As noted in the 2014 Newsweaver/Melcrum’s ‘[Internal Communication] and Technology’ survey, Intranets fell in second place to email; however, less than half of
the 500 global respondents found it effective. Intranet Managers desire adoption.
Users desire connection. And “Social” has made the three E’s – to be engaged, equipped, and empowered – a prerequisite to obtain adoption.
- Influencers must be cultivated
- The KISS principle lives; focus the message.
- Beyond the Stakeholder.
- Make sure your message is heard, communicate to all adult learning styles.
- User Support is important. Staff the help desk.
2. Situation
The need to develop an user base of Influencers
1
Outcome
Users to trade positive feedback across their networks
2
Extending the Message Reach
Communicating to all learning styles.
4
Response
Obtain Adoption by engaging, equipping, and empowering
3
6. With an average team size of 19,
keeping up with the latest designs
and tools hinder user adoption.
7. If you build it,
how will users come?
PRODICTIZATION WILL DRAW USERS.
8. Situation
The need to develop an user base of Influencers
1
Outcome
Users to trade positive feedback across their networks
2
Extending the Message Reach
Communicating to all learning styles.
4
Response
Obtain Adoption by engaging, equipping, and empowering
3
9. “A service is productized when
its ownership can be traded.”
Jorma Sipila
When Influencers trade positive feedback across their
networks, they take ownership of a product.
10. Productizing makes the service
more tangible and understandable
for a target group.
SYSTEMIZE
11. Focus on a real problem needing
solved – this is a Market
Opportunity.
Release what isn't working.
Forego having tools for tools sake.
12. Situation
The need to develop an user base of Influencers
1
Outcome
Users to trade positive feedback across their networks
2
Extending the Message Reach
Communicating to all learning styles.
4
Response
Obtain Adoption by engaging, equipping, and empowering
3
13. User Adoption Planning
for 3 Types of Users
Lurkers: Internal Marketing + Education
Campaigns
Recognition of current users
Provide a safety zone for new users
19. Framing sites around core features provides
a predictable experience that empowers
users.
20. Help Desks are not a new innovation;
today, the need for real-time access to a
help desk meets user expectations.
21. Situation
The need to develop an user base of Influencers
1
Outcome
Users to trade positive feedback across their networks
2
Extending the Message Reach
Communicating to all learning styles.
4
Response
Obtain Adoption by engaging, equipping, and empowering
3
22. She forgets I am a
Kinestic learner.
Blah, blah, blah, and don’t
forget about blah and
clicking there will have a
huge effect on blah.