Take a deep dive into blogging. This presentation, originally shown at Chicago's Startup Institute, includes content ideation and creation, managing your blog and getting people to read you content on your blog. Lots of tools, tips and tricks!
13. Let me tell you a story about Spencer…
258 entries to rename our blog
Spike in website traffic
Increase of Facebook likes
More returning readers to our blog
22. • Content, content, content
• Maintaining your blog
• Getting people to your blog
Photo editing and screen grabs
Always use .jpg (.png is bad for page load time)
23. • Content, content, content
• Maintaining your blog
• Getting people to your blog
Now…step 2!
24. Begin with the basics:
- 300-400 words
- Use your categories & tags
- Pick your SEO keyword before
you write and sprinkle
throughout
- Read more feature use it!
- H2 tags – put them in
- Minimum 2 photos with SEO-
friendly file names and alt tags
- Bookmark Google’s URL
builder (and use it!)
- Be realistic with your schedule
No blog should be without…
25. Want some keyword help?
beckymhogan.com/2015/03/
guide-to-keyword-research
It is true, AdWords REALLY
wants your Credit Card info!
26. The set-up
Domain: Small Orange
Host: cPanel
Theme: ThemeZilla
CMS: Wordpress.org
Design a logo and know some
code (FYI – Wordpress is PHP) –
or get someone to help you.
Google Webmaster Tools
- Set up your site map
- Verify your site
Google Analytics
- Synch your Webmaster Tools
with Google Analytics
Social Media Networks
- Set up the accounts and verify
those requiring it (Pinterest, G+,
etc.)
27. Plug-ins & Tools
Plug-ins:
- SEO by Yoast
- Akismet
- Disqus Comment System
- Responsive Video Embeds
- SumoMe
- Viper’s Video Quick Tags
- Wordpress Related Posts
- Wordpress SEO
28. • Content, content, content
• Maintaining your blog
• Getting people to your blog
Now…step 3!
29. • Content, content, content
• Maintaining your blog
• Getting people to your blog
People won’t find your content on
their own
31. • When you have both an AdWords ad and a high ranking organic
result for the same keyword, metrics increase for both channels
(studies have shown by 2.2x)
• YouTube is the 2nd largest search engine, bigger than Bing,
Yahoo, Ask & AOL combined (Social Media Today)
• There are 31% more bloggers today than there were 3 years ago
(eMarketer, 2010)
• Over 50% of respondents say they read most of their emails
(HubSpot)
Want more? www.hubspot.com/marketing-statistics
Some stats to consider
36. Don’t ignore Instagram
The Results
- 345% increase in blog traffic
- Over 8,000 likes on Instagram
- 300% lift in new Instagram
followers
- Brought in over 380 new users
throughout campaign
More:
blog.bufferapp.com/instagram-
stats-instagram-tips