Developing Effective Content for Your Website | TECH 01

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"Developing Effective Content for Your Website" was presented at the AAO 2016. Learn how to define content. What content is best for your website? What about video and audio? Is one type of content easier to optimize and rank better than others? Why is text still the best content? Learn why I am augmenting my visibility with YouTube and podcasts. Questions?: randall.v.wong@gmail.com Thanks for watching!

Internet

DEVELOPING EFFECTIVE
CONTENT
FOR YOUR WEBSITE
Randall V. Wong, M.D.
AAO 2016 | Tech Pav | TECH 01

Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com

Goals for Today
• What is Content?
• Types of Content
• Best Types of Content for Website
• Others Types
• YouTube
• Podcast

What is Content?
Pictures
Stories
Articles
(Most Common)
Music
Movies

Effective Content
“Effective content is educational and informative.”
It must be relevant and provide value.

Relevance is Key to Search
• Google = Search
• SERP – list of webpages Google believes will answer
your question or solve your problem
• Cause of Red Eyes
• Retina Specialist 22031
Google et al only wants to give you sites that are relevant to
your search, sites which do NOT answer your question are not
relevant.

Relevant Content
• Does your content?
• Answer a question
• Solve a problem
• Is Your Content Relevant?
• Meaningful
• Pertinent
• Applicable

Website Rankings
• Organic Search
• Based upon content
• Search Engine Algorithm - ranks
• Search Engine Optimization (SEO)
• The only way to achieve and maintain high rankings
is through your content.

Best Types of Content (SEO)
• Text
• Video
• Audio
• Images/Graphics
• Marketing Value – text is best, best indexed, optimized
and ranked by Google

Sources for Content
• FAQs
• Medical Pamphlets
• Presentations
• Paraphrase Medical News
• Curate Medical Journal News and give your opinion!

Multipurpose Your Content
• Google – text
• YouTube – Video + Audio
• Podcasting – Audio

AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | October 15, 2016
9:30 – 10:30 AM | TECH 01 | Tech Pav
Developing Effective Content for Your Website
1-4 PM | SPE09 | Rm: N427A
“Use Blogging and Social Networking to Super Charge Website”
Sunday | October 16, 2016
11:30 - Noon | TECH 09 | Tech Pav
”Search Engine Optimization Made Easy”

AAO 2016 | Schedule
Monday | October 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your Online
Reputation
Tuesday | October 18, 2016
9-10 AM| 672 | Rm: S504BC
“Live Website Analysis: Critique Your Own Website”

Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com

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2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

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Developing Effective Content for Your Website | TECH 01

1. DEVELOPING EFFECTIVE CONTENT FOR YOUR WEBSITE Randall V. Wong, M.D. AAO 2016 | Tech Pav | TECH 01

2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com

3. Goals for Today • What is Content? • Types of Content • Best Types of Content for Website • Others Types • YouTube • Podcast

4. What is Content? Pictures Stories Articles (Most Common) Music Movies

5. Types of Content

6. Effective Content “Effective content is educational and informative.” It must be relevant and provide value.

7. Relevance is Key to Search • Google = Search • SERP – list of webpages Google believes will answer your question or solve your problem • Cause of Red Eyes • Retina Specialist 22031 Google et al only wants to give you sites that are relevant to your search, sites which do NOT answer your question are not relevant.

9. Relevant Content • Does your content? • Answer a question • Solve a problem • Is Your Content Relevant? • Meaningful • Pertinent • Applicable

10. Website Rankings • Organic Search • Based upon content • Search Engine Algorithm - ranks • Search Engine Optimization (SEO) • The only way to achieve and maintain high rankings is through your content.

11. Best Types of Content (SEO) • Text • Video • Audio • Images/Graphics • Marketing Value – text is best, best indexed, optimized and ranked by Google

12. Sources for Content • FAQs • Medical Pamphlets • Presentations • Paraphrase Medical News • Curate Medical Journal News and give your opinion!

13. Different Learners

14. Multipurpose Your Content • Google – text • YouTube – Video + Audio • Podcasting – Audio

17. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com

Editor's Notes

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
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