SlideShare una empresa de Scribd logo
1 de 2
Descargar para leer sin conexión
Case Study

Campbell Ewald


Talk to the folks at Campbell Ewald about social media, and you’re talking
to people who have been in this game for a while.

2009 represented the third year of the agency’s dedicated social media
practice. Back in 2006, the firm was engaged on a project that was heavily
focused in online channels, and David Linabury – now the agency’s SVP
and Social Media Director – was convinced That interactive and social
communications were going to play a significant role in the future of his
industry.


Engaged
“We were lucky to have some early wins in 2006, like a campaign that engaged over 50,000
participants,” he explains. “To us and to our client, it was proof that these social tools had immense
potential to not only further communication initiatives, but build solid relationships with the customers
in our communities. that was powerful.”

Linabury and the leadership team even integrate social media into their strategic planning, both for
their agency and their clients. While many agencies rely heavily on traditional consumer research,
Campbell Ewald sees social media as one of the most powerful ways to tap insights among
community and consumers.


Listening with Radian6
Listening and monitoring with Radian6 plays a significant role in their efforts, too. For their own
company, Linabury’s team monitors industry chatter across the blogosphere, and uses what they
hear to help drive new strategies for them and for their clients. For example, while they learned that
paid search wasn’t generating the results they wanted, they discovered that social tools like Flickr,
podcasts, and LinkedIn were really providing traction for their efforts online, so they were able to
redirect their efforts where they’d have the most impact.




www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com              Copyright © 2010 - Radian6
Case Study   | Campbell Ewald




For their clients, Campbell Ewald creates detailed ecosystem maps of online conversations using
the data they glean from Radian6 reporting. They help their clients overlay keywords and topics
with sentiment, influencer, and feedback trends so they can adjust their communication strategies
accordingly and make the most of the conversations happening about them online.


ROI is really about relationships
“The ROI for us in social media is really about relationships,” says Linabury. “Listening and engaging
across the social web lets us measure the impact of those relationships in real time, and the Radian6
platform allows us to break down and analyze the data we get to incredibly granular levels. Other
tools just weren’t scalable or customizable enough for us, and we needed something that could
keep up with the pace and volume of today’s social web.”

Want to learn more about Campbell Ewald and their social media practice? Visit their website here
and check out some of the projects they’ve tackled. And if you’d like to check out Radian6 for
yourself or your agency and see how we can help you too, sign up for a demo here.




www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com            Copyright © 2010 - Radian6

Más contenido relacionado

Más de Salesforce Marketing Cloud

WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 

Más de Salesforce Marketing Cloud (20)

March Madness: The Social Hoops Infographic
March Madness: The Social Hoops InfographicMarch Madness: The Social Hoops Infographic
March Madness: The Social Hoops Infographic
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
 
SXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz ReportSXSW 2012 Social Media Buzz Report
SXSW 2012 Social Media Buzz Report
 
Listening to your Community
Listening to your Community Listening to your Community
Listening to your Community
 
The Social Super Bowl 2012
The Social Super Bowl 2012The Social Super Bowl 2012
The Social Super Bowl 2012
 
Post New Hampshire Primary
Post New Hampshire Primary Post New Hampshire Primary
Post New Hampshire Primary
 
Radian6 Iowa Caucus Summary
Radian6 Iowa Caucus SummaryRadian6 Iowa Caucus Summary
Radian6 Iowa Caucus Summary
 
Radian6: State of the Union Analysis
Radian6: State of the Union AnalysisRadian6: State of the Union Analysis
Radian6: State of the Union Analysis
 
Power of Social Media Communities
Power of Social Media CommunitiesPower of Social Media Communities
Power of Social Media Communities
 
Emerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA LouisvilleEmerging Media Summit - IABC-IDA Louisville
Emerging Media Summit - IABC-IDA Louisville
 
Lessons From B2B Social Media
Lessons From B2B Social MediaLessons From B2B Social Media
Lessons From B2B Social Media
 
The Social Enterprise on Campus
The Social Enterprise on Campus  The Social Enterprise on Campus
The Social Enterprise on Campus
 
Guiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media StrategyGuiding the Enterprise Social Media Strategy
Guiding the Enterprise Social Media Strategy
 
Radian6 Insights Webinar
Radian6 Insights WebinarRadian6 Insights Webinar
Radian6 Insights Webinar
 
Issue_Crisis_Management
Issue_Crisis_ManagementIssue_Crisis_Management
Issue_Crisis_Management
 
Digital Crisis Communications Plan
Digital Crisis Communications PlanDigital Crisis Communications Plan
Digital Crisis Communications Plan
 
THRiVE
THRiVETHRiVE
THRiVE
 
Social Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSocial Media Audit by Kary Delaria
Social Media Audit by Kary Delaria
 
Integrating the Voice of the Customer
Integrating the Voice of the CustomerIntegrating the Voice of the Customer
Integrating the Voice of the Customer
 
Riding the Social Media Wave
Riding the Social Media WaveRiding the Social Media Wave
Riding the Social Media Wave
 

Último

Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 

Último (20)

Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 

Campbell Ewald Social Media Case Study

  • 1. Case Study Campbell Ewald Talk to the folks at Campbell Ewald about social media, and you’re talking to people who have been in this game for a while. 2009 represented the third year of the agency’s dedicated social media practice. Back in 2006, the firm was engaged on a project that was heavily focused in online channels, and David Linabury – now the agency’s SVP and Social Media Director – was convinced That interactive and social communications were going to play a significant role in the future of his industry. Engaged “We were lucky to have some early wins in 2006, like a campaign that engaged over 50,000 participants,” he explains. “To us and to our client, it was proof that these social tools had immense potential to not only further communication initiatives, but build solid relationships with the customers in our communities. that was powerful.” Linabury and the leadership team even integrate social media into their strategic planning, both for their agency and their clients. While many agencies rely heavily on traditional consumer research, Campbell Ewald sees social media as one of the most powerful ways to tap insights among community and consumers. Listening with Radian6 Listening and monitoring with Radian6 plays a significant role in their efforts, too. For their own company, Linabury’s team monitors industry chatter across the blogosphere, and uses what they hear to help drive new strategies for them and for their clients. For example, while they learned that paid search wasn’t generating the results they wanted, they discovered that social tools like Flickr, podcasts, and LinkedIn were really providing traction for their efforts online, so they were able to redirect their efforts where they’d have the most impact. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com Copyright © 2010 - Radian6
  • 2. Case Study | Campbell Ewald For their clients, Campbell Ewald creates detailed ecosystem maps of online conversations using the data they glean from Radian6 reporting. They help their clients overlay keywords and topics with sentiment, influencer, and feedback trends so they can adjust their communication strategies accordingly and make the most of the conversations happening about them online. ROI is really about relationships “The ROI for us in social media is really about relationships,” says Linabury. “Listening and engaging across the social web lets us measure the impact of those relationships in real time, and the Radian6 platform allows us to break down and analyze the data we get to incredibly granular levels. Other tools just weren’t scalable or customizable enough for us, and we needed something that could keep up with the pace and volume of today’s social web.” Want to learn more about Campbell Ewald and their social media practice? Visit their website here and check out some of the projects they’ve tackled. And if you’d like to check out Radian6 for yourself or your agency and see how we can help you too, sign up for a demo here. www.radian6.com | 1-888-6RADIAN (1-888-672-3426) | community@radian6.com Copyright © 2010 - Radian6