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Emerging Media Summit - IABC-IDA Louisville

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.

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COMMUNITY IN THE SOCIAL ENTERPRISE Amanda Nelson Community Content Manager
Socializing the Enterprise
SOCIALIZING THE ENTERPRISE Start from the Inside Out •  Culture shift •  Trade control for conversation •  Individuals vs brands “A bad beginning makes a bad ending.” - Euripides
SOCIALIZING THE ENTERPRISE Create a Listening Grid •  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors •  Create grid for each department •  Identify need, solve problem
SOCIALIZING THE ENTERPRISE Collaborate & Educate •  Unified vision •  Social needs by department •  Internal and external
SOCIALIZING THE ENTERPRISE Vodafone
Establish a Community Team
ESTABLISH A COMMUNITY TEAM Inside the Mind of a Community Manager External Internal •  Storyteller •  Switchboard •  Poster child operator •  Caretaker •  Teacher •  Content curator/ •  Interpreter creator •  Connector
SOCIALIZING THE ENTERPRISE Understand Community •  Holistic view of customer •  Understand customer decision making cycle •  Sync psychological need
ESTABLISH A COMMUNITY TEAM Salesforce
ESTABLISH A COMMUNITY TEAM Thank You! Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.com Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com

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Emerging Media Summit - IABC-IDA Louisville

  • 1. COMMUNITY IN THE SOCIAL ENTERPRISE Amanda Nelson Community Content Manager
  • 3. SOCIALIZING THE ENTERPRISE Start from the Inside Out •  Culture shift •  Trade control for conversation •  Individuals vs brands “A bad beginning makes a bad ending.” - Euripides
  • 4. SOCIALIZING THE ENTERPRISE Create a Listening Grid •  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors •  Create grid for each department •  Identify need, solve problem
  • 5. SOCIALIZING THE ENTERPRISE Collaborate & Educate •  Unified vision •  Social needs by department •  Internal and external
  • 8. ESTABLISH A COMMUNITY TEAM Inside the Mind of a Community Manager External Internal •  Storyteller •  Switchboard •  Poster child operator •  Caretaker •  Teacher •  Content curator/ •  Interpreter creator •  Connector
  • 9. SOCIALIZING THE ENTERPRISE Understand Community •  Holistic view of customer •  Understand customer decision making cycle •  Sync psychological need
  • 10. ESTABLISH A COMMUNITY TEAM Salesforce
  • 11. ESTABLISH A COMMUNITY TEAM Thank You! Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.com Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com