Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system. At each step there are SEO considerations which must help you get your website ranked. This course was taught at the American Academy of Ophthalmology, Chicago, 2012. Enjoy!

1. Web Site 101:
3 Steps to Creating
Your First Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2012
Course 565

2. Randall V. Wong, M.D.
Financial Disclosure
 Co-Founder
 Medical Marketing Enterprises, LLC (O)
 www.MedicalMarketingEnterprises.com

3. Goals
After this course, you should be able to;
 Choose a domain name
 Choose a hosting service (GoDaddy, Bluehost)
 Choose a CMS (software)
 Prepare to launch your site!

4. 3 Steps to Starting a Web Site
 Domain (www.mymedicalpractice.com)
 SEO
 The suffix
 Hosting
 Self-hosted
 Hosted
 Website evelopment
 .com vs. .org vs. html

5. The Domain: Maximize the SEO
 Choosing a Domain
 Best to maximize the SEO of the domain, but not absolute
 Use a combination of popular keywords used in search
“www.BethesdaRacketStringing.com”
Vs.
“www.WongWongandWong.com”

6. What’s in a Name?
 Choose 3 keywords which describe your services
 Combine them
 Maximizes the SEO of choosing a domain

7. RetinaEyeDoctor.com
 Retina + Eye + Doctor
 www.RetinaEyeDoctor.com
 Ranks Globally
 Has both SEO of the URL and the site is optimized

8. Keyword Search
 Use Keyword Search tools to determine if a particular word is commonly
used
 E.g. “Eye Doctor” is searched more often than “Ophthalmologist”
 “Keyword Tool”

9. Google Keyword Tool

12. Buy the Domain
 Usually purchased for $10-$15
 Cost per year
 Best to buy for 5 years, signifies you are “trusted”
 Spammers and Black Hat sites will buy for much shorter duration.

13. Bluehost.com
Bluehost.com

14. GoDaddy.com
GoDaddy.com

15. Domain Ownership
 You may or may not want to pay for anonymity
 We recommend using a company credit card and listing yourself as the
owner and at your office address

16. Domain Suffix: Does it Matter?
 .com
 .net
 .org
 .edu
 In general, the Domain suffix is intended to signify the type of company or
organization, but any entity can enter domains with these suffixes.

17. Country Codes and SEO
 Domain suffixes
 Country Codes
 .ca – Canada
 .cn – China
 .de – Germany
 .au - Australia
 Not all country codes are available
 SEO – host URL in same country

18. Hosting Your Site
 Self-Hosted
 Maximum Control
 Maximize SEO

19. Hosting: Where to Store Your Site
Hosted (Free) Self-Hosted
 Blogger.com  GoDaddy.com
 Wordpress.com  Bluehost.com
 Godaddy.com  HostGator.com

20. Hosted: Pros vs. Cons
Pros Cons
 Free  URL unprofessional
 No Server Maintenance  Limited design themes
 No Downtime  File Access/Ownership
 Free URL  Poor SEO

21. Self-Hosting
Cons Pros
 Costs  Costs - $10/mo.
 “Maintenance”  Custom Design
 Separate URL  Best Function
 Best SEO

22. Self-Hosted:
 Maximum control
 Maximum flexibility
 Affordable
 Best SEO!!!!!

23. Choosing Hosting Company
 Up time
 Download time (SEO)
 Email?
 Customer Service
 24/7
 Time on Hold

24. Self Hosting
 Bluehost
 Go Daddy
 Host Gator

25. Building The Site
 Purchased URL
 Chosen Hosting Company
Must build site!

27. 3 Types of Websites
 Resource (Static, No SEO)
 Marketing (Dynamic, SEO)
 Interactive (Dynamic, SEO, “Blog”)

28. Web = Blog
 Modern website must be on CMS
 Design is fully customizable and can look like any website
 Can “add” function when you are ready
 E.g.: Change a Resource site to Marketing site

29. Website Design

30. Web Design is Obsolete
 Does not improve your rankings
 Expensive to change
 Themes/Design for blogs is now very cheap and turn-key
 Great Looking Page, but Will Not Rank!

31. Software/CMS
 Blogging Software
 Server Based
 Best SEO
 Social Media
 Traditional website software is obsolete
 E.g.FrontPage, Dreamweaver

32. Wordpress….

33. Wordpress.com vs. Wordpress.org
.com .org
 Free  Costs
 Limited Themes  Unlimited flexibility (plugins)
 Limited SEO  Customized Themes
 URL  Custom URL
 No maintenance issues  Maintenance
 No customer service issues  Best SEO!!!

34. Web Design
 Obsolete from SEO perspective
 Turn-key Themes
 3rd Party Themes
 Studiopress
 Genesis
 Thesis

35. Conclusions
 Owning your own website is cheap, not economical, but cheap
 $10/month (Best ROI)
 Best and Only Marketing Strategy (Billboards)
 Your First Step to Social Media!

36. Take Home: Starting a Web Site
 URL
 Hosting
 Blog Software
 Blog = Website
 Design is Obsolete
 Maximize SEO value in your decision making process!

37. See You on the Web!
 January 15, 2013
 Webinar
 Update/Refresh AAO 2102

38. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com