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"Developing Effective Content for Your Website" was presented at the AAO 2016. Learn how to define content. What content is best for your website? What about video and audio? Is one type of content easier to optimize and rank better than others? Why is text still the best content? Learn why I am augmenting my visibility with YouTube and podcasts. Questions?: randall.v.wong@gmail.com Thanks for watching!

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This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D. Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc. Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet. It all starts with the search engines such as Bing, Yahoo and Google. Please email me with questions. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com

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This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings. Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines. This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015. R

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This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav. This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically. I also give suggestions as to how to respond to both negative and positive reviews. Whether or not you even had a website, like social media, you have an online reputation to find and protect!

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This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?

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I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.

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This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA. Content marketing is the only way a website can achieve and maintain high rankings in search. Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content. Hence, great websites have great content. <a>Randall V. Wong, M.D.</a> <a>Medical Marketing Enterprises, LLC</a>

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Course SPE08 Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA. Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website. CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design. Design has no SEO value and does not help rankings whatsoever.

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This was presented at the American Academy of Ophthalmology meeting by Randall Wong, M.D. These are the fundamental components every website should have to maximize their search engine optimization. Search engine optimization, or SEO, is the technique of translating the text files, or content, of your website into meaningful words and phrases so the search engines can understand your content. SEO takes your content and tells the search engines how and what to rank your webpage. There are many variables or components of SEO. Here are my favorite ways to maximize my SEO. Enjoy! Thanks for visiting. Randy

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Overview: Join Dr. Faiza in this in-depth lecture on cardiac impulse and the rhythmical excitation of the heart. This presentation covers the intricate pathways and mechanisms that ensure the efficient conduction of electrical impulses through the heart, leading to coordinated myocardial contractions. Attendees will gain a comprehensive understanding of the normal sequence of cardiac depolarization, the specialized conductive pathways, and the ionic basis of pacemaker potentials. Learning Objectives: Trace the normal sequence of cardiac depolarization via specialized conductive pathways and cardiac myocytes. Illustrate the velocity of conduction of cardiac impulses through these pathways. Draw and label a typical pacemaker action potential. Describe the ionic basis of various phases of the pacemaker potential. Key Topics: Generation of Impulse: Mechanisms of rhythmical excitation in the heart. Conduction of Impulse: How impulses are transmitted and why atrial syncytium contracts ahead of ventricular syncytium. Specialized Excitatory & Conductive System: Detailed examination of the SA node, AV node, bundle branches, and Purkinje fibers. SA Nodal Action Potential: Phases of pacemaker potential, ionic movements, and self-excitation mechanisms. Transmission Pathways: Role of anterior and posterior fascicles, internodal, and interatrial pathways. Clinical Significance: Implications of delayed conduction and conditions like Stokes-Adams syndrome and ectopic pacemakers. Target Audience: This lecture is tailored for medical students, physiology scholars, healthcare professionals, and anyone interested in cardiac physiology and the mechanisms of cardiac impulse conduction. It is particularly beneficial for those preparing for exams or seeking to enhance their clinical knowledge in Applied physiology of cardiovascular system and internal medicine.

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These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of cardiac pumping: Learning objectives: 1. Discuss the significance of regulation of cardiac pumping 2. Discuss the concepts of preload and afterload 3. Discuss the mechanism and significance of Frank Starling’s Law 4. Discuss the intrinsic mechanisms of regulation of cardiac pumping 5. Discuss the effects of sympathetic and parasympathetic stimulation on the heart 6. Describe how serum potassium and calcium affect the heart function 7. Discuss the effect of body temperature on the heart function Study Resources: 1. Chapter 9, Guyton and Hall Textbook of Medical Physiology, 14th edition 2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition 3. Chapter 30, Ganong’s Review of Medical Physiology, 26th edition 4. Cardiac Cycle - StatPearls, https://www.ncbi.nlm.nih.gov/books/NBK459327/ 5. Chapter 14, Human Physiology An Integrated Approach, Dee Silverthorn, 8th ed

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Thoracotomy is the surgical procedure with an incision made to access the pleural space and the contents of the thoracic cavity. Given the structures to be accessed with in the cavity, different incisions have been established to easy the procedure and these incisions qualify the types of thoracotomies to be studied hereunder. PRE OP OPTIMIZATION FOR SPECIFIC FACTORS The outcome of surgical procedures is not measured only by clinical end points but also shorter stays and lower costs. Patients’ discharge is delayed commonly due to inadequate pain relief, infection, arrhythmias, prolonged air leak and debility. Many complications that occur from thoracic operations can be anticipated. An aggressive preoperative work up mitigates morbidity and shortens convalescence. APPROACH CONSIDERATIONS There are about three principles that can guides the choice of the thoracotomy incision to be used I. Adequate exposure must be achieved. The choice of incision is aided by a thorough understanding of the surface anatomy and a comprehensive review of the radiographic images that are obtained preoperatively. II. Chest-wall function and appearance should be preserved to the extent possible. This principle include non-spreading video-assisted thoracoscopic surgery (VATS) procedures, muscle-sparing techniques, avoidance of excessive rib retraction, and rib preservation when possible. III. The third principle is that closure must be meticulous and appropriate. Strict layered closure is the rule for thoracic surgical incisions. Every effort should be made to approximate the individual divided chest-wall muscles in appropriate layers; otherwise, a significant delay in the recovery of range of motion (ROM) may result. Care must be taken to avoid over approximating the ribs and to prevent an override; this will help minimize postoperative pain. POST-OPERATIVE CARE AND MONITORING

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