in this report is in US dollars, unless
combination sales/production facilities,                                                        the beginning of each chapter of this report   Country reports: Each of CCE’s territories
administrative offices and fleet) by
Coca-Cola Enterprises (CCE). Our
                                               otherwise stated.

                                               This report has been verified by SGS (see
                                                                                                and a review of progress against each of
                                                                                                the 37 plan targets is on pages 36 and 37.
                                                                                                                                               produces a Coca-Cola system report in
                                                                                                                                               conjunction with The Coca-Cola
                                                                                                                                                                                             How can a drink build
workplace, community and carbon data
includes our offices in the United States.
                                               page 40) and is aligned with the Global
                                               Reporting Initiative (GRI), self-assessed
                                               at level B+. The report also serves as our
                                                                                                Our sustainability plan was built during
                                                                                                2011 following significant consultation
                                                                                                                                               Company, giving local examples of
                                                                                                                                               how CCE’s CRS commitments are being
                                                                                                                                               brought to life in our communities. These
                                                                                                                                                                                             a more sustainable tomorrow?
Our carbon footprint is calculated in                                                           with a wide range of stakeholders. This
                                               Communication on Progress (COP) for the                                                         reports can be found online at each of
accordance with the WRI/WBCSD
Greenhouse Gas Protocol and we use an
                                               United Nations Global Compact (UNGC)
                                               and the Water Stewardship chapter
                                                                                                report has also been shaped by the input
                                                                                                we received – each chapter answers a
                                                                                                question posed by a third party at our
                                                                                                                                               the following websites:                       By creating a sustainability plan
                                                                                                                                                                                             that will enable us to…
operational consolidation approach to                                                                                                          Great Britain:
                                               serves as our COP-Water, as part of
determine organizational boundaries.                                                            roundtable events – showing how we             www.cokecorporateresponsibility.co.uk
                                               our endorsement of the UNGC CEO
For example, our carbon and energy data                                                         are listening and responding.                  www.cokecce.co.uk
                                               Water Mandate.
includes only the distribution impacts of




                                                                                                                                                                                             deliver, lead
                                                                                                                                               France:
beverages that we distribute but do not
                                                                                                                                               www.coca-cola-entreprise.fr
produce, such as Ocean Spray products.                                                          Material information –
Data is consolidated from a number of
                                               Materiality
                                                                                                where to find it                               Belgium and Luxembourg:
sources, including our manufacturing                                                                                                           www.cocacolabelgium.be
facilities, fuel use information, estimated    Coca-Cola products are made by over
                                                                                                CCE’s CRS programs are communicated            Netherlands:
cold drinks equipment energy use, and is       300 bottling companies worldwide on
                                                                                                in a variety of publications:




                                                                                                                                                                                             and innovate.
analyzed centrally. Our baseline year is       behalf of The Coca-Cola Company,                                                                www.coca-colanederland.nl
2007 and our emissions are independent         which creates and markets brands and             This report                                    Norway:
of any greenhouse gas trades.                  trademarks, and manufactures syrups              Provides an overview of CCE’s progress         www.coca-cola.no
                                               and concentrates. Coca-Cola Enterprises          against our commitments in 2011 and our
Under the Protocol, we measure our             is one of the licensed, independent bottling     ambitions for the future. It includes          Sweden:
emissions in three ‘scopes’:                   companies which purchases these items            information on our business, our               www.coca-cola.se
                                               and produces and packages beverages              governance and management of CRS, our
•	Scope 1                                                                                                                                     The Coca-Cola Company
                                               to sell and distribute to retail and wholesale   stakeholders and the work we are doing
   The fuel we use for manufacturing, our                                                                                                      Provides many sources of Coca-Cola
                                               customers. Our relationship with The             in each focus area. It contains a summary
   own fleet of trucks, vans and cars, and                                                                                                     system sustainability information.
                                               Coca-Cola Company influences the way             GRI Index and indices showing our
   our process and fugitive emissions                                                                                                          In particular, its website, www.
                                               we work, our spheres of responsibility and       compliance with the UN Global Compact
•	Scope 2                                     how we determine our material issues.                                                           thecoca-colacompany.com, contains
                                                                                                and its CEO Water Mandate.
   The electricity we use at all our sites                                                                                                     corporate codes and policies which
                                               The Coca-Cola system has determined              Online                                         inform CCE’s own approach to CRS.
•	Scope 3                                     seven material sustainability focus              www.cokecce.com                                Its 2010/2011 Sustainability Report,
   The electricity used by our coolers and     areas, which make up its Live Positively                                                        www.thecoca-colacompany.com/
   vending machines at our customers’          framework. These are a result of work and        Our corporate website provides further         sustainabilityreport/index.html, contains
   premises, our business travel by rail and   consultation over many years. Each has a         detail on some of our initiatives, our         a summary of the global Coca-Cola
   air, and the fuel used by our third-party   set of global measurable targets. As the         governance structure and corporate             system sustainability work.
   distributors.                               Western European manufacturer and                CRS policies.

                                                                                                                                                                       www.cokecce.com       Corporate Responsibility  Sustainability Report 2011/2012                                                            01
QA with John Brock and Hubert Patricot
What does our new sustainability plan
mean for CCE?

The plan sets out our new sustainability vision,                                           QA with John Brock
                                                                                           and Hubert Patricot
                                                                                                                                Q/ What is new in the
                                                                                                                                sustainability plan?
                                                                                                                                                                             we want to lead our industry in
                                                                                                                                                                             the two focus areas where we
                                                                                                                                                                                                                  Q/ How have you ‘delivered
                                                                                                                                                                                                                  for today’ in 2011?
                                                                                                                                                                                                                                                          Q/ So how will a drink build
                                                                                                                                                                                                                                                          a sustainable tomorrow?
commitments and targets. It demonstrates how                                               John Brock (Chairman                 A/ John Brock: We’ve defined,
                                                                                                                                                                             believe we can make the biggest
                                                                                                                                                                             difference – Energy and Climate      A/ Hubert Patricot: We reduced          A/ John Brock: We’re learning
we’ll grow our business while we build a more                                              and CEO) and Hubert Patricot,
                                                                                           (Executive Vice President
                                                                                                                                for the first time, our vision for
                                                                                                                                CRS at CCE. We want to build
                                                                                                                                                                             Change and Sustainable
                                                                                                                                                                             Packaging and Recycling.
                                                                                                                                                                                                                  the carbon footprint of our
                                                                                                                                                                                                                  business operations by around
                                                                                                                                                                                                                                                          that the answer is a journey not
                                                                                                                                                                                                                                                          a destination. We’ll continue to
sustainable tomorrow.                                                                      and President, European              a sustainable tomorrow – and                                                      70,000 tonnes CO2e (8.4 percent)        embed CRS into our organization,
                                                                                           Group) discuss our 2011              to do so we have set seven                   Q/ How will you innovate             from 2010, while growing our            in everything we do. We’ll follow
                                                                                           CRS achievements, future             commitments and 37 challenging               for the future?                      volume by 3.5 percent. This is part     our plan to meet the goals we’ve
                                                                                           plans and challenges.                and measurable targets which                                                      of an overall 10 percent decrease       set and we’ll work with others to
                                                                                                                                we aim to achieve by 2020.                   A/ Hubert Patricot: Our plan         in emissions from our 2007              innovate when we don’t know all
                                                                                           Q/ What was your greatest            We have developed three                      opens new opportunities for us       baseline. We are also working           the answers. In this, our first CRS
                                                                                           Corporate Responsibility and         strategic priorities around three            to work with a wide range of         hard to drive down the amount           Report since its launch, we hope
                                             Our strategic priorities                      Sustainability (CRS) achievement     themes which are core to making              stakeholders, building on strong,    of water we use to make our             to show you how we are already
                                                                                           in 2011?                             our vision reality – Deliver, Lead           existing partnerships with the       products. We used an average            delivering for today and inspiring
                                                                                                                                and Innovate.                                UN Global Compact and its CEO        of 1.43 liters of water to produce      for tomorrow.
                                             Deliver for today                             A/ John Brock: In September                                                       Water Mandate, and generating        one liter of product, down from
                                             On our commitments and targets                2011, we produced a new              A/ Hubert Patricot: We’ve also               new alliances to create innovative   1.48 liters/liter in 2010.
                                                                                           sustainability plan – ‘Deliver       set stretching, value chain-based            solutions and drive thought
                                                                                           for Today, Inspire for Tomorrow’,    goals which address some of                  leadership. We want to harness       John Brock: We have also started
                                                                                           the next milestone on our CRS        the bigger issues that society as            the power of our own employees       to address impacts related to the
Our sustainability vision
                                             Lead the industry                             journey. Over the last two           a whole faces. And we’ve said                to generate new ideas and we         raw materials we purchase. In a
                                             In Energy and Climate Change and              years, we have examined how                                                       are already working with our         joint venture with ECO Plastics, we
                                             Sustainable Packaging and Recycling           leading companies should                                                          suppliers to encourage them to       have built a new recycling facility,
We will deliver for today, growing                                                         engage on societal issues                                                         reduce carbon and launched a         ‘Continuum’. This is one of the
a low-carbon, zero-waste business,                                                         and the ways in which we can                                                      ‘Carbon Challenge’ in 2011.          biggest plastics reprocessing
and inspire and lead change for a            Innovate for the future
                                                                                           continue to embed sustainability                                                                                       facilities in Western Europe. It will
more sustainable tomorrow.                                                                 in everything we do. This                                                         A/ John Brock: Innovation and        recycle the packaging from every
                                             Opportunities for innovation, collaboration   plan is our new roadmap to                                                        partnership will become even         Coca-Cola product consumed
                                             and partnership                               becoming an increasingly                                                          more important over time,            at the London 2012 Games later
                                                                                           sustainable company.                                                              particularly in the context of the   this year.
                                                                                                                                                                             macroeconomic challenges we
                                                                                           Q/ How did you build the plan?                                                    continue to face in our operating    Q/ What is in store for 2012?
                                                                                                                                                                             environment. On issues such as
                                                                                           A/ Hubert Patricot: The strength                                                  public health and climate change     A/ Hubert Patricot: Our stretching
                                                                                           of the plan is in the stakeholder                                                 we are determined to be part         environmental goals mean that
                                                                                           input we sought every step of                                                     of the solution.                     we must better understand and
                                                                                           the way. While we have a strong                                                                                        measure the impacts of our value
                                                                                           CRS foundation, after becoming                                                                                         chain. We’ll be working hard with
                                                                                           a wholly European business,                                                                                            our suppliers to identify and
                                                                                           we wanted to listen again to the                                                                                       reduce these impacts, focusing
                                                                                           expectations of our stakeholders                                                                                       first on carbon.
                                                                                           to understand how we can lead
                                                                                           in sustainability. They told us to                                                                                     A/ John Brock: We’ll also be
                                                                                           embed CRS deeper into the heart                                                                                        looking for ways to innovate
                                                                                           of our business, to take further                                                                                       for the future, and are looking
                                                                                           responsibility for impacts which                                                                                       forward to showcasing how we
                                                                                           extend into our value chain,                                                                                           ‘deliver for today’ on a world stage
                                                                                           and to be more visionary and                                                                                           at the London 2012 Olympic and
                                                                                           innovative. The plan sets out a                                                                                        Paralympic Games. We’ll be
                                                                                           framework in which we can do                                                                                           a key part of the most sustainable
                                                                                           all this – and more.                                                                                                   Games in history, using
                                                                                                                                                                                                                  environmental technologies such
                                                                                                                                                                                                                  as biogas trucks, encouraging
                                                                                                                                                                                                                  consumers to recycle and offering
John Brock                           Hubert Patricot                                                                                                                                                              unique opportunities for
(left)                               (right)                                                                                                                                                                      representatives from our
Chairman and CEO                     Executive Vice President                                                                                                                                                     communities to be part of
Coca-Cola Enterprises, Inc. (CCE)    and President, European Group                                                                                                                                                this amazing event.
                                     Coca-Cola Enterprises, Inc. (CCE)



02                                                                                                            www.cokecce.com   Corporate Responsibility  Sustainability Report 2011/2012                                                                                                 03
Our business
Where we operate                                                                                                                                                                                       Our manufacturing and distribution process
                                                                                                                                                                                                                                                                                                                                                                 1.43ltr
                                                                                                                                                                                                                                                                                                                                                                    Average amount of
                                                                                                                                                                                                                                                                                                                                                                    water used to make
                                                                                                                                                                                                                                                                                                                                                                     1 liter of product.
Serving 170 million people                                                                                                                                                                             Our business has environmental
                                      FIGURE 1 — Territories of operation                                                                                                                                                                               FIGURE 3 — Our manufacturing and distribution process
across seven countries in                                                                                                                     Key                                                      and social impacts across the
Western Europe, Coca-Cola                                                                                                                                                                              life cycle of our products, from                                                                                                                            Percentage
Enterprises (CCE) is one of the                                                                                                               	 CCE European 		                                        the sourcing and use of raw                                                                                                                                  emissions
world’s largest independent                                                                                                                   	Headquarters                                            materials and ingredients,                                                                                                       Value chain process        (estimated)1       Impact
bottlers of Coca-Cola beverages.                                                                                                              	 Country head offices                                   to the manufacturing of our


                                       13,250
                                                                                                                                              	 Bottling plants                                                                                           Our supply chain
We operate in Great Britain,                                                                                                                                                                           products and their disposal.
France, Monaco, Belgium,                                                                                                                                                                                                                                 Ingredients: Ninety-five percent of our products are made
Luxembourg, the Netherlands,                                                                                                                                                                           The goals we have set in our                      from concentrates supplied by our brand owners. The rest
Norway and Sweden.                    Number of employees.                                                                                                                                             sustainability plan focus on                      are finished products that we distribute. We purchase sugar                                                   17%
                                                                                                                                                                                                       reducing our impacts at each                      directly; our low-calorie sweeteners are already contained
Our business                                                                                                                                                                                           stage of our value chain and                      in the concentrates we buy. We also purchase juices, mineral
                                                                                                                                                                                                                                                         waters and carbon dioxide to make our products, and are                            Ingredients
Our operations have                                                                                                                                                                                    making a positive difference to
                                                                                                                                                                                                                                                         working with our suppliers to reduce the carbon and water
achieved growth in volume and                                                                                                                                                                          the communities in which we
                                                                                                                                                                                                                                                         impacts of these raw materials.
operating income for the last six                                                                                                                                                                      operate. Figure 3 shows the
consecutive years. In 2011, we sold                                                                                                                                                                    different impacts of our business                 Packaging: Our packaging materials – aluminum, steel, PET
approximately 12 billion bottles                                                                                                                                                                       at each stage of the value chain,                 plastic (virgin, recycled and plant-based), cardboard and shrink                                              47%
and cans (or 620 million physical                                                                                                                                                                      and identifies where, in the                      wrap – come from a range of approved suppliers. We are
cases) across our territories,                                                                                                                                                                         remainder of this report, you can                 working with these suppliers and innovating within our own
and generated approximately                                                                                                                                                                            read about how we are seeking                     business to reduce the impacts of the packaging materials we                        Packaging
$8.3 billion in revenues and                                                                                                                                                                           to reduce them. We have directly                  put onto the marketplace.




                                                                                                                                                                         7
$1.1 billion of operating income.                                                                                                                                                                      focused on measuring and
                                                                                                                                                                                                       reducing our operational impacts
We remain a public company,                                                                                                                                                                            and the impacts we can control,                    Our business
incorporated and headquartered                                                                                                                                                                         such as emissions from our                        Manufacturing: We use water and energy (gas and electricity)
in the United States and publicly
traded on the New York Stock
                                                                                                                                                                                                       cold drinks equipment. Our
                                                                                                                                                                                                       sustainability plan will require
                                                                                                                                                                                                                                                         in our manufacturing sites to produce our beverages. We                                                      8%
                                                                                                                                                                                                                                                         are focused on increasing our operational efficiencies and
Exchange under the symbol CCE.                                                                                                                                Number of countries                      innovation, collaboration and                     minimizing our waste. Additionally, as an employer of                            Manufacturing
In May 2011, we announced CCE’s                                                                                                                                 of operation.                          partnership with suppliers and                    approximately 13,250 people, we provide jobs and pay taxes
secondary listing on the NYSE                                                                                                                                                                          customers to identify ways to                     in the countries and communities in which we operate.
Euronext in Paris.                                                                                                                                                                                     reduce impacts across our
                                                                                                                                                                                                                                                         Distribution: The distribution of our products uses fuel, so we
                                                                                                                                                                                                                                                                                                                                                                      8%



                                                                                                                             17
                                                                                                                                                                                                       value chain.
                                                                                                                                                                                                                                                         are looking for new, low-carbon ways to get our products to
Our products
                                                                                                                                                                                                                                                         market. We are investigating new low-carbon fuels and ways
CCE manufactures and distributes                                                                                                                                                                                                                         to optimize our distribution network and are working with                          Distribution
some of the most popular                                                                                                                                                                                                                                 third-party hauliers to reduce our impacts.
beverage brands in the world.
                                                                                                                                                                                                                                                         Cooling and selling our products: Our wide range of
The foundation of our business                                                                                                                                                                                                                           products reflects the changing needs and demands of our
is the world’s most recognized
brand, Coca-Cola, alongside
                                                                                                                                                                                                                                                         consumers across our territories. Refrigerating our products
                                                                                                                                                                                                                                                         uses energy, so we are increasing the efficiency of our coolers                                              21%
Diet Coke, Coca-Cola light,                                                                                                Number of                                                                                                                     on our customers’ premises.
Coke Zero, Fanta and Sprite, as                                                                                         manufacturing sites.
well as a growing range of water,                                                                                                                                                                                                                                                                                                          Refrigeration
juices and juice drinks, sports
drinks, energy drinks and             FIGURE 2 — Coca-Cola Enterprises: Key Statistics                                                                                                                                                                    The marketplace
ready-to-drink teas. One of our
strategic business priorities is to                                                                            Manufacturing              Carbon footprint                  Water use ratio             Key — our areas of impact                        Product Portfolio: Our wide range of products reflects the
be number one or a strong                  Territory                                     Employees                      sites          (‘000s metric tonnes CO2e)   (liters to make 1 liter product)                                                     changing needs and demands of our consumers across
number two in each of these                                                                                                                                                                                                                              our territories.
                                           Belgium  Luxembourg                                                                                                                                               Energy and Climate Change
categories. The Coca-Cola                                                                     2,500                            3                            92                              1.65
Company is our primary strategic                                                                                                                                                                              Sustainable Packaging                      Recycling: Our empty packaging becomes waste unless it is
                                           France                                              2,970                           5                            115                             1.32                                                         collected for recycling, so we are working to increase recycling                                           Included in
partner. While beverages owned                                                                                                                                                                                and Recycling
                                           Great Britain                                                                                                                                                                                                 rates across our territories, which in turn will help us to                                                packaging2
                                                                                              4,580                            6                           4151                              1.31
by The Coca-Cola Company and                                                                                                                                                                                  Water Stewardship                          generate more material which we can turn into new bottles.
its affiliates represent more than         Netherlands                                           830                            1                          107                               1.42
                                                                                                                                                                                                                                                                                                                                              Recycling
90 percent of our volume, we               Norway                                                                                                                                                             Product Portfolio                          Community: Coca-Cola is a local product, made by local
                                                                                               1,380                            1                            20                             2.232
distribute several brands for                                                                                                                                                                                                                            people and we have strong links with our communities. We
                                           Sweden                                                830                            1                            15                             1.89              Community
other franchise partners, such                                                                                                                                                                                                                           aim to make a positive difference wherever we manufacture
as Capri Sun and Ocean Spray.              USA                                                                                                                                                                                                           and sell our products.
                                                                                                  160                          0                              6                              n/a              Active Healthy Living

                                           TOTAL                                             13,250                           17                           769 3                            1.43              Workplace

                                      1.	Great Britain is our largest market and has carbon-intense electricity.                                                                                                                                                  1.	We have modeled emissions for ingredients and packaging using industry average conversion factors linked to our own
                                      2.	N orway’s water use ratio is higher as we use water to wash our refillable plastic bottles.                                                                                                                                 procurement data for each raw material. This value chain footprint has not been audited by third party independent verifiers.
04                                    3.	Column does not add to 769,000 tonnes CO2e as a result of rounding.                                                             www.cokecce.com               Corporate Responsibility  Sustainability Report 2011/2012 2.	A s a result of packaging carbon footprint methodologies.                                                                 05
Our stakeholders



Q/ “Will CCE deliver the sustainability plan alone or                                We then convened a group of            Continuing engagement and
                                                                                                                                                                   Key 2011 Partnerships
                                                                                                                                                                                                                                                                                        $3.6bn     spent with over 16,000
will you seek partnerships?”                                                         25 key stakeholders from across        partnership with thought leaders,
                                                                                                                                                                                                                                                                                                     suppliers in 20111.
                                                                                     our countries of operation to          NGOs, suppliers, customers and
Stefan Crets                                                                         advise us how to develop our           many others will be fundamental        While all our stakeholder
Executive Director, CSR Europe                                                       goals and programs further to          to achieving the stretching goals      groups are important, we have
                                                                                     ensure leadership. Their counsel,      we have set and in helping us          focused our CRS engagement
A/ “Listening to and working with a wide range of                                    along with benchmarking studies        innovate for the future.”              on our employees and on
stakeholders was key to the development of our
sustainability plan in 2011. Once we had stated our
ambition – to be the leader in Corporate Responsibility
                                                                                     and advice from regular advisors
                                                                                     and internal experts, pushed us
                                                                                     to develop the vision, plan and
                                                                                     framework as well as the
                                                                                                                            Laura Brightwell
                                                                                                                            Senior Vice President,
                                                                                                                            Public Affairs and
                                                                                                                                                                   subject matter experts who
                                                                                                                                                                   have been able to provide
                                                                                                                                                                   valuable insight into how we
                                                                                                                                                                   can improve our efforts.
                                                                                                                                                                                                                                                                                                                                          #1
                                                                                                                                                                                                                                                                                                                                ranking in Advantage
and Sustainability within the food and beverage                                      commitments and targets which          Communications, CCE                                                                                                                                                                                   Group customer
                                                                                                                                                                                                                                                                                                                                satisfaction survey in
industry – we drafted new commitments and targets.                                   now guide CRS at CCE.
                                                                                                                                                                                                                                                                                                                                Great Britain, France,
                                                                                                                                                                                                                                                                                                                                  Belgium and the
                                                                                                                                                                                                                                                                                                                                 Netherlands in 2011.

 FIGURE 4 — Working with Stakeholders to shape our Sustainability Plan                                                       Awards  Recognition                    Academics and                                   Investors, shareowners                      Media and social media                           Suppliers
                                                                                                                                                                     thought leaders                                 and analysts
 What they said… Characteristics of leading           What we did…                                                           In 2011, CCE was ranked #1 in the       We have provided input into a number of         In addition to announcing a secondary       We have enhanced the use of our social           We spent more than $3.6 billion with over
 sustainability companies                                                                                                    food and beverage industry for the      academic studies. We have shared our            listing on the NYSE Euronext in Paris,      media pages to tell our CRS story, and           16,000 suppliers in 2011. Of this, 74 percent
                                                                                                                             third consecutive year in               experiences on embedding sustainability         we completed our sixth submission           carried out a virtual sustainability panel       was spent in our countries of operation
                                                      Set new goals focusing on the seven most material issues
     A holistic approach, taking                                                                                             Newsweek’s Green Rankings, and
                                                                                                                                                                     into our company with Ashridge Business         to the Carbon Disclosure Project and        discussion to launch our sustainability          and 86 percent within the EU. We expect
                                                      for our business and reaching into our value chain                                                             School. We have also explained the ways         our third application to the Dow Jones      plan. This was a discussion about building       all our suppliers to adhere to our Supplier
     broad responsibility
                                                                                                                             also ranked higher than any other       we use communication to collaborate             Sustainability Index. We continue to        sustainable value chains and was                 Guiding Principles (SGPs), a set of
                                                                                                                             US consumer goods company. This         with supply chain stakeholders on               be a member of the FTSE4Good Index.         broadcast online so that our stakeholders        standards that includes health and safety,
                                                      Developed a new vision for CRS at our company – “We will deliver
     Having a compelling vision                                                                                              year we also became the first soft      sustainability initiatives with researchers     CRS also forms a regular part of each       could engage in dialogue with our                human rights, labor, environment and
                                                      for today, growing a low-carbon, zero-waste business, and                                                      at Brunel University.                           presentation we make to financial           leaders in real time. At the same time, we       business integrity. We also incorporate
     for sustainability                                                                                                      drinks company to receive the
                                                      inspire and lead change for a more sustainable tomorrow.”                                                                                                      analysts.                                   launched a new website –                         environmental criteria into our Supplier
                                                                                                                             Carbon Trust Standard award                                                                                                         www.ccesustainabilityplan.com – which            Relationship Management process, which
                                                      Renewed commitment from our Chairman and CEO to focus                  (see page 15).                                                                                                                      provides all the details of our sustainability   covered 80 percent of our 2011 spend with
     Strong leadership
                                                      on sustainability leadership that ensures we meet external                                                                                                                                                 plan, and will aim to seek dialogue with         suppliers. We held our second Supplier
                                                      expectations and drive CRS throughout our business                                                                                                                                                         stakeholders using social media.                 Sustainability Summit for our top 60
                                                                                                                                                                                                                                                                                                                  suppliers to investigate ways to work
                                                      Included ‘Innovate for the future’ in our framework as a strategic                                                                                             FTSE4Good
     Development of innovative solutions                                                                                                                                                                                                                                                                          together to encourage innovation
                                                      priority for CRS at CCE                                                                                                                                                                                                                                     throughout our value chain.
                                                      Set commitments and targets which require us to measure
     Leading-edge aspirations                                                                                                sUPPLIER CARBON
                                                      and reduce impacts outside the scope of our own operations
                                                                                                                             CHALLENGE 2011
                                                      Encouraged ongoing stakeholder input during the development
     Transparency
                                                      of our sustainability plan, which was launched to a wide variety
                                                      of stakeholders
                                                      Designated two ‘leadership’ focus areas for our business on
     Focusing on material issues
                                                      which we will aim to lead the industry: Energy and Climate
                                                      Change and Sustainable Packaging and Recycling
                                                      Challenged ourselves to build an ‘Innovate for the future’ platform
     Collaborating and networking                                                                                                                                    Leadership networks                           Employees                                     Customers                                        Non-governmental
                                                      through collaboration and partnership
                                                                                                                             As part of our commitment to                                                                                                                                                         organizations
                                                                                                                             reduce our carbon footprint
                                                                                                                                                                     We have been invited to join the EU           In 2011, we continued our partnership         We have over one million customers,              We are a signatory to the UN Global
                                                                                                                             across the value chain, we              Corporate Leaders Group on Climate            with the University of Cambridge              ranging from small independent retailers         Compact and its CEO Water Mandate,
 Launching our
                                                                                                                             launched a ‘Carbon Challenge’           Change to communicate the support of          Sustainability Leadership Programme           to large international chains. Our strategic     and work closely with the International
 sustainability plan
                                                                                                                             for 129 of our suppliers at our         business for the European Union to            and conducted two additional courses for      business priority is to be their most valued     Business Leaders Forum (IBLF). In 2011,
                                                                                                                                                                     move to a low-carbon society. In 2012,        more than 50 members of CCE’s senior          supplier, so we are constantly examining         our Chairman and CEO, John Brock,
                                                                                                                             Supplier Sustainability Summit in
 Our sustainability plan was                                                                                                                                         we will join SustainAbility’s Engaging        management. In 2012, we will continue         and improving our distribution methods,          engaged with the IBLF to inform its work
                                                                                                                             2011. Suppliers were surveyed           Stakeholders network of peer                  our partnership, focusing on embedding        our customer service processes and our           on embedding sustainability leadership.
 launched to a wide range
                                                                                                                             about their carbon emissions            companies dedicated to advancing              CRS into our commercial decision-making.      internal operating systems to ensure we          We have also entered into a water
 of stakeholders through a
                                                                                                                             attributable to their supply to         transparency and accountability.              We also held our fourth ‘CRS in Action        are meeting their needs. We set annual           replenishment partnership with the
 virtual panel discussion in                                                                                                                                                                                       Week’, engaging in community and              targets for customer satisfaction and            World Wildlife Fund (see page 23)
                                                                                                                             CCE and their responses
 September 20111.                                                                                                                                                                                                  environmentally focused activities            measure our performance using surveys            and we maintain a wide range of
                                                                                                                             have allowed us to evaluate                                                           from sporting challenges to clean-up          such as those by the Advantage Group,            relationships with national NGOs such
                                                                                                                             their carbon impact and                                                               events across all our countries (see pages    which assess suppliers on factors                as those involved in packaging recovery
                                                                                                                             carbon performance. Over                                                              28 and 31). We are planning another week      including category development, customer         (see page 19).
                                                                                                                                                                                                                   of action in 2012.                            service, innovation and logistics. In 2011, we
                                                                                                                             the coming months, we’ll be
                                                                                                                                                                                                                                                                 were rated the leading consumer goods
                                                                                                                             using these results to work                                                                                                         company in Great Britain, France, Belgium
                                                                                                                             with our suppliers and identify                                                                                                     and the Netherlands. This was the first time
                                                                                                                             areas of best practice and                                                                                                          in which our French business unit achieved
                                                                                                                                                                                                                                                                 this #1 ranking.
                                                                                                                             methods for reducing the total
                                                                                                                             carbon emissions.
06                                     1. Watch our launch video at www.ccesustainabilityplan.com                                              www.cokecce.com    Corporate Responsibility  Sustainability Report 2011/2012                                    1. Excluding concentrate spend.                                                                   07
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
CSR Coca Cola 2011 2012
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CSR Coca Cola 2011 2012

  • 1. How can a drink build a more sustainable tomorrow? Corporate Responsibility & Sustainability Report 2011/2012
  • 2. About this report Contents This is Coca-Cola Enterprises’ (CCE’s) seventh annual About this report Inside Front Cover Corporate Responsibility and Sustainability (CRS) QA with John Brock and Hubert Patricot 02 Our business 04 Report. It replaces CCE’s 2010 CRS Report as the Our stakeholders 06 company’s most recent CRS disclosure and Innovation and collaboration 08 contains a full year of data from January 1, 2011 A low-carbon, zero-waste London 2012 Olympic to December 31, 2011 for our business operations and Paralympic Games 09 covering seven European territories: Great Britain, Governance10 France and Monaco, Belgium, Luxembourg, the Energy and Climate Change 12 Netherlands, Norway and Sweden, and our offices Sustainable Packaging and Recycling 16 in the United States. It also includes some illustrative Water Stewardship 20 case studies and business activities from 2012. Product Portfolio 24 Community28 Active Healthy Living 30 For news on CCE’s sustainability initiatives and further Workplace32 resources, see our website: www.ccesustainabilityplan.com Our targets 36 GRI Index and CEO Water Mandate Index 38 UN Global Compact Index and 2011 Awards 39 Assurance statement 40 Reporting boundaries Further detail of our emissions distributor of Coca-Cola products, CCE has www.ccesustainabilityplan.com and standards by scope can be found online at developed a sustainability plan aligned Our sustainability plan website provides www.ccesustainabilityplan.com. with these seven focus areas. By delivering further detail on our CRS commitments and Unless otherwise indicated, the progress against the 37 targets in our plan, The water use data in this report refers targets, a full GRI Index, progress updates environmental and workplace data in this we support The Coca-Cola Company in to production facilities, where we have and details of awards and events which report covers all operations owned or attaining its own global goals and targets. the greatest water use. All financial data have occurred since the plan’s launch. controlled (production, sales/distribution, Each of our seven commitments is stated at in this report is in US dollars, unless combination sales/production facilities, the beginning of each chapter of this report Country reports: Each of CCE’s territories administrative offices and fleet) by Coca-Cola Enterprises (CCE). Our otherwise stated. This report has been verified by SGS (see and a review of progress against each of the 37 plan targets is on pages 36 and 37. produces a Coca-Cola system report in conjunction with The Coca-Cola How can a drink build workplace, community and carbon data includes our offices in the United States. page 40) and is aligned with the Global Reporting Initiative (GRI), self-assessed at level B+. The report also serves as our Our sustainability plan was built during 2011 following significant consultation Company, giving local examples of how CCE’s CRS commitments are being brought to life in our communities. These a more sustainable tomorrow? Our carbon footprint is calculated in with a wide range of stakeholders. This Communication on Progress (COP) for the reports can be found online at each of accordance with the WRI/WBCSD Greenhouse Gas Protocol and we use an United Nations Global Compact (UNGC) and the Water Stewardship chapter report has also been shaped by the input we received – each chapter answers a question posed by a third party at our the following websites: By creating a sustainability plan that will enable us to… operational consolidation approach to Great Britain: serves as our COP-Water, as part of determine organizational boundaries. roundtable events – showing how we www.cokecorporateresponsibility.co.uk our endorsement of the UNGC CEO For example, our carbon and energy data are listening and responding. www.cokecce.co.uk Water Mandate. includes only the distribution impacts of deliver, lead France: beverages that we distribute but do not www.coca-cola-entreprise.fr produce, such as Ocean Spray products. Material information – Data is consolidated from a number of Materiality where to find it Belgium and Luxembourg: sources, including our manufacturing www.cocacolabelgium.be facilities, fuel use information, estimated Coca-Cola products are made by over CCE’s CRS programs are communicated Netherlands: cold drinks equipment energy use, and is 300 bottling companies worldwide on in a variety of publications: and innovate. analyzed centrally. Our baseline year is behalf of The Coca-Cola Company, www.coca-colanederland.nl 2007 and our emissions are independent which creates and markets brands and This report Norway: of any greenhouse gas trades. trademarks, and manufactures syrups Provides an overview of CCE’s progress www.coca-cola.no and concentrates. Coca-Cola Enterprises against our commitments in 2011 and our Under the Protocol, we measure our is one of the licensed, independent bottling ambitions for the future. It includes Sweden: emissions in three ‘scopes’: companies which purchases these items information on our business, our www.coca-cola.se and produces and packages beverages governance and management of CRS, our • Scope 1 The Coca-Cola Company to sell and distribute to retail and wholesale stakeholders and the work we are doing The fuel we use for manufacturing, our Provides many sources of Coca-Cola customers. Our relationship with The in each focus area. It contains a summary own fleet of trucks, vans and cars, and system sustainability information. Coca-Cola Company influences the way GRI Index and indices showing our our process and fugitive emissions In particular, its website, www. we work, our spheres of responsibility and compliance with the UN Global Compact • Scope 2 how we determine our material issues. thecoca-colacompany.com, contains and its CEO Water Mandate. The electricity we use at all our sites corporate codes and policies which The Coca-Cola system has determined Online inform CCE’s own approach to CRS. • Scope 3 seven material sustainability focus www.cokecce.com Its 2010/2011 Sustainability Report, The electricity used by our coolers and areas, which make up its Live Positively www.thecoca-colacompany.com/ vending machines at our customers’ framework. These are a result of work and Our corporate website provides further sustainabilityreport/index.html, contains premises, our business travel by rail and consultation over many years. Each has a detail on some of our initiatives, our a summary of the global Coca-Cola air, and the fuel used by our third-party set of global measurable targets. As the governance structure and corporate system sustainability work. distributors. Western European manufacturer and CRS policies. www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 01
  • 3. QA with John Brock and Hubert Patricot What does our new sustainability plan mean for CCE? The plan sets out our new sustainability vision, QA with John Brock and Hubert Patricot Q/ What is new in the sustainability plan? we want to lead our industry in the two focus areas where we Q/ How have you ‘delivered for today’ in 2011? Q/ So how will a drink build a sustainable tomorrow? commitments and targets. It demonstrates how John Brock (Chairman A/ John Brock: We’ve defined, believe we can make the biggest difference – Energy and Climate A/ Hubert Patricot: We reduced A/ John Brock: We’re learning we’ll grow our business while we build a more and CEO) and Hubert Patricot, (Executive Vice President for the first time, our vision for CRS at CCE. We want to build Change and Sustainable Packaging and Recycling. the carbon footprint of our business operations by around that the answer is a journey not a destination. We’ll continue to sustainable tomorrow. and President, European a sustainable tomorrow – and 70,000 tonnes CO2e (8.4 percent) embed CRS into our organization, Group) discuss our 2011 to do so we have set seven Q/ How will you innovate from 2010, while growing our in everything we do. We’ll follow CRS achievements, future commitments and 37 challenging for the future? volume by 3.5 percent. This is part our plan to meet the goals we’ve plans and challenges. and measurable targets which of an overall 10 percent decrease set and we’ll work with others to we aim to achieve by 2020. A/ Hubert Patricot: Our plan in emissions from our 2007 innovate when we don’t know all Q/ What was your greatest We have developed three opens new opportunities for us baseline. We are also working the answers. In this, our first CRS Corporate Responsibility and strategic priorities around three to work with a wide range of hard to drive down the amount Report since its launch, we hope Our strategic priorities Sustainability (CRS) achievement themes which are core to making stakeholders, building on strong, of water we use to make our to show you how we are already in 2011? our vision reality – Deliver, Lead existing partnerships with the products. We used an average delivering for today and inspiring and Innovate. UN Global Compact and its CEO of 1.43 liters of water to produce for tomorrow. Deliver for today A/ John Brock: In September Water Mandate, and generating one liter of product, down from On our commitments and targets 2011, we produced a new A/ Hubert Patricot: We’ve also new alliances to create innovative 1.48 liters/liter in 2010. sustainability plan – ‘Deliver set stretching, value chain-based solutions and drive thought for Today, Inspire for Tomorrow’, goals which address some of leadership. We want to harness John Brock: We have also started the next milestone on our CRS the bigger issues that society as the power of our own employees to address impacts related to the Our sustainability vision Lead the industry journey. Over the last two a whole faces. And we’ve said to generate new ideas and we raw materials we purchase. In a In Energy and Climate Change and years, we have examined how are already working with our joint venture with ECO Plastics, we Sustainable Packaging and Recycling leading companies should suppliers to encourage them to have built a new recycling facility, We will deliver for today, growing engage on societal issues reduce carbon and launched a ‘Continuum’. This is one of the a low-carbon, zero-waste business, and the ways in which we can ‘Carbon Challenge’ in 2011. biggest plastics reprocessing and inspire and lead change for a Innovate for the future continue to embed sustainability facilities in Western Europe. It will more sustainable tomorrow. in everything we do. This A/ John Brock: Innovation and recycle the packaging from every Opportunities for innovation, collaboration plan is our new roadmap to partnership will become even Coca-Cola product consumed and partnership becoming an increasingly more important over time, at the London 2012 Games later sustainable company. particularly in the context of the this year. macroeconomic challenges we Q/ How did you build the plan? continue to face in our operating Q/ What is in store for 2012? environment. On issues such as A/ Hubert Patricot: The strength public health and climate change A/ Hubert Patricot: Our stretching of the plan is in the stakeholder we are determined to be part environmental goals mean that input we sought every step of of the solution. we must better understand and the way. While we have a strong measure the impacts of our value CRS foundation, after becoming chain. We’ll be working hard with a wholly European business, our suppliers to identify and we wanted to listen again to the reduce these impacts, focusing expectations of our stakeholders first on carbon. to understand how we can lead in sustainability. They told us to A/ John Brock: We’ll also be embed CRS deeper into the heart looking for ways to innovate of our business, to take further for the future, and are looking responsibility for impacts which forward to showcasing how we extend into our value chain, ‘deliver for today’ on a world stage and to be more visionary and at the London 2012 Olympic and innovative. The plan sets out a Paralympic Games. We’ll be framework in which we can do a key part of the most sustainable all this – and more. Games in history, using environmental technologies such as biogas trucks, encouraging consumers to recycle and offering John Brock Hubert Patricot unique opportunities for (left) (right) representatives from our Chairman and CEO Executive Vice President communities to be part of Coca-Cola Enterprises, Inc. (CCE) and President, European Group this amazing event. Coca-Cola Enterprises, Inc. (CCE) 02 www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 03
  • 4. Our business Where we operate Our manufacturing and distribution process 1.43ltr Average amount of water used to make 1 liter of product. Serving 170 million people Our business has environmental FIGURE 1 — Territories of operation FIGURE 3 — Our manufacturing and distribution process across seven countries in Key and social impacts across the Western Europe, Coca-Cola life cycle of our products, from Percentage Enterprises (CCE) is one of the CCE European the sourcing and use of raw emissions world’s largest independent Headquarters materials and ingredients, Value chain process (estimated)1 Impact bottlers of Coca-Cola beverages. Country head offices to the manufacturing of our 13,250 Bottling plants Our supply chain We operate in Great Britain, products and their disposal. France, Monaco, Belgium, Ingredients: Ninety-five percent of our products are made Luxembourg, the Netherlands, The goals we have set in our from concentrates supplied by our brand owners. The rest Norway and Sweden. Number of employees. sustainability plan focus on are finished products that we distribute. We purchase sugar 17% reducing our impacts at each directly; our low-calorie sweeteners are already contained Our business stage of our value chain and in the concentrates we buy. We also purchase juices, mineral waters and carbon dioxide to make our products, and are Ingredients Our operations have making a positive difference to working with our suppliers to reduce the carbon and water achieved growth in volume and the communities in which we impacts of these raw materials. operating income for the last six operate. Figure 3 shows the consecutive years. In 2011, we sold different impacts of our business Packaging: Our packaging materials – aluminum, steel, PET approximately 12 billion bottles at each stage of the value chain, plastic (virgin, recycled and plant-based), cardboard and shrink 47% and cans (or 620 million physical and identifies where, in the wrap – come from a range of approved suppliers. We are cases) across our territories, remainder of this report, you can working with these suppliers and innovating within our own and generated approximately read about how we are seeking business to reduce the impacts of the packaging materials we Packaging $8.3 billion in revenues and to reduce them. We have directly put onto the marketplace. 7 $1.1 billion of operating income. focused on measuring and reducing our operational impacts We remain a public company, and the impacts we can control, Our business incorporated and headquartered such as emissions from our Manufacturing: We use water and energy (gas and electricity) in the United States and publicly traded on the New York Stock cold drinks equipment. Our sustainability plan will require in our manufacturing sites to produce our beverages. We 8% are focused on increasing our operational efficiencies and Exchange under the symbol CCE. Number of countries innovation, collaboration and minimizing our waste. Additionally, as an employer of Manufacturing In May 2011, we announced CCE’s of operation. partnership with suppliers and approximately 13,250 people, we provide jobs and pay taxes secondary listing on the NYSE customers to identify ways to in the countries and communities in which we operate. Euronext in Paris. reduce impacts across our Distribution: The distribution of our products uses fuel, so we 8% 17 value chain. are looking for new, low-carbon ways to get our products to Our products market. We are investigating new low-carbon fuels and ways CCE manufactures and distributes to optimize our distribution network and are working with Distribution some of the most popular third-party hauliers to reduce our impacts. beverage brands in the world. Cooling and selling our products: Our wide range of The foundation of our business products reflects the changing needs and demands of our is the world’s most recognized brand, Coca-Cola, alongside consumers across our territories. Refrigerating our products uses energy, so we are increasing the efficiency of our coolers 21% Diet Coke, Coca-Cola light, Number of on our customers’ premises. Coke Zero, Fanta and Sprite, as manufacturing sites. well as a growing range of water, Refrigeration juices and juice drinks, sports drinks, energy drinks and FIGURE 2 — Coca-Cola Enterprises: Key Statistics The marketplace ready-to-drink teas. One of our strategic business priorities is to Manufacturing Carbon footprint Water use ratio Key — our areas of impact Product Portfolio: Our wide range of products reflects the be number one or a strong Territory Employees sites (‘000s metric tonnes CO2e) (liters to make 1 liter product) changing needs and demands of our consumers across number two in each of these our territories. Belgium Luxembourg Energy and Climate Change categories. The Coca-Cola 2,500 3 92 1.65 Company is our primary strategic Sustainable Packaging Recycling: Our empty packaging becomes waste unless it is France 2,970 5 115 1.32 collected for recycling, so we are working to increase recycling Included in partner. While beverages owned and Recycling Great Britain rates across our territories, which in turn will help us to packaging2 4,580 6 4151 1.31 by The Coca-Cola Company and Water Stewardship generate more material which we can turn into new bottles. its affiliates represent more than Netherlands 830 1 107 1.42 Recycling 90 percent of our volume, we Norway Product Portfolio Community: Coca-Cola is a local product, made by local 1,380 1 20 2.232 distribute several brands for people and we have strong links with our communities. We Sweden 830 1 15 1.89 Community other franchise partners, such aim to make a positive difference wherever we manufacture as Capri Sun and Ocean Spray. USA and sell our products. 160 0 6 n/a Active Healthy Living TOTAL 13,250 17 769 3 1.43 Workplace 1. Great Britain is our largest market and has carbon-intense electricity. 1. We have modeled emissions for ingredients and packaging using industry average conversion factors linked to our own 2. N orway’s water use ratio is higher as we use water to wash our refillable plastic bottles. procurement data for each raw material. This value chain footprint has not been audited by third party independent verifiers. 04 3. Column does not add to 769,000 tonnes CO2e as a result of rounding. www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 2. A s a result of packaging carbon footprint methodologies. 05
  • 5. Our stakeholders Q/ “Will CCE deliver the sustainability plan alone or We then convened a group of Continuing engagement and Key 2011 Partnerships $3.6bn spent with over 16,000 will you seek partnerships?” 25 key stakeholders from across partnership with thought leaders, suppliers in 20111. our countries of operation to NGOs, suppliers, customers and Stefan Crets advise us how to develop our many others will be fundamental While all our stakeholder Executive Director, CSR Europe goals and programs further to to achieving the stretching goals groups are important, we have ensure leadership. Their counsel, we have set and in helping us focused our CRS engagement A/ “Listening to and working with a wide range of along with benchmarking studies innovate for the future.” on our employees and on stakeholders was key to the development of our sustainability plan in 2011. Once we had stated our ambition – to be the leader in Corporate Responsibility and advice from regular advisors and internal experts, pushed us to develop the vision, plan and framework as well as the Laura Brightwell Senior Vice President, Public Affairs and subject matter experts who have been able to provide valuable insight into how we can improve our efforts. #1 ranking in Advantage and Sustainability within the food and beverage commitments and targets which Communications, CCE Group customer satisfaction survey in industry – we drafted new commitments and targets. now guide CRS at CCE. Great Britain, France, Belgium and the Netherlands in 2011. FIGURE 4 — Working with Stakeholders to shape our Sustainability Plan Awards Recognition Academics and Investors, shareowners Media and social media Suppliers thought leaders and analysts What they said… Characteristics of leading What we did… In 2011, CCE was ranked #1 in the We have provided input into a number of In addition to announcing a secondary We have enhanced the use of our social We spent more than $3.6 billion with over sustainability companies food and beverage industry for the academic studies. We have shared our listing on the NYSE Euronext in Paris, media pages to tell our CRS story, and 16,000 suppliers in 2011. Of this, 74 percent third consecutive year in experiences on embedding sustainability we completed our sixth submission carried out a virtual sustainability panel was spent in our countries of operation Set new goals focusing on the seven most material issues A holistic approach, taking Newsweek’s Green Rankings, and into our company with Ashridge Business to the Carbon Disclosure Project and discussion to launch our sustainability and 86 percent within the EU. We expect for our business and reaching into our value chain School. We have also explained the ways our third application to the Dow Jones plan. This was a discussion about building all our suppliers to adhere to our Supplier broad responsibility also ranked higher than any other we use communication to collaborate Sustainability Index. We continue to sustainable value chains and was Guiding Principles (SGPs), a set of US consumer goods company. This with supply chain stakeholders on be a member of the FTSE4Good Index. broadcast online so that our stakeholders standards that includes health and safety, Developed a new vision for CRS at our company – “We will deliver Having a compelling vision year we also became the first soft sustainability initiatives with researchers CRS also forms a regular part of each could engage in dialogue with our human rights, labor, environment and for today, growing a low-carbon, zero-waste business, and at Brunel University. presentation we make to financial leaders in real time. At the same time, we business integrity. We also incorporate for sustainability drinks company to receive the inspire and lead change for a more sustainable tomorrow.” analysts. launched a new website – environmental criteria into our Supplier Carbon Trust Standard award www.ccesustainabilityplan.com – which Relationship Management process, which Renewed commitment from our Chairman and CEO to focus (see page 15). provides all the details of our sustainability covered 80 percent of our 2011 spend with Strong leadership on sustainability leadership that ensures we meet external plan, and will aim to seek dialogue with suppliers. We held our second Supplier expectations and drive CRS throughout our business stakeholders using social media. Sustainability Summit for our top 60 suppliers to investigate ways to work Included ‘Innovate for the future’ in our framework as a strategic FTSE4Good Development of innovative solutions together to encourage innovation priority for CRS at CCE throughout our value chain. Set commitments and targets which require us to measure Leading-edge aspirations sUPPLIER CARBON and reduce impacts outside the scope of our own operations CHALLENGE 2011 Encouraged ongoing stakeholder input during the development Transparency of our sustainability plan, which was launched to a wide variety of stakeholders Designated two ‘leadership’ focus areas for our business on Focusing on material issues which we will aim to lead the industry: Energy and Climate Change and Sustainable Packaging and Recycling Challenged ourselves to build an ‘Innovate for the future’ platform Collaborating and networking Leadership networks Employees Customers Non-governmental through collaboration and partnership As part of our commitment to organizations reduce our carbon footprint We have been invited to join the EU In 2011, we continued our partnership We have over one million customers, We are a signatory to the UN Global across the value chain, we Corporate Leaders Group on Climate with the University of Cambridge ranging from small independent retailers Compact and its CEO Water Mandate, Launching our launched a ‘Carbon Challenge’ Change to communicate the support of Sustainability Leadership Programme to large international chains. Our strategic and work closely with the International sustainability plan for 129 of our suppliers at our business for the European Union to and conducted two additional courses for business priority is to be their most valued Business Leaders Forum (IBLF). In 2011, move to a low-carbon society. In 2012, more than 50 members of CCE’s senior supplier, so we are constantly examining our Chairman and CEO, John Brock, Supplier Sustainability Summit in Our sustainability plan was we will join SustainAbility’s Engaging management. In 2012, we will continue and improving our distribution methods, engaged with the IBLF to inform its work 2011. Suppliers were surveyed Stakeholders network of peer our partnership, focusing on embedding our customer service processes and our on embedding sustainability leadership. launched to a wide range about their carbon emissions companies dedicated to advancing CRS into our commercial decision-making. internal operating systems to ensure we We have also entered into a water of stakeholders through a attributable to their supply to transparency and accountability. We also held our fourth ‘CRS in Action are meeting their needs. We set annual replenishment partnership with the virtual panel discussion in Week’, engaging in community and targets for customer satisfaction and World Wildlife Fund (see page 23) CCE and their responses September 20111. environmentally focused activities measure our performance using surveys and we maintain a wide range of have allowed us to evaluate from sporting challenges to clean-up such as those by the Advantage Group, relationships with national NGOs such their carbon impact and events across all our countries (see pages which assess suppliers on factors as those involved in packaging recovery carbon performance. Over 28 and 31). We are planning another week including category development, customer (see page 19). of action in 2012. service, innovation and logistics. In 2011, we the coming months, we’ll be were rated the leading consumer goods using these results to work company in Great Britain, France, Belgium with our suppliers and identify and the Netherlands. This was the first time areas of best practice and in which our French business unit achieved this #1 ranking. methods for reducing the total carbon emissions. 06 1. Watch our launch video at www.ccesustainabilityplan.com www.cokecce.com Corporate Responsibility Sustainability Report 2011/2012 1. Excluding concentrate spend. 07