PRWD's Head of Optimisation Chris McCormick (who has years' of experience working with Shop Direct at their busiest time of the year) and AB Tasty's Senior Consultant Stephane (who has more than ten years' experience implementing digital strategies for global brands) crack the Christmas code and share their secrets on how to give your conversion rates a festive uplift.
3. #ChristmasCRO
The PRWD Team
Industry leading UK based conversion optimisation agency
10+ years working with some of the biggest brands across Europe
5. #ChristmasCRO
Our International Partnership
PRWD are the exclusive UK partner of the Global Optimization Group
The Global Optimization Group os a network of the world’s leading
conversion optimization agencies.
9. #ChristmasCRO
Scarcity & Urgency copy
Low stock messaging
creates an impression
that the product is scarce
Consider the use of
countdown timers or time limits
in order to generate urgency
Encourage immediate
action through the use
of limited time special
offers to create urgency
24. #ChristmasCRO
Xmas online behaviour is not once a year!
★ Large influx of new visitors
★ Conversion intent driven by availability and pricing
★ Increase in multi-product orders and cart size
★ Increased AOV due to more expensive seasonal purchases