1. The 10 Commandmentsof LandingPage CopyThatConverts
No Clutter
Clutteringalandingpage isone of the top reasonstheyfail.Youdon’twanttoo many imagesorhigh
densityimages.Youonlywantawidgetortwo. If you have endlesswidgetsoran excessive amountof
contentboxes,yourcustomersbecome overwhelmedand ittakesawayfromYOUR content.Cluttering
your page withanythingandeverythingmakesithardforthe customertoknow where to click.You
don’tlike clutterinyourhouse or yardso don’tput iton your page.There are two smallertypesof
clutteras well asthe full onoverload,informationoverloadand over-choice.Keepitsimple.
ClearCall To Action
Say you’re onamazonand there’sabook youwouldlike tolookat.You get to the page and readthe
summaryof thisbookbutas you scroll downthere’s a(more) option.Whenyouclickonitit’sjust to
viewthe inside of the book.Landingpagesneedaclearcall to action,insteadof saying(more),say(view
inside of bookhere).Youdon’twantto confuse the customer.Be specific.Be deadon.Be crystal clear.
Don’tAsk Too Much
Demographicsare importantinadvertising.Know youraudienceandyou’ll be able tosell tothemmore
successfully. More andmore sellersasklessfromcustomers.Mostaskfor an email andone otherpiece
of information. The less youask,the more customerssignup.
ThinkLike The Customer
Write your landingpage like aHUMAN.Don’t write a roboticsalespitch,it’sdetachedandcustomers
don’tlike the monotone foreignsales tone.Take sellingshoesforexample,yourcustomers want
somethingthatmakesthe productto die for.If a youngwomancame across a pair of gorgeousheels,
she tendsto readthe description.Thiswomandoesn’twantsomethingboringlike,“Blackseveninch
stilettoswithelasticstrapsanda slightglow,wearthemtoa club or out fordinner”,she wants,“These
seveninchblackstilettoeswill make anyman’sheadturn.These gorgeousheelshave abeautiful sparkle
and are verycomfortable.”Engage andcaptivate.
Don’tSit IdlyBy
Sittingbackand watchingthe moneyroll injustisn’tpart of the marketingworld.Youhave to drive the
traffic,pull itin.A goodmarketerwill use social mediasuchasTwitter,Facebook,Linkedinandblogs.
Adsare anothergreatway of generatingtraffic.Youcan use Google Adwords(the singlemostpopular
searchengine knownworldwide),bannerads,andFacebookandTwitterevenhave advertisement
programsto enroll in.
Don’tforgetto pull intrafficto yoursite afteryour landingpage.
Two StepOpt-In
Insteadof havinga one-stepsign-upprocessthatsitsinyourwindow,the two-stepsign-upprocessisa
pop-upwindowthatyoudon’thave to gothrough page afterpage of windowstogetwhere you’re
supposedtobe.

2. Don’tCheat
Whenthingsaren’tgoingso well formonthsandyou’ve hardlyhadanytraffic,it’seasyto turnto the
easyslates.Someone comestoyouwithaneasywayto make your trafficskyrocket,butdon’tfall forit.
Cheatingisneverthe answer,itwasdifferentinschool whenyoucopiedsomeone’sanswersonatest or
your brother’shomework.Inmarketing,copyingsomeone’scontentisabiggerdeal,you’re stealing
theirworkand takingthe credit,notonlyisit wrongand get youa huge fine,butyou’re businesswillfall
so quicklyyouwon’tgetthe chance to blink.
DesignForDirection
Directingcustomerswithdesignisanimportantpartof conversions.Designwhere youwantcustomers
to look.The keyisto leadyour visitor’seye through design, thisapowerful waytocontrol the
transactionflow of yoursite. Focuayour imageryaroundone call to act on your page for successful
results.
Make It Accessable ForAll
One bigmistake marketersmake isusingawebsite oremail thatdoesn’tworkforeveryone.Youhave
4% of the worldwhoiscolorblindandanother 4% that isalmostcompletelyblind.
In colorblindindividualstheycan’tsee colorcombinations.Redandgreenbeingthe mostcommon.
Avoidcomplex colorcombinationsanduse anothermethodbesidescolor.If you’re notsure,runit
througha colorblindstimulator.
In poorsightedindividuals,use large,sharpandcontrastedfont.
Test
The biggestrule.Test.Testfrequently.Testintelligently. TestEVERYTHING.